This document outlines Unilever's principles of management and goals. It discusses Unilever's vision to double its business size while reducing its environmental footprint and increasing social impact. It also discusses Unilever's mission to meet daily needs with brands that help people look good, feel good and get more out of life. Finally, it outlines Unilever's strategic goals by 2020 which include helping over 1 billion people improve health and well-being, halving the environmental footprint of production, and enhancing livelihoods as the business grows. The document provides steps and questions to effectively set goals, overcome barriers, and ensure goals are Specific, Measurable, Achievable, Realistic and Timely.
4. Vision of Unilever
“ Our vision to Double the size of our
business, whilst Reducing our environmental
footprint and Increasing our positive social
impact ”
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5. Mission of Unilever
“ To meet every day needs for nutrition,
hygiene and personal care with brands that help
people look good, feel good and get more out of
life “
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6. Strategic Goals of Unilever
By 2020 we will help more than a billion people take action to improve
their health and well-being
By 2020 our goal is to halve the environmental footprint of the making and
use of our production as we grow our business
By 2020 we will enhance the livelihood of hundreds of thousands of
people as we grow our business
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7. SMART Goals
Make team and guide them to achieve goals and goals should be
clear, the best goals are SMART goals. This means that they should
be:
Specific
Measurable
Achievable
Realistic and
Timely
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8. Step One:
No matter how large or small your team is, they will gain purpose from knowing the
answer to these 2 questions:
1. Why do we exist ?
2. What does the organization want from us ?
It is very important to realize them that why they are here and why they were formed
as a team so that they can work more efficiently and effectively and answer is that:
“We have to achieve goals which were assigned by our organization that’s way
we exist”
For example: The Walt Disney Company’s mission statement is, “To make people
happy.” That’s why they exist.
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9. Step One:
Once the question of existence has been answered, describe them scenario
that what this team would accomplish – our ideal future ?
“ A team of top-level management members was formed to create three
organizational objective for the year and then pass them down to the
department supervisors, who then pass them down to their management
direct reports who then pass them down to their staff and team have to
achieve goals as mentioned on Unilever vision”
1. Double the size of our business
2. Reducing our environmental footprint and
3. Increasing our positive social impact
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10. Step One:
Our Plan is helping to drive profitable growth, reduce costs and fuel
innovation. Our Plan is distinctive in three ways:
It spans our entire portfolio of brands and all countries in which we sell our
products.
It has a social and economic dimension – our products make a difference
to health and well-being and our business supports the livelihoods of many
people.
When it comes to the environment, we work across the whole value chain
– from the sourcing of raw materials to our factories and the way
consumers use our products.
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11. Step Two:
After considering the team’s existence and the vision of its ideal future, 3 things that
team should accomplish within next years .
1. Carbon positive
Our aim is that all our energy will come from renewable sources and we will generate more
renewable energy than we consume, making the surplus available to the markets and
communities in which we operate. Good for business and the climate.
2. Supporting women farmers in our supply chain
In 2014 we began tracking the number of women farmers in our supply chain, assessing
certain crops and countries where around a quarter are women. We are offering them
training and support to help boost incomes and drive gender equality.
3. Securing a future for farming
Farming has no future without farmers. But farmers globally are leaving the profession, while
young people are choosing other life paths. We’re working to bring them back with
outstanding support, training and funding.
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12. Step Three:
This is most important step which is testing you goals, where you have to test
you mentioned goals against SMART criteria: Are your goals
S - Specific
M - Measurable
A - Achievable
R - Realistic and
T - Timely
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13. Step Four:
Goal
Statements
Key Person
Resources
Needed
People who
can help
Indicators
of Success
Timeline
Goal One Farmers Raw materials
Oxfam on
project sunrise
--- End of next year
Goal Two
Renewable
energy
Solar Panels ---
40 % of company
energy
requirement.
End of next year
Goal Three
Palm oil
sustainably
balance,
segregated, or
equivalent
sources
Farmers 100 % End of next year
Etc. -- -- -- -- --
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14. Step Five:
Follow-up discussion questions:
1. What are some barriers that might make it difficult to reach each goal ?
2. How can those barriers be overcome?
3. What are some things that you can do individually to help achieve the team
goals?
4. How do we stay in touch with our goals? In other words how do we keep the
goals fresh in our minds so that we don’t “forget” them?
5. How can we make reaching our goals more efficient? Enjoyable?
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15. Q 1: What are some barriers that might make it difficult
to reach each goal?
