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Amazon vs flipkart

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Flipkart was founded in 2007 in Bangalore, India by alumni of IIT Delhi, Sachin Bansal and Binny Bansal. It started as an online book retailer and has since expanded into various product categories. Flipkart has raised funding from Accel India and Tiger Global and is in talks to raise $150-200M from Carlyle and General Atlantic. It employs over 33,000 people and allows payments through multiple options like cash on delivery and online transactions. Amazon was founded in 1994 in Seattle, USA by Jeff Bezos. It began as an online bookstore but has since diversified globally. Amazon operates 7 websites and offers 20 million products. Its mission is to be the

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Presented By : Jenil Patel MEB-I (04) Kunj Sukhadia MEB-I (06) Rahi Raval MEB-I (10)
Owner of flipkart: Sachin & Binny Bansal.
Introduction • Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. • It is a Singaporean company which operates in India, where it is headquartered in Bangalore, Karnataka. Flipkart has launched its own product range under the name "DigiFlip" with products including tablets, USBs, and laptop bags. • Both alumni of the Indian Institute of Technology Delhi. They had been working for Amazon.com previously • The business was formally incorporated as a company in October 2007 as Flipkart Online Services Pvt. Ltd. • The first product sold by them was the book Leaving Microsoft To Change The World, bought by VVK Chandra from Andhra Pradesh.
• Flipkart now employs more than 33000 people. • Flipkart allows payment methods such as cash on delivery, credit or debit card transactions, net banking, e-gift voucher and card swipe on delivery. Strategic Evaluation: Flipkart 200 600 900 5000 0 2000 4000 6000 2008 2009 2010 2011 SALESINMILLIONS YEARS Sales Sales
Funding • Initially funded by the Bansals themselves with 4 Lakhs(INR). • Flipkart has since then raised two rounds of funding from venture capital funds Accel India (in 2009) and Tiger Global Management (up to the tune of US$10 million) (in 2010). • Private equity firms Carlyle and General Atlantic are in talks to jointly invest about $150 million to $200 million in Flipkart, according to sources. •The company announced, on 10 July 2013, that it has raised an additional $200 million from existing investors including Tiger Global, Naspers, Accel Partners and Iconiq Capital.
Owner of Amazon: Jeff Bezos.
Introduction • Amazon founder Jeff Bezos • The company was founded in 1994 • American International Headquartered at Seattle • Started as online bookstore • Soon diversified selling CDs, DVDs, software, electronics, furniture, toys, etc • Mission: To be world’s largest Customer Centric Company • Additionally, a name beginning with "A" was preferential due to the probability it would occur at the top of any list that was alphabetized. The company began as an online bookstore, an idea spurred off with discussion with John Ingram of Ingram Book.
Business Model  Amazon-to-Buyer Sale Approch  Multi level E-Commerce  Customer Tracking  It operates 7 websites that support their business operation globally and offers 20 million items for sale. Revenue  Amazon registered a sales of Rs.6000 Crores in the year 2014 which was more then expected by Jeff bezoz the founder of amazon.  Amazon is looking for sales of Rs.12000 Crores in the current fiscal year i.e 2015 viz double then the last year.
Amazon vs flipkart
Amazon vs flipkart
11 834 449 167 256 1706 777 311 163 284 1535 0 200 400 600 800 1000 1200 1400 1600 1800 Mobiles Laptop Tablets Cameras Total SKUS(STOCKKEEPINGUNIT) PRODUCTS Flipkart SKUs Amazon SKUs
Men's watches Men's jeans Men's Sunglasses Hair care : Shampoos Baby Strollers and prams Women Sports shoes Board Games Suitcase Pressure Cooker Skin Care Moisturize rs Flipkart 130 145 135 210 28 45 75 19 28 135 Amazon 45 110 60 65 39 38 64 25 36 60 130 145 135 210 28 45 75 19 28 135 45 110 60 65 39 38 64 25 36 60 0 50 100 150 200 250 SALESINTHOUSANDS PRODUCTS Brand Count-Flipkart vs Amazon 2014-15 Flipkart Amazon
Amazon.in Flipkart.com 2-4 delivery days one day delivery Rs99/item Services, support and delivery 2-4 delivery days Rs90/item 25-40% for promotional item Discounts and pricing 10-25% on an average Free for a limited time Shipping costs Rs 50 an order less then Rs 500 order Goods sellers like Croma retail, J.J Mehta etc available Sellers and Credibility Wholesaler, Retailer- major seller 9/10 Overall rating 8.97/10
Price Control Amazon • Amazon still manage to get a hold on its price differentiation when compared to other physical or online store. Flipkart • But with flipkart , they are still not getting it. Customer still find a wide gap in price b/w flipkart and other online store.
Goals for Next Period Amazon • Amazon.com works hard to achieve value-added differentiation through customer-focused information services. Amazon.com's site retains customer preferences and provides automated customization for users. Flipkart • Lesson : should focus on the customer preferences and give them advantage of customization of product.
Particular Flipkart.com (millions) Amazon.in (millions) Total Unique Visitors 15.20 8.78 Average Daily Visitors 2.15 1.02 Total Visits 50.44 14.66 Site visitors during the year 2014-2015
 Storage of products
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Amazon vs flipkart

