Tim Palen: Difference between revisions

Tim Palen
Tim Palen
Nationality	American
Education	University of Colorado & Art Center College of Design
Known for	Graphic design, Photography

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Tim Palen (born 1962) is an American photographer and motion picture marketing executive. During his 17 years at Lionsgate he became known for using his own photography as part of the promotional campaigns for films. After Palen left Lionsgate in 2019 to found his own company, Barnyard Projects, he and Tyler Perry announced a joint venture, Peachtree and Vine, a production company located in Atlanta and Los Angeles.^[1]^[2]

As a photographer, Palen has received multiple Clio and Key Art awards for his work, and published three books of his photographs.

Early life and influences

Palen was the middle of five children and the only boy in a practicing Catholic family. His mother worked as an administrative assistant for a commercial cheesemaker, and his father ran a local Texaco station. Growing up in Northglenn, Colorado, Palen says he knew at an early age that he was attracted to other boys.^[3]

Palen became interested in graphic art and design during high school, and studied advertising and journalism at the University of Colorado^[4] before leaving school to move to Los Angeles, where he first met his partner, Abel Villareal.^[3] Palen also studied some photography at the Art Center College of Design in Pasadena, California,^[4] although he says he is largely self-taught.^[5] Palen says his photography has been influenced by Mark Kessell, David LaChepelle, and Joel Peter Witkin.^[4]

Early career

Palen worked^[when?] as a creative director at Sony Pictures Home Entertainment (formerly Columbia TriStar Home Video). There he worked on VHS cassette packaging, treating the sleeve "as if it were a merchandising tool in and of itself".^[6] As executive director of creative advertising in 1998, Palen regularly updated the company's website with backgrounds from upcoming films to help drive VHS sales.^[7]

In July 1999, Destination Films hired Palen as vice president of creative advertising.^[8]^[9]^[10] His outdoor advertising campaign to sell Destination's horror movie Bats included 3-D paintings of bats in flight across Los Angeles buses. The bus ads print work earned Hollywood Reporter's Key Art best of show honors in 2000.^[11]^[12]

Career at Lionsgate

At the end of 2001, Palen left Destination Films to become vice president of theatrical marketing at independent studio Lionsgate Films, then called Lions Gate Films.^[12]^[13] Palen oversaw promotional campaigns for films such as Monster's Ball,^[14] Fahrenheit 9/11 — Lionsgate's first property to gross more than a hundred million dollars^[15] — and Saw.^[16] He was promoted to executive vice president of theatrical marketing in November 2004.^[15]

In 2005, Lions Gate rebranded as Lionsgate and Palen was promoted to co-president of film marketing alongside Sarah Greenberg.^[17]^[18] In December 2010, Lionsgate announced that Sarah Greenberg was leaving her post as co-president of marketing for personal reasons, leaving Palen as the sole president of film marketing.^[19] In spring of 2014, Lionsgate announced it would merge the two separate marketing divisions it had operated since its 2012 merger with Summit Entertainment, with Palen in charge.^[20]^[21]^[22]

In June 2015, Lionsgate promoted Palen to chief brand officer and president of worldwide marketing.^[23] Lionsgate CEO Jon Feltheimer said Palen had "played a lead role in building the Lionsgate Corporate Brand since the early days of the studio."^[24]

In June 2018, Palen announced he was stepping down from his role as chief brand officer at Lionsgate in favor of a production executive role as of January 2019. Palen also announced he was forming his own production company, Barnyard Projects.^[2]

Notable promotional campaigns

Palen's first campaign at Lionsgate was for Monster's Ball.^[14] Focus was placed on controversial subjects, such as the interracial love story between two characters played by Halle Berry and Billy Bob Thornton, with TV ads showing the couple in bed that even ran in the American South.^[25]^[14]

The first Lionsgate campaign poster Palen photographed himself was for the 2003 movie, Wonderland. He wanted the poster to look like a Rolling Stone cover, so he and a friend bought some props and took a picture as a starting concept. The director liked the image and used it as the promotional poster for the film.^[26]

A long-running promotional campaign for the Saw franchise started with a suggestion by marketing vice president Erica Schimick, who jokingly suggested a blood drive to increase visibility of the film.^[27] Palen and Sarah Greenberg (then the vice president of publicity) thought it was a good idea, and Palen photographed Schimick posing as a nurse with blood-smeared cleavage for the poster.^[28]^[29] In preparation for the release of Saw II Palen expanded the blood drive to ten states.^[29] For Saw III Palen expanded the blood drive even further, and asked the film's star Tobin Bell to donate his own blood to mix with the ink for the poster.^[30] Although Lionsgate had advertised the 2010 installment of the Saw franchise as the final chapter, the studio revived the series in 2017 with the October release of Jigsaw. Palen revisited the Saw blood drives as well, but this time challenging the American Red Cross over its long-standing and controversial restrictions requiring men who have sex with other men to abstain from sexual relations for at least a year before giving blood, rules arising from concerns about Human Immunodeficiency Virus. The campaign was called "All Types Welcome", and featured social media celebrities with large LGBTQ fanbases.^[28]

Palen was nearly censored by the Motion Picture Association (MPAA), the body responsible for regulating promotional materials for motion pictures in North America, for the promotional posters of Hostel: Part II. For this poster, Palen had taken photographs of boar meat, which when viewed zoomed in looked like human intestines; he would later have to send the MPAA receipts from the butcher shop to prove that the "intestines" were not human.^[31] Many of Palen's most provocative campaign materials were released online to avoid sanctions by the MPAA.^[32] One such image, Saw: Severed Hand won the Hollywood Reporter's 34th annual Key Art award in the international film poster category.^[33]

Despite the successes and association with gore, Palen said he enjoyed working on a diverse range of films, as work at a big studio "can be a little redundant."^[34]

To promote Tyler Perry's For Colored Girls, Palen shot eight 35mm portraits of the film's ensemble: Janet Jackson, Thandie Newton, Kerry Washington, Loretta Devine, Whoopi Goldberg, Anika Noni Rose, Kimberly Elise, and Phylicia Rashad. Palen used the portraits in the poster campaign and trailer.^[35]^[36] A gallery exhibition of the photos, Living Portraits, opened at the Lehman Maupin Gallery in New York City for a week in October 2010, with Janet Jackson hosting. Palen had previously directed Jackson's music video for her song "Nothing" from Perry's Why Did I Get Married Too?.^[37]

