Functional areas

WHAT IS THE ROLE AND THE ACTIVITIES
ASSOCIATED WITH EACH FUNCTIONAL
AREA?

FUNCTION – IS A SPECIFIC MEANS
EMPLOYED BY BUSINESS TO CARRY OUT A
SET OF COMMON TASKS GROUPED
ACCORDING TO KINDS OF KNOWLEDGE AND
TECHNIQUES SPECIFIC TO IT.
Various Functions of a
Business

1.Human Resource Management
2.Marketing Management
3.Operations Management
4.Financial Management
5.Material and Procurement
Management
6.Office Management
7.Information & Communication
Management

HUMAN RESOURCE MANAGEMENT
 ACTIVITIES: It involves attracting,
retaining and developing competent
human resources that contribute to
organizational attainment.
OUTCOME: Productivity among human
resources is achieved.

Recruitment Selection Training
Performance
Appraisal
Compensation
and
Rewards
HRM

MARKETING MANAGEMENT
ACTIVITIES: Organizations develop,
price, and distribute products to
customwers through the anticipation and
identification of consumer needs and
wants
OUTCOMES: Increase sales, increase
profitability, maintain market share,
target new markets, and improve the
image of the product or the organization

Product
Planning
Distribution
Planning
Price
Planning
Promotion
Planning
NEED,
WANT,
DEMAND
EXCHANGE
AND
TRANSACTION

OPERATIONS MANAGEMENT
ACTIVITIES: Provides goods and
services to customers.
OUTCOMES: Inputs are transformed to
outputs that create value for the
organization

Input
Transformation
Process
Output

FINANCIAL MANAGEMENT
ACTIVITIES:Tapping different sources of funds
at a cost and level of risk which the organization
can tolerate
- Invests funds at attractive returns and
manageable level of risks.
OUTCOMES: Risks taken by the firm are
managed

Financial
Management
Preparation
for an Audit
Bookkeeping/Accounting
Finance
Policies and
Procedures
Revenue/Fundraising
Strategy and Model
Financial Performance:
Reporting and
Analysis
Financial
Planning/Forecasting

MATERIAL AND PROCUREMENT MANAGEMENT
 ACTIVITIES: Concerned with the management of the flow
of materials from initial purchase to the service point.
 OUTCOMES: The right quality and amount of material are
acquired by the organization at the right time, right place,
and for the right cost.

Materials
Requirement
Specification
Supplier
Selection
Order
Processing
Procurement
of Materials

OFFICE MANAGEMENT
ACTIVITIES: Involves the design,
implementation, evaluation, and
maintenance of work processes within
an office.
OUTCOMES: Offices in the organization
run efficiently

Office
Management
Information/records
management
Administrative
personnel
management
Office
supplies and
equipment
Communication

INFORMATION AND TECHNOLOGY MANAGEMENT
ACTIVITIES: The use of information and
communication technology to obtain data
needed for decision making.
OUTCOMES: Communication and
information sharing among functions is
facilitated.

Functional areas

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