Cadbury
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- Nestle's sources of funds have grown each year from 2005-2013, with the largest portions being reserves and surplus and unsecured loans. Uses of funds include net block, capital work in progress, investments.
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- The acquisition gave Kraft access to emerging markets and Cadbury's strong brands. It also aimed to increase economic scale and profitability.
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- Nestle's sources of funds have grown each year from 2005-2013, with the largest portions being reserves and surplus and unsecured loans. Uses of funds include net block, capital work in progress, investments.
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Cadbury
- 2. • Type Cadbury UK Limited • Owned Mondellez International • Founder John cadbury • Headquarters Uxbridge, London ,UK. • Number of employess 1,40,000 (2014) • Area more than 70 countries
- 3. slogan Working together to create brands people love
- 4. HISTROY • In 1831 John cadbury was started a shop sold a tea and coffee and home made drinking chocolate. • early 1840 Cadbury made in a facory in bridge street sold variety of cocoa & drinking chocolates.
- 5. • 1847 parter with his brother Benjamin • After that company known as “Cadbury Brothers”
- 6. • In 1878 acuquired with Bournbrook estate renamed a Bournvile & opened the Bournville factory. • 1897 introduced Milk chocolate bars. • In 1899 become a Privated Limited company.
- 7. Scheweppes merger • In 1969, - Until 2008
- 8. Schweppes demerger • May 2008 schweppes demerged with Cadbury • december 2008 cadbury was sell its Australian beverage unit to Asahi Breweries
- 9. Rebrand • Renamed 19th December 2002 • first cadbury’s After cadbury
- 10. PRODUCTS
- 12. Some UK products, 1914 1938 1970 1908 1929
- 13. In1948, In 1875, In 1995 (relaunced 2009& 11) In 2012, In 1985,
- 14. 1992 2014 2010 1905 1987
- 15. 2011 1958 2014 2009 1920
- 16. in India , • Founded 19 July 1948 • Headquarter Mumbai ,India • Key people Anand Kripalu (MD) • Number of employees 3000
- 17. • Cadbury India fully owned subsidy of Inc. • On 21 april 2014, Cadbury India changed to Mondelez India Foods Limited.
- 18. • Cadbury tie up with BPL Mobile for SMS vending sevices in 2003
- 20. PRODUCTS CATAGORIES • Chocolate cofectionery • Beverages • Biscuits • Gums • Candy
- 22. (1948) • For children 2008.
- 23. Biscuits (2011) - Globally in 1912
- 24. Gums (2007)
- 25. Candy • Halls 2003
- 26. Some Key brands • Cadbury Dairy Milk (1948) • bournvita (1948) • 5 star (1969) • Perk(1996) • Celebrations (on festival )
- 27. Cont…. • Hall’s • Eclairs • Bubbaloo bubble gums • Tang • Oreo
- 29. SWOT anaylisis • Strength – Wide distribution channel – High quality products – Positioning • Weakenss : – Lack of rural distribution
- 30. • Opportunities: – Rural markets – New Taste • Threats : – Cost and price increase – Health consciousness on the rise
- 31. bitter days, Cadbury crisis • Cadbury crisis in 2003 complaints of worm infestation in cadbury dairy milk chocolate bars.
- 32. Regain the loyalty, • Cadbury’s roped in Brand ambassador “Amitabh Bachcan” in 2004