Skoda to be official Tour de France partner for 17th time

Skoda is supporting the Tour de France this year from 29 August to 20 September 2020 for the 17^th time in a row as the official main partner.

The company is providing up to 250 vehicles for the organisation and race management of the cycling event, including the command vehicle also known as the 'Red Car' for Christian Prudhomme.

The Director of the Tour de France will be monitoring and directing the race from a Skoda Superb iV with plug-in hybrid drive. In addition, Skoda is again sponsoring the green jersey for the best sprinter and, as a partner of the official Tour de France app, will be keeping fans up to date on the latest racing action.

To mark this year's Tour de France, Skoda has launched the 360-degree campaign 'To the Greatest Family of all: Cyclists'. The campaign aims to communicate the passion for cycling and team spirit in the international cycling community.

To achieve this, Skoda is not only using TV commercials and its social media channels, but also the company's own website here. Skoda is giving away, among other things, a signed green jersey, a Skoda carbon bike and a place in the Tour de France hospitality package. The app enables cycling fans to stay up to date with the latest racing action at all times, even on the go. In addition to standings and a live ticker, it offers real-time GPS tracking, rider profiles and much more. The free app is available for Android and iOS.