Responsible Use of

Media Information
Presented By Group 3
 THE TEAM

Samantha Angelyn Lenodon Kim Alexandra Aicelle

Lojica Benitez Cordez Bombita
 LEARNING OBJECTIVES:
1. Learn your responsibility as a media and
information consumer and producer.
2. How this affects society as a whole.

3. Discuss responsible use of media and

information
INFORMATION DISORDER
refers to the many ways our information
environment is polluted - content are
fake, used out of context, or weaponized
to attack certain individuals or groups of
people.
 THE 3 CATEGORIES OF
INFORMATION DISORDER:
Misinformation
Disinformation, and
Mal-information.
 1. MISINFORMATION
– Refers to information that is
false, but the person sharing
ordisseminating it unknowingly
perceives it as something true.
a. False connection-
when headlines or visuals do not support the
content.
b. Misleading content-
by cropping photos or choosing quotes or
statistics selectively.
 2. DISINFORMATION
refers to content that contains
false information with the
deliberate intention to mislead
or deceive the audience.
 a.False context -
when genuine content is re- circulated out of its
original context.
b. Imposter content -
persons' bylines used alongside articles they did not
write, or organizations' logos used in videos or images
they did not create.
c. Manipulated content -
when genuine content is manipulated to
deceive.
d. Fabricated content-
fabricated "news sites" or fabricated visual.
EXAMPLE OF FALSE EXAMPLE OF IMPOSTOR
CONTENT CONTENT
EXAMPLE OF MANIPULATED EXAMPLE OF FABRICATED
CONTENT CONTENT
 3. MAL-INFORMATION
Refers to information that
is based on reality but is
used to inflict harm.
Examples:
A. Leaks to the press of private information for
personal or corporate interest .

B. Using a picture (e.g. of a dead child, with no

context or false context) in an effort to ignite
hatred of a particular ethnic group.
 MEDIA AND INFORMATION
LITERACY SKILLS
Because Information Disorder is prevalent in this time, the
need to inculcate and practice the responsible use of media
and information is of utmost importance. As media is very
much embedded in our lives, it is important that we must
learn the skills on how to responsibly and wisely use this
information and media tools at our disposal. Moreover, we
must understand that how we use media and information can
also affect the people we know, our community, and society
in general.
 FIVE CORE CONCEPTS OF
MEDIA LITERACY:
1. All media messages are ‘constructed.’
2. Media messages are constructed using a
creative language with its own rules.
3. Different people experience the same media
message differently.
4. Media have embedded values and points of
view.
5. Most media messages are organized to gain
profit or power.
 THE FOLLOWING ARE SEVEN (7) MIL SKILLS THAT YOU,
AS A MEDIA USER AND PRODUCER, SHOULD DEVELOP:

1. The ability and willingness to make an effort

to understand the content, to pay attention, and to
filter out noise.
The quality of our meaning-making is related to
the effort we give it. If you want to see and hear
quality content, you should have exerted effort to
look for such and understand it.
 THE FOLLOWING ARE SEVEN (7) MIL SKILLS THAT YOU,
AS A MEDIA USER AND PRODUCER, SHOULD DEVELOP:

2. An understanding of and respect for the power

of media messages.
We need to be self-aware of the influence
of the media on our lives. For instance,
how media affects our choices in the
clothes we wear, the shows we watch, the
songs we listen to, the words we use.
 THE FOLLOWING ARE SEVEN (7) MIL SKILLS THAT YOU,
AS A MEDIA USER AND PRODUCER, SHOULD DEVELOP:

3. The ability to distinguish emotional from

reasoned reactions when responding to content
and to act accordingly.
Some media products are intentionally
shot and broadcasted for their emotional
impact. However, media consumers must
still be able to channel this emotional
influence to a reasonable reaction.
 THE FOLLOWING ARE SEVEN (7) MIL SKILLS THAT YOU,
AS A MEDIA USER AND PRODUCER, SHOULD DEVELOP:

