Prime Day camera lens deals 2023: the best sales still available

Canon 15-35mm lens and Olympus 30mm macro lens next to a TechRadar Prime Day graphic
(Image credit: Future)

The 2023 edition of Amazon Prime Day has officially come to an end, but that doesn't mean you have to wait until next year for a great camera lens deal.

Indeed, a handful of Prime Day camera lens deals are still live in both the US and UK – the best of which we've detailed below – and Amazon is expected to continue offering discounts on a range of tech products in the days following Prime Day itself (which began on July 11 and ran through July 12 this year).

The bulk of the Prime Day camera lens deals are over, though, and we suspect that your next best opportunity to snag a great discount on the best Sony lenses, best Canon RF lenses and best Nikon Z lenses will come during this year's Black Friday deals event, which is set to kick off in late November.

Today's best deals (US)

Canon RF 100mm F2.8 L macro: $100 off - now $1099 at Amazon

Canon RF 100mm F2.8 L macro: $100 off - now $1099 at Amazon Canon's first ever autofocus macro lens to feature a 1.4x magnification, the Canon RF 100mm F2.8 L Macro IS USM also packs a spherical aberration control ring that adjusts the quality of out-of-focus areas which can make for surreal looking portraits. It's a fantastic multi-purpose lens compatible with Canon's full-frame mirrorless cameras that now has an extra $100 off its list price.

Canon RF 35mm f/1.8 macro: was $499 now $399 at Amazon

Canon RF 35mm f/1.8 macro: was $499 now $399 at Amazon
The Canon RF f/1.8 macro is a standard focal length lens ideal for documentary photography including environmental portaits, but with an extra trick up its sleeve; a super close minimum focus that earns it a macro lens badge. It’s a superb, compact everyday lens that received 4.5-stars in our full Canon RF 35mm f/1.8 review, that is now at a superb price. 

Sony FE 24-70mm f/2.8 GM: was $2,183 now $1,598 at Amazon

Sony FE 24-70mm f/2.8 GM: was $2,183 now $1,598 at Amazon

Wearing Sony’s pro-level ‘GM’ badge, this standard zoom lens with constant f/2.8 aperture is an absolute workhorse of a lens that’ll withstand years of hard use, and arguably the one lens to rule them all; landscapes, portraiture, events, reportage, you name it, the 24-70mm will deliver pin sharp images. 

OM System M.Zuiko Digital ED 12-40mm F2.8 PRO II: was $999now $799 at Amazon

OM System M.Zuiko Digital ED 12-40mm F2.8 PRO II: was $999 now $799 at Amazon

OM System's pro-quality lens with constant f/2.8 aperture and equivalent 24-80mm focal length could be the only lens you'll ever need for your micro-four-thirds OM System (Olympus) camera. It's the second version of this lens that features better weather-sealing and a new fluorine coating, and it only weighs 0.84 lbs / 382g.

Nikon Nikkor Z 50mm f/1.8 S was $819.95now $526.95

Nikon Nikkor Z 50mm f/1.8 S 36% off - was $819.95 now $526.95 at Amazon

Nikon’s original full-frame mirrorless Z-mount lens is super sharp at any aperture and a fantastic all-purpose lens particularly well suited to portraiture. Its price has wavered and the absolute lowest we’ve seen it is $496.95, but it usually sits around the $600 which makes today’s price a decent time to pick up this must-have lens for your kit bag.

Olympus M.Zuiko 30mm F3.5 MACRO Was $349.99now $199.99

Olympus M.Zuiko 30mm F3.5 MACRO Was $349.99 now $199.99

The micro-four-thirds system is ideal for macro photography, and the Olympus 30mm F3.5 MACRO is a perfect lens to start out with, especially now it’s sub $200. Its maximum 2.5x magnification means you can photograph the tiny world at 250% its actual size, and the effective 60mm focal length means this compact lens also doubles up for portraiture nicely, too. 

Nikon Nikkor Z 28-75mm f/2.8 was $1,199.95 now $896.95

Nikon Nikkor Z 28-75mm f/2.8 25% off – was $1,199.95 now $896.95

When Nikon launched the Z 70-180mm f/2.8 it completed its trinity of lightweight and compact f/2.8 zoom lenses that began life with the 28-75mm f/2.8. This all purpose lens is perfect for those put off by the weight and price of the pro-level Z 24-70mm f/2.8, and it’s even more enticing with this latest price slash, which we first saw on Prime Day 2022 and has been this price for half of the year since. 

Fujifilm GF 35-70mm f/4.5-5.6: was $999now $499

Fujifilm GF 35-70mm f/4.5-5.6: was $999 now $499

Fujifilm’s medium format standard zoom lens, the GF 35-70mm f/4.5-5.6 is a full-frame equivalent 28-55mm optic and the smallest zoom lens in the medium format range that includes cameras such as the Fujifilm GFX50S and GFX100S. This compact everyday lens is no slouch though, and delivers exceptionally sharp pictures and now at half its original price is a bit of a deal. 

