Essential 8
- 1. ESSENTIAL8 POWERED BY The amount of on-line information, advice, assistance and support regarding how to manage social media is overwhelming. With endless streams of “How to” and “How not to” advice, it’s easier to read content about making content than it is to actually make content. And it’s less risky. Info overload confuses people. We’ve worked with a lot of companies that don’t know where or how to get started. So here is our answer: A Simple, Social Media Primer. These are our suggestions on where and how to start your company’s social media program. This is a simple list of the eight most important social media platforms followed by a few suggestions about what to say and how to say it. When it comes to social media, people consume too much and create too little. www.runway21studios.com THE ESSENTIAL EIGHT – Here are the eight (well, seven plus a wild-card) platforms that you need to be on. FOUR SIMPLE STEPS – This is the process: Set them up – It’s easier than you think. Use your website to create links to all. Stop reading content immediately – The strategy isn’t hard; creating content is. Start creating content immediately – Tell your story. Write what you know. Stretch – Write outside your comfort zone. Fear of failure or faux pas is the bane of good content creation. At this point no one is reading it anyway. Facebook Twitter Instagram LinkedIn Pinterest Snapchat YouTube Industry site that lets you how-off what you know Medium 1 2 3 4 that lets you how-off what you know ✓ That’s it. Now, just create content as often as possible. And don’t give up because finding and audience takes time. Oh, and use video. People like pictures a lot more than they like words. If we can help, let us know. Good luck.