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    Marketing Mix of Facebook

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    Pradeep Kumar Pandey
    Facebook's marketing mix includes products like friends, messages, games, photos, videos and ads. It generates revenue primarily from advertisements on users' pages and from organized commercial groups and online events. With over 900 million users globally, Facebook is accessed through websites and mobile apps and provides a free platform for communication and sharing. It promotes through partnerships with companies and by allowing small businesses to connect with customers on its large network.

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    Marketing Mix of Facebook

    Uploaded by

    Pradeep Kumar Pandey
    2K views13 pages
    Facebook's marketing mix includes products like friends, messages, games, photos, videos and ads. It generates revenue primarily from advertisements on users' pages and from organized commercial groups and online events. With over 900 million users globally, Facebook is accessed through websites and mobile apps and provides a free platform for communication and sharing. It promotes through partnerships with companies and by allowing small businesses to connect with customers on its large network.

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    Facebook's marketing mix includes products like friends, messages, games, photos, videos and ads. It generates revenue primarily from advertisements on users' pages and from organized commercial groups and online events. With over 900 million users globally, Facebook is accessed through websites and mobile apps and provides a free platform for communication and sharing. It promotes through partnerships with companies and by allowing small businesses to connect with customers on its large network.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2K views13 pages

    Marketing Mix of Facebook

    Uploaded by

    Pradeep Kumar Pandey
    Facebook's marketing mix includes products like friends, messages, games, photos, videos and ads. It generates revenue primarily from advertisements on users' pages and from organized commercial groups and online events. With over 900 million users globally, Facebook is accessed through websites and mobile apps and provides a free platform for communication and sharing. It promotes through partnerships with companies and by allowing small businesses to connect with customers on its large network.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    MARKETING MIX OF FACEBOOK

    PRESENTED BY, PRADEEP KU. PANDEY


    5/5/2012 1

    MARKETING MIX Of FACEBOOK


    The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objective The marketing mix is a business tool used in marketing products

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    PRODUCT: Product refers to a physical product or a service or an idea which a consumer needs and for which he is ready to pay. Physical products include tangible goods like grocery items, garments etc. Services are intangible products which are offered and purchased by consumers. Services may involve also an innovative idea on any aspect of operation. Products is the key element of any marketing mix. PRICE: Price is the amount charged for a product or service. It is the consideration paid by consumers for the benefit of using any product or service. Price fixation is an important aspect of marketing PLACE: Place is another important element of marketing mix. Once the goods are manufactured, packaged, priced and promoted, they must be made available to the consumers. Activities related to placing the products are covered under this element of marketing-mix. It consists of decisions relating to channels of distribution and physical distribution.
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    MARKETING MIX Of FACEBOOK


    PROMOTION: Promotion refers to using methods of communication with two objectives : informing the existing and potential consumers about a product, and to persuade consumers to buy the product. It is an important element of marketing mix. In the absence of communication, consumers may not be aware of the product and its potential to satisfy their needs and desires.

    PEOPLE: People refer to all people directly or indirectly involved in the consumption of a service, example employees or other consumers,
    PHYSICAL EVIDENCE: Physical evidence refers to the environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service. The physical evidence of service includes all the tangible representations of service such as brochures, letterhead, business cards, reports, signage, internet presence and equipment.
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    MARKETING MIX Of FACEBOOK


    PROCESS: Process is referred to the procedures, mechanisms and flow of activities by which the service is delivered i.e. the service delivery and operating systems.

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    MARKETING MIX Of FACEBOOK


    PRODUCT: Facebook has lunched number of product including friends, message, game, photo, links, video, marketing space, product page, ad, and a lot Also offers plug-in, group API, social channels,& open graph protocols to the web developers proxy & private settings are provided to the user to settle up their availability along with the customization of the materials being loaded up on their profiles Facebook provide an opportunity to user to register their complaints for the website access while improving the services miles forward

    5/5/2012

    PRICE & PLACE


    PRICE: People enjoy all services free of cost Facebook earn most of the revenue by the commercial group, online events that are organized by company And advertiser that come on the side of logged on page Facebook always welcome brand ad performances ad virtual goods & Microsoft ad & has earning up to $3.71billion for this year PLACE: Almost 600 million user are registered with facebook being mostly by U.S community. The network is very much popular now-a-days as it can be accessed anywhere in school, college university and home through the world. Facebook has availability along the globe and Egypt revolution is commendably associated with the promotions provided by facebook.
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    MARKETING MIX Of FACEBOOK


    PROMOTION: Facebook had become partner with Microsoft, Pandora and Yelp according to a planned policy and earned a lot of promotion by taking this step. By increasing user number along with ads promotion on facebook by different companies. The website is providing small business big blow opportunities to establish and this promotes face usage as well, by their product customer being facebook user ultimately. PEOPLE: 901 million user of the facebook, (April 2012) 3000+ employee, PHYSICAL EVIDENCE: internet , laptop , mobile etc PROCESS: Registration through email ,mobile phone

    5/5/2012

    SWOT ANALYSIS OF FACEBOOK


    STRENGHT
    Asset leverage Effective communication Innovation Online growth Loyal customers Market share leadership Strong management team Strong brand equity Strong financial position Reputation management Unique products

    WEAKNESS ES
    Vista or XP Harder To Customize Harder To Judge by First Impressions No shortcuts on the Profile page Viral Potential Restricted Advertising Designs Flash Distractions

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    SWOT ANALYSIS Of FACEBOOK


    OPPORTUNITIES
    Emerging markets and Web camera expansion abroad Innovation Online Product and services Expansion Takeover

    THREATHES
    Competition: MySpace Cheaper technology Maturing categories, products, or services Product substitution Controls what people see Spamming/Spam No email controls Commercialized if sold

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    THANK YOU
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