The AI Handbook: Resources and tools for marketers

• Introducing the next chapter of our Gemini era
  Gemini is evolving to support an entire ecosystem, from the products that billions of people use every day to the APIs and platforms that help developers and businesses innovate. Our teams are making rapid progress to introduce an even more powerful generation of models with safety at the core. Hear from Google CEO Sundar Pichai on these innovations. Alongside these launches Bard has officially become Gemini, featuring an experience with more capabilities than ever.
  
• How AI can strengthen the world’s cyber defences
  Google CEO Sundar Pichai wrote in the Financial Times how AI, with the right foundations, can help strengthen cybersecurity on a global scale: “Harnessing AI could reverse the so-called defender’s dilemma in cyber security, according to which defenders need to get it right 100 per cent of the time, while attackers need to succeed only once.” Learn more about how Google is empowering defenders.

• Lay the groundwork for success
  Consult the AI Essentials checklist to make sure your marketing organisation has the foundation, strategies, and outlook it needs to succeed with AI. With Chrome’s third-party cookie deprecation and increasing regulations on the horizon, now is the time to consult our deep dive into protecting privacy and performance. Finally, explore this deep dive to learn how to optimise creative performance with AI.
  
• Enhance and scale creative work with generative AI
  Whether you’re creating, scaling, or updating assets, Performance Max’s AI-powered features can help. Assets in hand, extend your social strategy across Google and YouTube with Demand Gen, now available to advertisers around the world. Build better Search campaigns with Gemini-integrated updates. Finally, make your Search experience smarter and simpler with Search Generative Experience (SGE), which you can try in Google Labs.

• Be there when people shop seamlessly
  With the rollout of Circle to Search on select devices, it will be easier than ever for shoppers to quickly identify and shop what they see in photos and videos. And with our newly AI-enhanced multisearch experience, they can add specific details to visual searches. Both updates open up exciting opportunities for brands to tailor their messaging to what people are really looking for.
  
• Find out how Google AI expands access to photography
  Guided Frame on Pixel 8 uses Google AI to make it easier for people with blindness or low vision to take photos (including selfies) and share daily life. Blind director Adam Morse brings the feature to life in his Super Bowl commercial debut, “Javier in Frame.”
  
• Get perspectives on how advertising is changing
  The rapid acceleration of AI and the deprecation of third-party cookies later this year have led the industry to an inflection point. Explore Google Marketing leaders’ reflections on this critical juncture. Watch Jason Spero, Google’s VP of global business, at the Interactive Advertising Bureau 2024 Annual Leadership Meeting as he shares actions to start putting AI to work, and read his thoughts on how to apply it across measurement, media, and creative.
  
• Future-proof your business with Google AI
  Hear from Google experts and industry notables as they explore the latest research, campaign insights, and success strategies for this moment of change, as part of Think with Google’s AI stories, perspectives, and videos.
  
• Learn the business benefits of generative AI
  Complete the Introduction to Generative AI training from Google Cloud Skills Boost to uplevel your career.
  
• Discover how brands like Isuzu and Samsung are using AI for effective cross-channel marketing
  Seeking use case inspiration? Take a look at the strategies of leading brands to understand how they’re implementing generative AI solutions that meet customer needs.
  
• Stay current on the tools that help multiply results
  From the toolkits you’ll need to build your own AI-powered apps to the product features already helping marketers in their day-to-day work, ai.google is the hub for all things Google AI.
  
• Apply AI responsibly
  If you’re thinking of integrating AI into your work, consider drafting some guardrails with your team. Take inspiration from Google’s AI Principles as you brainstorm new ways to apply our tools.

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