- The document outlines the steps in handling customer complaints which are LISTEN, APOLOGIZE, and FIX. It provides guidance on what to say at each step to properly address customer complaints. - LISTEN involves actively listening without interrupting and being aware of tone and body language. APOLOGIZE means taking ownership of the situation even if the company was not at fault. FIX involves clarifying the issue, resolving it promptly, involving the customer, and following up. - Properly handling complaints through these steps is important for good customer service and keeping customers satisfied. Providing a small extra gesture like a gift can create loyalty.