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{{Infobox brand
'''Bengal Punch''' was a [[sports drink]] created in 1958 for the [[Louisiana State University]] [[LSU Tigers football|football team]].<ref>CoolRunning.com [http://www.coolrunning.com/engine/2/2_1/165.shtml Sports Drinks]</ref><ref>[http://somatotype.net/kerry/SportsDrinks.htm Sports Drinks]</ref> It is believed to be the first sports drink ever created, pre-dating [[Gatorade]] by seven years. It was created by Dr. Martin Broussard, the long-time LSU [[athletic trainer]] who served the university from the mid-1940s until the early 1990s. LSU's current athletic training facility, located in the northeast corner of [[Tiger Stadium (LSU)|Tiger Stadium]], is named for Broussard.
|name=Bengal Punch
Bengal Punch is now a flavor of Quickick sports drink. Quickick is popular throughout the Southeastern US with its main base as Louisiana and Texas. Quickick was formerly owned by Bud Adams. Mr Adams cofounded the American Football League in 1960 and is the founder and owner of the Houston Oilers, the Tennessee Oilers and the Tennessee Titans. The ownership of Quickick currently resides with a group of business men based in Baton Rouge, LA. Kevin Holden is the current President. Until 2000 Quickick was bottled and distributed by various CocaCola and DrPepper/Several Bottlers. After 2000, Quickick brought bottling and distribution in house and all operations and facilities are now located in Baton Rouge, LA.
|image=
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|type=[[Sports drink]]
|currentowner=
|previousowners=
|origin=[[United States]]
|introduced={{Start date and age|1958}}
|markets=
|website=}}

'''Bengal Punch''' was a [[sports drink]] created in 1958 for the [[Louisiana State University]] [[LSU Tigers football|football team]].<ref>{{cite web|url=http://www.coolrunning.com/engine/2/2_1/165.shtml|title=Sports Drinks|publisher=CoolRunning.com|access-date=December 6, 2006}}</ref><ref>{{cite web|url=https://www.streetdirectory.com/food_editorials/beverages/beverages/the_benefits_of_electrolytes_in_sports_drinks.html|title=The Benefits of Electrolytes in Sports Drinks|publisher=streetdirectory.com|access-date=November 24, 2019}}</ref> It is believed to be the first sports drink ever created, pre-dating [[Gatorade]] by seven years.<ref name="Cramer">{{cite web|url=https://www.cramersportsmed.com/first-aider/hydrating-athletes-then-and-now.html|title=Hydrating Athletes Then and Now|publisher=cramersportsmed.com|date=October 1, 2018|access-date=November 24, 2019}}</ref><ref name="DigBR">{{cite web|url=https://digbr.com/throwback-the-legend-of-bengal-punch/|title=Throwback: The Legend of Bengal Punch|publisher=digbr.com|access-date=November 24, 2019}}</ref> It was created by Dr. Martin J. Broussard, the long-time LSU [[athletic trainer]] who served the university from the mid-1940s until the early 1990s.<ref name="Cramer"/>

Bengal Punch later became a flavor of Quickick sports drinks.<ref name="DigBR"/> The brand was popular throughout the Southeastern US with its main base as Louisiana and Texas. Quickick was formerly owned by [[Bud Adams]], co-founder of the [[American Football League]] and former owner of the Houston Oilers, Tennessee Oilers and Tennessee Titans. The ownership of Quickick later resided with a group of businessmen based in [[Baton Rouge, Louisiana]] operating as QK Brands.<ref>{{cite web|url=http://quickick.net/|title=Quickick|publisher=QK Brands, LLC|archive-url=https://web.archive.org/web/20140807070529/http://quickick.net/|access-date=November 24, 2019|archive-date=2014-08-07}}</ref> Until 2000, Quickick was bottled and distributed by various Coca-Cola, Dr. Pepper and several other bottlers. After 2000, Quickick brought bottling and distribution in-house and all operations and facilities were located in Baton Rouge, Louisiana.

==See also==
*[[LSU Tigers and Lady Tigers]]
*[[LSU Tigers football]]
*[https://lsusports.net/ LSU Sports]


== References ==
== References ==
{{reflist}}
<references />

{{Louisiana State University|athletics}}
{{LSU Tigers football navbox}}


[[Category:Non-alcoholic beverages]]
[[Category:Dietary supplements]]
[[Category:Dietary supplements]]
[[Category:LSU Tigers football]]
[[Category:LSU Tigers football]]
[[Category:LSU Tigers and Lady Tigers]]
[[Category:Sports drinks]]
[[Category:Products introduced in 1958]]

Latest revision as of 10:04, 31 August 2024

Bengal Punch
Product typeSports drink
CountryUnited States
Introduced1958; 66 years ago (1958)

Bengal Punch was a sports drink created in 1958 for the Louisiana State University football team.[1][2] It is believed to be the first sports drink ever created, pre-dating Gatorade by seven years.[3][4] It was created by Dr. Martin J. Broussard, the long-time LSU athletic trainer who served the university from the mid-1940s until the early 1990s.[3]

Bengal Punch later became a flavor of Quickick sports drinks.[4] The brand was popular throughout the Southeastern US with its main base as Louisiana and Texas. Quickick was formerly owned by Bud Adams, co-founder of the American Football League and former owner of the Houston Oilers, Tennessee Oilers and Tennessee Titans. The ownership of Quickick later resided with a group of businessmen based in Baton Rouge, Louisiana operating as QK Brands.[5] Until 2000, Quickick was bottled and distributed by various Coca-Cola, Dr. Pepper and several other bottlers. After 2000, Quickick brought bottling and distribution in-house and all operations and facilities were located in Baton Rouge, Louisiana.

See also

[edit]

References

[edit]
  1. ^ "Sports Drinks". CoolRunning.com. Retrieved December 6, 2006.
  2. ^ "The Benefits of Electrolytes in Sports Drinks". streetdirectory.com. Retrieved November 24, 2019.
  3. ^ a b "Hydrating Athletes Then and Now". cramersportsmed.com. October 1, 2018. Retrieved November 24, 2019.
  4. ^ a b "Throwback: The Legend of Bengal Punch". digbr.com. Retrieved November 24, 2019.
  5. ^ "Quickick". QK Brands, LLC. Archived from the original on 2014-08-07. Retrieved November 24, 2019.