Social Media Marketing

SOCIAL
MEDIA
MARKETING
The Use of Social Media
Platforms For Marketing Your
Business
February 12, 2021

Presented by Bliss Nwoke
FACEBOOK: Bliss Nwoke
FACEBOOK PAGE: Bliss-VoiceofTruth
INSTAGRAM: bliss_voiceoftruth
YOUTUBE: Bliss-VoiceofTruth
SOUND CLOUD: Bliss Nwoke
BLOG: www.voiceoftruth.com.ng
CONTENT
• What is Social media marketing?
• Why Social media marketing?
• Cores of Social media marketing?
• Social Media Platforms
What is Social
Media Marketing?
The Relevance of Social Media Marketing in
Business and Brand Promotion
“Social media is
about the people! Not
about your business.
Provide for the people
and the people will
provide you.”
– Matt Goulart
Social Media Marketing
Social media marketing is the use of social media
platforms and websites to promote the products and
services of your businesses and brands.
Most social media platforms have built-in data analytics
tools, enabling companies to track the progress, success, and
engagement of ad campaigns. Companies address a range of
stakeholders through social media marketing, including
current and potential customers, current and potential
employees, journalists, bloggers, and the general public.
On a strategic level, social media marketing includes the
management of a marketing campaign, governance, setting the
scope (e.g. more active or passive use), and the establishment of a
firm's desired social media "culture" and "tone."
Social media can be a useful source of market information and a

way to hear customer perspectives. Blogs, content communities,
and forums are platforms where individuals share their reviews
and recommendations of brands, products, and services.
Businesses can tap and analyze the customer voices and feedback
generated in social media for marketing purposes.
In this sense, social media is a relatively inexpensive source of

market intelligence which can be used by marketers and managers
to track and respond to consumer-identified problems and detect
market opportunities.
Why Social Media
Marketing?
Aims and Objectives
Aims and Objectives
1) To generate leads
One of the most important things for the business is to make sure that
they can have some amazing leads for their businesses. Leads will help
your website get the most relevant traffic.
But the main agenda here is to make sure that people become more and
more interested in the very important business.
So, make sure that you have lead generation as your number one goal if
you want to make your business successful.
Aims and Objectives
2) To increase sales
Increasing the sales of the company should be a major agenda for any
particular business on the internet. But most people don’t even know
about that. Social media can be a really powerful tool in increasing the
sales of the company.
The more people see about your services and products on social media,
the better it will be for your brand. So, you need to keep this in mind for
sure. This is one of the most important social media marketing
objectives, so make sure that you don’t miss it, people
Aims and Objectives
3) To engage with customers

With the help of social media networking, you can easily engage with
more people and also the people that matter to the internet.
Social Media is one of the most powerful platforms for widening the
reach of businesses.
With analytics tools, you can know the inclinations and presence of
your audiences. Accordingly, you should engage and convert them
Aims and Objectives
4) To promote influence
You need to make sure that people know how influential you are. So, social
media can again be a great help in that. It can optimize you brand recognition and
let people be aware of your unique highlights in the most effective and result-
driven manner possible.
There are so many different types of platforms where people sharing interests,
can come and have discussions over topics and sub-topics. Well, you can easily
make some new networks and connections over here.
You need to establish yourself as a subject expert that will automatically pull in
those people who are in search of industry or niche experts. This will optimize
your presence on the web to boost your authority and conversions.
Aims and Objectives
5) To create brand awareness

See that people know and respect you as a brand. Only that way you will be able
to make an effect on people and ultimately your business will have a blast.
Having an Online Reputation Manager can be highly useful for you.

Including Social Media Listening and Social Media Monitoring in your
marketing strategies is very significant for ensuring the needed online reputation
for your brand.
CORES OF
SOCIAL MEDIA
MARKETING
Pillars of social media marketing
STRATEGY
• What are your goals? How can social media help you achieve your business goals? Some businesses use
social media for increasing brand awareness, others use it for driving website traffic and sales. Social media
can also help you generate engagement around your brand, create a community, and serve as a customer
support channel for your customers.
• Which social media platforms do you want to focus on? The major social media platforms, mentioned
are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and
up-and-coming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as
Messenger, WhatsApp, and WeChat. When starting, it’s better to pick a few platforms that you think your
target audience is on than to be on all platforms.
• What type of content do you want to share? What type of content will attract your target audience best?
Is it images, videos, or links? Is it educational or entertaining content? A good place to start is to create a
marketing persona, which will help you answer these questions. And this doesn’t have to be fixed forever;
you can always change your strategy according to how your social media posts perform.
PLANNING AND
PUBLISHING
• Publishing to social media is as simple as sharing a blog post, an image, or a
video on a social media platform. It’s just like how you would share on your
personal Facebook profile. But you will want to plan your content ahead of
time instead of creating and publishing content spontaneously. Also, to ensure
that you are maximizing your reach on social media, you need to publish
great content that your audience likes, at the right timing and frequency.
• There are now a variety of social media scheduling tools, such as

Buffer Publish, that can help you publish your content automatically at your
preferred time. This saves you time and allows you to reach your audience
when they are most likely to engage with your content.
LISTENING AND
•
ENGAGEMENT
As your business and social media following grows, conversations about
your brand will also increase. People will comment on your social media
posts, tag you in their social media posts, or message you directly so you will
want to monitor social media conversations about your brand. If it’s a
positive comment, you get a chance to surprise and delight them. Otherwise,
you can offer support and correct a situation before it gets worse.
• You can manually check all your notifications across all the social media
platforms but this isn’t efficient and you won’t see posts that didn’t tag your
business’s social media profile. You can instead use a
social media listening and engagement tool that aggregates all your social
media mentions and messages, including posts that didn’t tag your business’s
social media profile.
ANALYTICS
• Along the way, whether you are publishing content or engaging on social
media, you will want to know
how your social media marketing is performing. Are you reaching more
people on social media than last month? How many positive mentions do
you get a month? How many people used your brand’s hashtag on their
social media posts?
• The social media platforms themselves provide a basic level of such

information. To get more in-depth analytics information or to easily compare
across social media platforms, you can use the wide range of
social media analytics tools available, such as Buffer Analyze.
ADVERTISING
• When you have more funds to grow your social media marketing, an area
that you can consider is social media advertising. Social media ads allow you
to reach a wider audience than those who are following you.
• Social media advertising platforms are so powerful nowadays that you can
specify exactly who to display your ads to. You can create target audiences
be based on their demographics, interests, behaviors, and more.
• When you are running many social media advertising campaigns at once,
you can consider using a social media advertising tool to make bulk changes,
automate processes, and optimize your ads.
SOCIAL
MEDIA
PLATFORMS
• Facebook
• Twitter
• YouTube
• Pinterest
• Whatsapp
• Instagram
• Linkedin
• Snapchat
• TikTok
Thanks!
Any questions?
Contact: 09059889264
Email: [email protected]

Social Media Marketing

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SOCIAL

February 12, 2021

Social media can be a useful source of market information and a

In this sense, social media is a relatively inexpensive source of

3) To engage with customers

5) To create brand awareness

Having an Online Reputation Manager can be highly useful for you.

• There are now a variety of social media scheduling tools, such as

• The social media platforms themselves provide a basic level of such

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