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    DOC-20250104-WA0001.

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    DOC-20250104-WA0001.

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    4 views12 pages

    DOC-20250104-WA0001.

    Uploaded by

    ashutosh.ak450.tv

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    © All Rights Reserved
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    McDonald’s Corporation Case

    Analysis
    McDonald’s Value Proposition
    • What Attracts Customers:
    • - Consistent quality, affordability, quick
    service, and convenience.

    • How Operating System Delivers:


    • - Standardized processes.
    • - Efficient supply chain.
    • - Optimized kitchen workflows.
    Characteristics of the Production
    System
    • - Standardization of operations.
    • - High-speed assembly-line processes.
    • - Rigorous quality checks.
    • - Scalable franchising model.
    Supplier Base Development
    • Development:
    • - Long-term supplier contracts and shared
    investments.
    • - Supplier integration into quality systems.

    • Impact on Growth:
    • - Ensures cost-efficiency and consistent quality
    globally.
    Comparing Operations Strategy
    • McDonald’s vs. Typical Restaurant:
    • - High-volume, low-cost, standardized service
    vs. localized and customized menus.

    • Growth Factors:
    • - Franchising, operational innovation,
    centralized supply chains.
    Linking Operations to Competitive
    Strategy
    • Competitive Strategy:
    • - Cost leadership, consistency, convenience.

    • Operational Linkages:
    • - Standardized processes.
    • - Efficient supply chains.
    • - Strategic locations.
    Innovation Approach
    • McDonald’s Innovation:
    • - Menu diversification (e.g., McCafe, regional
    items).
    • - Technological advancements (self-order
    kiosks, apps).
    • - Sustainability initiatives.
    Challenges in the 1990s
    • Key Challenges:
    • - Shift toward healthier eating.
    • - Competitive pressure from Subway, Burger
    King.

    • Responses:
    • - Menu expansion, tech integration,
    sustainability efforts.
    Future Choices
    • Options for Growth:
    • - Expand healthier menus, delivery services.
    • - Explore digital and AI-driven efficiencies.

    • Family Dining?:
    • - Could align with demographics but risks
    diluting fast-food identity.
    EDF Collaboration
    • Why Collaborate?:
    • - Leverage expertise for sustainability
    credibility.

    • Challenges:
    • - Balancing costs with eco-goals.
    • - Public scrutiny.
    Waste Reduction and Lessons
    Learned
    • Activities:
    • - Recycling initiatives, biodegradable
    packaging.

    • Lessons from EDF:


    • - Sustainability as a competitive advantage.
    • - Enhanced brand loyalty and efficiency.
    Summary and Q&A
    • Summary of Key Insights
    • Thank you! Questions are welcome.

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