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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Drive better results with Performance Max

With a single Performance Max campaign, reach the right audience wherever they’re browsing.
A young man uses a laptop. He’s encircled by the logos of Google products.

The best of Google, all-in-one

Cross-channel ads
Reach new customers
You + Google AI

Cross-channel ads

One campaign, every Google channel

With a single Performance Max campaign, reach the customers most likely to buy from you wherever they’re browsing - on Search, YouTube, Gmail, Maps, Display, & Discovery
A young man uses a laptop. He’s encircled by the logos of Google products.

Reach new customers

Connect with consumers that are ready to buy

Performance Max automates your bidding and where your ads show up so you can reach customers when they’re most likely to buy, and maximize your ROI
Illustration of three people connected by a circle, around the Google Ads logo.

You + Google AI

Combine your expertise with Google AI

You provide your marketing goal, ad assets, and budget, and Performance Max uses Google AI to get your ad in front of the right customers, at the right time
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Grow your business with Google Ads

  • Two women walking in a metropolitan area in the afternoon.

    Rothy’s multiplies results and scales creative expertise with Performance Max campaigns

    60% growth in conversions and a 59% growth in revenue
  • A father, mother and daughter watching a discovery+ show on one smartphone.

    Watch the video

    Link to Youtube Video (visible only when JS is disabled)

    discovery+ multiplies their insights to scale growth using Performance Max

    17% incremental subscriber growth and a 21% decrease in CPA
  • Three dogs sitting on a stool.

    ManyPets innovates and boosts results with Performance Max

    27% increase in sales at a 2x return on ad spend

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
A Google Ads customer chats with a helpful Google Ads Expert

Get started with Performance Max campaigns

Use these tips to learn how to create a successful Performance Max campaign

Define your goals
Whether you’re driving online sales, leads or store visits–share what types of conversions Performance Max campaigns should optimize for and set values to indicate which conversions are worth the most to your business.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • A text ad for a bank

    Search ads

    Show up when people search for businesses like yours on Google and only pay when they click.
    Learn more
  • A diverse group of young friends talking and having fun at urban skate park.

    Demand Gen campaigns

    Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.
    Learn more
  • A video ad for a bank

    YouTube ads

    Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.
    Learn more