A true entrepreneur not only takes ownership of growth but also can foresee the future and act accordingly. Both the traits have been unquestionably displayed by Wahid Badami, owner of Marvans Mobile. Due to his strategies the Gujrat based company now has a client base spread all over India. Wahid was aware of the Internet revolution in India and what role social media can play in bringing a renaissance in shifting dynamics of Indian businesses. This led Marvans to launch an online store.
The Vadodara based company; Marvans has seen unprecedented success under the leadership of Wahid. He deals with Apple products of which he himself is an avid follower and makes those products available for customers across the country at reachable prices.
The Marvans journey began about 10 years back when Wahid, a young lad , was seeking to start his entrepreneurial adventure. He was a big supporter of Apple, the company, and its products but noticed that most Apple products were not affordable for a larger section of Indian consumers and he decided to work on the accessibility and affordability of those products. Hence Marvans Mobile was born.
The key driver behind the growth of Marvans has been the power of technology and social media. He himself was the victim of Cyber assault once but his never-say-die attitude allowed him to bounce back strongly and now Marvans Mobile has 302K plus followers on social media. They run a social media campaign under the hashtag “Marvans hai toh mumkin hai” where engaging fresh contents are posted to persuade and attract the customers. They are the sole users of Snapchat’s AD network among the Vadodara Mobile retailers.
Wahid says, “ It is crucial to know your target.” when answering questions related to how online marketing can boost businesses. The next vital thing is to put the ideal teams together for content creation and marketing activities. The goal should be to follow the current trend and come up with engaging contents.
Marvans Have done a lot of experimentation and risk taking in facilitating the kind growth they enjoy now and they believe that customer satisfaction should be the ultimate goal for all entrepreneurs.
