INSIDE THE IT BAG

Loewe Handbags 101: A Guide to Shopping Their Iconic Bags, From the Squeeze to the Puzzle Fold

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Runway: Loewe Spring/Summer 2024, Spring/Summer 2025, and Fall/Winter 2024

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A History of the Best Loewe Bags

Before one dives into the history of Loewe handbags, one must first understand how the Spanish heritage brand wound up with a very German name. (We know you know, but in case you don’t, the e’s are both hard and the w is pronounced like a v.) A member of LVMH’s impressive roster of luxury brands, Loewe is, in fact, the oldest of them all. Founded in 1846, the label began as a collective of artisans crafting leather and suede goods in a workshop on Madrid’s Lobo Street.


The Loewe Loewe Handbags to Shop Now


Spain has a long history of leather-making, dating past even the work of the Moors in southern Spain in the 8th century when Cordovan horse leather was highly sought and prized. But it was only after an immigrant applied a bit of Germanic business pragmatism to the Spanish artisan collective that the group became a brand. The year was 1872 when Enrique Loewe Roessberg gave his name (which translates to “lion”) to the label. By 1905, Loewe had earned the privilege of being an “official supplier to the Spanish Royal Crown.”

The brand maintained its status as a luxury leather maker, and by the middle of the century, Loewe bags could be seen on the likes of Ava Gardner during a visit to Spain with her then-husband Frank Sinatra. In 1965, Loewe introduced its first ready-to-wear collection, and five years later, the brand enlisted Spanish artist Vicente Vela to develop a logo—the famed anagram of four scrolling L’s still in use today. Along the way, Karl Lagerfeld spent time at the label, as did Giorgio Armani and Laura Biagiotti.

Loewe’s Madrid storefront, then and now. Photo: Courtesy of Loewe

But Loewe It bags—fixtures on the arms of It girls and boys the world over—have had much do with LVMH, which acquired Loewe in 1996. Narciso Rodriguez, José Enrique Oña Selfa, and Stuart Vevers all took turns as the brand’s creative director, but it wasn’t until a then-29-year old Jonathan Anderson joined the brand in 2013 that Loewe bags really became iconic.

Anderson gave us the Puzzle bag, the Gate bag, and a celebrated high-fashion appropriation of the humble market tote. The look of all these accessories upholds the historic brand’s dedication to craft above all else. Sure, they can come shaped like an elephant, but the quality of the leather is unmatched. Determinedly untrendy, Loewe handbags are meant to be carried indefinitely, and below, we’ve rounded up some of the most memorable.


The Puzzle Fold

The Puzzel tote, launched in July 2023

In the summer of 2023, your feeds may have been filled with content shot by a lucky few who received Loewe’s then-latest bag. But these were not your average unboxing videos; after a Loewe muse had wrapped the bag, clips demonstrated how it pops open and then collapses into a neat square, which only added to the intrigue. It was a work of art—an origami work of art, to be exact.

The clever artisans over at Loewe, under the direction of Anderson, have engineered a tote that fully folds flat. Coming in three sizes—mini, XL, and medium, the calfskin leather bags appeal to those who love form and function.

Loewe

Puzzle fold convertible medium leather tote

Loewe

Puzzle fold convertible medium two-tone leather tote bag

Loewe

Puzzle fold medium tote bag

Loewe

Puzzle fold leather-trimmed canvas tote

Loewe

Puzzle fold mini convertible two-tone leather tote

Loewe

Puzzle medium fold tote bag


The Flamenco

The Flamenco bag.

Photo: Courtesy of Loewe

Though the Flamenco pouch appears utterly modern, it was actually launched in the 1970s. Fast forward to 2010, the bag was reprised by Vevers, who decorated the drawstring pulls with tassels; Anderson’s take features knots and an embossed Anagram logo. The accessory is wonderful unadorned and thus serves as a blank canvas that showcases color wonderfully on the nappa calfskin body. At the moment, the prettiest pastels—from a quartzy mauve to an ice cream mint hue—are on offer, and should you want a little more “Loewe” on your bag, you can opt for a cross-body strap emblazoned with the house’s name. Sizes include mini, regular, and large. And because Loewe has thought of everything, there’s a magnetic close in addition to the drawstrings.

