Pages that link to "Q56336241"
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The following pages link to Competitive Interference and Consumer Memory for Advertising (Q56336241):
Displaying 7 items.
- How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment (Q33321657) (← links)
- Associative false consumer memory: effects of need for cognition and encoding task (Q49824922) (← links)
- Effects of retrieval practice on consumer memory for brand attributes (Q51898037) (← links)
- Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (Q55896090) (← links)
- Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility (Q56031471) (← links)
- Weapons of mass intrusion: the leveraging of ambush marketing strategies (Q56689118) (← links)
- MM2RTB (Q59338926) (← links)