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Communications Framework Template Slide

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Julian Cole
Julian Cole

Download the slide and create your Communications Framework for Playground Sessions This is part of the online course 'Become a Great Digital Strategist' that you can sign up to on Skillshare for $15 http://www.skillshare.com/Become-a-Great-Digital-Strategist/380593138

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COMMUNICATIONS FRAMEWORK CURRENT CONSUMER BEHAVIOR DESIRED RESPONSE WHO IS THE TARGET MARKET WHAT DO YOU WANT THEM TO DO? WHAT MEDIA CHANNELS ARE THEY USING PHASE 1 PHASE 2 PHASE 3 WHAT IS THE CREATIVE WHAT IS THE CREATIVE WHAT IS THE CREATIVE MESSAGING? MESSAGING? MESSAGING? WHAT IS THE REASON TO BELIEVE? WHAT IS THE REASON TO BELIEVE? WHAT IS THE REASON TO BELIEVE? MEDIA MEDIA MEDIA WHAT CHANNELS WILL BE WHAT CHANNELS WILL BE USED? WHAT CHANNELS WILL BE USED? USED?

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Communications Framework Template Slide

  • 1. COMMUNICATIONS FRAMEWORK CURRENT CONSUMER BEHAVIOR DESIRED RESPONSE WHO IS THE TARGET MARKET WHAT DO YOU WANT THEM TO DO? WHAT MEDIA CHANNELS ARE THEY USING PHASE 1 PHASE 2 PHASE 3 WHAT IS THE CREATIVE WHAT IS THE CREATIVE WHAT IS THE CREATIVE MESSAGING? MESSAGING? MESSAGING? WHAT IS THE REASON TO BELIEVE? WHAT IS THE REASON TO BELIEVE? WHAT IS THE REASON TO BELIEVE? MEDIA MEDIA MEDIA WHAT CHANNELS WILL BE WHAT CHANNELS WILL BE USED? WHAT CHANNELS WILL BE USED? USED?