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Intertextuality

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Intertextuality refers to how one creative work is influenced by or references another work through similar styles, characters, or elements. This creates a sense of familiarity for audiences by linking the new work to the existing one. Examples given include Robbie Williams' music video for "You Know Me" referencing Alice in Wonderland through costumes and visuals, and Madonna's "Material Girl" video mimicking the style and clothing from the film Gentlemen Prefer Blondes. The document also states that the creators of an upcoming project will take inspiration from the dream-like music videos of Tame Impala, clever transitions of Childish Gambino and Miike Snow videos, animation in Harry Potter, and use of a

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INTERTEXTUALITY THE BASICS
WHAT IS IT?  Intertextuality is the way in which one media product is inspired or influenced by another medium, such as a film, other YouTube video or artist’s style. This will be referenced in the new product either through similar mise-en-scene, characters or shot and film styles. The effect of using this creates a sense of familiarity with the audience, making the new product equally as recognisable and thus establishes a connection between the existing media and the new version.  Intertextuality is also a way of showing admiration- within reason- toward an artist or their work, with many smaller record labels copying elements of bigger name artists (or artists using a constant motif to make their work even more recognisable).
EXAMPLES OF INTERTEXTUALITY  Some strong examples of intertextuality can be seen through Robbie Williams’ Video- ‘You Know Me’. The visuals in this video (see below) depict a similar format to the ‘Alice in Wonderland’ franchise, with the artist himself being dressed as a rabbit. This creates a link between the film and music video and a vivid familiarity for the audience.  Another example can be seen through Katy Perry’s video- Last Friday Night. The video contains shots of a social media network ‘friendplace’, being an intertextual reference to Facebook and a typical teen lifestyle.  Perhaps one of the most iconic examples is Madonna- Material Girl. The video uses similar clothing and actions to that of film ‘Gentlemen prefer blondes’. This can be seen through the main protagonist wearing a pink dress that is similar to the actress in the film as well as using a blonde female to play the lead in both. This shows Madonna respecting the work of those she is inspired by as well as replicating the style as best she can.
OUR INFLUENCES  We will be heavily inspired by Tame Impala’s music videos and how they incorporate a dream-esque and psychedelic appearance throughout their work. We will perhaps be using some direct references that a familiar audience could pick up on, or would at least associate with the bands work despite the fact it will be following a different narrative and style.  We will be getting inspiration from other dream-like visuals or videos with some clever transition editing, such as Childish Gambino – someone who uses the ‘one-shot’ video frequently, and from artists such as Miike Snow who uses transitions cleverly to keep the audience alert but drive the narrative. We will be trying our best to try and incorporate an intertextual reference of some kind, whether it be striking or subtle.  We will also be drawing inspiration from Harry Potter for our animation influences, as well as incorporating the young female protagonist featuring in multiple of Sia’s videos.

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Intertextuality

  • 2. WHAT IS IT?  Intertextuality is the way in which one media product is inspired or influenced by another medium, such as a film, other YouTube video or artist’s style. This will be referenced in the new product either through similar mise-en-scene, characters or shot and film styles. The effect of using this creates a sense of familiarity with the audience, making the new product equally as recognisable and thus establishes a connection between the existing media and the new version.  Intertextuality is also a way of showing admiration- within reason- toward an artist or their work, with many smaller record labels copying elements of bigger name artists (or artists using a constant motif to make their work even more recognisable).
  • 3. EXAMPLES OF INTERTEXTUALITY  Some strong examples of intertextuality can be seen through Robbie Williams’ Video- ‘You Know Me’. The visuals in this video (see below) depict a similar format to the ‘Alice in Wonderland’ franchise, with the artist himself being dressed as a rabbit. This creates a link between the film and music video and a vivid familiarity for the audience.  Another example can be seen through Katy Perry’s video- Last Friday Night. The video contains shots of a social media network ‘friendplace’, being an intertextual reference to Facebook and a typical teen lifestyle.  Perhaps one of the most iconic examples is Madonna- Material Girl. The video uses similar clothing and actions to that of film ‘Gentlemen prefer blondes’. This can be seen through the main protagonist wearing a pink dress that is similar to the actress in the film as well as using a blonde female to play the lead in both. This shows Madonna respecting the work of those she is inspired by as well as replicating the style as best she can.
  • 4. OUR INFLUENCES  We will be heavily inspired by Tame Impala’s music videos and how they incorporate a dream-esque and psychedelic appearance throughout their work. We will perhaps be using some direct references that a familiar audience could pick up on, or would at least associate with the bands work despite the fact it will be following a different narrative and style.  We will be getting inspiration from other dream-like visuals or videos with some clever transition editing, such as Childish Gambino – someone who uses the ‘one-shot’ video frequently, and from artists such as Miike Snow who uses transitions cleverly to keep the audience alert but drive the narrative. We will be trying our best to try and incorporate an intertextual reference of some kind, whether it be striking or subtle.  We will also be drawing inspiration from Harry Potter for our animation influences, as well as incorporating the young female protagonist featuring in multiple of Sia’s videos.