Current and Future Trends in Media and Information

Current and Future
Trends in Media
and Information
MEDIA AND INFORMATION LITERACY
MOST ESSENTIAL LEARNING
Describe the impact of massive open on-
COMPETENCIES
line course
LEARNING OBJECTIVES:
1. Evaluate current trends in media and information and how it will
affect/how they affect individuals and society as a whole
2. Describe Massive Open Online Course (MOOC)
3. Predict future media innovation
4. Synthesize overall knowledge about media and information with
skills for producing a prototype of what you think is a future media
innovation.
PRE-
ACTIVITY
1. What “futuristic drawing” can you see
in the picture?
2. This picture was drawn in 1905, two
years after Wilbur and Orville Wright
invented the first successful airplane.
Based on your knowledge in science, do
you think that this airplane model would
materialize? Why or why not?
3. What do you think is the next major
innovation in transportation technology?
10 New Paradigms of Communication in the Digital Age
PARADIGM 1: FROM AUDIENCE TO USER
The communication process in the actual

scenario is user centered: users have the
control to choose, to decide, to search, to
define and configure, to subscribe or
unsubscribe, to comment and, most
important: to write, talk and film.
PARADIGM 2. FROM MEDIA TO CONTENT
The media convergence has reset media

identity. Media brand image becomes
one of the most valuable activities of
media companies: a source of credibility
and prestige for digital content.
PARADIGM 3. FROM MONOMEDIA TO MULTIMEDIA
The multimedia identity of the actual

environment allows all media industries
to converge online and traditional
media (press, broadcast, movies).
Online media are multimedia, and
multimedia is a new language.
PARADIGM 4. FROM PERIODICITY TO REAL-TIME
Sharing news and opinions with the ability to

interact in real-time are the seed of
cybercommunities. However, opportunities
for reflection diminishes when information
comes and goes as quick as time, but today’s
fast-paced information promotes dynamism
and new conversational styles.
PARADIGM 5. FROM SCARCITY TO ABUNDANCE
Space for the print media and time for

broadcast media ceased to be the limit to
content and now the time of the user is the
new scarce resource. The overflow of
information calls for new skills and tools to
manage data, news, and opinions.
PARADIGM 6. FROM EDITOR-MEDIATED TO NON-MEDIATED
Worldwide publishing without editors, but with a

close peer review daily process and in most cases
open to comments from readers is the nature of
social web publishing. Hence, the agenda of relevant
current affairs goes beyond the established media
land and now is share with a wide variety of new
sources, most of them not media.
PARADIGM 7. FROM DISTRIBUTION TO ACCESS
The access paradigm is complementary with the user

center paradigm and both explain the strong
interactive nature of the new environment. Access
means to seek, search, navigate, surf, decide, an
active attitude, a will to connect and communicate,
the contrary of the passive reception of media
content.
PARADIGM 8. FROM ONE WAY TO INTERACTIVITY

This has three levels:
First level: the possibility for the user to choose the
format of information display (browser and navigation interface
configuration).
Second level: the possibility for the user to produce
input for a system. This contribution could be co-authoring,
writing comments, answering pools and tests, posting news,
and so on.
Third level: the possibility for the user to communicate
with other users of the system in real or delay time.
PARADIGM 9. FROM LINEAR TO HYPERTEXT
Hypertext becomes the grammar of the digital world.

