samsung
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Samsung Electronics was founded in 1969 and has since become the world's largest technology company. It surpassed Sony in 2005 to become the top consumer electronics brand. Samsung focuses on innovation and heavily invests in technology and product design. It uses a variety of marketing strategies like celebrity brand ambassadors, contests, and highlighting innovative features. Samsung has a wide distribution network and sells a range of mobile phones at different price points to target different customer segments.
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Introducing a new product or service in the marketplace requires a lot of time and resources. Firms must carefully plan and strategize to achieve successful results, which are often measured by net revenue. Samsung, although a well- known brand, is no different from any other firm. Samsung must strategically move through the steps of identifying its target market by way of market segmentation, understand the reasons its customer will purchase the new product, clearly define the product, being sure to appeal to both the logical and emotional needs of the consumer. Samsung must also rely on analyses such as SWOT to identify its current areas of strengths and weaknesses, and Porter’s 5 competitive forces to identify potential areas for competition as well as the industry’s strengths and weaknesses. This paper will address all areas necessary for Samsung to introduce and capitalize on its soon to be released Gear A smart watch.
Overview
On March 1, 1938, founding chairman Byung-Chull Lee started a business in Daegu, Korea, focused primarily on trade export. Mr. Lee sold dried Korean fish, vegatables and fruit to Manchuria and Beijing. In a little more than a decade, Samsung owned its own flour mills and confectionery machines and its own manufacturing and sales operations. From these humble beginnings, Samsung would ultimately evolve to become the modern global corporation that would still bear the same name today ("Samsung", 2015). By the 1970’s, Samsung started investing heavily in chemical and petrochemical industries. It was at this point Samsung began to dabble in the home electronics market. Samsung started to manufacture its own electronics and exporting for the first time. In the 1980’s, Samsung restructured its business models to become the world’s top five electronics companies. In the 1980’s Samsung expanded its business and technology globally. The 1990’s were a big challenge for Samsung, the market was booming and the technology was changing so fast it was hard to keep up with demand. Samsung changed the way business took care of their customers in the 1990’s. They dedicated themselves to total customer satisfaction and making sure that quality was their main objective. During the late 1990’s financial crisis, Samsung continued to grow. This is mainly due to Samsung’s leadership and network technologies concentration on electronics. This kind of preparation and leadership is what encourages investments and long term customers. In 1998, Samsung developed a completely flat television screen. This technology would eventually revolutionize the television industry. Samsung also makes appliances along with home electronics. In 2004, Samsung produced the first wrinkle-free steam washer. Also in 2004 they became the top ranked m.
MR PRESENTATION.pptx
MR PRESENTATION.pptxsailendraMohanty3 Samsung was founded in 1938 in Korea as a trading company and entered the semiconductor business in the 1970s. It has since become a global electronics giant known for its mobile phones, televisions, and other consumer electronics. The presentation summarizes Samsung's history, target demographics, marketing strategies including celebrity endorsements and contests, strengths as a major global brand, and opportunities to expand into new product categories.
SAMSUNGKeith Brumfield, David Greenfield, Cathrine.docx
SAMSUNGKeith Brumfield, David Greenfield, Cathrine.docxkenjordan97598 SAMSUNG
Keith Brumfield, David Greenfield, Cathrine James
MKT 421
June 22, 2015
John Brady
Introduction
Introducing a new product or service in the marketplace requires a lot of time and resources. Firms must carefully plan and strategize to achieve successful results, which are often measured by net revenue. Samsung, although a well- known brand, is no different from any other firm. Samsung must strategically move through the steps of identifying its target market by way of market segmentation, understand the reasons its customer will purchase the new product, clearly define the product, being sure to appeal to both the logical and emotional needs of the consumer. Samsung must also rely on analyses such as SWOT to identify its current areas of strengths and weaknesses, and Porter’s 5 competitive forces to identify potential areas for competition as well as the industry’s strengths and weaknesses. This paper will address all areas necessary for Samsung to introduce and capitalize on its soon to be released Gear A smart watch.
