Innovation, reimagined
We're focused on helping retailers and brands understand, get access to and adopt the best innovation and tech out there.
Trusted by the world’s best companies
We are outcome-focused
We can support end-to-end from your first steps in innovation through to finding the right solutions and helping you execute.
How we help
Technology Scouting
Finding the right emerging tech for your business based on your needs.
- True Database Scans
- Deep Dives
- Immersive Demos
- Ongoing Horizon Scanning
How we help
Strategy & Execution
Helping understand, test and scale emerging tech and innovation strategies.
- Ongoing Bespoke Opportunity Analysis
- Innovation Programme Design & Execution
- Portfolio Management
How we help
Executive Support
Maximising the impact of innovation and ensuring senior buy-in.
- Board Presentations
- ExCo Participation
- Investment/M&A support
Insight Reports
True Insight Reports are the culmination of 12-week research sprints into topics of core interest to our brands across portfolio and Partners. True’s unique position in the markets gives us unprecedented insight into technology markets across the capitalisation spectrum so that we can understand developments at the edge of innovation and their relative maturity. By adopting a holistic view of an entire vertical, we help our portfolio build their knowledge and shine a spotlight on technology companies & teams that are excelling.
Technology Partnerships
We connect leading technology solutions to our global network of retail and consumer executives. We help our technology partners materially accelerate growth by:
- Making warm introductions to major corporates
- Supporting geographical expansion
- Enabling better retention, cross- and up-sell
Innovation Challenges
Our brands share a hunger to innovate; to anticipate and shape the future of their industries. To keep them equipped for tomorrow, we run Innovation Challenges across our Network, inspiring creativity and competition in pursuit of the next great leap.
innovation stories
Events
Shoptalk Las Vegas 2025
After a packed three days of meetings with leading retailers, brands, tech businesses—plus connecting with our US corporate partners, the True team are back from Shoptalk Las Vegas 2025. This year’s agenda focused on the four fundamental qualities today’s consumers expect: customer hospitality, value, inspiration and a strong reason for being. With Liam Buswell and Jamie Campbell representing True on the ground in Vegas, here are their insights from this year’s event.
News
True appoints Mark McClennon as Senior Advisor
We are pleased to announce the appointment of former global CIO of Burberry and Unilever's consumer business, Mark McClennon, MBE, as Senior Advisor to True.