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Magnum Opus_ Magnum Opus

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Jack Ford

- The document describes a social enterprise that aims to retrain and mentor unemployed older workers ("golden workers") over 50 to improve their job skills and career prospects. - It offers services like career skills training, counseling, networking opportunities, and help starting small businesses through a central "hub." Its goal is to ease the transition from unemployment to employment or self-employment. - It is seeking an initial £100,000 investment to pilot its programs and hub location in London, targeting both unemployed older workers and partner businesses that could hire them.

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Magnum Opus_ Magnum Opus
• https://www.youtube.com/watch?v=0ukNFMeZvcc • 0:09 – 0:44.
Value Proposition Careers skills Counselling One-to-one mentoring
Sandy
WORKPLACE *BLOCKED ACCESS* Golden workers Long-term unemployed HUB Career skills Counselling service Networking re-employed Self-employed start-up businesses Employment Created Commercial Social
Our Competitors Secondary Competitors • Open Directory Business • CareerLab Online • Advanced Recruitment Strategies
How are we unique? Commercial Social • Improves reputation of partner businesses • Saves state money • Ease the transition from unemployment to employment • Our hub makes life easier • Only social enterprise out there
Initial Investment • Asking for £100,000. • Sourced ideally from socially responsible corporations with high staff turnover • Crowdfunding opportunities • Bank loans if necessary • Based on first year cost projections and need for liquidity to pay salaries and rent
Magnum Opus_ Magnum Opus
Costings • Salaries for two trainers, a counsellor and an administrator. • 1,500sqft premises in Old Street: £98,250 rent per annum. • Cost of Utilities, PCs and IT equipment and second-hand office furniture accounted for. • FREE: the boundless enthusiasm of Magnum Opus team members.
Revenue • £1,500 fee for the course. • Demand for the course fluctuates due to annual variations in redundancy. • We do not anticipate to be at full pilot capacity until Month Six. • Long-term potential for revenue from 1% equity stake.
Marketing strategies  Pitches to businesses  Social media (Facebook, Twitter)  Specific advertising (Job center leaflets, London newspapers, posters in community/town halls)  National and Local Government Support GOVERNMENT PARTNER FIRMS Long-term Unemployed
Scaling-up - Initial pilot scheme - Reduces risk to investors - If successful we aim to expand throughout England
Conclusion Our social enterprise will: Re-train golden workers and the long-term unemployed over 50+ Encourage start-up businesses Improve quality of life Reduce stigma
Thank you for listening. Any Questions?
MEET THE TEAM Tom Miller Sinthu Sridharan Elaha Naderi Rebecca Tyrwhitt- Drake Jack Ford Celia Lynch Kubra Gul Chaoyi Cheng Meet the Team
Appendix
KEY MESSAGES - Enable golden workers/unemployed to have the skills to re-enter and prosper in the workplace. - Assist golden workers in starting up their own business. - Our ‘hub’ system is unique in packaging these services in a central location - In the long-term, erode the social stigma around the proficiency of older workers. MARKETING STRATEGY KEY AUDIENCES  Over 50+ golden workers and long- term unemployed  Big four banks  Socially engaged businesses  Age UK  Job centers  Fellow competitors  stakeholders KEY CHANNELS  Pitches to businesses  Government  Email contact  Website  Social media (Facebook, Twitter)  Specific advertising (leaflets, London newspapers, posters in community/town halls) KEY METRICS Quantitative: Basic  How many people seek out our service monthly/annually?  How many people use the service monthly/annually?  How many start-ups per month/annually? Quantitative: Advanced  How many new registered self- employed?  Annual % difference in VAT  Annual % difference in gross added-profit Qualitative: Social Stigma  Beginning and end questionnaire
Safe life in the UK Value Proposition Customer Relationship Safe life in the UK Customer Segments Safe life in the UK Channels No self confidence Key ActivitiesKey Partners Key Activities No self confidence Key Resources Cost Structure Key Metrics Revenue Streams See costing handouts Problems  Old-age related unemployment  Breaking down stigma  Lack of relevant skills Solutions  Resources for Start-up companies  Retraining, counselling and business mentoring.  Incubation Space Individual needs analysis for…  Re-training workshops  Counselling and business mentoring  Financial support  Amount of +50 people and companies we partner with  Job satisfaction & Wellbeing  Investments Value  Revenue Streams  Gross Added Product  VAT  Businesses e.g. PWC  Auditors  Course administrators and Mentors  Golden Workers  Hub  Training Courses  Start-up expertise  Mentor services Purchasers  Golden Workers  Businesses e.g. PWC Users  Golden Workers 1 : 1 Redundant individual : unemployed counterpart Stakeholders  Local Government  Family members  Competitors e.g. ‘Retirement holiday companies’. Purchasers  Membership for ongoing businesses mentoring  Investment in the start-up companies  Pitch to businesses - redundancy packages  Advertising – social media, websites, flyers, tube posters  The Hub  Local Government
Magnum Opus_ Magnum Opus
Magnum Opus_ Magnum Opus
Magnum Opus_ Magnum Opus
Magnum Opus_ Magnum Opus
KEY METRICS – Measuring our long-term impact CONFIDENCE DESIRE TO WORK QUALITY OF LIFEINDEPENDENCE HAPPINESS 0 10 10 1010 10 After… Before…