4. Development of heightened expectations of

media content.
When we expect little from the content
before us, we tend to give meaning-
making little effort and attention.
Moreover, expectations lead to pressure
for media outlets to produce factual and
quality media content.
 THE FOLLOWING ARE SEVEN (7) MIL SKILLS THAT YOU,
AS A MEDIA USER AND PRODUCER, SHOULD DEVELOP:

4. Development of heightened expectations of

media content.
When we expect little from the content
before us, we tend to give meaning-
making little effort and attention.
Moreover, expectations lead to pressure
for media outlets to produce factual and
quality media content.
 THE FOLLOWING ARE SEVEN (7) MIL SKILLS THAT YOU,
AS A MEDIA USER AND PRODUCER, SHOULD DEVELOP:

5. A knowledge of genre conventions and the

ability to recognize when they are being mixed.

Genre is a category of expressions within

the different media, i.e., "evening "news,"
documentary," "horror movie," or
"entertainment."
 THE FOLLOWING ARE SEVEN (7) MIL SKILLS THAT YOU,
AS A MEDIA USER AND PRODUCER, SHOULD DEVELOP:

6. The ability to think critically about media

messages, no matter how credible their sources

The news media is sometimes referred to as the fourth

branch of the government, but this does not mean,
however, that we should believe everything they report.
It is important to "triangulate" or look for other credible
sources that may contain the same information.
 THE FOLLOWING ARE SEVEN (7) MIL SKILLS THAT YOU,
AS A MEDIA USER AND PRODUCER, SHOULD DEVELOP:

7. A knowledge and appreciation of the internal

language of various media and the ability to
understand its effects, no matter how complex

Each medium has its own specific internal language, and this
language is expressed in production values choice of lighting,
editing, special effects, music, camera angles, location on the page,
and size and placement of headline. Understanding how media
creates and shapes various production also encourages the audience
to have a deeper appreciation of art through media.
 TO PUT IT BRIEFLY, THE SKILLS MIL TEACHES YOU
BOILS DOWN TO THESE FOUR COMPONENTS:

ACCESS ANALYSIS
- to information - of how media is constructed
- to communication tools

EVALUATION CREATION
- of a content's meaning, value, - of a media content or message
purpose,
and point of view
 MY RESPONSIBILITY AS A MEDIA
CONSUMER
As a media consumer, you're not just a helpless
sponge, absorbing all kinds of messages without a
second thought. Ultimately, media literacy teaches
us that the content we see or hear is constructed
with various aims and that an equally important
task falls to the audience, the receivers of such
content, to evaluate and give meaning to these
media messages.
 MY RESPONSIBILITY AS A MEDIA
CONSUMER
Indeed, "meanings are people." Although a sender
intends to relay information with meaning and
purpose in mind, there will always be variances to
how the receiver interprets it, an interpretation that
is influenced by his life experience, education,
cultural background, social standing, biases, and
other factors.
 ACCORDING TO THE CENTER OF MEDIA LITERACY, WHEN
ANALYZING MEDIA MESSAGES, YOU SHOULD ASK THESE FIVE
KEY QUESTIONS RELATED TO THE FIVE CORE CONCEPTS OF
MEDIA LITERACY:

1. Who created this message? (Author)

- Exploring the creator of a message is
more than just knowing their name. This
question introduces two fundamental
insights about all media
"constructedness" and choice.
 ACCORDING TO THE CENTER OF MEDIA LITERACY, WHEN
ANALYZING MEDIA MESSAGES, YOU SHOULD ASK THESE FIVE
KEY QUESTIONS RELATED TO THE FIVE CORE CONCEPTS OF
MEDIA LITERACY:

2. What creative techniques are used to attract my

attention? (Format)
Looking at the format of a media message
means analyzing the way it is constructed, the
creative components that are used in putting it
together words, music, color, movement,
camera angle, and many more.
 ACCORDING TO THE CENTER OF MEDIA LITERACY, WHEN
ANALYZING MEDIA MESSAGES, YOU SHOULD ASK THESE FIVE
KEY QUESTIONS RELATED TO THE FIVE CORE CONCEPTS OF
MEDIA LITERACY:

