SOCIAL •. DIGITAL
Client: Warner Bros. Entertainment Inc., 2016
For this social campaign we teamed up with the baddies of Midway City…and we won’t lie, it was mad fun! With edgy graphics and punchy editorial, we introduced the world to the worst heroes ever through character cards, countdowns, and more. You won’t want to turn your back on this campaign!
Winner of 4 IAC Awards
Best Entertainment Online Ad • Best Mobile Online Ad • Best Movie Online Ad • Best Movie Social Media Campaign
Squad Stats: Series of GFX driven video pieces for each Squad member touting their strengths and talents.
Match-up Mayhem
Who would win if the Squad had to fight each other? Series of fun animated pieces featuring mini-showdowns! Watch them all to see who wins!
Squad Arsenal
Showcasing each Squad Member's weapon of choice
Holiday Event Guide
Squad themed shareables timed with the holidays
Countdowns
Integrated, eye-catching gfx for the can’t miss release/
DIGITAL
The Suicide Squad 360 Experience drove mobile users to exclusive behind-the-scenes footage through the Facebook Canvas platform (now known as Facebook Instant Experience). The experience matched iconic scenes from the film with interactive 360 videos from the on-set. This dynamic user experience allowed users to view their favorite supervillain inmates in action while increasing purchase intent of Suicide Squad physical and digital releases.