The pathways of the info-spaces are built on links.
Creating and activating links online could be the new
name of alphabetization. Reading and writing by
linking, this is, exploring and creating hypertextual
environments daily is the most strategic skill digital
natives are achieving.
PARADIGM 10. FROM DATA TO KNOWLEDGE
The extraordinary amount of data these days bring

back the role of media as social managers of
knowledge. Today, the strategic mission of media is
the information about the information: information
intelligence, interpretation, filtering and searching
combined with the challenge of new interactive
multimedia narratives and delivered by a wide range
of channels.
TRENDS IN DIGITAL TECHNOLOGY
HAPTICS
TECHNOLOGY
Is a feedback technology (using
computer applications) that
takes advantage of the user’s
sense of touch by applying
force, vibrations and/or motions
to the User.
Contextual Awareness
What Are Common Context Awareness Features?
Location:
Apart from automatically adjusting
the time and date displayed on your
mobile device when you move from one
time zone to another, it also changes the
data on your map application. Each time
you turn on a map app, your device
immediately senses where you are, giving
you the right directions to wherever you
want to go.
Weather:
Your mobile device
also instantly gives you
weather forecasts meant for
your current location,
allowing you to adjust your
wardrobe or plans.
Text spelling:
Today’s computers and mobile
devices also predict what you’re
typing and suggest the next words
or phrases, speeding up the
process. All that’s left is for you to
choose among the suggestions and
get the responses.
Health statistics:
Smartwatches and fitness
bands have built-in sensors that
track your heart rate, number of
steps, and more, telling you if you
need to move or take a break.
Environmental state:
Internet of Things (IoT) devices
used for farming, for instance,
alert you when it’s time to water
your crops and so on, allowing you
to optimize yields.
VOICE & TONE
RECOGNITION
Not only can voice and tone recognition
be used to confirm a person’s identity,
but tone recognition can be used to
detect a person’s health or emotional
state. This technology will open new
opportunities in security and healthcare
– with mobile applications.
INTELLIGENT
ROUTING DEVICE
This future technology will be useful to,
for example, local councils. While on the
move, staff will be able to provide the
precise description and location of a
street-based issue using Smartphones
and mobile devices that can take photos
and have GPS (global positioning
system) support. Intelligent routing will
then alert the responsible team to action.
EYE TRACKING
TECHNOLOGY
Eye tracking technology measures
eye positions and movements which
are analyzed through computer
applications. Future laptops,
smartphones and tablets could
contain thousands of tiny imaging
sensors built into the display screen.
EYE TRACKING
TECHNOLOGY
Eye tracking technology could have many
possible applications, including:
Law enforcement – lie detection
Airport security – identifying suspicious
behavior, e.g. to catch terrorists before they
strike
Retail – recording, monitoring and
analyzing consumer behavior to ‘tailor’
marketing to individuals
Safety - alerting and awakening a
drowsy or distracted driver would save many
lives
EYE TRACKING
TECHNOLOGY
Eye tracking technology could have many
possible applications, including:
Health care – assisting people with
disabilities or paralysis to communicate
(laptop) and improve mobility (electric
wheelchair)
Human-computer interaction – using
screen icons and a blink here or a
gaze there. Say goodbye to the mouse
and keyboard.
INTERNET
GLASSES
Technology that can display
images directly onto our retinas while
not blocking our sight is being
developed.
This technology can be used in
eyeglasses and have uses ranging from
e-Gaming to military defense. In the
next 10-20 years experts predict that
Internet glasses will replace
Smartphones.
INTERNET
GLASSES
Imagine these viewing experiences:
• Seeing building schematics and locations
of others (especially useful for security or
fire fighters)
• Giving a speech while information is
streamed to your eyeglasses in real time
• Receiving turn by turn directions as you
walk toward your destination
• Viewing virtual recipes while cooking
without losing your rhythm
• Walking down the street, seeing one of
your friends show up "on screen" 2 blocks
WEARABLE
TECHNOLOGY
Wearable technologies today are
smart watches. These watches are worn
as a typical wristwatch but do more than
just tell time. Modern smart watches
perform the same functions as
smartphones.
Smart watches as a wearable are
developed for convenience, but its
inability to function as an independent
WEARABLE
TECHNOLOGY
Another example is a Fitness
tracker. It is derived from smart
watches in form and physical design
but serves health applications.
Fitness trackers aim to promote
health and wellness among its
enthusiasts, unfortunately, issues in
their accuracy have been raised in
several reviews.
WEARABLE
TECHNOLOGY
Virtual Reality (VR) wearable
technology is gradually growing in
popularity among enthusiasts. Wearable
technology takes users to computer
generated worlds and let them
experience it as if they were actually
there. However, concerns were raised
about VR technology’s potential to cause
a total disconnection from the physical
world.
The Massive Open Online Course and its implications
 Massive Open Online Course (MOOC) is defined as a model
for delivering learning content online to any person who
wants to take a course, with no limit on attendance. It can be
characterized by the following:
1. A revolutionary approach to education that moves away from
the physical to the virtual
2. A kind of learning that happens online, breaking the norm of
traditional schools or universities for higher education.
3. Utilizes information technologies like analytics to help
instructors gauge their student’s learning.
4. Emphasis on connectedness.
The Implications
1. By taking learning into virtual space, attendance is no longer a