In initial marketing for The Hunger Games, Palen focused on encouraging more people to read the books in order to increase turnout at the box office.^[38] Palen also proposed not including any scenes from the games in the marketing campaign, despite those scenes comprised more than half of the movie, to avoid potential perception issues.^[22] For the 2012 release of the sequel The Hunger Games: Catching Fire, the campaign created a mock online fashion magazine called Capitol Couture, alluding to the capital city of the fictional nation Panem, and featuring Palen's own photographs of the film's characters, modeling what Variety calls "elaborate" looks, alongside colorful, stylized advertisements for fictional products from Panem.^[39] The final two films were treated as one film in order to avoid a new campaign for each half of the story.^[40] Palen and his team developed another portal to the fictional world with CapitolTV, a faux state media outlet for the government of Panem streamed on YouTube and other platforms, and featuring YouTube stars Justine Ezarik, Rob Czar, and Corinne Leigh among others. The team also launched "District Heroes", an outdoor and online promotion that featured an amputee underwear model and the reigning Mr. L.A. Leather. ^[5]

Post-Lionsgate career

In addition to his new company, Barnyard Projects,^[2] Palen and Tyler Perry announced in September 2019 they were entering a non-exclusive joint venture to form a new production company called Peachtree and Vine, a reference to famous streets in Perry's hometown of Atlanta and Palen's home in Los Angeles. ^[41]

Photography

In 2007, Palen published Guts, a coffee table book compiling some of his photography associated with the marketing of four horror films: Bug, High Tension, Hostel, and Saw. Interspersed between the photos are letters from the MPAA and American Red Cross related to their respective disagreements with Palen.^[42]

In August 2011, Palen published The Men of Warrior featuring his photographs of Tom Hardy, Joel Edgerton, and other cast members as they appeared in the film Warrior.^[43]

In June 2015, Palen published Tim Palen: Photography from The Hunger Games, featuring photographs of the series' casts.^[44] Later that year, the photographs were exhibited at the Leica Gallery in West Hollywood.^[26]

Awards and honors

Palen has received multiple awards at the Clios for images and trailers related to Nurse 3D,^[45] the Hunger Games franchise,^[46] Deepwater Horizon,^[47] and John Wick: Chapter 2.^[48]

Palen's has received multiple Key Art Awards for work on films such as Bats and the Saw franchise.^[11]^[12]^[33]

