Who owns Whirlpool Corporation in 2020

Who owns Whirlpool Corporation in 2020

What brand is your fridge? Whirlpool? I suppose I got it. This mammoth of a company is the Toyota of home appliances and sells and markets them in the entire globe. The multinational firm has manufacturing warehouses in eleven countries and has its products in more than 120 locations as diverse as Thailand, Hungary, and Argentina. This is quite phenomenal considering Whirlpool’s humble beginnings as a primarily North American company. The business has grown into a collation of home appliance giants, which make it rather enjoyable to know who owns Whirlpool Corporation.

Who owns Whirlpool Corporatio
Image: twitter.com, @WhirlpoolCorp
Source: UGC

Who is the owner of Whirlpool Company? Visit any showroom, and you are sure to see that Whirlpool dominates the mainstream market. The company easily beats the competition with the number of appliance brands it has under its grasp. With a worldwide initiative of innovation as a core competency, Whirlpool has taken part and contributed to innovation-driven activities that have created new ideas. They are the pioneers in the home appliance field and have a presence in higher-tier cities.

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Company background

As a simple start-up, Whirlpool was established in 1911 by the uncle-nephew duo – Emory and Louis Upton. With the business facing imminent failure, Louis patented a manual clothes washer that Emory crafted a motor to work automatically.

Sears, Roebuck and Co. later joined them in 1916, and that skyrocketed their sales. That was the start of a journey that has promoted their legacy a century later. After a decade, in 1929, Whirlpool merged with Nineteen Hundred Washer Company, and they changed their name to Nineteen Hundred Corporation. Interestingly, Whirlpool manufactured weapons parts and related products during the Second World War. In 1940, the company pioneered a new technology; an automatic spinner they nicknamed “Jeep.”

In the 1950s to 60s, Whirlpool massively diversified as it engaged in laundry equipment, refrigerators, air conditioners, cooking-range products and many more. The company later acquired other firms in its global expansion drive. Currently, the firm has Whirlpool, Brastemp, Indesit, Maytag, KitchenAid, Jenn-Air, Amana, Bauknecht, Brastemp, and Consul under its list of conglomerates.

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Whirlpool has been a great supporter of energy and water efficiency since the 1970s. They exhibit this in their research and development practices, and it is quite evident from their partnership in the energy star initiative. The company's currently headquartered in Benton Harbor, Michigan, USA.

Whirlpool shareholders

Who owns Whirlpool Corporation
Image: whirlpoolcorp.com
Source: UGC

As at the end of the June quarter, institutional investors own 94.78% of Whirlpool Corporation having purchased $844.7 thousand shares. They form the majority interest, which is not typical with most appliance firms.

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What brands are made by Whirlpool?

Whirlpool’s expanded its operations since it started operating nearly a hundred years ago. Today, you might be wondering who owns Whirlpool Corporation and the brands that form this giant company. They currently have fifteen different appliance companies in their family of products, and all of their brands have something beautiful to offer.

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  • Whirlpool: They hold the most significant share and make high-tech home appliances for the kitchen and laundry sections. Since it is the flagship brand, they supply in different styles and varieties.
  • KitchenAid: Established in 1919 as a stand mixer, this company has matured into a global company with a line of kitchen products. They produce refrigerators, kitchen washers, ovens, ranges, and cooktops.
  • Maytag: This answers the common inquiry "are Maytag and Whirlpool made by the same company?” Yes and No. It depends on the appliance you are referring to, but the resemblance is undeniable. However, it is essential to note that they all borrow from the same parent company.
  • Amana: This brand has been synonymous with excellent quality and easy-to-use appliances. They are now operating under the Whirlpool brand.
  • JennAir: JennAir has proven to be a top performer in the market. They have popular products like the Pro-Style Counter-Depth French Door Refrigerator and many more.

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Although there are many more firms that operate under Whirlpool Corporation, these are the most significant.

Is Frigidaire owned by Whirlpool?

Who owns Whirlpool Corporation
Image: multivu.com
Source: UGC

Frigidaire and Whirlpool count as the most prominent house appliance makers in the globe. They are both well-respected and are famous for making the best and most reliable products. So, is Frigidaire owned by Whirlpool? Definitely not! Frigidaire and Whirlpool are two distinct firms that are fierce competitors.

Frigidaire began supplying the market with appliances in 1930. However, they were later purchased by Electrolux in 1990. This made it possible for the company to modernize its factories and it repositioned itself as a worthy player. Whirlpool, on the other hand, has a more conservative approach to their products and can be termed as a more efficient manufacturer.

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Whirlpool and GE: are they separate firms?

Is Whirlpool made by GE? Although the two companies supply similar products to the market, they are separate companies. Whirlpool home appliances are manufactured by Whirlpool Corporation that has an extensive reach globally and many other influential firms under its brand. GE (General Electric) is a conglomerate that has its grasp in different industries like aviation, renewable energy, healthcare, and appliances. The firm is a competitor to Whirlpool, and they are not affiliated at all.

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Is Whirlpool an Indian company?

Who owns Whirlpool Corporation
Image: twitter.com, @WhirlpoolCorp
Source: UGC

Although Whirlpool's transformation to a global leader and pacesetter isn't complete, they have made a massive impact on different continents. In 1987, it was mainly a North American firm, but today, it has its reach in many other countries including India, under Whirlpool India Ltd.

Its establishment is a fulfillment of Whirlpool's commitment to offering its consumers world-class products. So, is Whirlpool an Indian company? Whirlpool is a global conglomerate with a subsidiary in India and headquartered in the USA.

Global conglomerates ownership is quite impressive, and that is what makes who owns Whirlpool Corporation an exciting inquiry. The firm has merged with several other companies, and business is booming. Will they prosper in this phenomenal partnership? They have done it since 1911, and nothing can stop them towards more significant achievements.

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Source: TUKO.co.ke

Authors:
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Simon Ayub (Lifestyle writer) Simon Ayub is a Content Manager, Strategist, and writer who joined Tuko's team in 2019. He graduated in 2014 with a BSc in Agricultural Economics and is a CPA. Simon has over a decade of experience creating content for nyagah.co.ke, theHoth and other platforms. He works on content encompassing biographies, fashion and lifestyle, gaming, and more. Simon was awarded the "Writer of the Year" 2022 on Tuko. In 2023, Simon finished the AFP course on Digital Investigation Techniques and, in 2024, expanded their skills through the Google Initiative Course. You can reach him via [email protected].