Loewe

medium Flamenco clutch

Loewe

medium Flamenco clutch

Loewe

mini Flamenco clutch

Loewe

mini Flamenco clutch

Loewe

large Flamenco clutch

Loewe

large Flamenco clutch


The Squeeze

The Puzzel tote, launched on the fall 2023 runway.

Of all the Loewe bags, consider this one our main squeeze. Introduced at Loewe’s fall 2023 runway show, the squeeze bag has a chain strap complement with a plush a handle that you can, yes, squeeze. It’s crafted in supple lambskin in Loewe’s sinisterly moody-meets-powdery hues—pistachios, oxblood, etc. For fall 2024, however, Anderson festooned the bag with stunning tapestry weave-esque beadwork featuring jungly flora and fauna and one particularly adorable bag depicting a Brussels griffon pup.

Loewe

Squeeze small chain-embellished leather tote

Loewe

Squeeze small chain-embellished leather tote

Loewe

small Squeeze bag

Loewe

Squeeze small shoulder bag

Loewe

small Squeeze bag

Loewe

medium Squeeze bag


The Puzzle

A Puzzle bag, on the fall/winter 2022 runway.

Just about a year into his appointment, Anderson added a significant handbag to the Loewe repertoire, one that gave the skills of the label’s craftspeople an especially fine showcase. Enter the Puzzle bag, which was first seen at the men’s spring 2015 show in Paris; at Anderson’s Loewe, handbags are for everyone. Like all Loewe bags, the Puzzle is handcrafted in Madrid, with approximately nine pieces of leather precisely patchworked together. (The process takes an estimated nine hours.) Available in calfskin, pebbled calfskin, and goatskin in regular, small, mini, and nano sizes, the bag didn’t take long before turning up on all the chicest influencers and culture-makers; head to a fashion show, gallery opening, or in-the-know cocktail party, and you’re bound to spot a piece of the Puzzle.

Loewe

medium Puzzle bag

Loewe

medium Puzzle bag

Loewe

small Puzzle bag

Loewe

small Puzzle bag

Loewe

small Puzzle bag

Loewe

Puzzle Edge mini two-tone shoulder bag


The Pebble Bucket

The Pebble Bucket, debuted at the men's Spring/Summer 2024 runway show.

Because Loewe bags are coveted by all, Anderson opted to debut one of his latest bags at the men’s spring/summer 2024 runway show. A bag that’s equal parts structured and slouchy, the Pebble Bucket gets its name from the bag’s only piece of hardware—a gleaming, anagram-branded bulbous medallion that’s not unlike a pebble. With a strap featuring a series of belt holes, the bag’s handle is fully adjustable—take it from crossbody to hand-held in a cinch. Variations include gold or silver-toned “pebble,” three sizes (small, medium, and large), and a woven strap that reminds us of the capabilities of Loewe’s leather craftsmanship.

Loewe

Pebble embellished leather bucket bag

Loewe

Pebble mini leather tote

Loewe

Pebble mini leather-trimmed raffia tote

Loewe

large Pebble bucket bag

Loewe

large Pebble bucket bag in suede calfskin

Loewe

Pebble leather bucket bag

Loewe

mini Pebble leather bucket bag

Loewe

mini pebbled leather bucket bag


The Basket

A Basket bag, on the runway of Loewe’s Menswear spring/summer 2020 show.

This utterly irresistible addition to the Loewe oeuvre debuted at the spring 2017 womenswear show, and the world hasn’t been the same since. Anderson gave us an elevated take on the humble woven palm-leaf market bag, and had the tact to price it accordingly. That’s not to say that the bag doesn’t follow Anderson’s craft-is-cool M.O.; it’s handwoven in Spain and uses the label’s fine leather as trim. Yet the real beauty of this bag lies in its embrace of good design—if it ain’t broke, don’t fix it, and that’s precisely what Anderson did (or, rather, didn’t do). There’s no need to reinvent the wheel here; Loewe’s basket bag does everything it should, and best of all, it comes in a variety of colors and sizes, so there is absolutely no reason not to wear it all year round. Because of the bag’s unbridled popularity, it’s a fashion fact that you’re never too far away from your next encounter with a Loewe Basket bag—and unlike other It items, this only makes the bag that much more great.

