Silver Cross (company): Difference between revisions
Elizapedia (talk | contribs) mNo edit summary Tags: Visual edit Mobile edit Mobile web edit Newcomer task Newcomer task: copyedit |
m Reverted 1 edit by 98.113.130.147 (talk) to last revision by BattyBot |
||
| (4 intermediate revisions by 4 users not shown) | |||
| Line 1: | Line 1: | ||
{{Use dmy dates|date=April 2022}} |
{{Use dmy dates|date=April 2022}} |
||
{{multiple issues| |
|||
{{advert|date=March 2015}} |
|||
{{more citations needed|date=August 2018}} |
{{more citations needed|date=August 2018}} |
||
}} |
|||
{{Infobox company |
{{Infobox company |
||
| name = Silver Cross Ltd |
| name = Silver Cross Ltd |
||
| Line 27: | Line 24: | ||
In the 1920s and 1930s, the Wilson brothers supplied a Silver Cross baby carriage to [[George VI]] and [[Queen Elizabeth The Queen Mother]].<ref name=":0" /> By 1936, Silver Cross had moved to a larger factory in [[Guiseley]].<ref name=":2" /> |
In the 1920s and 1930s, the Wilson brothers supplied a Silver Cross baby carriage to [[George VI]] and [[Queen Elizabeth The Queen Mother]].<ref name=":0" /> By 1936, Silver Cross had moved to a larger factory in [[Guiseley]].<ref name=":2" /> |
||
In the 1940s and 1950s, Silver Cross developed new techniques for pram production. Plywood bodies were replaced with aluminum, and new rubber die presses, [[Spot welding|spot-welding]] machines, and others were installed at the Silver Cross Works. Posters of the time portrayed Silver Cross prams alongside Rolls-Royce cars, leading to the unofficial title of "the Rolls-Royce of Prams".<ref name=":0" /> Silver Cross prams came to be seen as old-fashioned.<ref name=":1" /><ref name=":3">{{Cite news|last=Wood|first=Zoe|url=https://www.theguardian.com/business/2010/sep/24/silver-cross-pram-winning-pushy-mums|title=Silver Cross: the British pram winning over pushy mums|date=2010-09-24|work=The Guardian|access-date=2020-04-24|language=en-GB|issn=0261-3077}}</ref> |
In the 1940s and 1950s, Silver Cross developed new techniques for pram production. Plywood bodies were replaced with aluminum, and new rubber die presses, [[Spot welding|spot-welding]] machines, and others were installed at the Silver Cross Works. Posters of the time portrayed Silver Cross prams alongside Rolls-Royce cars, leading to the unofficial title of "the Rolls-Royce of Prams".<ref name=":0" /> Silver Cross prams came to be seen as old-fashioned.<ref name=":1" /><ref name=":3">{{Cite news|last=Wood|first=Zoe|url=https://www.theguardian.com/business/2010/sep/24/silver-cross-pram-winning-pushy-mums|title=Silver Cross: the British pram winning over pushy mums|date=2010-09-24|work=The Guardian|access-date=2020-04-24|language=en-GB|issn=0261-3077}}</ref> |
||
=== 21st century === |
=== 21st century === |
||
| Line 36: | Line 33: | ||
On July 20, 2015, [[Fosun International]] announced it had purchased the company from Halsall.<ref>{{Cite web|url=https://www.fosun.com/language/en/p/2608.html|title=Fosun Group Expands the Health Consumption Investment by Partnering with Silver Cross|last=|first=|date=July 20, 2015|website=Fosun|archive-url=|archive-date=|access-date=April 23, 2020}}</ref> As of 2017, Fosun owned 87.23% of the company.<ref>{{Cite web|url=http://media.corporate-ir.net/media_files/IROL/19/194273/e-Annual%20Report%20(Eng).pdf|title=Fosun Annual Report 2017|last=|first=|date=2017|website=|archive-url=|archive-date=|access-date=April 23, 2020}}</ref> |
