our story
Since 1936 ust has been creating survival, camping and outdoor equipment. Within the past few years, we moved headquarters from jacksonville, fl up to columbia, mo…and we’ve taken this opportunity to re-imagine what ust can be moving forward.
As many of you know from following along with our rebrand process, ust has gone through some major changes the past couple of years. We have broken into new core camping categories with tents, sleeping bags, sleeping mats, etc. With sustainability in mind, the ust team has also decreased the brand’s product footprint while still offering a robust line of accessories.
our story
Since 1936 ust has been creating survival, camping and outdoor equipment. Within the past few years, we moved headquarters from jacksonville, fl up to columbia, mo…and we’ve taken this opportunity to re-imagine what ust can be moving forward.
As many of you know from following along with our rebrand process, ust has gone through some major changes the past couple of years. We have broken into new core camping categories with tents, sleeping bags, sleeping mats, etc. With sustainability in mind, the ust team has also decreased the brand’s product footprint while still offering a robust line of accessories.
brand mission
As a brand, our goal is to inspire and cultivate people’s love of all things outside. We set out on this path with strong intention going forward… to create gear that allows EVERYONE to enjoy the activities that give us so much happiness.
our values
the core values of ust include sustainability, inclusion and diversity, respect, and creative and beautiful storytelling. To hear an in-depth explanation of our values, listen to our podcast, the shakedown, on Spotify, Apple Podcasts, or Soundcloud.
RE: fresh
In 2020 we began changing everything. We’re fired up about our new docuseries that gives a sneak peek behind the scenes of the ust brand refresh process. This series about our new direction will focus on storytelling and include a look at our new core products that we know you’ll want to use on your next adventure.
meet the team
ethan
brand manager
amy
visual producer
grace
graphic designer
tony
creative director
corey
product engineer
serena
eCommerce specialist
brand mission
As a brand, our goal is to inspire and cultivate people’s love of all things outside. We set out on this path with strong intention going forward… to create gear that allows EVERYONE to enjoy the activities that give us so much happiness.
our values
The core values of ust include sustainability, inclusion and diversity, respect, and creative and beautiful storytelling. To hear an in-depth explanation of our values, listen to our podcast, the shakedown, on Spotify, Apple Podcasts, or Soundcloud.
RE: fresh
In 2020 we began changing everything. We’re fired up about our new docuseries that gives a sneak peek behind the scenes of the ust brand refresh process. This series about our new direction will focus on storytelling and include a look at our new core products that we know you’ll want to use on your next adventure.
ethan
brand manager
piper
assistant to brand manager
amy
visual producer
grace
graphic designer
tony
creative director
anton
product designer
corey
product engineer
serena
ecommerce specialist
meet the team
ethan
brand manager
amy
visual producer
grace
graphic designer
tony
creative director
corey
product engineer
serena
eCommerce specialist
meet the team
ethan
brand manager
piper
assistant to brand manager
amy
visual producer
grace
graphic designer
tony
creative director
anton
product designer
corey
product engineer
serena
ecommerce specialist
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