Overview
On March 1, 1938, founding chairman Byung-Chull Lee started a business in Daegu, Korea, focused primarily on trade export. Mr. Lee sold dried Korean fish, vegatables and fruit to Manchuria and Beijing. In a little more than a decade, Samsung owned its own flour mills and confectionery machines and its own manufacturing and sales operations. From these humble beginnings, Samsung would ultimately evolve to become the modern global corporation that would still bear the same name today ("Samsung", 2015). By the 1970’s, Samsung started investing heavily in chemical and petrochemical industries. It was at this point Samsung began to dabble in the home electronics market. Samsung started to manufacture its own electronics and exporting for the first time. In the 1980’s, Samsung restructured its business models to become the world’s top five electronics companies. In the 1980’s Samsung expanded its business and technology globally. The 1990’s were a big challenge for Samsung, the market was booming and the technology was changing so fast it was hard to keep up with demand. Samsung changed the way business took care of their customers in the 1990’s. They dedicated themselves to total customer satisfaction and making sure that quality was their main objective. During the late 1990’s financial crisis, Samsung continued to grow. This is mainly due to Samsung’s leadership and network technologies concentration on electronics. This kind of preparation and leadership is what encourages investments and long term customers. In 1998, Samsung developed a completely flat television screen. This technology would eventually revolutionize the television industry. Samsung also makes appliances along with home electronics. In 2004, Samsung produced the first wrinkle-free steam washer. Also in 2004 they became the top ranked mobile phone provider in Russia. S.
Samsungppt 130123144203-phpapp01
Samsungppt 130123144203-phpapp01Amine Gharbi Samsung Electronics was founded in 1969 in South Korea originally manufacturing appliances. It has since become a global leader in semiconductors, displays, mobile devices, home electronics and appliances. Samsung invests heavily in research and development and captured the number one global market share position in memory chips. However, it faces increasing competition from other electronics companies and potential threats from economic slowdowns.
Samsung Segmentation, Targeting & positioning
Samsung Segmentation, Targeting & positioningAdarshAjish Samsung was established in 1938 as a trade company in Korea and diversified into electronics in 1969. In the 1990s, Samsung's chairman transformed it into a leading electronics manufacturer by focusing on high-quality, innovative products. Samsung segments its mobile phone market geographically, demographically, and psychographically. It targets a broad range of customers from different ages, incomes, and lifestyles. Samsung positions itself as producing high-quality, innovative smartphones and creating a unique brand image through creative marketing strategies.
Business Model Inspirator
Business Model InspiratorOrange Hills GmbH The “Business Model Inspirator” has been designed to fuel your imagination and unleash your creativity, helping to improve your business model in Business Design projects. The tool offers a large variety of innovative business model patterns from different industries that might inspire you to think differently within your context. Start by identifying the challenges you have in your current business model and find to corresponding industry examples illustrating alternative ways of conducting your business in order to succeed.
To find out more about Orange Hills visit http://www.orangehills.de.
Example of Micromax launching a new phone
Example of Micromax launching a new phoneMitul Siria Micromax is an Indian electronics company that manufactures mobile phones, tablets, and televisions. It became the second largest smartphone company in India after starting as a distributor of computer hardware in 1991. Seeing an opportunity in the growing rural Indian market that international brands were not addressing, Micromax launched its first basic phone with a 30-day battery life for Rs. 2150. Its Canvas series of smartphones accelerated its growth, and revenue increased over 132% from 2009 to 2010 as it continued launching innovative new products at low prices to appeal to rural and budget customers. It is now the 12th largest mobile manufacturer globally.
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Marketingmanagement o samsung and micromax by nehal gaonkar-phpapp01
Marketingmanagement o samsung and micromax by nehal gaonkar-phpapp01Nehal Gaonkar The document compares the strategic branding and marketing of Samsung and Micromax in the Indian mobile handset market. It finds that while Samsung remains the overall market leader, Micromax has surpassed it in the smartphone segment of the market due to its strategy of providing affordable smartphones with multiple functions. Both companies employ umbrella branding and celebrity endorsements. However, Micromax has gained ground through its penetration pricing strategy and presence in more retail outlets across India that has helped it achieve a competitive edge, especially in the price-sensitive market.
Marketing mix of Samsung.docx
Marketing mix of Samsung.docxNaimaIzgaghene1 Samsung was founded in 1938 and is currently one of the largest conglomerates in South Korea. It operates across many industries but is best known for its electronics division, Samsung Electronics, which has made Samsung a global leader in smartphones, appliances, and other consumer electronics. Apple was founded in 1976 and is an American technology company best known for the Macintosh line of computers, the iPhone, iPad, and other consumer electronics. Both companies have grown tremendously in recent decades to become two of the largest and most valuable technology companies in the world through innovation, strategic acquisitions and partnerships, and strong branding.
