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Diageo

Diageo is a British multinational alcoholic beverages company, with its headquarters in London. It was the world's largest distiller until being overtaken by China's Kweichow Moutai on 2017. Diageo's brands include Smirnoff, Johnnie Walker, Baileys and Guinness.

the athlete's code front page

06 Dec 2024

4 min read
Best Ads of the Week: Liquid Death’s Pit Diaper & Powerade’s Athletes Code
Audrey Kemp ,
LA Reporter ,
The Drum
'it can take hours' ooh billboard

03 Dec 2024

3 min read
Diageo’s ‘Take a Minute’ tackles impaired driving during NFL season
Audrey Kemp ,
LA Reporter ,
The Drum
victor cruz

21 Nov 2024

3 min read
Captain Morgan joins the merch game with NFLer Victor Cruz & KidSuper for Super Bowl LIX
Audrey Kemp ,
LA Reporter ,
The Drum
2 dancers

20 Nov 2024

2 min read
Dancers spin & dreams flow in Deleón Tequila’s bold new campaign
Audrey Kemp ,
LA Reporter ,
The Drum
Ebon Moss-Bachrach and Taylor Zakhar Perez

17 Sep 2024

9 min read
The good, the bad & the ugly of The Emmys’ Johnnie Walker moment
Audrey Kemp ,
LA Reporter ,
The Drum
Hands cheers with drinks in a bar

23 Feb 2024

4 min read
Food & drink brands cannot ‘win on taste’ alone
Sophie Nicholson ,
Amsterdam Partner ,
The Romans
Lance Bass and his husband Michael Turchin in front of three Christmas trees

11 Dec 2023

5 min read
Smirnoff & NSYNC star Lance Bass combat the ‘holiday breakup curse’ with playful PSA
Kendra Barnett ,
Associate Editor ,
The Drum
Smirnoff 'We Do We' global brand campaign

15 Jun 2023

4 min read
To engage a more diverse audience, Smirnoff takes inspiration from the NFL
Hannah Bowler ,
Senior Reporter ,
The Drum
Baileys signs up Eurovision winner Conchita Wurst as its ambassador

11 May 2023

3 min read
Inside Baileys’s 3-year Eurovision Song Contest deal
Hannah Bowler ,
Senior Reporter ,
The Drum

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