Influencer

Did you know? You can now book a personalised video message from your favourite Influencer! 

An influencer is a person who has power over your target audience in your specialty or sector.

Influencers are those who are knowledgeable, respected, or insightful about a particular topic. Because they already exist in a particular niche, they serve as a good starting point for businesses looking to establish trust. In 2017, 85% of marketers used influencer marketing, and 92% of them believed their initiatives were successful.

An influencer helps businesses with "influencer marketing," a type of advertising that establishes brand authority based on the reputation of another individual.

In marketing, influencers have a long history. Initially, businesses relied on charismatic personalities like athletes and entertainers to promote their products through radio and television advertisements. The popularity of different influencer types has increased due to the growth of social media. Influencers today fall into the following groups:

Celebrities: celebrities from pop culture, sports, and the arts.

expertise in the field and opinion leaders

Micro-influencers: people who have influence in social media

content producers and bloggers

Today, social media is where most influencer marketing takes place. Micro-influencers and bloggers are a more affordable approach for developing firms to get immediate recognition.

Influencers are useful because they provide quick access to the credibility that a developing business needs. 70% of millennials say that peer recommendations have an impact on their decisions. Influencers act as a bridge between businesses and their target market. collaborating with an Influencer can Increase your Brand reach, Build Trust, and Improve your relationship with customers.

The average earnings per post for micro-influencers with 5–10k followers is Rs 6,531. As you progress up the ladder, artists with 250,000 to 500,000 followers charge roughly Rs 49,725 for every post. Creators with 50,000 to 80,000 followers typically charge around Rs 14,843 per post.

A few Influencers with whom brands have worked and made good profits include: Megha Bajaj, Mehak Sethi, Bareen Aowate, Monika Yadav, and many more.