QFD Fundamentals
QFD Fundamentals
QFD Fundamentals
Functional Requirements (HOWs) Customer Requirements (WHATs) Part Characteristics (HOWs) Functional Requirements (WHATs) Manufacturing Processes (HOWs) Part Characteristics (WHATs) House of Quality #3
House of Quality #1
House of Quality #2
House of Quality #4
X
Key Manufacturing Processes Key Process Variables
Adopted By Ford and GM in 1980s Digital Equipment, Hewlett-Packard, AT&T, ITT Foundation - Belief That Products Should Be
Designed To Reflect Customer Desires and Tastes
Function Mechanization
WHAT'S IN A NAME
3
Hin
Shitsu
Ki
No
Ten
Kai
WHAT IS QFD ?
An Orderly Process for Determining Critical Quality Characteristics It is a complete planning process as opposed to problem solving and analysis. Common Sense Approach BASIS - Ask Your Customer Listen --- REALLY LISTEN
4
Using* QFD
No QFD
Time
100:1 10:1
1:1
LOW VISIBILITY LOW REWARD TIME
CONCEPT
CUSTOMER
PLAN
DESIGN
REDESIGN
MANUFACTURE
PLAN
DESIGN
REDESIGN
MANUFACTURE BENEFITS
#1
#2
House of Quality #3
House of Quality
House of Quality
House of Quality #4
A Product feature or process step that must be controlled to guarantee that you deliver what the customer wants.
Service Applications.
Customer Requirements (WHATs)
House of Quality #1
House of Quality #2
House of Quality #3
Key Tasks
Critical Quality Characteristics A Product feature or process step that must be controlled to guarantee that you deliver what the customer wants.
10
Establishes the Flow down Relates WHAT'S & HOW'S Ranks The Importance
Importance
Customer Requirements
Very Important on 10 point scale
Moderately Important
Slightly important
14
What Responsiveness to the Customer Price & Product Competitiveness Hardware Quality Hardware On Time Delivery Software Quality Software On Time Delivery Contract Understanding
Product Performance
15
How Important Are The Whats TO THE CUSTOMER Customer Ranking of their Needs
5 5 3 4 2 4 1
CUSTOMER IMPORTANCE
Responsiveness to the Customer Price & Product Competitiveness Hardware Quality Hardware On Time Delivery Software Quality Software On Time Delivery Contract Understanding Product Performance
5 3 5 4 3 4 3 4
17
5 5 3 4 2 4 1
Market Scenario
18
Rank
Customer Requirements
Competitor product
Our product
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HOW 6
HOW 1
HOW 2
HOW 3
HOW 4
HOW 5
HOW'S
WHAT'S
HOW'S
5 5 3 4 2 4 1
HOW 7
How Do You Satisfy the Customer Whats Product Requirements Translation For Action
Technical Requirements
21
Project Management
Manufacturing
Responsiveness to the Customer Price & Product Competitiveness Hardware Quality Hardware On Time Delivery Software Quality Software On Time Delivery Contract Understanding Product Performance
5 3 5 4 3 4 3 4
22
Field Engineer
Engineering
Sourcing
Partners
KEY ELEMENTS
- RELATIONSHIP
HOW 1
HOW 2
HOW 3
HOW 4
HOW 5
HOW 6
H L H
H L
L M M L
M L
H M
HOW 7
Engineering
Sourcing
Hows Whats
5
3 5 4
9
9 1
9
9 3
3
9 9 9
1
9 9
Partners
Project Management
3
3 3
9
9
3 3
Software Quality
Software On Time Delivery Contract Understanding Product Performance Expect to find no single solution
3
4 3 4 9 3 9
9
9 9 9
3
3 3 3 3
3
1 1 9
=9 =3 =1 24
Competitive evaluation
Customer Requirements
Rank
25
KEY ELEMENTS
- TECH. IMPORTANCE
HOW 4
HOW 1 HOW 2 HOW 3 HOW 5 HOW 6 HOW 7
CI 45 5
5 3 4 2 4 1
45 9 2
5 9 3
15
36 6 4 36 1
57 41 48 13 50
