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Conglomerate

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The document discusses the differences between conglomerates and corporations. A conglomerate owns smaller companies and controls their ideas and employees. While this provides money and brand recognition, it limits creative freedom and specialist ideas. A corporation like SpinMedia manages itself and produces different products to build its brand identity. This allows for more creative freedom and specialist ideas but may involve less money and support. The author would prefer to distribute their magazine through SpinMedia as a corporation to have more creative freedom and produce content they feel is real and engaging for readers over just fame or recognition.

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Conglomerate is a company that owns small corporation. Such example that I looked at would be Bauer, which is a media conglomerate but also own other smaller brands such as Kiss, Bird Watching and Mojo. Advantages Disadvantages Money wise they assist you on what you need Controls the ideas that you come up with. Make your company well known Ideas are made to be mainstream not specialist. They are also world wide appeal. They control the amount of employees you have. Costumers are more likely to pick up your brands.
Corporation are companies that manage themselves without the help from the structure of a Conglomerate. The example I looked was SpinMedia, which even though is a Corporation they also produce other product which creates a brand identity. Advantages Disadvantages Ideas can specialist rather than mainstream all the time. Might struggle to build the company from the ground. More creative freedom Money may also be an issue when the don’t have anyone to turn to. Less pressure from other companies who are linked to them
• I would like to distribute my magazine with SpinMedia, due to being a corporation. The reason why I want to do this is because I want my magazine to have a creative freedom, to allow me to put out there what I think would intrigue other people. To create something that is real and close to my heart, not just doing it because it would get me fame or my music magazine will be well known. I get the fact that money may be tight to meet certain things I may need or I might struggle to build my music magazine but as long as the people who reads it, enjoys it, that’s all that matters.

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Conglomerate

  • 1. Conglomerate is a company that owns small corporation. Such example that I looked at would be Bauer, which is a media conglomerate but also own other smaller brands such as Kiss, Bird Watching and Mojo. Advantages Disadvantages Money wise they assist you on what you need Controls the ideas that you come up with. Make your company well known Ideas are made to be mainstream not specialist. They are also world wide appeal. They control the amount of employees you have. Costumers are more likely to pick up your brands.
  • 2. Corporation are companies that manage themselves without the help from the structure of a Conglomerate. The example I looked was SpinMedia, which even though is a Corporation they also produce other product which creates a brand identity. Advantages Disadvantages Ideas can specialist rather than mainstream all the time. Might struggle to build the company from the ground. More creative freedom Money may also be an issue when the don’t have anyone to turn to. Less pressure from other companies who are linked to them
  • 3. • I would like to distribute my magazine with SpinMedia, due to being a corporation. The reason why I want to do this is because I want my magazine to have a creative freedom, to allow me to put out there what I think would intrigue other people. To create something that is real and close to my heart, not just doing it because it would get me fame or my music magazine will be well known. I get the fact that money may be tight to meet certain things I may need or I might struggle to build my music magazine but as long as the people who reads it, enjoys it, that’s all that matters.