DM-Unit 5
DM-Unit 5
DM-Unit 5
- similar to a plain old telephone in that it allows the user to make and
receive calls and send and receive texts messages.
- a mobile phone that can complete basic functions, but does not have all
of the capabilities of a smartphone.
Two models,
1. on-device advertising
2. off-device advertising
1. On-device Advertising
a. Network-Based Advertising
a company that connects advertisers to websites that want to host
advertisements.
b. off-network advertising
Consumers download and run apps on their mobiles, which have
inbuilt display ads.
Mobile Advertising Models
2. Off-device Advertising
c) QR codes
Web Analytics
1. SMS marketing