1. Compiled By Khutjo Langa
PROPERTY POINT
CHALLENGES THAT SMALL
BUSINESS FACE
2. 1
Many people dream of the freedom of owning their own business one day, only to feel shackled
by the challenges they face once the business is up and running.
In fact, according to GroFin Founder and MD Mr. Jurie Willemse, roughly between 50% and
95% of all new South African SMEs fail within the first five years.
If you are thinking of starting your own business or are a fledgling small business owner, it’s
important to understand the common challenges faced by many small business owners as well
as possible solutions for those challenges.
Here are some everyday challenges you may experience as well as possible specialist
speakers to help you ascertain the success of your business.
1. Access to Funds
Access to finance is indeed one of the top two problems encountered by small business
owners. The other is access to markets. Many small businesses lose out on access to
funds because they lack security or do not have own contribution and yes, denying some
businesses the money they need to stay afloat is what dooms them.
Solution:
Small businesses owners should understand their real financing needs
Financing can be counterproductive for a business that is not yet ready to absorb the
capital it receives. Facilitators and advisors have a role in helping small businesses
prepare to take on loans and other commercial types of financing.
o Specialist speakers:
Ms Kalvenie Raja - IDC - Industry Champion: Development Funds
Department
Ms Mmathebe Lobega - Masisizane Fund - Chartered Accountant and an
Enterprise
Rudo Maponga - an award-winning entrepreneur and market researcher
with a passion for helping SMEs.
2. Marketing
Being able to package, promote and sell a business’ product offering and services is
crucial to the success of a business. Not only are challenges around formulating a
compelling marketing strategy (usually by a non-specialist in Marketing) and the costs
that go with promotions or advertising.
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Technology has made it easier than ever to test and bring a product to market, but it is
difficult to cut through the noise on social media and other marketing channels and
differentiate your business and brand.
o Specialist speakers:
Rudo Maponga - an award-winning entrepreneur and market researcher
with a passion for helping SMEs.
Shaun Liedtke - Business and Marketing Speaker
Corne Ferreira - Business, Marketing and Motivational Speaker
3. Cash Flow
Money in the bank always brings sanity to any entrepreneur, however arriving at that
point has a number of pitfalls and all these issues relate to how well the cash flow of the
business is being managed. For a very small business owner, any delay in payments
that exceed a 30 day period is a major risk and a constraint to the operation as well as
the success of that business.
o Specialist speakers:
Owen Nkomo - CEO Inkunzi Invest
Jabulani Ngcobo - CEO of Cashflow Pro
4. Legal Requirements
The legal processes in running a proper business can be cumbersome. The challenges
not only start with the setting up or registration of company, but extend to a variety of
general legislative requirements on governance, compliance and reporting activities. At
times, these come at a cost (especially for legal advice), however in order to run a solid
business all these challenges have to be navigated
o Specialist speakers:
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Monisha Prem – Legal expert and she is passionate about SMEs
5. Information Overload
Sifting and navigating information overload from various media (including social media)
for sound advice and opportunities. It gets difficult to find the right and effective
solutions.
It becomes a challenge for a new businesses to come up with good decisions. It gets
difficult to find the right and effective solutions. One easy solution is to look for
authenticity of the data, sources and writers. Small business owners can start asking
successful businessmen about their experiences and learn from them.
o Specialist speakers:
Andrew Horton – Author, Inspirational speaker.
6. Small Businesses Cannot Afford Top Class Employees
Small businesses cannot afford to hire employees that can truly help to grow the
business. It is very difficult to compete with larger companies for the same pool of talent
when you have limited funds.
o Specialist speakers:
Kay Vittee - CEO of Quest Staffing Solutions (Pty) Ltd one of South
Africa’s leading staffing solutions provider
7. The Economy.
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With the unstable economy, it is difficult for small businesses to get new customers and
generate sales when people and businesses are not spending, which leads to
decreased revenue for small business owners. A slow profit stream can make it difficult
for a small business to repay creditors, which can negatively impact its long-term
viability.
o Specialist speakers:
Dawie Roodt is a founder, Director and Chief Economist of the Efficient
Group
Dr Martyn Davies is the CEO of Frontier Advisory - a leading research,
strategy and advisory firm that specialises in emerging markets.