References

^ "Tyler Perry Teams With Tim Palen To Launch New Production Company". RTT News. SyndiGate Media, Inc. 5 September 2019.
^ ^a ^b ^c Feldburg, Isaac (3 September 2019). "Tyler Perry Teams With Tim Palen For New Production Company". Fortune. Fortune Media IP Limited.
^ ^a ^b Friend, Tad (12 January 2009). "The Cobra". The New Yorker. Retrieved 31 January 2021.
^ ^a ^b ^c Burr, Paula. "Guts: Author Tim Palen Spills 'Em All". Bloody Disgusting. Archived from the original on 21 October 2009. Retrieved 8 December 2020.
^ ^a ^b Barnes, Brooks (23 November 2014). "With 'Hunger Games' Campaigns, Lionsgate Punches Above Its Weight". The New York Times. Retrieved 8 December 2020.
^ Farley, Mary Ann (13 October 1995). "Columbia improves the art of sleeve design". Video Business. Vol. 15, no. 40. Reed Business Information, Inc. (US).
^ Traiman, Steve (27 June 1998). "Studios Retool Web Sites For Video Sales". Billboard. Vol. 110, no. 26. Prometheus Global Media LLC.
^ "Destination ads Palen and Stardom". Hollywood Reporter. Vol. 358, no. 32. 13 July 1999.
^ "Executive Turntable". Billboard. Vol. 111, no. 31. Prometheus Global Media LLC. 31 July 1999.
^ Marshall, Jasmine (9 July 1999). "On the move". ADWEEK Western Edition. Vol. 49, no. 29. Adweek, LLC.
^ ^a ^b Finnigan, David (19 June 2000). "DIS, WB unlock Key Art wins". Hollywood Reporter. Vol. 363, no. 28.
^ ^a ^b ^c "Lions gate Films has named Tim Palen vp theatrical marketing". Hollywood Reporter. Vol. 37, no. 12. Prometheus Global Media, LLC. 7 December 2001.
^ "New posts". Film Journal International. Vol. 371, no. 1. Prometheus Global Media, LLC. January 2002.
^ ^a ^b ^c Tapley, Kristopher (31 January 2017). "Lionsgate way out front in Oscar Race: 'La La Land' and three more of the studio's films share more than two dozen nominations". Variety. Vol. 334, no. 17. Penske Business Media, LLC.
^ ^a ^b Dunkley, Cathy (11 November 2004). "Lions Gate ups promos exec". Daily Variety. Vol. 285, no. 30. Penske Business Media, LLC.
^ Fernandez, Jay A. (17 October 2008). "Bleeding the fifth: what the horror industry can learn from the 'Saw' franchise". Hollywood reporter. Vol. 406, no. 50. Prometheus Global media, LLC.
^ "Lionsgate Ups Palen, Greenberg in Marketing Department". Promo. Access Intelligence, LLC. 9 February 2006.
^ Kilday, Gregg (8 February 2006). "Lionsgate boosts film duo: Palen, Greenberg tapped co-chiefs". Hollywood Reporter. Vol. 393, no. 3. Prometheus Global media, LLC.
^ McNary, Dave (7 December 2010). "Exec exits Lionsgate". Daily Variety. Vol. 309, no. 45. Penske Business Media, LLC. p. 30.
^ "Lionsgate, summit merge marketing". Variety. Vol. 323, no. 12. Penske Business Media, LLC. 22 April 2014.
^ McClintock, Pamela (16 May 2014). "Rob Friedman & Patrick Wachsberger: the Lionsgate veterans on whether Divergent's $250 million is enough, Cannes memories and Johnny Depp's future after three flops". Hollywood Reporter. Vol. 420, no. 17. Prometheus Global Media, LLC.
^ ^a ^b Barnes, Brooks (18 March 2012). "How 'Hunger Games' Built Up Must-See Fever". The New York Times.
^ "Lionsgate". Hollywood Reporter. Vol. 421, no. 22. Prometheus Global Meia, LLC. 3 July 2015.
^ McNary, Dave (23 June 2015). "Lionsgate Promotes Tim Palen to Shepherd Post-Hunger Games Franchises". Variety.com. Archived from the original on 9 January 2021. Retrieved 9 January 2021.
^ Cohen, David (13 May 2002). "Mini's marketing machine maximizes buzz (Lions Gate at 5)". Variety. Vol. 386, no. 13. Penske Business Media, LLC. p. S68.
^ ^a ^b McClintock, Pamela (13 November 2015). "Chief Brand Officer and President of Worldwide Marketing, Lionsgate: Tim Palen: the Hunger Games' marketing guru on creating franchises, using real blood on posters, Jennifer Lawrence's pay and when to put ads on porn sites". Hollywood Reporter. Vol. 421, no. 37. Prometheus Global Media LLC.
^ Klara, Robert (17 April 2006). "Marketers of the next generation". Brandweek. Vol. 47, no. 16. Adweek, LLC.
^ ^a ^b Barnes, Brooks (24 September 2017). "Movie's Ads protest Rules Restricting Gay Men From Donating Blood". The New York Times. Retrieved 9 December 2020.
^ ^a ^b Bing, Jonathan (24 October 2005). "Cutting-edge tactics power 'Saw II' campaign". Daily Variety. Vol. 289, no. 10. Penske Business Media, LLC.
^ Stanley, T.L. (16 October 2006). "Lionsgate spills blood to push horror flick; TREND SPOTTING: Studio sways actor to put some of himself into 'SawIII' ads". Advertising Age. Vol. 77, no. 42. Crain Communications, LLC.
^ Goldstein, Patrick (5 June 2007). "Those 'Hostel' ads test the squirm factor". Los Angeles Times. Retrieved 31 January 2021.
^ Goldstein (31 October 2005). "Lionsgate tres shriek; with its latest, 'Saw II,' the risk-taking studio is finding itself the object of envy, admiration". Los Angeles Times. p. E.1.
^ ^a ^b Kilday, Gregg (28 April 2005). "'Saw' Sees 2 Key Art nods: Incredibles also a double winner". Hollywood Reporter. Vol. 388, no. 46. Prometheus Global Media, LLC.
^ Wasserman, Todd (30 Jan 2006). "Lions Gate juggles Oscar, Hostel, and Starbucks". Brandweek. Vol. 47, no. 5. Adweek, LLC.
^ Vlessing, Etan (26 October 2010). "A new kind of key art: Lionsgate markets Perry's 'Girls' with portraits". Hollywood Reporter. Vol. 416, no. 48. Prometheus Global Media, LLC. p. 4.
^ Langston-Moore, Michael (25 October 2010). "Janet Jackson talks 'For Colored Girls,' Austin Brown on 'Good Morning America". Entertainment Examiner (USA).
^ Savage, Sophie (18 October 2010). "For Colored Girls Living Gallery Portraits". IndieWire. Penske Business Media, LLC. Retrieved 15 December 2020.
^ Klara, Robert (29 October 2012). "Brand Genius Awards". Adweek. No. (Vol. 53, Issue 38). Adweek, L.L.C. p. 32.
^ Graser, Marc (29 October 2013). "Man on 'Fire': Lionsgate marketing chief Tim Palen has drawn fans into a complementary world alongside 'Hunger Games' universe". Variety. Vol. 321, no. 17. Penske Business Media LLC.
^ McNary, David (22 January 2014). "For Lionsgate, a 'Hunger' that's growing stronger: the franchise's two 'Mockingjay' films aim to surpass the impressive returns of the first pair of pics". Variety. Vol. 322, no. 14. Penske Business Media, LLC. p. 22.
^ "Tyler Perry Teams With Tim Palen to Launch New Production Company". RTT News. SyndiGate Media, Inc. 5 September 2019.
^ Saperstein, Pat (6 August 2007). "Juicy read". Variety. Vol. 407, no. 11. Penske Business Media, LLC. p. 6.
^ Buchanan, Kyle (19 July 2011). "See Portraits of Tom Hardy and Joel Edgerton in MMA Fighting Shape in The Men of Warrior". Vulture.com. Vox Media LLC. Archived from the original on 6 January 2021. Retrieved 6 January 2021.
^ "Exclusive Print: The Sisters Portrait, Featuring Katniss and Prim". Vanityfair.com. Conde Naste Entertainment. 12 May 2015. Archived from the original on 6 January 2021. Retrieved 6 January 2021.
^ "Poster". Clio. Clio Awards, LLC. 15 May 2012. Retrieved 8 December 2020.
^
"Social Media". Clio. Clio Awards, LLC. 15 May 2012. Retrieved 8 December 2020.
- "Capitol - The Official Government of Panem". Clio. Clio Awards, LLC. 1 October 2014. Retrieved 8 December 2020.
- "District 13 Propo: Stand With Us". Clio. Clio Awards, LLC. 30 September 2015. Retrieved 8 December 2020.
^ "Monster". Clio. Clio Awards, LLC. 28 September 2016. Retrieved 8 December 2020.
^ "Symphony of Violence". Clio. Clio Awards, LLC. 27 September 2017. Retrieved 8 December 2020.

External links

Official website

[1] "Tyler Perry Teams With Tim Palen To Launch New Production Company". RTT News. SyndiGate Media, Inc. 5 September 2019.

[Feldburg-2] Feldburg, Isaac (3 September 2019). "Tyler Perry Teams With Tim Palen For New Production Company". Fortune. Fortune Media IP Limited.

[Friend-3] Friend, Tad (12 January 2009). "The Cobra". The New Yorker. Retrieved 31 January 2021.

[Burr-4] Burr, Paula. "Guts: Author Tim Palen Spills 'Em All". Bloody Disgusting. Archived from the original on 21 October 2009. Retrieved 8 December 2020.

[Barnes-5] Barnes, Brooks (23 November 2014). "With 'Hunger Games' Campaigns, Lionsgate Punches Above Its Weight". The New York Times. Retrieved 8 December 2020.

[6] Farley, Mary Ann (13 October 1995). "Columbia improves the art of sleeve design". Video Business. Vol. 15, no. 40. Reed Business Information, Inc. (US).

[7] Traiman, Steve (27 June 1998). "Studios Retool Web Sites For Video Sales". Billboard. Vol. 110, no. 26. Prometheus Global Media LLC.

[8] "Destination ads Palen and Stardom". Hollywood Reporter. Vol. 358, no. 32. 13 July 1999.

[9] "Executive Turntable". Billboard. Vol. 111, no. 31. Prometheus Global Media LLC. 31 July 1999.

[10] Marshall, Jasmine (9 July 1999). "On the move". ADWEEK Western Edition. Vol. 49, no. 29. Adweek, LLC.

[Finnigan-11] Finnigan, David (19 June 2000). "DIS, WB unlock Key Art wins". Hollywood Reporter. Vol. 363, no. 28.

