People report that helpfulness is their top expectation of brands since the start of the COVID-19 pandemic, with 78% saying a brand’s advertising should show how it can be helpful in everyday life. To help you build engaging and helpful ads that bring your brand and products to life, we’ve united our top creative best practices across Google Ads solutions with performance insights from Creative Works. Dive in to learn the creative standards that will help you drive better performance for your digital marketing campaigns.
Download our latest guide for Google Ads’ creative best practices.
