Scribd Logo
Upload

Welcome to Scribd!

  • 7 views

    Ansible Growth Kit

    Uploaded by

    Vladimir Pedro Cosme Junior
    This document provides resources for partners to sell and market Ansible Automation Platform, including sales tactics, marketing campaigns, training and contacts. It outlines key revenue drivers and offers an overview of the product with links to documentation, videos and other materials.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Ansible Growth Kit

    Uploaded by

    Vladimir Pedro Cosme Junior
    7 views7 pages
    This document provides resources for partners to sell and market Ansible Automation Platform, including sales tactics, marketing campaigns, training and contacts. It outlines key revenue drivers and offers an overview of the product with links to documentation, videos and other materials.

    Original Description:

    Original Title

    ansible-growth-kit

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides resources for partners to sell and market Ansible Automation Platform, including sales tactics, marketing campaigns, training and contacts. It outlines key revenue drivers and offers an overview of the product with links to documentation, videos and other materials.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    7 views7 pages

    Ansible Growth Kit

    Uploaded by

    Vladimir Pedro Cosme Junior
    This document provides resources for partners to sell and market Ansible Automation Platform, including sales tactics, marketing campaigns, training and contacts. It outlines key revenue drivers and offers an overview of the product with links to documentation, videos and other materials.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Confidential - Channel NDA required

    Resources for Partners

    Growth Kit for Ansible


    Ansible Automation Platform provides an enterprise framework for building and operating IT
    automation at scale, from hybrid cloud to the edge. It enables users across an organization to
    create, share, and manage automation—from development and operations to security and network
    teams.

    Last Updated: April 26, 2024


    Key Resources

    Revenue drivers for


    Ansible in CY24
    Ansible (Main Page) E-book Video Up-sell - Operation Ansible up-sell,
    including Event Driven Automation
    This page is where you’ll find links This e-book describes the business This 3-min video is for anyone who
    (EDA), Network Automation and
    to the latest product news, official value for partners to pursue is deciding between community
    Lightspeed
    business and technical decks, training automation opportunities. Ansible and the enterprise versions.
    and other key resources. Cross-sell - Programs designed to
    cross-sell into heavy RHEL,
    Openshift accounts

    Ecosystem Acceleration -
    Distribution-led initiatives, co-
    Infographic Partner Marketing Resou Sales Kit (Cross-selling) creation, IBM, ISV
    rce Guide
    This PDF shows how Ansible can Sales kit to help AEs and SSPs position Free to enterprise - EDA, Network
    help deliver tangible business This guide was created to help Ansible Automation Platform to current Automation & Lightspeed
    outcomes for your customers and partners communicate the value of RHEL customers. Includes use cases,
    create new revenue opportunities. Ansible to their internal teams and conversation starters, competitive info,
    customers. relevant customer stories, personas, etc.

    Confidential - Channel NDA required


    Sales Tactics

    Select from the sales plays categories below to explore available assets.

    Free to enterprise Event Driven Ansible

    The Ansible Free to Enterprise (F2E) tactic aims to assist in Event-Driven Ansible, included in Ansible Automation Platform at
    transitioning customers from the community DIY Ansible and no extra cost, enhances IT automation by enabling dynamic
    AWX usage to Ansible Automation Platform, providing resources responses to changing conditions in hybrid cloud environments,
    to understand the benefits, identify involved personas, and initiate ensuring operational efficiency and scalability for enterprises.
    strategic conversations for adoption. Read more. Read more.

    ● Cheatsheet ● Cheatsheet
    ● Objection Handling Guide ● Discovery & Qualification guide
    ● Discovery & Qualification guide ● Objection Handling guide
    ● Email sequence ● Prospecting plan
    ● Business Value Cheatsheet

    Confidential - Channel NDA required


    Sales Tactics

    Accelerate AAP with Lightspeed Distribution-led Automation play

    The Accelerate AAP with Lightspeed sales tactic highlights the A Red Hat initiative to help Distribution Partners grow their Red
    benefits of Ansible Lightspeed with Watson Code Assistant, an Hat business by targeting IT automation opportunities at end
    AI service included in the Ansible Automation Platform customers. The play is a collection of pre-sales assets, created to
    subscription, aimed at simplifying the creation and management of support a solution-based sales motion, and designed to be used by
    Ansible content for customers. Read more. the Reseller partner with the end customer. Read more.

    ● Sales play cheatsheet


    ● Discovery & Qualification guide
    ● Objection Handling guide
    ● Prospecting plan

    Confidential - Channel NDA required


    Marketing Campaigns Available in multiple languages

    Here are some marketing campaigns targeted towards specific personas. Choose from the options below for more information that offer by targeted persona.

    CXO IT Sys Admin IT Ops Leader


    The IT automation imperative: What executives Tales from the field:A system administrator’s gu The automated enterprise: Unify people and pro
    need to know ide to IT automation cesses

    Interactive self-paced labs Bringing automation to the enterprise

    5 ways IT professionals can measure their auto


    Enterprise Architect
    mation success
    Red Hat Ansible Automation Platform: A beginn Network roles (Decision Maker)
    er’s guide Network automation guide: Expand automation
    Network roles (Practitioner)
    across multi vendor networks
    Network automation guide: Expand automation
    Cloud Operations Managers and
    across multi vendor networks Automate your network with Red Hat
    Engineers
    Automate your network with Red Hat
    Automate your hybrid cloud at scale

    Cloud automation delivers business value

    Confidential - Channel NDA required


    Sales Enablement

    Training Course Description

    Upon completion, sales professionals should be able to drive strategic intent as well as qualify and
    Red Hat Ansible Automation Platform: Seller
    consult on automation needs

    Learn about the value that Ansible Automation Platform provides and gain advanced knowledge of
    Red Hat Ansible Automation Platform: Technical S customer challenges and pain points from a technical depth and technical information to be used
    eller against Red Hat competitors within different use cases.

    Here you will find all related Accreditation Paths for Ansible and IT Automation and Management,
    Product Spotlight: Red Hat Ansible Automation
    along with regular updates on new product information.

    In this course, you will review two of Ansible Automation Platform's common sales plays for Ansible
    Red Hat Ansible Automation Network and Security
    for Sales Specialists Network and Ansible Security.

    Red Hat Automation for Sales / Marketing

    Confidential - Channel NDA required


    Contact
    [email protected]

    You might also like