SEO Task For Any

Projects
 1. Keywords research and
selection
• Well-researched keywords are the foundation of
any successful SEO campaign.
• Moreover, choosing your keywords wisely is half
the battle won in accelerating your website to the
top of Search Engines.
• Experts will use a combination of keyword tools and
compile a list of well-targeted terms and phrases
that best describe your business, to help you
choose your most important keywords for effective
optimization.
 2. Competitor analysis
• Know who you are losing your audience to and why!

• It will provide you a complete report on how your competitors

(those that rank for your chosen keywords) are managing on
the search engines, and why they are ranking better than you.

• Based on these findings, You can devise an effective SEO

strategy for your website so that you can outrank your
competition over time.
 3. Title and metatags
• Search spiders crawl and display the contents of the
Title and Meta tags of your website in return for a
related search query. Hence, these tags serve a
two-pronged
• strategy:
• Wise use of the correct keywords in these tags will earn
the favor of search engines.
• The contents of these tags are displayed to users and are
thus important to convey a crisp and compelling
message to encourage click to your website.
 4. Html code cleanup and
optimization
• Ensure an error-free html code so that your website
functions smoothly with impeccable internal linking
and optimum structuring.

• This goes a long way in helping the search spiders

crawl your website effectively.
 5. Image and hyperlink
optimization
• While search spiders are blind to images, they can
pick up the Alt text attached to pictures on your
website.

• Hence, in order to appeal to the spiders, all images

and internal links will be renamed to include your
crucial keywords to ensure better indexing.
 6. Customized 404 pages

• While users may encounter a "Not Found" 404 error

page due to outdated links, misspelt URLs, or
dysfunctional internal links.

• Ensure that their experience of your website is

nevertheless maintained by customizing your error
pages to display appropriate content and thus
avoiding driving away valuable visitors.
 7. Robots.Txt optimization

• Guide the crawling of search spiders by creating a

robots.txt file which explicitly allows or disallows
crawling and indexing of certain pages on your
website that may be under construction, have
sensitive data, or are not meant for public display.
 8. Search engine friendly URL
creation
• URLs of all web pages and articles will be well-defined
and optimized with strategic keywords to appeal to
search engines by better matching users' search terms.

• This not only increases the relevancy of your website to

a particular search term, but also helps route traffic
directly to Web pages that best serves users' needs,
thereby boosting sales.
 9. Website copy optimization

• Better rankings are a function of better content

• Optimize the content of your website, in order to

place your keywords strategically and highlight
them through the use of heading tags and strong
tags.
 10.Google, Yahoo! and Bing
sitemap creation
• To ensure better 'index ability' of your website,
create a search engine friendly sitemap.

• These sitemaps explain the structure of your

website and will ensure that no relevant page
misses the attention of the search bots.
 11.Building backlinks
• Search Engines recognize quality and attach a
relevance score to your website on the basis of the
number of incoming links from other related web
portals.
• Hence, every backlink acts as a vote to the
relevancy of your website to a particular search
term.
• You have to build these valuable backlinks from
similar-themed and high quality websites to ensure
that you raise on the search engines through an
increasing number of incoming votes.
 12.Manual submissions to free
web directories
• Search bots crawl web directories to find websites
matching a search term.

• Manually submit your website to hundreds of these

directories, which will not only serve as a backlink, but
will also ensure better index ability by search spiders.

• These submissions will include your most important

keywords and thus further your SEO objectives.
13. Manual submissions to premium paid
directories
 13. Manual submissions to
premium paid directories
• Submit your website to premium paid directories
like Yahoo! and Business.com that count as valuable
sources for search bots to find relevant, high quality
websites.
14.Article writing and
submissions
 14.Article writing and
submissions
• Write keyword-rich articles that carry valuable
information about your business and submit them to
hundreds of article directories every month.

• Each submission will carry your URL and thus link back
to your website.

• This not only contributes in building your link base, but

also serves as a source of meaningful traffic to your
website.
15.Press release writing and
submissions
 15.Press release writing and submissions

• Frequent touch points with your audience go a long way

in fostering brand value and generating brand recall.

