Aida Model
Aida Model
AKSHAY SHINDE AKSHAY CHAVAN SAGAR SAWALKAR SUSHMA MOURYA NEHA JAISWAL SURESH JAIN AZAR MANIYAR
AIDA MODEL
A Awareness/Attract/Atention
What sparks attention is usually by its unique design, pricing, and marketing. Use powerful words, or a picture that will catch the reader's eye and make them stop and read what you have to say next.
I Interest
A consumer will want to know more about the product/service, its functions and features. You've got the attention of a chunk of your target audience, but can you engage with them enough so that they'll want to spend their precious time understanding your message in more detail?
D - Desire
After comparing the pros and cons of the product/service and cross referencing with multiple sources The main way of doing this is by appealing to their personal needs and wants.
A- Action
Desire triggers action, and the consumer will buy it when the product/service can fulfill his/her desire.
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