On July 20, 2015, [[Fosun International]] announced it had purchased the company from Halsall.<ref>{{Cite web|url=https://www.fosun.com/language/en/p/2608.html|title=Fosun Group Expands the Health Consumption Investment by Partnering with Silver Cross|last=|first=|date=July 20, 2015|website=Fosun|archive-url=|archive-date=|access-date=April 23, 2020}}</ref> As of 2017, Fosun owned 87.23% of the company.<ref>{{Cite web|url=http://media.corporate-ir.net/media_files/IROL/19/194273/e-Annual%20Report%20(Eng).pdf|title=Fosun Annual Report 2017|last=|first=|date=2017|website=|archive-url=|archive-date=|access-date=April 23, 2020}}</ref> |
||
In October 2016, the company announced their expansion into the [[United States]] via ABC Expo, a trade show for children's products.<ref>{{Cite web|url=https://www.prnewswire.com/news-releases/beloved-british-juvenile-products-brand-silver-cross-launches-in-usa-at-abc-expo-300346757.html|title=Beloved British Juvenile Products Brand, Silver Cross, Launches In USA At ABC Expo|author=Silver Cross|website=www.prnewswire.com|language=en|access-date=2020-04-24}}</ref> |
In October 2016, the company announced their expansion into the [[United States]] via ABC Expo, a [[trade show]] for children's products.<ref>{{Cite web|url=https://www.prnewswire.com/news-releases/beloved-british-juvenile-products-brand-silver-cross-launches-in-usa-at-abc-expo-300346757.html|title=Beloved British Juvenile Products Brand, Silver Cross, Launches In USA At ABC Expo|author=Silver Cross|website=www.prnewswire.com|language=en|access-date=2020-04-24}}</ref> |
||
==Products== |
==Products== |
||
Silver Cross's coach-built prams |
Silver Cross's coach-built prams have a hard body, C-spring suspension, spoked wheels, and a folding hood. This method of pram construction was developed by William Wilson, who marketed it and registered numerous patents for [[Baby transport|perambulator]] design.<ref>{{Cite web |title=Our Story : Silver Cross {{!}} Baby Gear Since 1877 |url=https://silvercrossus.com/our-story/ |access-date=2022-10-14 |website=Silver Cross USA |language=en-US}}</ref> |
||
The main focus of the Silver Cross range is currently 3-in-1 combination pram systems. This type of pram is characterized by its ability to be converted from a lie-flat pram, to a pushchair, or to a travel system (with the addition of a baby car seat). Silver Cross also produces [[Child safety seat|infant car seats]], umbrella-fold pushchairs, nursery bedding, and decor items. |
|||
==References== |
==References== |
||
{{Reflist}} |
{{Reflist}} |
||
== External links == |
|||
* {{Official website|https://silvercrossbaby.com}} |
|||
{{DEFAULTSORT:Silver Cross (Pram)}} |
{{DEFAULTSORT:Silver Cross (Pram)}} |
||
Latest revision as of 02:44, 26 July 2024
 | This article needs additional citations for verification. (August 2018) |
| Founded | 1877  |
|---|---|
| Headquarters | Skipton, North Yorkshire, United Kingdom |
| Parent | Fosun International |
| Website | silvercrossbaby |
Silver Cross is an English private limited company and manufacturer of baby transport and other baby-related products, founded in 1877. Based in Skipton, North Yorkshire, United Kingdom, Silver Cross sells baby prams (perambulators, a type of baby transport) and pushchairs. Its parent company, the Chinese conglomerate Fosun International, owns 87.2 percent of the equity.[1]
History
[edit]Founding
[edit]William Wilson founded the company in 1877 in Hunslet, Leeds.[2][3] Wilson's prams used a spring system and a reversible hood,[2] which he produced in a factory on Silver Cross Street, Leeds.[4] In 1897, Wilson opened a factory on Whitehouse Street in Leeds.[5] Thereafter, Wilson registered more than 30 patents for pram design.[6] After receiving a Royal Warrant for baby carriage production, William Wilson died at age 58. Ownership passed to his three sons: James, Irwin, and Alfred.[7]