Samsung Mobiles
Samsung Mobilesmahnoorzmalik This document provides an overview of Samsung and its smartphone market in Pakistan. It discusses that Samsung was founded in 1938 and has over 275,000 employees worldwide. Samsung Electronics was established in 1969 and now has over 200 subsidiaries globally. Samsung's target market for smartphones ranges from ages 20-50 across different social classes. In Pakistan, Samsung has a 40.48% market share of the mobile phone market. The top 10 Samsung smartphone models in Pakistan are then outlined, including their prices, operating systems, specifications, and competitive advantages over other brands like Apple. Regulatory duties on imported phones over $60 were also increased by the Pakistani government.
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samsung
- 2. history Samsung Electronics was founded in 1969 in Suwon, South Korea as Samsung Electric Industries. In 1988, it merged with Samsung Semiconductor & Communications. In 2005, Samsung surpassed Japanese rival Sony for the first time to become the world's largest and most popular consumer electronics brand as measured by Interbred. In 2006,Samsung was rated 20th in the list of global brands and innovation and 2nd in the electronics industry. In 2007, Samsung Electronics' handset division overtook American rival Motorola, making it the world's second-largest mobile phone maker. It was also ranked as the #1 company in global brand in electronics. In 2009, Samsung overtook Siemens of Germany and Hewlett-Packard of the USA with a revenue of $117.4 billion to take the No.1 spot as the world's largest technology company.
- 3. MARKETING Brand Ambassador: Aamir Khan Providing free content on the mobile by collaborating with the copyright owners of Bollywood movies. For e.g. Ghajini, Promotional offers like free entry to the show of ‘10 ka dum’ Organizing contests like ‘Samsung Mobile Karaoke Festival’ Opening the Samsung Fun Club for better customer relationships. Free online software updates, tutorials and customer service Highlights the innovative features of its products through a combination of innovative advertising and branding. Established many Samsung Mobile Stores to increase the visibility of the brand
- 4. MARKETING STRATEGIES contd.. Samsung became a local sponsor for the Seoul 1988 Olympic Summer Games. In 1997, the company then became a member of The Olympic Partner (TOP) Samsung is recognized for providing the Games with crucial, real-time information service in support of the world's largest sporting event. Samsung is proud to carry on its Olympic partnership through the 2016 Olympic Games.
- 5. FEW COMPETITORS OF SAMSUNG • 5
- 6. SWOT ANALYSIS OF Samsung • Samsung is technologically very advanced • Samsung crushed new product concepts in five months. • It attracts customers by offering new and innovative design . • It heavily invest in Strength technology, product design and human resource. • Samsung focuses more towards the innovations
- 8. Through make itself Product variation, by Introduce user distinctive from introducing unique friendly mobile competitors, it can products and existing phones at affordable gain more market products with variety price. share.
- 9. Threats
- 10. Products
- 11. Samsung Galaxy Tab 620 •Avg MRP : Rs.26,499. •1.2GHz Dual core processor and 3MP camera. •Inbuilt 16 GB •Android
- 12. Samsung Galaxy Tab 620 •Avg MRP : Rs.26,499. •1.2GHz Dual core processor and 3MP camera. •Inbuilt 16 GB •Android
- 13. Samsung Galaxy Note • Avg MRP : Rs.34,500 •1.4GHz Dual Core Processor and 8MP Cam •16/32 GB Memory Variants •Android 2.3
- 14. Samsung Galaxy S II •Avg MRP : Rs.30,095 •1GB RAM •16 And 32 GB Variants •1.2 GHZ Samsung Dual Core Processor and 8.1 MP •Android
- 15. Samsung Galaxy Pro •Avg MRP : Rs.9,450 •800 MHz CPU with 3 MP Cam •512 MB •Android 2.2
- 16. Samsung Galaxy Y •Avg MRP : Rs.7,350 •832MHz Processor and 2.0 Megapixel •Inbuilt 160 MB •Android 2.3
- 17. Samsung Ch@t 322 •Avg MRP : Rs.3,664 •Proprietary •Inbuilt 60 MB •1.3 MP •DUAL SIM •Black, White, Pink
- 18. Samsung Omnia W •Avg MRP : Rs.19,990 •5MP Cam With Flash •Windows Phone 7.5 Mango •Internet Explorer 9 •Inbuilt 8 GB and 512 MB RAM
- 19. 19
- 20. DISTRIBUTION NETWORK OF SAMSUNG Original equipment manufacturer/vendor or supplier Factory Regional Branch warehouse distributing center Distributor Direct dealer Modern retail/ Exclusive stores & Samsung digital plazas Sub - Dealer Consumer/Customer 20
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