3. How might other people understand this

message differently than me? (Audience)
As cited from the Center for Media Literacy,
"our differences influence our various
interpretations of media messages and second,
that our similarities create common
understandings."
 ACCORDING TO THE CENTER OF MEDIA LITERACY, WHEN
ANALYZING MEDIA MESSAGES, YOU SHOULD ASK THESE FIVE
KEY QUESTIONS RELATED TO THE FIVE CORE CONCEPTS OF
MEDIA LITERACY:

4. What values, lifestyles, and points of view are

represented in, or omitted from, this message?
(Content)
As mentioned previously, the way information is sent,
packaged, and received is influenced by academic, social,
cultural, and political principles all media content carries
subtle messages that may sway our opinions, even content
providers that try to present information objectively can have
an unconscious slant.
 ACCORDING TO THE CENTER OF MEDIA LITERACY, WHEN
ANALYZING MEDIA MESSAGES, YOU SHOULD ASK THESE FIVE
KEY QUESTIONS RELATED TO THE FIVE CORE CONCEPTS OF
MEDIA LITERACY:

5. Why is this message being sent? (Purpose)

Examining the purpose of a message uncovers

how it may have been influenced by money,
ego, or ideology and gives you knowledge on
how to interpret and respond to a message
appropriately.
One of the greatest challenges today in an information-filled era
is the proliferation of “fake news” or articles that contain false
information with the deliberate intention to mislead or deceive the
audience. What is more dangerous is how disinformation easily
spreads through social media with just a few clicks. Although
tricky, these articles are not impossible to spot. Social news
network Rappler has created a quick guide on how to check if an
article is fake.
 MY RESPONSIBILITY AS A MEDIA
PRODUCER
In its most technical meaning, media
producers are described as people who
oversee media projects (like films, TV
shows, etc.) from conception to completion
and may also be involved in the marketing
and distribution process (Gonzales, 2016).
 MY RESPONSIBILITY AS A MEDIA
PRODUCER
Technological advances in the Digital Age gave
tons of people access to tools for communication
and media creation. However, this opportunity also
opened a chance for illegal and irresponsible
making and sharing of media messages. Here, you
will learn your responsibilities as a media and
information literate content producer.
 1. Give credit where credit is due.
Today, information is right on the tip of our fingers. With the use of
technological innovations like cellphones, laptops, the Internet, we
can easily access and share information and media content – share
a post, pass an image, forward a text message, However, always
remember that although some of this information is available to us,
their rights still rest on their original creators. Thus, it is important
that we give proper credit to the owners or sources of the content
we use (articles, texts) or things we share (images, posts).
2. Avoid sharing raw and unverified
information.
Raw and unverified information are
those that have yet to be examined or
confirmed.
3. Think about who can see what you have shared

Always assume that anything that you

online can be seen by other people
people who may be influenced by your
words or opinions or people who may
disagree.
4. Be open to learning and constructive criticisms

As previously discussed, each individual media

consumer brings to each media encounter a unique
set of ideas, experiences, and backgrounds, and these
factors influence how they understand and interpret
the media they consume.
4. Be open to learning and constructive criticisms

As previously discussed, each individual media

consumer brings to each media encounter a unique
set of ideas, experiences, and backgrounds, and these
factors influence how they understand and interpret
the media they consume.
5. Share expert knowledge
The Internet is a great platform for sharing good
information. However, it can also be used to spread
misinformation and distortions. If you hold a lot of
knowledge about a certain topic or subject, don't be
afraid to share it online in a manner that is helpful
and accurate.
6. Respect other people's privacy
Do not share information that friends or family
entrusted you to keep confidential or information
that is private in nature, especially without their
consent. Moreover, remember not to share
information about others that could get them or
yourself into trouble, both personally and
professionally.
7. Always be respectful
Being respectful should be your default manner,
whether talking to a friend or dealing with someone
professionally. Being respectful includes accepting
constructive criticisms, politely disagreeing, and
never resorting to bullying or personal attacks. No
matter how differing opinions may be, you should
always try to cultivate an environment for a healthy
and respectful discussion.
All these skills from understanding the
landscape of information disorder, knowing
the concepts of media and information
literacy, to being a responsible user and
producer-all develop you to become a media,
literate individual.
THANK YOU FOR
LISTENING!