Use these icons to modify any of the slides and better tell YOUR ServiceNow story.

You
can also use other sources for images or icons to modify the presentation, meet your
needs, and/or incorporate the icons into presentations you have already created
associated to ServiceNow.

1 © 2019 ServiceNow, Inc. All Rights Reserved.

Guidelines

• Use the following set of icons to illustrate visual concepts and diagrams.
• Take note of the icon labels and only use icons for designated concepts, and use Find on the Home ribbon
to search for an icon concept.
• Choose the color that is most appropriate for your slides.
• To change a specific icon to another color, select it then go to the Drawing Tools ribbon, Format tab and
select a new “Shape Fill” color. Do not add a Shape Outline.
• Icons are Drawing Objects which means they can be scaled to any size. Hold down Shift, then select and
drag from any corner to keep the same proportions.

2 © 2019 ServiceNow, Inc. All Rights Reserved.

Icon library

3 © 2019 ServiceNow, Inc. All Rights Reserved.

ServiceNow Icon System 1 on light background

Connect Try a Start Investor See Reduce redundancy Chart down Improve Elevate Strategic
with sales demo discussion Relations locations with arrow IT costs

Customize Problem/ Security Unlock Manage Business management Shop Extend Phone Location
Benefit visibility

Balance/ Project Service map SLA SDLC Incident Password Discover Release Demand management
Value reset

4 © 2019 ServiceNow, Inc. All Rights Reserved.

ServiceNow Icon System 2 on light background

Asset Optimize/ Chat Profile Events Server Switch Router Database Home
Manage

Monitor Laptop Learn Application Application Service Service News Handshake Email
logic development catalog portfolio

Customer Case Datasheet Ebook Whitepaper Documentation Infographic Webinar Award Compliance
service study

5 © 2019 ServiceNow, Inc. All Rights Reserved.

ServiceNow Icon System 3 on Light Background

App Featured Explore Global Two (2) Three (3) Building Healthcare Government Education
creator buildings buildings chimney

Life Financial Person Two (2) Three (3) Cloud Cloud Cloud Upload Download
sciences services persons persons upload download

Headset Headphone Microphone Wi-Fi Speaker Skull Malware Caret Checkmark Checkmark
circle

6 © 2019 ServiceNow, Inc. All Rights Reserved.

ServiceNow Icon System 4 on Light Background

Print Share Close Find Get Start Explore Investor Why Trust
an app certified developing careers Relations ServiceNow in us

Video play Video pause Forward Back Fast forward Rewind Filter Rocketship Application developer C-Suite leader

IT leader Facilities Field service manager Project Service Agent Mobile Visual Community Supervised machine
manager manager portal Workspace native Task Boards learning

7 © 2019 ServiceNow, Inc. All Rights Reserved.

ServiceNow Icon System 5 on Light Background

Anomaly detection Peer Actionable analytics Virtual Workflow Integration Automated Testing Low code Service-aware CMDB SIEM
benchmarks Agent and APIs Framework dev tools

Vulnerability Firewall Proxy Email Email Endpoint Management console Threat Log store Flame
management systems gateway server intelligence
source

Observable Isolate Block Scan Sandbox Light Balance Customer Customer Unhappy Customer Service
bulb scale Happy Agent

8 © 2019 ServiceNow, Inc. All Rights Reserved.

ServiceNow Icon System 6 on Light Background

Field Service Case Work Order Performance Service Aware

Technician Forecasting

9 © 2019 ServiceNow, Inc. All Rights Reserved.

ServiceNow Icon System 1 on Dark Background

Connect Try a Start Investor See Reduce redundancy Chart down Improve Elevate Strategic
with sales demo discussion Relations locations with arrow IT costs

Customize Problem/ Security Unlock Manage Business management Shop Extend Phone Location
Benefit visibility

Balance/ Project Service map SLA SDLC Incident Password Discover Release Demand management
Value reset

10 © 2019 ServiceNow, Inc. All Rights Reserved. Confidential.

ServiceNow Icon System 2 on Dark Background

Asset Optimize/ Chat Profile Events Server Switch Router Database Home
Manage

Monitor Laptop Learn Application Application Service Service News Handshake Email
logic development catalog portfolio

Customer Case Datasheet Ebook Whitepaper Documentation Infographic Webinar Award Compliance
service study

11 © 2019 ServiceNow, Inc. All Rights Reserved. Confidential.

ServiceNow Icon System 3 on Dark Background

App Featured Explore Global Two (2) Three (3) Building Healthcare Government Education
creator buildings buildings chimney

Life Financial Person Two (2) Three (3) Cloud Cloud Cloud Upload Download
sciences services persons persons upload download

Headset Headphone Microphone Wi-Fi Speaker Skull Malware Caret Checkmark Checkmark
circle

12 © 2019 ServiceNow, Inc. All Rights Reserved. Confidential.

ServiceNow Icon System 4 on Dark Background

Print Share Close Find Get Start Explore Investor Why Trust
an app certified developing careers Relations ServiceNow in us

Video play Video pause Forward Back Fast forward Rewind Filter Rocketship Application developer C-Suite leader

IT leader Facilities Field service manager Project Service Agent Mobile Visual Community Supervised machine
manager manager portal Workspace native Task Boards learning

13 © 2019 ServiceNow, Inc. All Rights Reserved. Confidential.

ServiceNow Icon System 5 on Dark Background

Anomaly detection Peer Actionable analytics Virtual Workflow Integration Automated Testing Low code Service-aware CMDB SIEM
benchmarks Agent and APIs Framework dev tools

Vulnerability Firewall Proxy Email Email Endpoint Management console Threat Log store Flame
management systems gateway server intelligence
source

Observable Isolate Block Scan Sandbox Light Balance Customer Customer Unhappy Customer Service
bulb scale Happy Agent

14 © 2019 ServiceNow, Inc. All Rights Reserved. Confidential.

ServiceNow Icon System 6 on Dark Background

Field Service Case Work Order Performance Service Aware

Technician Forecasting