8. Asking for Help
It is always challenging for small business owners to ask for help as they want to prove
that they can also make it, this in turn has a negative impact on the business because
owners end up wasting precious time doing things they don’t understand instead of
asking for help.
Many small business owners just decide to do their own taxes by default, to try to save
money. Small business owners often get motivation for working through different roles.
However, oftentimes, they can actually save money in the long run by getting
professional help. There are several reasons for this:
o Professionals often know how to work the systems to get the small business
owners more money.
o Small business owners have more time to do what they do best. Running the
business.
o Specialist speakers:
Max Moyo – Motivational Speaker
9. Community Relation and Networking
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Forging meaningful relationships within the community remains a real issue. Small
business owners are fiercely independent as they think they can solve all of their
problems.
Thankfully networking events, both online and in real life, are becoming more and more
common, and people are discovering ways to connect with possible mentors. Still, small
business owners should talk to business owners every day who admit how difficult it is
for them to ask someone else for help.
o Specialist speakers:
Puseletso Modimogale – Serial Entrepreneur, Community Builder and
Business Mentor
10. Lack of Execution
Strategies that are developed are never executed
Improvement projects fail
Leaders spend less that 1-hour per month on strategy
Employees don’t know their company’s strategy. (This is a direct result of top
management not documenting and communicating it.) Communicating with employees is
crucial.
Organizations don’t have meaningful performance measurements in place or carry out
regular perform.
o Specialist speakers:
Lebo Gunguluza – Entrepreneur and Dragon on Dragons Den SA
Christoff Oosthuysen – Creator of Flow Canvas
11. Small Business Solution
The biggest challenge facing small business is to increase customer purchases while
keeping overhead the same.
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12. Focus on What You Can Control
Uncertainty continues to be the major challenge facing all businesses. Not knowing the
impact of current legislation creates market instability and also the state of the economy,
nationally and globally creates market instability.
13. Increased Competition
One of the results of the competition is fluctuation. In this event, the supply and demand
relationship is compared to a seesaw because as the one increases, the other one
lowers in value. This is also the same with the pricing strategy development. So if there
are many businesses offering similar services in one area, the price will be lower and
hence affecting the sales of the business.
14. Getting (and Keeping) New Clients
No business can succeed without attracting and keeping loyal customers. As an old
saying goes, “our customers are our greatest asset”. Business owner’s ability to maintain
long-term relationship built on trust determines their business success and profitability.
As business owners, it’s imperative that they recognize the importance of people who
are happy to do business with them again and again, and recommend their company to
others.
Conclusion
Out of all the possible challenges that small companies face on daily basis, most companies
ascribe the key reason for failure to quality of management. This happens because small
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business owners start their business without the knowledge of the product or services they offer.
Proper market research and thorough understanding of business principles are required for any
business to be successful.
Lack of access to funds also plays a big role in the failure of many small businesses. Facilitators
and advisors comes in handy to a small business owner as they start this journey. They can
help with accessing capital and staying afloat. This goes back to asking for help and associating
yourself with businessmen who have made it.
These are challenges, but not death sentences. One of the worst things a would-be-business
owner can do is to go into a small business without considering the challenges ahead. An
important step in overcoming a challenge is knowing the size of that challenge.
References
http://www.irmsa.org.za/blogpost/1163465/207823/Challenges-facing-small-businesses
http://www.carolroth.com/blog/the-biggest-challenges-facing-small-business-and-
solutions/#comments
http://fitsmallbusiness.com/small-business-problems/
http://smallbusiness.chron.com/economys-effects-small-businesses-10269.html
http://www.business.com/entrepreneurship/ask-the-market-experts-what-is-the-biggest-issue-
facing-small-business-today/
http://blogs.iod.com/2010/05/19/the-biggest-problems-facing-small-businesses-today/
http://www.smesouthafrica.co.za/Calendar/index.php/name/Funding-seminar-for-entrepreneurs-
and-SMEs/event/7529/
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http://www.smmeresearch.co.za/SMME%20Research%20General/Conference%20Papers/Probl
ems%20faced%20by%20small%20businesses%20in%20SA.pdf