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    A Steady Diet: Presented By:-Prashant Lokhande Rahul Chauhan KR. Rajan Ganaesh Pravin Dhoble

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    Rajan Ganesh
    This document provides information on a sugar cube product called EVA. It outlines the company's vision to be an environmentally friendly and innovative sugar refining company producing value-added products. The values of the company focus on stakeholders like farmers and customers. EVA sugar cubes are uniquely shaped, pure cane sugar cubes that melt instantly without leaving residue. The marketing mix details the product, price, placement in stores and cities, promotion through advertising and public relations, and segmentation targeting hotels, offices, and affluent households. The document includes an advertising budget and proposes positioning EVA as a hygienic, easy to use, and status product.

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    A Steady Diet: Presented By:-Prashant Lokhande Rahul Chauhan KR. Rajan Ganaesh Pravin Dhoble

    Uploaded by

    Rajan Ganesh
    52 views16 pages
    This document provides information on a sugar cube product called EVA. It outlines the company's vision to be an environmentally friendly and innovative sugar refining company producing value-added products. The values of the company focus on stakeholders like farmers and customers. EVA sugar cubes are uniquely shaped, pure cane sugar cubes that melt instantly without leaving residue. The marketing mix details the product, price, placement in stores and cities, promotion through advertising and public relations, and segmentation targeting hotels, offices, and affluent households. The document includes an advertising budget and proposes positioning EVA as a hygienic, easy to use, and status product.

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    This document provides information on a sugar cube product called EVA. It outlines the company's vision to be an environmentally friendly and innovative sugar refining company producing value-added products. The values of the company focus on stakeholders like farmers and customers. EVA sugar cubes are uniquely shaped, pure cane sugar cubes that melt instantly without leaving residue. The marketing mix details the product, price, placement in stores and cities, promotion through advertising and public relations, and segmentation targeting hotels, offices, and affluent households. The document includes an advertising budget and proposes positioning EVA as a hygienic, easy to use, and status product.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    52 views16 pages

    A Steady Diet: Presented By:-Prashant Lokhande Rahul Chauhan KR. Rajan Ganaesh Pravin Dhoble

    Uploaded by

    Rajan Ganesh
    This document provides information on a sugar cube product called EVA. It outlines the company's vision to be an environmentally friendly and innovative sugar refining company producing value-added products. The values of the company focus on stakeholders like farmers and customers. EVA sugar cubes are uniquely shaped, pure cane sugar cubes that melt instantly without leaving residue. The marketing mix details the product, price, placement in stores and cities, promotion through advertising and public relations, and segmentation targeting hotels, offices, and affluent households. The document includes an advertising budget and proposes positioning EVA as a hygienic, easy to use, and status product.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    A STEADY DIET

    Presented by :- Prashant Lokhande Rahul Chauhan KR. Rajan Ganaesh Pravin Dhoble

    EVA means LIFE

    Vision "To be an environment friendly, innovative, professionally managed, integrated sugar refining company with low cost global technologies producing range of value added products."
    Mission Deliver world-class quality to our customers, and build a financially strong, growth oriented company that creates value for our stakeholders.

    Values We put farmers first. We value customers. We encourage ideas, innovation, excellence, enterprise and teamwork in employees. We leverage world-class technology. We aspire to be a learning organization. We have built a work culture based on merit, integrity, transparency and inclusiveness.

    Product

    Marketing Mix

    Uniquely shaped cubes that retain their sparkling white colour for months. Packed with the sweetness of refined cane sugar, EVA is 100 per cent pure and clean and melts in an instant! So there are no taste changing or colour altering impurities left behind in the beverage. Free of sulphur and other harmful chemicals Longer shelf life. Packaging: 1 Kg, 5 Kg, 10 Kg, 25 Kg.

    Ingredients: Sugar Storage: Store in cool, dry environment at less than 70F and away from high humidity. Shelf Life: Minimum eighteen months from date of manufacture under recommended storage conditions.
    Chemical Requirements Moisture: 0.015% maximum Polarization (% Sucrose): 99.98% Minimum Ash : 0.01% maximum Invert : 0.02% maximum Organic Non-Sugar : 0.01% maximum Sediment : Less than 1 PPM

    Price
    1.00 kg - 200 Rs. 5.00 kg - 1000 Rs. 10.00 kg - 2000 Rs. 25.00 kg - 5000 Rs. DiscountsBulk buying discounts for 5 star hotels & corporate offices as follows: 10.00 kg {5%} 1900 Rs. 25.00 kg {10%} 4500 Rs.

    Place
    Channels: Distributor Wholesaler Retailer

    End User Locations :- Metropolitan cities like Chennai, Bangaluru, etc. Hypercity, Malls, etc. Inventory :- Inventory Management and Inventory Control must be designed to meet the dictates of the marketplace and support the company's strategic plan.

    Transportation :- Transportation is a vital component of businesses everywhere since it allows goods to be transferred to various places. In the retail business, specially, transportation is extremely important since these types of stores depend on the goods that their suppliers provide to them.

    Promotion Advertising :- Print Media, Hoardings, etc. Sales Promotion :- Sweepstakes, Price-off deals, Promotional & Slotting allowances, etc. Direct Marketing :- By emails, kiosk activities, Personal selling, etc. Public Relations :- Public relations can be difficult, but it can also be fun. Theres nothing more rewarding than knowing that the people you reach are walking away with valuable information whether they choose to take immediate action or not. Youve left an imprint in their minds and theyll eventually react!

    Our advertising strategy would be divided into 3 stages:


    o Well be having tie-ups with the purchase departments of 5 star hotels & Grade A restaurants. o Secondly, well provide demos to the catering departments of the commercial offices, showing the instant dissolving attribute with no left overs. o Advertising campaign for households saying ,

    Life is sweet, so enjoy itEVA.

    Advertising Budget
    Category Print media Type Daily news paper(Deccan Herald, Hindu) Category A Category B Prime time Unit cost (rs lac) number 1lac x 10 times Amount in lac 10lac

    Hoarding Hoarding Television

    2.5lacx10 spots 25lac 1lacx20sports 50000rs per secx10x20 times Lumpsum 20lac 100lac

    Direct promotion Contingences Total

    20lac 25lac 200lac

    Segmentation
    It is proposed to go in for three major segmentation for marketing of EVA sugar cubes: o Hospitality industry i.e. Grade A and above restaurants,5 star hotels. o Commercial premises i.e. offices,IT factories. o Affluent house hold through supermarkets.

    Targeting
    It is prosoped to launch the marketing in Southern region namely Chennai and Bengaluru. Hospitality segment will target all star hotels and grade A hotels such as Asiana Hotel, Rain tree, Ambica empire, Aadithya, Hotel Ambassador, Chola Sheraton, Radisson, Hoyelradha, Raj parkedee. Commercial segment will target medium and large scale organization such as IT companies in Bengaluru and automobile companies in chennai. The house hold segment will tie with super market chain such as Hypercity, Spencers, Godrej to display prominently in beverage section.

    Positioning
    Sugar cubes are not for budget-conscious households. It is for upper middle class and rich households, Middle and large sized commercial premises and large hotels and restaurants Hence, positioning is proposed to be done basis hygiene, ease of use and status of the product Segmentation in positioning is proposed to suit this philosophy.

    Thank you

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