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Magnum Opus_ Magnum Opus

  • 5. WORKPLACE *BLOCKED ACCESS* Golden workers Long-term unemployed HUB Career skills Counselling service Networking re-employed Self-employed start-up businesses Employment Created Commercial Social
  • 6. Our Competitors Secondary Competitors • Open Directory Business • CareerLab Online • Advanced Recruitment Strategies
  • 7. How are we unique? Commercial Social • Improves reputation of partner businesses • Saves state money • Ease the transition from unemployment to employment • Our hub makes life easier • Only social enterprise out there
  • 8. Initial Investment • Asking for £100,000. • Sourced ideally from socially responsible corporations with high staff turnover • Crowdfunding opportunities • Bank loans if necessary • Based on first year cost projections and need for liquidity to pay salaries and rent
  • 10. Costings • Salaries for two trainers, a counsellor and an administrator. • 1,500sqft premises in Old Street: £98,250 rent per annum. • Cost of Utilities, PCs and IT equipment and second-hand office furniture accounted for. • FREE: the boundless enthusiasm of Magnum Opus team members.
  • 11. Revenue • £1,500 fee for the course. • Demand for the course fluctuates due to annual variations in redundancy. • We do not anticipate to be at full pilot capacity until Month Six. • Long-term potential for revenue from 1% equity stake.
  • 12. Marketing strategies  Pitches to businesses  Social media (Facebook, Twitter)  Specific advertising (Job center leaflets, London newspapers, posters in community/town halls)  National and Local Government Support GOVERNMENT PARTNER FIRMS Long-term Unemployed
  • 13. Scaling-up - Initial pilot scheme - Reduces risk to investors - If successful we aim to expand throughout England
  • 14. Conclusion Our social enterprise will: Re-train golden workers and the long-term unemployed over 50+ Encourage start-up businesses Improve quality of life Reduce stigma
  • 15. Thank you for listening. Any Questions?
  • 16. MEET THE TEAM Tom Miller Sinthu Sridharan Elaha Naderi Rebecca Tyrwhitt- Drake Jack Ford Celia Lynch Kubra Gul Chaoyi Cheng Meet the Team
  • 18. KEY MESSAGES - Enable golden workers/unemployed to have the skills to re-enter and prosper in the workplace. - Assist golden workers in starting up their own business. - Our ‘hub’ system is unique in packaging these services in a central location - In the long-term, erode the social stigma around the proficiency of older workers. MARKETING STRATEGY KEY AUDIENCES  Over 50+ golden workers and long- term unemployed  Big four banks  Socially engaged businesses  Age UK  Job centers  Fellow competitors  stakeholders KEY CHANNELS  Pitches to businesses  Government  Email contact  Website  Social media (Facebook, Twitter)  Specific advertising (leaflets, London newspapers, posters in community/town halls) KEY METRICS Quantitative: Basic  How many people seek out our service monthly/annually?  How many people use the service monthly/annually?  How many start-ups per month/annually? Quantitative: Advanced  How many new registered self- employed?  Annual % difference in VAT  Annual % difference in gross added-profit Qualitative: Social Stigma  Beginning and end questionnaire
  • 19. Safe life in the UK Value Proposition Customer Relationship Safe life in the UK Customer Segments Safe life in the UK Channels No self confidence Key ActivitiesKey Partners Key Activities No self confidence Key Resources Cost Structure Key Metrics Revenue Streams See costing handouts Problems  Old-age related unemployment  Breaking down stigma  Lack of relevant skills Solutions  Resources for Start-up companies  Retraining, counselling and business mentoring.  Incubation Space Individual needs analysis for…  Re-training workshops  Counselling and business mentoring  Financial support  Amount of +50 people and companies we partner with  Job satisfaction & Wellbeing  Investments Value  Revenue Streams  Gross Added Product  VAT  Businesses e.g. PWC  Auditors  Course administrators and Mentors  Golden Workers  Hub  Training Courses  Start-up expertise  Mentor services Purchasers  Golden Workers  Businesses e.g. PWC Users  Golden Workers 1 : 1 Redundant individual : unemployed counterpart Stakeholders  Local Government  Family members  Competitors e.g. ‘Retirement holiday companies’. Purchasers  Membership for ongoing businesses mentoring  Investment in the start-up companies  Pitch to businesses - redundancy packages  Advertising – social media, websites, flyers, tube posters  The Hub  Local Government
  • 24. KEY METRICS – Measuring our long-term impact CONFIDENCE DESIRE TO WORK QUALITY OF LIFEINDEPENDENCE HAPPINESS 0 10 10 1010 10 After… Before…

Editor's Notes

  1. What are the differences between these two pictures? On the right hand side Ask a Question – Who here thinks that the elderly are not important? We are tacking the problem of an ageing population, in particular the social problem of 50+ unemployment and redundancy. We aim to re-train these workers or provide individuals with the training to set up their own business. In the short-term we will increase the proportion of golden workers in the workforce, which will help improve the economy. In the long term our work will help erode the stigma around the competency of elderly workers.
  2. Primary Competitors Prime is set up by the Prince’s Trust, which is a part of the ‘Business in the Community’ scheme. Its president is the Prince of Wales. We emailed them and they are they are no longer providing training PRIME: enabled 28000 people since 1999 to discover self-employment.