[HR_vol37_#12-12] "Lions gate Films has named Tim Palen vp theatrical marketing". Hollywood Reporter. Vol. 37, no. 12. Prometheus Global Media, LLC. 7 December 2001.

[13] "New posts". Film Journal International. Vol. 371, no. 1. Prometheus Global Media, LLC. January 2002.

[Tapley-14] Tapley, Kristopher (31 January 2017). "Lionsgate way out front in Oscar Race: 'La La Land' and three more of the studio's films share more than two dozen nominations". Variety. Vol. 334, no. 17. Penske Business Media, LLC.

[Dunkley-15] Dunkley, Cathy (11 November 2004). "Lions Gate ups promos exec". Daily Variety. Vol. 285, no. 30. Penske Business Media, LLC.

[Fernandez-16] Fernandez, Jay A. (17 October 2008). "Bleeding the fifth: what the horror industry can learn from the 'Saw' franchise". Hollywood reporter. Vol. 406, no. 50. Prometheus Global media, LLC.

[17] "Lionsgate Ups Palen, Greenberg in Marketing Department". Promo. Access Intelligence, LLC. 9 February 2006.

[18] Kilday, Gregg (8 February 2006). "Lionsgate boosts film duo: Palen, Greenberg tapped co-chiefs". Hollywood Reporter. Vol. 393, no. 3. Prometheus Global media, LLC.

[19] McNary, Dave (7 December 2010). "Exec exits Lionsgate". Daily Variety. Vol. 309, no. 45. Penske Business Media, LLC. p. 30.

[20] "Lionsgate, summit merge marketing". Variety. Vol. 323, no. 12. Penske Business Media, LLC. 22 April 2014.

[21] McClintock, Pamela (16 May 2014). "Rob Friedman & Patrick Wachsberger: the Lionsgate veterans on whether Divergent's $250 million is enough, Cannes memories and Johnny Depp's future after three flops". Hollywood Reporter. Vol. 420, no. 17. Prometheus Global Media, LLC.

[Barnes3-22] Barnes, Brooks (18 March 2012). "How 'Hunger Games' Built Up Must-See Fever". The New York Times.

[23] "Lionsgate". Hollywood Reporter. Vol. 421, no. 22. Prometheus Global Meia, LLC. 3 July 2015.

[McNary3-24] McNary, Dave (23 June 2015). "Lionsgate Promotes Tim Palen to Shepherd Post-Hunger Games Franchises". Variety.com. Archived from the original on 9 January 2021. Retrieved 9 January 2021.

[Cohen,_David-25] Cohen, David (13 May 2002). "Mini's marketing machine maximizes buzz (Lions Gate at 5)". Variety. Vol. 386, no. 13. Penske Business Media, LLC. p. S68.

[McClintock1-26] McClintock, Pamela (13 November 2015). "Chief Brand Officer and President of Worldwide Marketing, Lionsgate: Tim Palen: the Hunger Games' marketing guru on creating franchises, using real blood on posters, Jennifer Lawrence's pay and when to put ads on porn sites". Hollywood Reporter. Vol. 421, no. 37. Prometheus Global Media LLC.

[Klara2-27] Klara, Robert (17 April 2006). "Marketers of the next generation". Brandweek. Vol. 47, no. 16. Adweek, LLC.

[Barnes2-28] Barnes, Brooks (24 September 2017). "Movie's Ads protest Rules Restricting Gay Men From Donating Blood". The New York Times. Retrieved 9 December 2020.

[Bing-29] Bing, Jonathan (24 October 2005). "Cutting-edge tactics power 'Saw II' campaign". Daily Variety. Vol. 289, no. 10. Penske Business Media, LLC.

[Stanley-30] Stanley, T.L. (16 October 2006). "Lionsgate spills blood to push horror flick; TREND SPOTTING: Studio sways actor to put some of himself into 'SawIII' ads". Advertising Age. Vol. 77, no. 42. Crain Communications, LLC.

[Goldstein2-31] Goldstein, Patrick (5 June 2007). "Those 'Hostel' ads test the squirm factor". Los Angeles Times. Retrieved 31 January 2021.

[Goldstein-32] Goldstein (31 October 2005). "Lionsgate tres shriek; with its latest, 'Saw II,' the risk-taking studio is finding itself the object of envy, admiration". Los Angeles Times. p. E.1.

[Prometheus_Global_Media,_LLC-33] Kilday, Gregg (28 April 2005). "'Saw' Sees 2 Key Art nods: Incredibles also a double winner". Hollywood Reporter. Vol. 388, no. 46. Prometheus Global Media, LLC.

[Wasserman-34] Wasserman, Todd (30 Jan 2006). "Lions Gate juggles Oscar, Hostel, and Starbucks". Brandweek. Vol. 47, no. 5. Adweek, LLC.

[35] Vlessing, Etan (26 October 2010). "A new kind of key art: Lionsgate markets Perry's 'Girls' with portraits". Hollywood Reporter. Vol. 416, no. 48. Prometheus Global Media, LLC. p. 4.

[Moore-36] Langston-Moore, Michael (25 October 2010). "Janet Jackson talks 'For Colored Girls,' Austin Brown on 'Good Morning America". Entertainment Examiner (USA).

[37] Savage, Sophie (18 October 2010). "For Colored Girls Living Gallery Portraits". IndieWire. Penske Business Media, LLC. Retrieved 15 December 2020.

[Klara1-38] Klara, Robert (29 October 2012). "Brand Genius Awards". Adweek. No. (Vol. 53, Issue 38). Adweek, L.L.C. p. 32.

[Graser-39] Graser, Marc (29 October 2013). "Man on 'Fire': Lionsgate marketing chief Tim Palen has drawn fans into a complementary world alongside 'Hunger Games' universe". Variety. Vol. 321, no. 17. Penske Business Media LLC.

[McNary2-40] McNary, David (22 January 2014). "For Lionsgate, a 'Hunger' that's growing stronger: the franchise's two 'Mockingjay' films aim to surpass the impressive returns of the first pair of pics". Variety. Vol. 322, no. 14. Penske Business Media, LLC. p. 22.

[41] "Tyler Perry Teams With Tim Palen to Launch New Production Company". RTT News. SyndiGate Media, Inc. 5 September 2019.

[Saperstein-42] Saperstein, Pat (6 August 2007). "Juicy read". Variety. Vol. 407, no. 11. Penske Business Media, LLC. p. 6.

