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{{Infobox brand
'''Bengal Punch''' was a [[sports drink]] created in 1958 for the [[Louisiana State University]] [[LSU Tigers football|football team]].<ref>CoolRunning.com [http://www.coolrunning.com/engine/2/2_1/165.shtml Sports Drinks]</ref> It is believed to be the first sports drink ever created, pre-dating [[Gatorade]] by seven years. It was created by a member of the LSU athletic training staff.
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|image=
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|type=[[Sports drink]]
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|origin=[[United States]]
|introduced={{Start date and age|1958}}
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'''Bengal Punch''' was a [[sports drink]] created in 1958 for the [[Louisiana State University]] [[LSU Tigers football|football team]].<ref>{{cite web|url=http://www.coolrunning.com/engine/2/2_1/165.shtml|title=Sports Drinks|publisher=CoolRunning.com|access-date=December 6, 2006}}</ref><ref>{{cite web|url=https://www.streetdirectory.com/food_editorials/beverages/beverages/the_benefits_of_electrolytes_in_sports_drinks.html|title=The Benefits of Electrolytes in Sports Drinks|publisher=streetdirectory.com|access-date=November 24, 2019}}</ref> It is believed to be the first sports drink ever created, pre-dating [[Gatorade]] by seven years.<ref name="Cramer">{{cite web|url=https://www.cramersportsmed.com/first-aider/hydrating-athletes-then-and-now.html|title=Hydrating Athletes Then and Now|publisher=cramersportsmed.com|date=October 1, 2018|access-date=November 24, 2019}}</ref><ref name="DigBR">{{cite web|url=https://digbr.com/throwback-the-legend-of-bengal-punch/|title=Throwback: The Legend of Bengal Punch|publisher=digbr.com|access-date=November 24, 2019}}</ref> It was created by Dr. Martin J. Broussard, the long-time LSU [[athletic trainer]] who served the university from the mid-1940s until the early 1990s.<ref name="Cramer"/>

Bengal Punch later became a flavor of Quickick sports drinks.<ref name="DigBR"/> The brand was popular throughout the Southeastern US with its main base as Louisiana and Texas. Quickick was formerly owned by [[Bud Adams]], co-founder of the [[American Football League]] and former owner of the Houston Oilers, Tennessee Oilers and Tennessee Titans. The ownership of Quickick later resided with a group of businessmen based in [[Baton Rouge, Louisiana]] operating as QK Brands.<ref>{{cite web|url=http://quickick.net/|title=Quickick|publisher=QK Brands, LLC|archive-url=https://web.archive.org/web/20140807070529/http://quickick.net/|access-date=November 24, 2019|archive-date=2014-08-07}}</ref> Until 2000, Quickick was bottled and distributed by various Coca-Cola, Dr. Pepper and several other bottlers. After 2000, Quickick brought bottling and distribution in-house and all operations and facilities were located in Baton Rouge, Louisiana.

==See also==
*[[LSU Tigers and Lady Tigers]]
*[[LSU Tigers football]]
*[https://lsusports.net/ LSU Sports]


== References ==
== References ==
{{reflist}}
<references />


{{Louisiana State University|athletics}}
{{LSU Tigers football navbox}}


[[Category:Non-alcoholic beverages]]
[[Category:Dietary supplements]]
[[Category:Dietary supplements]]
[[Category:LSU Tigers football]]
[[Category:LSU Tigers football]]
[[Category:LSU Tigers and Lady Tigers]]
[[Category:Sports drinks]]
[[Category:Products introduced in 1958]]

Revision as of 10:04, 31 August 2024

Bengal Punch
Product typeSports drink
CountryUnited States
Introduced1958; 66 years ago (1958)

Bengal Punch was a sports drink created in 1958 for the Louisiana State University football team.[1][2] It is believed to be the first sports drink ever created, pre-dating Gatorade by seven years.[3][4] It was created by Dr. Martin J. Broussard, the long-time LSU athletic trainer who served the university from the mid-1940s until the early 1990s.[3]

Bengal Punch later became a flavor of Quickick sports drinks.[4] The brand was popular throughout the Southeastern US with its main base as Louisiana and Texas. Quickick was formerly owned by Bud Adams, co-founder of the American Football League and former owner of the Houston Oilers, Tennessee Oilers and Tennessee Titans. The ownership of Quickick later resided with a group of businessmen based in Baton Rouge, Louisiana operating as QK Brands.[5] Until 2000, Quickick was bottled and distributed by various Coca-Cola, Dr. Pepper and several other bottlers. After 2000, Quickick brought bottling and distribution in-house and all operations and facilities were located in Baton Rouge, Louisiana.

See also

References

  1. ^ "Sports Drinks". CoolRunning.com. Retrieved December 6, 2006.
  2. ^ "The Benefits of Electrolytes in Sports Drinks". streetdirectory.com. Retrieved November 24, 2019.
  3. ^ a b "Hydrating Athletes Then and Now". cramersportsmed.com. October 1, 2018. Retrieved November 24, 2019.
  4. ^ a b "Throwback: The Legend of Bengal Punch". digbr.com. Retrieved November 24, 2019.
  5. ^ "Quickick". QK Brands, LLC. Archived from the original on 2014-08-07. Retrieved November 24, 2019.