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pinterest.com Website Analysis for February 2025
Discover recipes, home ideas, style inspiration and other ideas to try.
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Global Rank
#222
Country Rank
#212
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Total Visits
1.2B
Bounce Rate
35.36%
Pages per Visit
8.00
Avg Visit Duration
00:07:10
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pinterest.com Traffic & Engagement Analysis
pinterest.com's web traffic has decreased by 9.23% compared to last month. See all traffic & engagement stats for pinterest.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
1.2B
Last Month Change
9.23%
Bounce Rate
35.36%
Pages per Visit
8.00
Avg Visit Duration
00:07:10
Total Visits Last 3 Months
Compare pinterest.com to:
10.9B
facebook.com
5.7B
instagram.com
instagram.com1.2Bpinterest.com
247.6M
twitter.com
134.3M
tumblr.com
pinterest.com Web Traffic by Country
Which countries sent the most traffic to pinterest.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to pinterest.com - click below to discover all countries
Top Countries
United States
23.42%11.67%
Brazil
7.01%11.83%
Russia
5.5%7.21%
India
4.66%10%
Mexico
3.39%8.48%
Others
56.02%
pinterest.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. pinterest.com's audience is 43.74% male and 56.26% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female56.26%
- Male43.74%
pinterest.com Competitors & Similar Sites
Reveal pinterest.com top alternatives and find potential or emerging competitors. tumblr.com is the website with the highest similarity score to pinterest.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
instagram.com97%5.7BComputers Electronics and Technology > Social Media Networks#2Analyze instagram.comCompare to instagram.compinterest.com Top Traffic Sources
The top traffic source to pinterest.com is Direct traffic, driving 58.98% of desktop visits last month, and Organic Search is the 2nd with 38.15% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
pinterest.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to pinterest.com (Desktop, worldwide)
Organic vs. Paid
Organic99.85%
Paid0.15%
Top Keywords
pinterest53.3MVOL: 40,980,280$0.35пинтерест3.4MVOL: 1,309,010$0.80pintrest2.9MVOL: 1,969,680$0.35pin1.5MVOL: 1,295,410$0.76pinterst939.6KVOL: 533,880$0.3418.5K OthersSee more
Total Keywords18.5K
Referral Web Traffic to pinterest.com
The top referral sites sending desktop traffic to pinterest.com.
Category Distribution
Programming and Developer Software
29.93%Search Engines
11.85%Digital Marketing
3.55%Computers Electronics and Technology - Other
3.49%News & Media Publishers
3.24%Other
47.93%Top Referrals
Display Advertising Traffic to pinterest.com
Analysis of the top publishers sending traffic to pinterest.com. Currently, there are 146 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
03
Size
300x600
Active Days
02
Size
640x360
Active Days
01
Size
300x250
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Social Media Traffic to pinterest.com
pinterest.com gets most of its social media traffic from Youtube, followed by Pinterest and Facebook (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
65
Social Network Distribution