Stuart Hall was a British cultural theorist who focused on racial thinking in the UK. He was influential in reviving the British political left in the 1960s and 1970s. Hall outlined three important concepts for understanding ideologies: 1) ideologies express interconnected concepts rather than distinct ones, 2) individuals function within ideologies rather than forming them, and 3) ideologies allow subjects positions to construct thoughts within ideological frameworks. Hall also looked at how audiences decode media texts differently based on their social positioning, such as accepting, modifying, or rejecting the preferred reading.