Today's best deals (UK)

Sony FE 85mm f/1.8: was £600 now £490

Sony FE 85mm f/1.8: was £600 now £490
A budget-friendly portrait-oriented lens, the 85mm f/1.8 is a still bargain post-Prime Day, with around 18% off its list price bringing it under £500. Its short telephoto focal length is ideal for upper body portraits with flattering perspective and virtually no distortion. One for portrait photographers on a budget. 

Sony FE 35mm f/1.8: was £630 now £519

Sony FE 35mm f/1.8: was £630 now £519
Sony’s multi-purpose fixed standard focal length lens with a wide maximum f/1.8 aperture is an excellent everyday lens that suits comfortably with Sony’s full-frame cameras. The Sony FE 35mm f/1.8 boasts fast autofocus, a great build and the ability to capture very sharp images at even its widest aperture, and is a stellar addition to the FE lineup.

Canon RF 100mm F2.8L MACRO IS USM: 22% off – was £1,449 now £1130.90

Canon RF 100mm F2.8L MACRO IS USM: 22% off – was £1,449 now £1130.90

Canon's first ever autofocus macro lens to feature a 1.4x magnification, the Canon RF 100mm F2.8 L Macro IS USM also packs a spherical aberration control ring that adjusts the quality of out-of-focus areas which can make for surreal looking portraits. It's a fantastic multi-purpose lens compatible with Canon's full-frame mirrorless cameras at its lowest price ever. 

Canon EF 50mm f/1.8 STM: was £129.99 now £108

Canon EF 50mm f/1.8 STM: was £129.99 now £108

Possibly the most recommended lens for beginners looking to take their photos beyond the average quality of the 18-55mm f/3.5-5.6 lens typically bundled with a Canon DSLR, many a photographer have got their first portrait photos to be proud of with this super-cheap lens.

Canon RF 15-35mm f2.8L IS USM Was £2,629 now £1,910

Canon RF 15-35mm f2.8L IS USM Was £2,629 now £1,910

This ultra-wide angle pro-series lens is the go-to for optic for pro Canon landscape photographers, thanks to its pin-sharp detail from centre to corners, and its maximum 35mm reach and f/2.8 aperture also lends itself to reportage photography. Canon is offering a £400 summer 2023 cash back deal on this lens, but this Amazon deal cuts that even price further by another £300, which is around a £700 saving on this a lens that will be in your kit bag for years to come.

Canon RF 50mm f/1.8  now £195

Canon RF 50mm f/1.8 was £219.99 now £195
Canon’s budget-friendly nifty-fifty is still on sale post-Prime Day with an 11% price cut. Just like the EF version of this lens, the RF 50mm f/1.8 is an ideal first step for beginners exploring beyond their standard full-frame kit lens, plus it is a decent portrait lens option for one of Canon’s crop sensor mirrorless cameras like the EOS R10 that are sorely lacking native lenses, for which it’s an equivalent 80mm.

Olympus M.Zuiko Digital ED 40-150mm F2.8 PRO: was £1,299 now £1,099

Olympus M.Zuiko Digital ED 40-150mm F2.8 PRO: was £1,299 now £1,099

Covering a full-frame equivalent 80-300mm focal length, this pro-grade telephoto zoom lens has a constant maximum f/2.8 aperture and might just become your most used lens, covering everything from sports and wildlife, to events and portraiture. It’s a few years old now, but that matters little because this lens has stood the test of time

Nikon Nikkor Z 28-75mm f/2.8 Was £949now £829

Nikon Nikkor Z 28-75mm f/2.8 Was £949 now £829

When Nikon launched the Z 70-180mm f/2.8 it completed its trinity of lightweight and compact f/2.8 zoom lenses that began life with the 28-75mm f/2.8. This all purpose lens is perfect for those put off by the weight and price of the pro-level Z 24-70mm f/2.8, and it’s even more enticing with this latest price slash, which we first saw on Prime Day 2022 and has been this price for half of the year since. 

Amazon Prime Day camera lens deals: FAQs

When will Amazon Prime Day camera lens deals be available?

Amazon's 2023 Prime Day sale has officially come to an end, with deals running from July 11 to July 12. Your next best opportunity to bag a great camera lens deal will likely come during Black Friday in November.

Do you need Amazon Prime to get these deals?

Yep. As the name suggests, Amazon Prime Day is an event that's exclusively available for Amazon Prime members. So, you need to sign up for a membership in order to shop all of the best Prime Day camera lens deals at Amazon.

The good news is that you can grab a 30-day Amazon Prime free trial just before the sale starts, which will give you full access over Prime Day completely free of charge. This is only available if you haven't been a member before, though. Just remember to cancel it before the month is up to avoid being charged the membership fee.

For everyone else, you need to activate or renew your subscription in order to take part. It currently costs $14.99 / £8.99 per month, or you can pick up a one-year membership for $139 / £95.

Amazon Prime: 30-day free trial

Amazon Prime: 30-day free trial
If you've never signed up before you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery, and access to other services such as Prime Video, Prime Music, Prime Gaming and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.

Timothy Coleman
Cameras editor

Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other. 

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