[Buchanan-43] Buchanan, Kyle (19 July 2011). "See Portraits of Tom Hardy and Joel Edgerton in MMA Fighting Shape in The Men of Warrior". Vulture.com. Vox Media LLC. Archived from the original on 6 January 2021. Retrieved 6 January 2021.

[44] "Exclusive Print: The Sisters Portrait, Featuring Katniss and Prim". Vanityfair.com. Conde Naste Entertainment. 12 May 2015. Archived from the original on 6 January 2021. Retrieved 6 January 2021.

[45] "Poster". Clio. Clio Awards, LLC. 15 May 2012. Retrieved 8 December 2020.

[46] "Social Media". Clio. Clio Awards, LLC. 15 May 2012. Retrieved 8 December 2020.
"Capitol - The Official Government of Panem". Clio. Clio Awards, LLC. 1 October 2014. Retrieved 8 December 2020.

"District 13 Propo: Stand With Us". Clio. Clio Awards, LLC. 30 September 2015. Retrieved 8 December 2020.

[47] "Capitol - The Official Government of Panem". Clio. Clio Awards, LLC. 1 October 2014. Retrieved 8 December 2020.

[48] "District 13 Propo: Stand With Us". Clio. Clio Awards, LLC. 30 September 2015. Retrieved 8 December 2020.

[47] "Monster". Clio. Clio Awards, LLC. 28 September 2016. Retrieved 8 December 2020.

[48] "Symphony of Violence". Clio. Clio Awards, LLC. 27 September 2017. Retrieved 8 December 2020.