  • 1. Presented By : Jenil Patel MEB-I (04) Kunj Sukhadia MEB-I (06) Rahi Raval MEB-I (10)
  • 2. Owner of flipkart: Sachin & Binny Bansal.
  • 3. Introduction • Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. • It is a Singaporean company which operates in India, where it is headquartered in Bangalore, Karnataka. Flipkart has launched its own product range under the name "DigiFlip" with products including tablets, USBs, and laptop bags. • Both alumni of the Indian Institute of Technology Delhi. They had been working for Amazon.com previously • The business was formally incorporated as a company in October 2007 as Flipkart Online Services Pvt. Ltd. • The first product sold by them was the book Leaving Microsoft To Change The World, bought by VVK Chandra from Andhra Pradesh.
  • 4. • Flipkart now employs more than 33000 people. • Flipkart allows payment methods such as cash on delivery, credit or debit card transactions, net banking, e-gift voucher and card swipe on delivery. Strategic Evaluation: Flipkart 200 600 900 5000 0 2000 4000 6000 2008 2009 2010 2011 SALESINMILLIONS YEARS Sales Sales
  • 5. Funding • Initially funded by the Bansals themselves with 4 Lakhs(INR). • Flipkart has since then raised two rounds of funding from venture capital funds Accel India (in 2009) and Tiger Global Management (up to the tune of US$10 million) (in 2010). • Private equity firms Carlyle and General Atlantic are in talks to jointly invest about $150 million to $200 million in Flipkart, according to sources. •The company announced, on 10 July 2013, that it has raised an additional $200 million from existing investors including Tiger Global, Naspers, Accel Partners and Iconiq Capital.
  • 6. Owner of Amazon: Jeff Bezos.
  • 7. Introduction • Amazon founder Jeff Bezos • The company was founded in 1994 • American International Headquartered at Seattle • Started as online bookstore • Soon diversified selling CDs, DVDs, software, electronics, furniture, toys, etc • Mission: To be world’s largest Customer Centric Company • Additionally, a name beginning with "A" was preferential due to the probability it would occur at the top of any list that was alphabetized. The company began as an online bookstore, an idea spurred off with discussion with John Ingram of Ingram Book.
  • 8. Business Model  Amazon-to-Buyer Sale Approch  Multi level E-Commerce  Customer Tracking  It operates 7 websites that support their business operation globally and offers 20 million items for sale. Revenue  Amazon registered a sales of Rs.6000 Crores in the year 2014 which was more then expected by Jeff bezoz the founder of amazon.  Amazon is looking for sales of Rs.12000 Crores in the current fiscal year i.e 2015 viz double then the last year.
  • 11. 11 834 449 167 256 1706 777 311 163 284 1535 0 200 400 600 800 1000 1200 1400 1600 1800 Mobiles Laptop Tablets Cameras Total SKUS(STOCKKEEPINGUNIT) PRODUCTS Flipkart SKUs Amazon SKUs
  • 12. Men's watches Men's jeans Men's Sunglasses Hair care : Shampoos Baby Strollers and prams Women Sports shoes Board Games Suitcase Pressure Cooker Skin Care Moisturize rs Flipkart 130 145 135 210 28 45 75 19 28 135 Amazon 45 110 60 65 39 38 64 25 36 60 130 145 135 210 28 45 75 19 28 135 45 110 60 65 39 38 64 25 36 60 0 50 100 150 200 250 SALESINTHOUSANDS PRODUCTS Brand Count-Flipkart vs Amazon 2014-15 Flipkart Amazon
  • 13. Amazon.in Flipkart.com 2-4 delivery days one day delivery Rs99/item Services, support and delivery 2-4 delivery days Rs90/item 25-40% for promotional item Discounts and pricing 10-25% on an average Free for a limited time Shipping costs Rs 50 an order less then Rs 500 order Goods sellers like Croma retail, J.J Mehta etc available Sellers and Credibility Wholesaler, Retailer- major seller 9/10 Overall rating 8.97/10
  • 14. Price Control Amazon • Amazon still manage to get a hold on its price differentiation when compared to other physical or online store. Flipkart • But with flipkart , they are still not getting it. Customer still find a wide gap in price b/w flipkart and other online store.
  • 15. Goals for Next Period Amazon • Amazon.com works hard to achieve value-added differentiation through customer-focused information services. Amazon.com's site retains customer preferences and provides automated customization for users. Flipkart • Lesson : should focus on the customer preferences and give them advantage of customization of product.
  • 16. Particular Flipkart.com (millions) Amazon.in (millions) Total Unique Visitors 15.20 8.78 Average Daily Visitors 2.15 1.02 Total Visits 50.44 14.66 Site visitors during the year 2014-2015
  • 17.  Storage of products
  • 18. YOU