The document discusses media as a social institution and its influence on society. It explains how media has emerged as a key socializing agent, replacing institutions like family and school. It influences politics through shaping public opinion and holds governments accountable. Media can both positively educate and negatively spread stereotypes and violence. It also discusses how media impacts economic and cultural aspects of society.
The document discusses media as a social institution and its influence on society. It explains how media has emerged as a key socializing agent, replacing institutions like family and school. It influences politics through shaping public opinion and holds governments accountable. Media can both positively educate and negatively spread stereotypes and violence. It also discusses how media impacts economic and cultural aspects of society.
The document discusses media as a social institution and its influence on society. It explains how media has emerged as a key socializing agent, replacing institutions like family and school. It influences politics through shaping public opinion and holds governments accountable. Media can both positively educate and negatively spread stereotypes and violence. It also discusses how media impacts economic and cultural aspects of society.
The document discusses media as a social institution and its influence on society. It explains how media has emerged as a key socializing agent, replacing institutions like family and school. It influences politics through shaping public opinion and holds governments accountable. Media can both positively educate and negatively spread stereotypes and violence. It also discusses how media impacts economic and cultural aspects of society.
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Media as social institution
• Media influence and socialization
• Media and political system of society • Economic system of society • Media psychology • Media , culture and society Objective • Explain in detail the media as a social institute • Disuse the positive and negative aspect of media influence • Explain how media is influecing in political and economic system of the society • Analyze how media focuses on psychology , conduct a survey to know the media psychology among target audience. • Explain the role of media in promoting cultural concept in the society Media as a social institution • Mass media have emerged as social institution, assuming many of the functions formerly served by traditional social institutions such as the church, school, government and family. • Instead , the primary objective of a privately owned media organization is to make a profit for the company . Media as a social institution • Media are some of the most visible ways that put gender defination, construction and opposition on display • For example, “interpreting social change and managing cultural beliefs”(Dow,241) is a shared goal across the different types of media • With verbal and visual images reinforced, people begin to construct ideas relating to the subjects targeted by media…gender being one of them • In the U.S.,mass media serve as one of the most significant social institutions shapping communication • Since media act as gatekeepers of information using stereotypes as one of the primary tools to communicate the values of the dominat culture (creedon,1993;wood,1999) Is slide or is sy next ki jaga just yh yad rkhna hai (media help in removing common stereotypes(supersteetions) in the society
• Stereotypes circumscribe the boundreis around
where we “belong” and what is “possible” for us in our lives. • We learn both about how to view each other (which teach us to “discriminate” and rank by category), how to view ourselves (which teaches us to internalize view of being “less than” in relation to gender,race ,class, and other system of ranking), and how to organize our society (which teach us who belongs where). • These representations have a powerful influence on the possibilities that people perceive for themselves and impact the behaviuors through which they manifest these possibilities. • Contemporary mass media play a pivotal role in defining the “appropriate” culture boundries around such factors as gender,race, and class, • Racial discrimination on race (slide11) • In the end, every “aspect of our culturally mediated identity…is challenged or altered by the hypnotic power of mass media” (miller, 2004,p.2 • Explore these issues in the following sections: 1. Mass media and its power to influence; and 2. And in-depth analysis of wired magazine. Objectives • How mass media operates as a social institution to teach the attitudes , values, and beliefs of a dominator society. • How much power mass media and IT have over defining social norms and how much of that power is held by just a few individuals and a few companies. • The common stereotypes that media purvey about women in science and technology. • The pervasiveness of violent and sexual metaphors in one popular technology magazine. • How these negative images influence the participation of women in science and technology. Media influence and socialization • Mass media- newspaper, magazines,comic book , radio, video games movies and especially television-present a very different form of socialization than any other • Television is an influence on children from a very young age and affect their cognitive and social development. • The mass media are another agent of socialization. Television shows Movies Popular music Magazines Web sites And other aspects of the mass media influence Our political views Our tastes in popular culture Our view of women, people of colour,and gays;many other beliefs and practices. Negative impact In an ongoing controversry, • The mass media are often blamed for youth violence and many other of our society’s ills. • The average child sees thousand of act of violence on television and in movies before reaching young adulthood. • Rap lyrics often seemingly extol very ugly violence, including violence against women. • Commercial can greatly influence our choice of soda, shoes and countless other products. • The mass media also reinforce racial and gender stereotypes, including belief that women are sex objects and suitable targets of male violence. • As the mass media socialize children, adolescents, and even adult, a key question is the extent to which media violence causes violence in our society(surette,2011). • Studies consistently uncover a strong correlation b/t watching violent television shows and movies and committing violence. • However , this does not necessarily mean that watching the violence actually causes violent behaviour: • Perhaps people watch violence because they are already interested in it and perhaps even commiting it. • Scholar continue to debate effect of media violence n youth violence. • Television is the medium with the greatest socialization effect, surpassing