We elevate the UT brand and protect its reputation.

University Marketing and Communications (UMAC) is a best-in-class marketing and communications team dedicated to celebrating the impact of Longhorns, elevating the UT brand and experience, generating increased investment and support, and attracting top students, faculty and staff to The University of Texas at Austin. UMAC works with communicators, designers, strategists, developers and content generators across campus to create and amplify world-class content and experiences that heighten the University’s brand and reputation globally.