Jaggia BA 1e Chap001 PPT
Jaggia BA 1e Chap001 PPT
Jaggia BA 1e Chap001 PPT
Introduction to
Business Analytics
Business Analytics, 1e
By Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, and
Leida Chen
• Music: nominal
• Food quality: ordinal
• Closing time: interval
• Own money spent: ratio