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+'''Tim Palen''' (born 1962) is an American photographer and motion picture marketing executive. During his 17 years at [[Lionsgate]] he became known for using his own photography as part of the promotional campaigns for films. After Palen left Lionsgate in 2019 to found his own company, Barnyard Projects, he and [[Tyler Perry]] announced a joint venture, Peachtree and Vine, a production company located in Atlanta and Los Angeles.<ref>{{cite news |title=Tyler Perry Teams With Tim Palen To Launch New Production Company |work=RTT News |publisher=SyndiGate Media, Inc. |date=5 September 2019}}</ref><ref name="Feldburg">{{cite news |last1=Feldburg |first1=Isaac |title=Tyler Perry Teams With Tim Palen For New Production Company |work=Fortune |publisher=Fortune Media IP Limited |date=3 September 2019}}</ref>
-'''Tim Palen''' (born 1962) is an American photographer and motion picture marketing executive. During a seventeen-year tenure at [[Lionsgate]], first as vice president of theatrical marketing in 2002,<ref>{{cite news |title=Lions Gate Films has named Tim Palen vp of theatrical marketing |work=Hollywood Reporter |issue=Vol. 371, Issue 12 |publisher=Prometheus Global Media LLC |date=7 December 2001}}</ref> and ultimately as chief brand officer and president of worldwide marketing starting in 2015,<ref>{{cite news |title=Lionsgate |work=Hollywood Reporter |issue=Vol. 421, Issue 22|publisher=Prometheus Global Media LLC|date=3 July 2015}}</ref> Palen oversaw dozens of marketing campaigns. Palen set himself apart from his peers by using his own photography work in his campaigns;<ref name="Barnes">{{cite news |last1=Barnes |first1=Brooks |title=With 'Hunger Games' Campaigns, Lionsgate Punches Above Its Weight |url=https://www.nytimes.com/2014/11/24/business/media/hunger-games-studio-lionsgate-punches-above-its-hollywood-weight.html |access-date=8 December 2020 |work=The New York Times |date=23 November 2014}}</ref> he has photographed more than fifty movie posters, including those for ''[[Saw (franchise)|Saw]]'', ''[[Precious (film)|Precious]]'', and ''[[W. (film)|W.]]'' <ref>{{cite news |title=Most Creative People 2011 |url=https://www.fastcompany.com/3018471/65-tim-palen |access-date=8 December 2020 |work=Fast Company |date=18 May 2011}}</ref>  While at Lionsgate, Palen shepherded marketing campaigns for box-office successes like ''[[The Expendables 2]]'' and ''[[The Hunger Games (film)|The Hunger Games]]'' as well as critically acclaimed films like ''[[Crash (2004 film)|Crash]]'' and ''[[Rabbit Hole (film)|Rabbit Hole]]''.
+As a photographer, Palen has received multiple [[Clio Awards|Clio]] and [[Key Art Awards|Key Art]] awards for his work, and published three books of his photographs.
-Also at Lionsgate, Palen marketed all of the films in the [[Madea]] franchise, developing a fifteen-year working relationship with the series' creator [[Tyler Perry]]. After Palen left Lionsgate in 2019 to found his own company, Barnyard Projects, he and Perry announced a joint venture, Peachtree and Vine, a production company located in Atlanta and Los Angeles.<ref>{{cite news |title=Tyler Perry Teams With Tim Palen To Launch New Production Company |work=RTT News |publisher=SyndiGate Media, Inc. |date=5 September 2019}}</ref><ref name="Feldburg">{{cite news |last1=Feldburg |first1=Isaac |title=Tyler Perry Teams With Tim Palen For New Production Company |work=Fortune |publisher=Fortune Media IP Limited |date=3 September 2019}}</ref>
-Palen has published three large-format books of his photographs. ''Guts'' (2007) is a collection of Palen's work revolving around the marketing of six horror movies,<ref name="Burr">{{cite web |last1=Burr |first1=Paula |title=Guts: Author Tim Palen Spills 'Em All |url=http://www.bloody-disgusting.com/interview/394 |website=Bloody Disgusting |access-date=8 December 2020 |archive-url=https://web.archive.org/web/20091021062344/http://www.bloody-disgusting.com/interview/394 |archive-date=21 October 2009}}</ref> ''The Men of Warrior'' (2011) features photographs of [[Tom Hardy]] and [[Joel Edgerton]] from the movie ''[[Warrior (2011 film)|Warrior]]'',<ref name="Buchanan">{{cite web |last1=Buchanan |first1=Kyle |title=See Portraits of Tom Hardy and Joel Edgerton in MMA Fighting Shape in ''The Men of Warrior'' |url=https://www.vulture.com/2011/07/tom-hardy-joel-edgerton-warrior.html |website=Vulture.com |publisher=Vox Media LLC |access-date=6 January 2021 |archive-url=https://web.archive.org/web/20210106101507/https://www.vulture.com/2011/07/tom-hardy-joel-edgerton-warrior.html |archive-date=6 January 2021}}</ref> and ''Tim Palen: Photographs from the Hunger Games'' (2015) showcases portraits of that film's characters.<ref>{{cite web |title=Exclusive ''Hunger Games'' Print: ''The Sisters Portrait'', Featuring Katniss and Prim |url=https://www.vanityfair.com/hollywood/2015/05/hunger-games-katniss-prim-sister-portrait |website=Vanityfair.com |publisher=Conde Naste Entertainment |access-date=6 January 2021|archive-url=https://web.archive.org/web/20210106113034/https://www.vanityfair.com/hollywood/2015/05/hunger-games-katniss-prim-sister-portrait |archive-date=6 January 2021}}</ref> Palen's work has been exhibited at the Fahey Klein Gallery in [[Los Angeles]],<ref name="DVvol297#22">{{cite news |title=Sylvester Stallone and Lionsgate marketing topper Tim Palen at the opening of Palen's photography exhibit |work=Daily Variety |issue=Vol. 297 Issue 22 |publisher=Penske Business Media, LLC |date=30 October 2007|page=23}}</ref> the [[David Maupin|Lehman Maupin Gallery]] in [[New York City]],<ref name="Moore">{{cite news |last1=Langston-Moore |first1=Michael |title=Janet Jackson talks 'For Colored Girls,' Austin Brown on 'Good Morning America |work=Entertainment Examiner (USA) |date=25 October 2010}}</ref> and the Leica Gallery in [[West Hollywood]].<ref name="McNary">{{cite news |last1=McNary |first1=David |title=Lionsgate's Tim Palen on shooting Jennifer Lawrence: You Can Shoot Her With This Phone and It Will Be Spectacular |url=https://variety.com/2015/scene/vpage/mockingjay-jennifer-lawrence-photographs-tim-palen-1201627485/ |access-date=8 December 2020 |work=Variety |date=28 October 2015}}</ref> He is the recipient of numerous awards for both his photography and marketing work, including multiple [[Clio Awards|Clio Entertainment Awards]],<ref>{{cite web |title=The Men of Warrior |url=https://clios.com/entertainment/winner/collateral/the-men-of-warrior-9921 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=19 May 2011}}</ref><ref>{{cite web |title=Gold |url=https://clios.com/entertainment/winner/9786 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=19 May 2011}}</ref><ref>{{cite web |title=Poster |url=https://clios.com/entertainment/winner/print-print-technique/poster-8374 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=15 May 2012}}</ref><ref>{{cite web |title=Social Media |url=https://clios.com/entertainment/winner/digital/social-media-8419 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=15 May 2012}}</ref><ref>{{cite web |title=Capitol Couture Sunglasses Ad |url=https://clios.com/entertainment/winner/print-technique/capitol-couture-sunglasses-ad-6967 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=15 May 2013}}</ref><ref>{{cite web |title=Capitol - The Official Government of Panem |url=https://clios.com/entertainment/winner/digital-social/the-capitol-the-official-government-of-panem-4524 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=1 October 2014}}</ref><ref>{{cite web |title=District 13 Propo: Stand With Us |url=https://clios.com/entertainment/winner/theatrical-audio-visual/district-13-propo-stand-with-us-1791 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=30 September 2015}}</ref><ref>{{cite web |title=Monster |url=https://clios.com/entertainment/winner/theatrical-teaser/deepwater-horizon/monster-14033 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=28 September 2016}}</ref><ref>{{cite web |title=Nerve |url=https://clios.com/entertainment/winner/theatrical-social-media/lionsgate-nerve/nerve-14324 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=28 September 2016}}</ref><ref>{{cite web |title=Symphony of Violence |url=https://clios.com/entertainment/winner/theatrical-social-media/john-wick-chapter-2/symphony-of-violence-26494 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=27 September 2017}}</ref>  [[Golden Trailer Awards]],<ref>{{cite web |title=16th Annual Golden Trailer Awards Program Book |url=https://issuu.com/goldentr/docs/gta16_program_web/14 |website=Issuu |publisher=Issuu, Inc. |access-date=8 December 2020 |date=1 June 2015}}</ref><ref>{{cite web |title=15th Annual Golden Trailers Award Book |url=https://issuu.com/goldentr/docs/gta15_program_web/4 |website=Issuu |publisher=Issuu, Inc. |access-date=8 December 2020 |date=1 July 2014}}</ref> and ''[[Hollywood Reporter]]'' [[Key Art Awards]].<ref>{{cite news |last1=Finnigan |first1=David |title=Dis, WB unlock Key Art wins |work=Hollywood Reporter |issue=Vol. 363, Issue 28 |publisher=Prometheus Global Media, LLC |date=19 June 2000}}</ref><ref name="Prometheus Global Media, LLC">{{cite news |last1=Kilday |first1=Gregg |title='Saw' Sees 2 Key Art nods: Incredibles also a double winner |work=Hollywood Reporter |issue=Vol. 388, Issue 46 |publisher=Prometheus Global Media, LLC |date=28 April 2005}}</ref><ref>{{cite news |last1=Schiller |first1=Gail |title=Lionsgate, 'Sin' Art Machine top |work=Hollywood Reporter |issue=Vol. 394, Issue 17 |publisher=Prometheus Global media, LLC |date=10 May 2006}}</ref><ref>{{cite web |title=2012 Key Art Awards |url=https://www.hollywoodreporter.com/news/2012-key-art-awards-winners-379742 |website=Hollywood Reporter |publisher=Prometheus Global Media, LLC |access-date=8 December 2020 |date=17 September 2012}}</ref><ref>{{cite web |last1=Kilday |first1=Gregg |title='District 9' wins 11 Key Art Awards |url=https://www.hollywoodreporter.com/news/district-9-wins-11-key-24548 |website=Hollywood Reporter |publisher=Prometheus Global media, LLC |access-date=8 December 2020}}</ref>
-Palen's work has sometimes been controversial; he has challenged both the [[Motion Picture Association of America]] (MPAA)<ref name="Goldstein2" /> and the [[American Red Cross]].<ref name="Barnes2" /> Palen has advocated for the use of fine art and fashion to market movies.<ref name="Cohen, David" /><ref name="Moerk">{{cite news |last1=Moerk |first1=Christian |title=The selling of a film, one poster at a time |work=International Herald Trubune |publisher=International Herald Tribune |date=31 December 2005}}</ref><ref name="Saperstein">{{cite news |last1=Saperstein |first1=Pat |title=Juicy read |work=Variety |issue=Vol. 407, Issue 11 |publisher=Penske Business Media, LLC |date=6 August 2007|page=6}}</ref> With Abel Villareal, his partner since 1988, Palen divides his time between his home studios in Los Angeles and Joshua Tree.<ref name="McClintock1">{{cite news |last1=McClintock |first1=Pamela |title=Chief Brand Officer and President of Worldwide Marketing, Lionsgate: Tim Palen: the Hunger Games' marketing guru on creating franchises, using real blood on posters, Jennifer Lawrence's pay and when to put ads on porn sites |work=Hollywood Reporter |issue=Vol. 421, Issue 37 |publisher=Prometheus Global Media LLC |date=13 November 2015}}</ref><ref name="Graser">{{cite news |last1=Graser |first1=Marc |title=Man on 'Fire': Lionsgate marketing chief Tim Palen has drawn fans into a complementary world  alongside 'Hunger Games' universe |work=Variety |issue=Vol. 321, Issue 17 |publisher=Penske Business Media LLC |date=29 October 2013}}</ref>
 ==Early life and influences==
+Palen was the middle of five children and the only boy in a practicing [[Catholic]] family. His mother worked as an administrative assistant for a commercial cheesemaker, and his father ran a local [[Texaco]] station. Growing up in [[Northglenn, Colorado]], Palen says he knew at an early age that he was attracted to other boys.<ref name="Friend">{{cite magazine |last1=Friend |first1=Tad |title=The Cobra |url=https://www.newyorker.com/magazine/2009/01/19/the-cobra |access-date=31 January 2021 |magazine=The New Yorker |date=12 January 2009 |language=en-us}}</ref>
+Palen became interested in graphic art and design during high school, and studied advertising and journalism at the [[University of Colorado]]<ref name="Burr">{{cite web |last1=Burr |first1=Paula |title=Guts: Author Tim Palen Spills 'Em All |url=http://www.bloody-disgusting.com/interview/394 |website=Bloody Disgusting |access-date=8 December 2020 |archive-url=https://web.archive.org/web/20091021062344/http://www.bloody-disgusting.com/interview/394 |archive-date=21 October 2009}}</ref> before leaving school to move to Los Angeles, where he first met his partner, Abel Villareal.<ref name="Friend" /> Palen also studied some photography at the [[Art Center College of Design]] in [[Pasadena, California]],<ref name="Burr" /> although he says he is largely self-taught.<ref name="Barnes">{{cite news |last1=Barnes |first1=Brooks |title=With 'Hunger Games' Campaigns, Lionsgate Punches Above Its Weight |url=https://www.nytimes.com/2014/11/24/business/media/hunger-games-studio-lionsgate-punches-above-its-hollywood-weight.html |access-date=8 December 2020 |work=The New York Times |date=23 November 2014}}</ref> Palen says his photography has been influenced by Mark Kessell, David LaChepelle, and [[Joel Peter Witkin]].<ref name="Burr" />
-Palen was the middle of five children and the only boy in a practicing [[Catholic]] family. His mother worked as an administrative assistant for a commercial cheesemaker, and his father ran a local [[Texaco]] station. Growing up in [[Northglenn, Colorado]], Palen says he knew at an early age that he was attracted to other boys and felt destined for a life beyond the [[Denver]] suburb. In 2009, he told ''[[The New Yorker]]'', "I always felt like a fish out of water in Northern Colorado...Uncle Jim had been [[Clark Gable|Clark Gable's]] stunt double on ''[[The Misfits (1961 film)|The Misfits]]'', and I wanted to be on that plan -- to get out."<ref name="Friend">{{cite news |last1=Friend |first1=Tad |title=The Cobra |work=The New Yorker |date=19 January 2009}}</ref>
+==Early career==
-Palen became interested in graphic art and design during high school, and studied advertising and journalism at the [[University of Colorado]]<ref name="Burr" /> before leaving school to move to Los Angeles, where he first met his partner, Abel Villareal.<ref name="Friend" /> Palen also studied some photography at the [[Art Center College of Design]] in [[Pasadena, California]],<ref name="Burr" /> although he says he is largely self-taught.<ref name="Barnes" /> Palen says his photography has been influenced by Mark Kessell, David LaChepelle, and [[Joel Peter Witkin]].<ref name="Burr" />