12
M
6 21
Technical Importance
Project Management Manufacturing Field Engineer
Engineering
Sourcing
5
3 5 4
9
9 1
9
9 3
3
9 9 9
1
9 9
Partners
Sales
3
3 3
9
9
3 3
Software Quality
Software On Time Delivery Contract Understanding
3
4 3 4 9 3 9
9
9 9 9
3
3 3 3 3
3
1 1 9
Calculate the Product Performance overall magnitude of the impact each function/process has on the customer wants
115 96 225
KEY ELEMENTS
- COMPLETENESS
HOW 1
HOW 2 HOW 3 HOW 4 HOW 5 HOW 6 HOW 7
CI H
5 3 4 2 4 1
L H
H L
L M M L
65 45 21 36
M L H M
6 21
8 52 4
M L
57 41 48 13 50
INFORMATION
- TARGET DIRECTION
HOW 3
HOW 1
HOW 2
HOW 4
HOW 5
HOW 6
HOW 7
H L H
H L
L M M L
65 45
21
36
M L H M
6 21
8 52 4
M L
57 41 48 13 50
INFORMATION
- CORRELATION MATRIX
Correlation Matrix
HOW 6
HOW 7
H L H
H L
L M M L
65 45
21
36
M L H M
40 psi 1 mm 8 atm
8 52 4
M L
3 mils 12 in. 3 lbs
57 41 48 13 50
21
Conflict Resolution
30
INFORMATION
Target Values for the Hows Note the Units
- HOW MUCH
HOW 3
HOW 1
HOW 2
HOW 4
HOW 5
HOW 6
HOW 7
5 5 3 4 2 4 1
H L H
H L
L M M L
65 45
21
36
M L H M
40 psi 1 mm 8 atm 3
8 52 4
M L
3 mils 12 in. 3 lbs
How Much
57 41 48 13 50
21
Consistent Comparison
31
Customer Requirements
5 4 3 2 1
32
Competitive evaluation
Rank
Customer Requirements
Operational Targets
New Product
33
QFD FLOWDOWN
Manufacturing Environment
Customer Wants
Software Environment
Customer Wants
Service Environment
Customer Wants
Levels Of Granularity
Technical Requirements
Product Functionality
Service Requirements
Part Characteristics
System Characteristics
Service Processes
Manufacturing Process
Design Alternatives
Process Controls
Production Requirements
#1
#2
House of Quality #3
House of Quality
House of Quality
House of Quality #4
NOTE: The Hows at One Level Become the Whats at the Next Level
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-Designed Experiments -Design for Assembly and Manufacturing -Fault tree Analysis -Design Failure Mode and effect analysis -Concept Selection Processes
-Designed Experiments -Machine Capability Studies -Process Capability -SPC -Process Failure Mode and effect Analysis
Manufacturing Planning Document Quality Assurance Planning Maintenance and Operator Instructions
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1. Blank rows
2. Blank columns 3. No design constraints in hows 4. Resolve negative correlations 5. Finalize target values 6. What technical requirements should be
QFD On Everything Set the Right Granularity Dont Apply To Every Last Project Inadequate Priorities Lack of Teamwork Wrong Participants Lack of Team Skills Lack of Support or Commitment Too Much Chart Focus Hurry up and Get Done Failure to Integrate and Implement QFD
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HOW 1
HOW 2
HOW 3
HOW 4
HOW 5
HOW 6
HOW 7
5 5 3 4 2 4 1
H L H
L M M L
65 45 21 36
L
M L
40 psi 3 mils 12 in. 3 lbs
M
L H M
6 21
1 mm 8 atm 3
8 52 4
57 41 48 13 50
POINTS TO REMEMBER
The process may look simple, but requires effort. Many entries look obviousafter theyre written down. If there are NO tough spots the first time: IT PROBABLY ISNT BEING DONE RIGHT!! Focus on the end-user customer. Charts are not the objective.
Charts are the means for achieving the objective.
Find reasons to succeed, not excuses for failure. Remember to follow-up afterward
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KEY THOUGHT