determining factor in one’s education. This makes MOOC learning a
popular alternative for those whose life situations make them unable to
attend regular schools
2. Managing MOOC is relatively cheaper than running educational

institutions. By taking out the experiences of Universities – which are
passed down to students in exorbitant fees- MOOC addresses the high cost
of education.
The Implications
3. Analytic provides information about the learning process of students.

Through the use of data collected through analytics, MOOC provides a
means to improve learning.
4. Since it focuses on connectedness as part of the learning process, MOOC

allows education to take place on a global scale, connecting learners and
instructors all over the world to one another to maximize education.
Have you watched the film WALL-E? It
is a creative look into the future, and a
terrible interpretation of what could
happen to the world due to pollution
and to mankind if they would continue
sitting in front of computer monitors.
We do not want these to happen, do
we? In the movie WALL-E is a robot
designed to compact trash and clean
up the highly polluted earth. He is
efficient, cute, and alone, yet he
manages to find proof of new life on
earth to signal the human beings’
return to the planet after centuries of
exile in space.
PEFORMANCE TASK NO. 4
Now, it is time for you to design your own robot, but not
the type that kills alien monsters with a laser sword. This time,
its primary function is to safeguard media and information and
promote MOOC. There are already robot designs that showcase
the functions indicated above. (I have seen an actual design
that is used to teach English as a Foreign Language via
distance mode.) You way Google about them as a reference to
your personal design. Let’s give it a name: M.I.L.Droid, the
Media and Information Literate Android.
PEFORMANCE TASK NO. 4
You are given the freedom to decide how M.I.L. Droid
would look, but make sure that you are able to
enumerate and explain at least five functions
relevant in promoting MIL and MOOC.
RUBRICS:
-Drawing (Design of the Robot/originality) = 10 pts.
- Explanation= 10 pts.

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Current and Future

PARADIGM 1: FROM AUDIENCE TO USER

The communication process in the actual

PARADIGM 2. FROM MEDIA TO CONTENT

The media convergence has reset media

PARADIGM 3. FROM MONOMEDIA TO MULTIMEDIA

The multimedia identity of the actual

PARADIGM 4. FROM PERIODICITY TO REAL-TIME

Sharing news and opinions with the ability to

PARADIGM 5. FROM SCARCITY TO ABUNDANCE

Space for the print media and time for

PARADIGM 6. FROM EDITOR-MEDIATED TO NON-MEDIATED

Worldwide publishing without editors, but with a

PARADIGM 7. FROM DISTRIBUTION TO ACCESS

The access paradigm is complementary with the user

PARADIGM 8. FROM ONE WAY TO INTERACTIVITY

PARADIGM 9. FROM LINEAR TO HYPERTEXT

Hypertext becomes the grammar of the digital world.

PARADIGM 10. FROM DATA TO KNOWLEDGE

The extraordinary amount of data these days bring

1. By taking learning into virtual space, attendance is no longer a

2. Managing MOOC is relatively cheaper than running educational

3. Analytic provides information about the learning process of students.

4. Since it focuses on connectedness as part of the learning process, MOOC

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