all the other media by far in its influence on the young child. Positive impacts • Children learn through watching television .some of the things they learn are beneficial; other are not. • They learn about the world and the ways of the society. • They learn something about occupations, e.g. getting an idea about what a nurse does, what a doctor does,and how the tow relate to each other. • They learn about the institutions of the society-what goes on in court. • They learn the language to go with these roles and settings • They learn some language you’d rather they didn’t know! Positive impact • Children also learn about current themes and issues;both from newscasts and dramas • Issues such as kidnapping, the homeless, and the spread of AIDS. • Most of these issues and themes are not happy ones,and many are very frightening, especially when children watch programs that are intended for adults. • Children learn more than facts from television ; they also get a good daily dose of sereotypes and a lot of misleading information about their world. • Most of all , they get a big helping of violence and another of commercial advertising Media influence 1. Democratic role of media 2. In india, litracy forms a substantial barrier to the development of the country. In order to deal with this type of situation radio especially community radio can help to reach out to a large number of masses ,like the poor people because it’s affordable and also uses less electricity. Community radio lends a voice to the community they serve with programmes in local languages and also respecting the local culture and tradition. It also provides a counterabalance to the increasing globalization and commercialization of media. • Any program can be successful, if the information is disseminated at grassroots level.hence, radio forms another major platform that help in reaching out the rural masses, especially creating awareness regarding government policies. The community radio movement can help to create awareness among the rural masses about the different flagship programmes like digital india or Make in india or Beti Bachao-Beti Padhao or Swachh Bharat’,etc. 3. National TV channel holds educational programms. It helps in educating the children. 4. Social networking platforms like face book has brought people closer to each other. People now can easily connect with their friends, relatives who resides abroad. With technology advancements, such as the internet, have made it possible to bring the various forms of electronic media to our workplaces and homes at the click of a button. To conclude the , influence of mass media is undeniable as it can make or break the belief of the people, or start a movement for a right causes. Media and political system of the society
• The media has been reffered to as “the fourth estate”
with the important function of being the news media – “the press” – and serving as the eyes and ears of the public. A free press serves four essential purposes:(imp slide) Holding government leaders accountable to the people. Publicizing issues that need attention . Educating citizens so they can make informed decisions, and Connecting people with each other in civil society • Free media plays an important role in influencing political discourse during election. • When free and balanced, traditional media (print and broadcast) foster transparency and the determination of important election information. • The rise of new media provide further opportunities for participatory citizenship. • Social media has become so important that now it is reffered to as 5th pillar of democracy. • The media have been the predominant source of political information for citizen in a democratic society. • Mass media has a colossal influence both on people and politics, since it shapes public opinion and its role become more powerful eapecially during elections when political parties are sensitive in terms of how the media shows their public appearences. • Ideally the media should fulfill the political role by “desseminating the full range of poltical opinions, • Enabling the public to make political choices and enter the national life. • In democratic societies , for instance , the media is a communication channel which ensures the exchange of opinion both in power and general public, government and political parties don’t put direct pressure on the media (depending on the country). • (diagrams slide 44, 45 from mbl) Media and economic system of society A free press is not a luxury. It is at the core of equitable development The media can expose corruption They can keep a check on public policy by throwing a spotlight on government action. They let people voice diverce opinions on governance and reform, Help build public consensus to bring about change . Such media help markets work better. Facilitate trade,transmitting ideas and innovation across boundries. The media with specific reference to the collective entity of • Newspaper • Radio • Television and the • International network(internet) Play a very important role in national development • National development involve changes or advancement in a nation aimed at improving The political Economic and Social lives of the people • In the economic sphere, media can play their role in the areas of Economic policy and growth Economic empowerment Advertisement and tourism Business and investment, etc. Media psychology • Media psychology is branch of psychology that focuses on the relationships b/t media and human behaviour • This applies to individual and society as a whole. Basically, professional in this field study how people interact with media and each other due to media influence. • Media psychology focuses on the psychology behind media and technology use and impact . • Media psychology includes research and applications dealing with all forms of media technologies:traditional and mass media such as Radio Television Film Videos Newsprints Magazines Music Art despite the fact that media is often associated with newspapers, magazines, and television, media takes on a broader term in this case to represent the mediated experience of technology in facilitating human social connection. • Media psychology is central in cinema,including film analysis, media assisted rehabilitation, telecommuting communication , effective public health , public service and public policy including political campaigns. • Media psychology is applied in medical education and practice and in all forms of media publishing. • These are only some of the myraid examples that could be included in an increasingly extensive description. • Media psychology represent a large and exciting realm of opportunities for valuable effects research i.e., learning more about how various news and entertaiment media influence audience behaviour audience demographic and audience numbers. • This information is increasingly important in today’s media saturated world. Best of luck