Lack of Belief
If you don't believe you are going to successfully accomplish your goals, then you
probably won't. This is a confidence thing and without self-confidence, you lack the
belief in yourself and your abilities to achieve your goals.
Inability to Focus
Barriers to goal setting continues with focus. Being unable to focus on your goals will
prevent you from accomplishing them.
Ineffective Time Management
Time management is one of the worst barriers to goal setting when trying to
accomplish your goals. How you manage your time from the time you get up in the
morning until you go to sleep at night totally determines how many goals you can
accomplish and how fast you can accomplish them.
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16. Q 1: What are some barriers that might make it difficult
to reach each goal?
Uncertainty
You must know what you want before you can set or achieve a goal. If you are not
certain what you want, how can you even start to set a goal to get what you don't
know is out there.
Lack of Proper Planning
Planning plays important role in any goals , lack of proper planning is the biggest
barrier to reach any goals, so do proper planning of goals and goals also should set
against SMART criteria
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17. Q 2: How can those barriers be overcome?
Experiment in New Directions
Use this gathered information to try new things and move in new directions that you
never considered before.
Accept and Acknowledge Circumstances
We must therefore accept and acknowledge the circumstances and should work as
team to resolve those issues
Think Critically and Creatively
You must think creatively on critical situation
Take Small Steps
By taking small steps you ensure that you always remain in control and do not get
overwhelmed by circumstances.
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18. Q 2: How can those barriers be overcome?
Don’t Throw Blame on Your-Self or Others
It’s paramount that you do not blame yourself or others for the circumstances you find
yourself in. Fix these, do not lay blame, and the obstacles you are facing will be fade
away.
Work as a team
Come together as a team to achieve your goals and work as a team
Don’t Quit
Finally, no matter what, do not quit, because the greatest opportunities are always
interlocked with the most difficult struggles of your life.
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19. Q 3: What are some things that you can do individually
to help achieve the team goals?
Communication with team
It is easiest way to communicate with your team and remove those communication
gaps which effect team goals
Motivate your team
Being a member of group you must have ability to motivate your group members and
motivation help people to achieve goals more effectively
Break it down
Take the big project steps and break them down into definable tasks that you can get
your hands around. By breaking the tasks down the work won't feel so daunting, you
will find the interdependencies and you will be able to stay on track much more
successfully. How do you eat an elephant? One bite at a time. Break down the overall
project, and your individual steps into bite sized pieces.
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20. Q 3: What are some things that you can do individually
to help achieve the team goals?
Identify clear roles.
Each person is an important piece in the overall project puzzle. Know your role and
the roles of others. If you are a project leader, take the time to clarify these roles for
everyone. If you aren't a leader, ask until you really understand how you can best
contribute.
Remove Barriers
Finally, to drive execution you must make sure you facilitate your team by removing
any barrier that stops your team from delivering.
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21. Q 4: How do we stay in touch with our goals? In other words
how do we keep the goals fresh in our minds so that we don’t
“forget” them?
Reviewing
Keep reviewing your goals after some period and measure them whether they going
well or you need to work more on it
Remind Yourself
You should always make your goal a priority. Don’t let it get lost in the entire jumble
that goes on every day. We forget things all the time, even important things. It
happens to the best of us. But that’s why you have to keep fail-safe methods ready
just in case you do slip.
Try to make a written statement of your goal which you can see every day. A note on
the calendar, or even just a sticky note that you keep on your mirror will go a long way
and will greatly help to accomplish the ultimate goal.
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22. Q 4: How do we stay in touch with our goals? In other words
how do we keep the goals fresh in our minds so that we don’t
“forget” them?
Stay focused and motivated.
Go over it regularly as a reference point and to remind yourself what you want to
accomplish. Set up routines or habits that will ensure you stay on track.
Set Deadlines
If you have a very large goal in mind, setting deadlines for yourself will greatly help to
prevent you from procrastinating. Without a deadline we tend to keep pushing
things forward to a point they never get done. So try to break down your bigger goal
with a final deadline into several smaller goals with individual deadlines all inside the
deadline of the larger long term goal.
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23. Q 5: How can we make reaching our goals more
efficient? Enjoyable?
It is one of most important Question and its answer depend on your Planning
which is your base to achieve any goals. If your goal was planned against
SMART criteria mean if your goals are Specific, Measurable, Attainable,
Realistic and Timely then you can achieve your goals more efficient, keep
things easy and clear and let you team member freely to communicate with
you, let them help in critical situation, be friendly with them which make you
goals enjoyable…..
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