SAN JOSE — Westfield Valley Fair is holding a series of weekend events that also mark the relaunch of the expanded and revamped San Jose mall following the end of California’s coronavirus-linked business shutdowns.
The iconic shopping mall in San Jose plans a weekend of experiences as it attempts to rebound from severe restrictions on operations during the 15 months of lockdowns imposed by state and local government agencies to combat the coronavirus.
“We’re beyond excited to celebrate the full reopening of California with a weekend-long series of summertime events and activities,” said Kate Diefenderfer, director of marketing with Westfield Valley Fair.
A bounce house, bubble party, lounge seating, live performances, games, giveaways, a champagne bar, and retailer pop-ups are among the activities at Valley Fair through Sunday.
Over the last 15 months, Westfield Valley Fair has opened over more than 80 new retailers including Christian Louboutin, Apple, Tiffany’s, Dyson, Christian Dior, Lady M, Reiss, IWC Schaffhausen, Jaeger-LeCoultre, and Panerai Boutiques.
The mall also has a new anchor store, Bloomingdale’s. Eataly, an Italian food marketplace, is slated to open in the expanded area of Valley Fair.
“So much has happened at Valley Fair over the last year including the unveiling of our center expansion, the debut of our new Luxury Collection, and the opening of over 80 new retailers,” Diefenderfer said.
The weekend events offer a way for Valley Fair to put its $1.1 billion expansion and upgrade front and center for the mall’s customers.
The relaunch also is a welcome counterpoint to the massive job cuts and business setbacks in California and the Bay Area that were unleashed by the coronavirus.
“This is going to be a big year for Valley Fair,” Diefenderfer said.