• Keep your audience abreast with the latest happenings

in your company through Press Releases written by our
in-house writers.

• Well optimized Press Releases not only help you grab

search engine prominence, but also act as backlinks.
16. Creating social media profiles
16. Creating social media profiles
• With social networking sites such as Facebook and
Twitter, becoming the hub of all internet activity,

• Creating Social Media profiles helps you connect with

your target audience through popular and well-visited
media Also, with changes in search algorithms, Twitter
and Facebook feeds are prominently displayed in return
for search queries.

• Create your profiles on the most popular portals to

afford you valuable Google real estate.
17. Social bookmarking
 17. Social bookmarking

• Bookmark your web pages with popular sites like Digg,

StumbleUpon, del.icio.us etc. and tag them with relevant
keywords in order to up your popularity quotient.

• As search bots increasingly pull out well-viewed and

favorite webpage's from these sites, it helps garner
backlinks, gain better visibility and attract more traffic.
18. Forum/Blog Comments
 18. Forum/Blog Comments
• Comment on related blogs and appropriate threads on
forums, to generate awareness about your company
and how it addresses the needs of the readers.

• Moreover, each comment will include your web

address and link back to your website, hence not only
bringing more qualified traffic straight away, but also
boosting your ranking on the search engines through
an increasing number of backlinks.
19. Presentation submissions
 19. Presentation submissions

• Submit your company presentations to popular

slide sharing networks to increase your company
mentions across the internet and project you as an
authority in your business.
 20. Video submissions
• Videos have become an integral part of search results,
featuring third or fourth on Google results (SERPs).

• Hence, to capitalize on the changes in the Google

algorithm, submit your videos to key video-sharing sites
so that they are pulled out and displayed every time a
relevant search term is entered.

• Thus you garner valuable backlinks and attract instant,

quality traffic.
21. Photo sharing
 21. Photo sharing

• With changes in the Google landscape, images have

become a natural part of first page Google results.

• Submit your photos every month to make sure

that they are included in every popular photo-
sharing portal, thus ensuring that your company is
referenced at a prominent spot on search engines.
22. Reputation optimization
 22. Reputation optimization

• Negative comments cropping up on the first page of

search results can drive away valuable traffic and harm
your brand.

• Protect your reputation by pushing negative

information about your company lower down in
search results, thus ensuring that your reputation is
insulated from negative publicity and not tarnished by
ill-meaning competitors or frivolous complaints.
23. Local search engine
submission
 23. Local search engine
submission
• Effectively optimize your website to help you gain
prominence on local search engines and thus
establish you as a top quality and much-favoured
provider of your products and services in your town
or vicinity.
 24. Schema integration
• Schema Code is a micro format meant for easy
display of contact details of people, companies and
places, so that any parsing tool can extract these
details easily and showcase them on search
engines, especially the local ones.

• Google Listings and Google maps use these as a

source to pick up contact details and display them
prominently on search engines.
 25. Updating pages for local
search
• Improve your local rankings by infusing relevant
local keywords in your website copy, internal links,
titles, headings etc. so that you feature in top spots
of local search engines.
 26. Google analytics set up and
integration
• With the main purpose of SEO being to attract
greater and better quality traffic to your website,
our experts will integrate Google Analytics and
help you track your best performing keywords,
main sources of traffic and the increase in visitors
to your website.
 27. Google analytics funnel
creation and goal setting
• Use advanced analytics settings that will help you
monitor how many visitors that came through
search engines and other websites, converted to a
sale by purchasing one or more of your products.
• Consequently, this will help you measure your ROI
and calculate your profits.
• As your SEO strategy begins to take effect, your cost
per customer acquisition will gradually decline with
the same monthly investment, thus making our
services more cost effective over time.
 28. Google webmaster tools set
up and monitoring
• Setting up Webmaster Tools is a best practice
prescribed by Google and Bing.

• It affords better visibility on the search engines and

allows monitoring of incoming links as well as
facilitates quick diagnosis of any problems.
 Managing the Report

• 29. Search engine ranking report

• 30. Directory submission report

• 31. Article and press release submission report

• 32. Link-building report

• 33. Traffic report

• 34. Activity report