20th century
[edit]In the 1920s and 1930s, the Wilson brothers supplied a Silver Cross baby carriage to George VI and Queen Elizabeth The Queen Mother.[2] By 1936, Silver Cross had moved to a larger factory in Guiseley.[5]
In the 1940s and 1950s, Silver Cross developed new techniques for pram production. Plywood bodies were replaced with aluminum, and new rubber die presses, spot-welding machines, and others were installed at the Silver Cross Works. Posters of the time portrayed Silver Cross prams alongside Rolls-Royce cars, leading to the unofficial title of "the Rolls-Royce of Prams".[2] Silver Cross prams came to be seen as old-fashioned.[3][8]
21st century
[edit]In 2002, the company was sold to Alan Halsall for £500,000.[8] While Halsall kept the older designs, most of the company's sales came from more modern designs, such as car seats.[8] Additionally, Halsall wanted Silver Cross to partner with complementary British manufacturers, such as furniture makers and toy makers.[8] Halsall also focused on expanding the company into international markets, particularly Asian territories, including China, Hong Kong, South Korea, Malaysia, and Singapore.[8]
In 2013, Silver Cross entered into a partnership with classic British automotive brand Aston Martin to produce a special edition of the Surf pram and pushchair.[9]
On July 20, 2015, Fosun International announced it had purchased the company from Halsall.[10] As of 2017, Fosun owned 87.23% of the company.[11]
In October 2016, the company announced their expansion into the United States via ABC Expo, a trade show for children's products.[12]
Products
[edit]Silver Cross's coach-built prams have a hard body, C-spring suspension, spoked wheels, and a folding hood. This method of pram construction was developed by William Wilson, who marketed it and registered numerous patents for perambulator design.[13]
References
[edit]- ^ "Fosun Group Expands the Health Consumption Investment by Partnering with Silver Cross". en.fosun.com. Retrieved 30 November 2023.
- ^ a b c d "History of Silver Cross | British Design Since 1877". silvercrossus.com. Retrieved 23 April 2020.
- ^ a b "Wheels of fortune for Silver Cross - the prams that pushed themselves all the way to the top". www.yorkshirepost.co.uk. Retrieved 23 April 2020.
- ^ Leeds City Council. "Dewsbury Road, Silver Cross Hotel". www.leodis.net. Retrieved 24 April 2020.
- ^ a b Leeds City Council. "Silver Cross Street, numbers 6, 8 & 10". www.leodis.net. Retrieved 24 April 2020.
- ^ "William Wilson and Sons - Graces Guide". www.gracesguide.co.uk. Retrieved 14 October 2022.
- ^ "The first Silver Cross pram returns home". www.antiquestradegazette.com. Retrieved 14 October 2022.
- ^ a b c d e Wood, Zoe (24 September 2010). "Silver Cross: the British pram winning over pushy mums". The Guardian. ISSN 0261-3077. Retrieved 24 April 2020.
- ^ Coren, Giles. "The £2,000 Aston Martin pram that's a real babe magnet". The Times. ISSN 0140-0460. Retrieved 14 October 2022.
- ^ "Fosun Group Expands the Health Consumption Investment by Partnering with Silver Cross". Fosun. 20 July 2015. Retrieved 23 April 2020.
- ^ "Fosun Annual Report 2017" (PDF). 2017. Retrieved 23 April 2020.
- ^ Silver Cross. "Beloved British Juvenile Products Brand, Silver Cross, Launches In USA At ABC Expo". www.prnewswire.com. Retrieved 24 April 2020.
- ^ "Our Story : Silver Cross | Baby Gear Since 1877". Silver Cross USA. Retrieved 14 October 2022.