Loewe

medium Basket bag

Loewe

medium Basket bag

Loewe

small Basket bag

Loewe

small Basket bag

Loewe

medium Anagram Basket bag

Loewe

small Anagram Basket bag


The Paseo

The Paseo bag, as part of the spring/summer 2023 lookbook.

Photo: Courtesy of Loewe

At Loewe’s spring/summer 2023 collection, bags festooned with blooms of glossy anthurium flowers walked the runways. While the flowers were a theme of the collection, they weren’t actually a part of the bags themselves. Called the Paseo, the accessory is the newest addition to the storied oeuvre of Loewe handbags. The latest bag from creative director Jonathan Anderson, the Paseo winks to the Flamenco (more on that below) and is crafted with supple nappa calfskin leather; it’s shaped so that it’s longer than it is deep and comes with a knotted tubular leather or chain strap. Shapes are small and large and tote-shaped.

Loewe

medium Paseo bag

Loewe

medium Paseo bag

Loewe

XL Paseo bag

Loewe

XL Paseo bag

Loewe

Paseo small canvas and leather shoulder bag

Loewe

Paseo leather shoulder bag


The Goya

A new arrival for 2023; a woven Goya bag.

Photo: Courtesy of Loewe

The Goya came onto the scene at Loewe’s Fall 2021 show—the closest thing the label had to a classic flap bag—and captured hearts instantly. A steady favorite of the brand, The Goya has been most recently remixed with puffed-up iterations and even versions crafted in novel nylons and denims. We particularly like a woven version that exemplifies the craftsmanship of the house. Depending on the shape, The Goya comes in a leather or chain strap and there are three sizes from which to choose.

Loewe

Puffer Goya bag

Loewe

mini Puffer Goya bag

Loewe

Goya bag

Loewe

Puffer Goya quilted padded shoulder bag


Amazona

The classic Amazona bag.

Photo: Courtesy of Loewe

With two top handles and an elegantly rectangular frame reminiscent of a doctor’s bag, the Amazona was envisioned as an accessory to accompany the burgeoning female workforce to the office in the 1970s. (Its simple construction is designed both to exhibit the materials and craftsmanship of the bag and to reiterate that the Loewe woman meant business.) The bag debuted in 1975 but was reintroduced to the repertory by Anderson at the fall 2021 show—pegged to the 175th anniversary of Loewe. In the corner of the bag, you’ll find an embossed Loewe logo, plus a fully functioning mini-padlock and key. The bag, which has been an icon of the house of Loewe for decades, comes in a variety of shapes and colorways—and all-leather or an Anagram canvas body. Sizes—16, 15, 19, 23, in either square or rectangular shapes—correspond to the bag’s width in centimeters. But no matter how you do the math, it all comes out chic!

Loewe

medium Amazona 28 bag

Loewe

medium Amazona 28 bag

Loewe

Amazona 44 bag

Loewe

Amazona 28 medium leather tote


The Gate

The debut of the Gate bag, at Loewe’s spring 2018 show.

On the models that walked down Loewe’s spring 2018 runway were saddle-shaped handbags seemingly headed straight for It-bag status. Dubbed the Gate because a metallic hinge keeps the leather latch in place, the bag is beloved for its quiet brilliance. It’s no look-at-me bag—and that’s exactly by design. Iterations range from all-leather or leather and baskets, and come in a variety of hues; there is every neutral a heart could desire (putty-colored clay to toffee-colored brown), and there are even dual-tones bags for the shopper who just can’t decide.

Loewe

small Gate bag

Loewe

small Gate bag

Loewe

mini Gate bag

Loewe

small Gate bag

Loewe

Gate Dual mini two-tone leather shoulder bag

Loewe

mini Gate Dual leather shoulder bag