+Palen worked{{when|date=January 2021}} as a [[creative director]] at [[Sony Pictures Home Entertainment]] (formerly Columbia TriStar Home Video). There he worked on [[VHS]] cassette packaging, treating the sleeve "as if it were a merchandising tool in and of itself".<ref>{{cite news |last1=Farley |first1=Mary Ann |title=Columbia improves the art of sleeve design |work=Video Business |issue=40 |publisher=Reed Business Information, Inc. (US) |date=13 October 1995|volume=15 }}</ref> As executive director of creative advertising in 1998, Palen regularly updated the company's website with backgrounds from upcoming films to help drive VHS sales.<ref>{{cite magazine |last1=Traiman |first1=Steve |title=Studios Retool Web Sites For Video Sales |magazine=Billboard |issue=26 |publisher=Prometheus Global Media LLC |date=27 June 1998|volume=110 }}</ref>
+In July 1999, [[Destination Films]] hired Palen as vice president of creative advertising.<ref>{{cite news |title=Destination ads Palen and Stardom |work=Hollywood Reporter |issue=32 |date=13 July 1999|volume=358 }}</ref><ref>{{cite magazine |title=Executive Turntable |magazine=Billboard |issue=31 |publisher=Prometheus Global Media LLC |date=31 July 1999|volume=111 }}</ref><ref>{{cite news |last1=Marshall |first1=Jasmine |title=On the move |work=ADWEEK Western Edition |issue=29 |publisher=Adweek, LLC |date=9 July 1999|volume=49 }}</ref> His outdoor advertising campaign to sell Destination's horror movie ''[[Bats (film)|Bats]]'' included 3-D paintings of [[bat]]s in flight across Los Angeles buses. The bus ads print work earned ''Hollywood Reporter's'' [[Key Art Awards|Key Art]] best of show honors in 2000.<ref name=Finnigan>{{cite news |last1=Finnigan |first1=David |title=DIS, WB unlock Key Art wins |work=Hollywood Reporter |issue=28 |date=19 June 2000|volume=363 }}</ref><ref name="HR vol37 #12">{{cite news |title=Lions gate Films has named Tim Palen vp theatrical marketing. |work=Hollywood Reporter |issue=12 |publisher=Prometheus Global Media, LLC |date=7 December 2001|volume=37 }}</ref>
-==Starting out in Los Angeles==
+==Career at Lionsgate==
-Palen had experience in [[printing]], [[typography]], and [[paste up]]<ref name="Burr" /> when he arrived at [[Sony Pictures Home Entertainment]] (formerly Columbia TriStar Home Video) as a [[creative director]]. There he was involved in innovations in [[VHS]] cassette packaging as early as 1994, treating the sleeve "as if it were a merchandising tool in and of itself" for films including ''[[Wolf (1994 film)|Wolf]]'', ''[[Johnny Mnemonic (film)|Johnny Mnemonic]]'', ''[[The Indian in the Cupboard (film)|The Indian in the Cupboard]]'', and ''[[First Knight]]''.<ref>{{cite news |last1=Farley |first1=Mary Ann |title=Columbia improves the art of sleeve design |work=Video Business |issue=Vol. 15, Issue 40 |publisher=Reed Business Information, Inc. (US) |date=13 October 1995}}</ref> As executive director of creative advertising in 1998, Palen took a hands-on approach to the company's recently revamped website, refreshing it regularly to help drive VHS sales. "When ''[[Air Force One (film)|Air Force One]]'' came along...we made our normal 'virtual living room' the plane's presidential cabin," he said. "For ''[[As Good As It Gets]]'', it was [[Jack Nicholson|Jack Nicholson's]] living room with the little dog barking and stills from the movie on the TV set."<ref>{{cite news |last1=Traiman |first1=Steve |title=Studios Retool Web Sites For Video Sales |work=Billboard |issue=Vol. 110, Issue 26 |publisher=Prometheus Global Media LLC |date=27 June 1998}}</ref>
+At the end of 2001, Palen left Destination Films to become vice president of theatrical marketing at independent studio [[Lionsgate Films]], then called Lions Gate Films.<ref name="HR vol37 #12" /><ref>{{cite news |title=New posts |work=Film Journal International |issue=1 |publisher=Prometheus Global Media, LLC |date=January 2002|volume=371 }}</ref> Palen oversaw promotional campaigns for films such as ''[[Monster's Ball]]'',<ref name="Tapley" /> ''[[Fahrenheit 9/11]]'' — Lionsgate's first property to gross more than a hundred million dollars<ref name="Dunkley">{{cite news |last1=Dunkley |first1=Cathy |title=Lions Gate ups promos exec |work=Daily Variety |issue=30 |publisher=Penske Business Media, LLC |date=11 November 2004|volume=285 }}</ref> — and ''[[Saw (2004 film)|Saw]]''.<ref name="Fernandez">{{cite news |last1=Fernandez |first1=Jay A. |title=Bleeding the fifth: what the horror industry can learn from the 'Saw' franchise |work=Hollywood reporter |issue=50 |publisher=Prometheus Global media, LLC |date=17 October 2008|volume=406 }}</ref> He was promoted to executive vice president of theatrical marketing in November 2004.<ref name="Dunkley" />
-In July 1999, [[Destination Films]] hired Palen as vice president of creative advertising.<ref>{{cite news |title=Destination ads Palen and Stardom |work=Hollywood Reporter |issue=Vol. 358, Issue 32 |date=13 July 1999}}</ref><ref>{{cite news |title=Executive Turntable |work=Billboard |issue=Vol. 111, Issue 31 |publisher=Prometheus Global Media LLC |date=31 July 1999}}</ref><ref>{{cite news |last1=Marshall |first1=Jasmine |title=On the move |work=ADWEEK Western Edition |issue=Vol. 49, Issue 29 |publisher=Adweek, LLC |date=9 July 1999}}</ref> His outdoor advertising campaign to sell Destination's horror movie ''[[Bats (film)|Bats]]'' included paintings of [[bat]]s in flight across Los Angeles buses. "We wanted to humanize the threat of bats," he told ''[[Hollywood Reporter]]'', "and we made it kind of a 3-D threat." The bus ads print work earned ''Hollywood Reporter's'' [[Key Art Awards|Key Art]] best of show honors in 2000.<ref>{{cite news |last1=Finnigan |first1=David |title=DIS, WB unlock Key Art wins |work=Hollywood Reporter |issue=Vol. 363, Issue 28 |date=19 June 2000}}</ref> While at Destination, Palen also orchestrated campaigns for films that included ''[[Drowning Mona]]'', ''[[Eye of the Beholder (film)|Eye of the Beholder]]'', and ''[[Thomas and the Magic Railroad]]''.<ref name="HR vol37 #12">{{cite news |title=Lions gate Films has named Tim Palen vp theatrical marketing. |work=Hollywood Reporter |issue=Vol. 37, Issue 12 |publisher=Prometheus Global Media, LLC |date=7 December 2001}}</ref>
+In 2005, Lions Gate rebranded as Lionsgate and Palen was promoted to co-president of film marketing alongside Sarah Greenberg.<ref>{{cite news |title=Lionsgate Ups Palen, Greenberg in Marketing Department |work=Promo |publisher=Access Intelligence, LLC |date=9 February 2006}}</ref><ref>{{cite news |last1=Kilday |first1=Gregg |title=Lionsgate boosts film duo: Palen, Greenberg tapped co-chiefs |work=Hollywood Reporter |issue=3 |publisher=Prometheus Global media, LLC |date=8 February 2006|volume=393 }}</ref> In December 2010, Lionsgate announced that Sarah Greenberg was leaving her post as co-president of marketing for personal reasons, leaving Palen as the sole president of film marketing.<ref>{{cite news |last1=McNary |first1=Dave |title=Exec exits Lionsgate |work=Daily Variety |issue=45 |publisher=Penske Business Media, LLC |date=7 December 2010 |volume=309 |page=30}}</ref> In spring of 2014, Lionsgate announced it would merge the two separate marketing divisions it had operated since its 2012 merger with [[Summit Entertainment]], with Palen in charge.<ref>{{cite news |title=Lionsgate, summit merge marketing |work=Variety |issue=12 |publisher=Penske Business Media, LLC |date=22 April 2014|volume=323 }}</ref><ref>{{cite news |last1=McClintock |first1=Pamela |title=Rob Friedman & Patrick Wachsberger: the Lionsgate veterans on whether Divergent's $250 million is enough, Cannes memories and Johnny Depp's future after three flops |work=Hollywood Reporter |issue=17 |publisher=Prometheus Global Media, LLC |date=16 May 2014|volume=420 }}</ref><ref name="Barnes3">{{cite news |last1=Barnes |first1=Brooks |title=How 'Hunger Games' Built Up Must-See Fever |work=The New York Times |date=18 March 2012}}</ref>
+In June 2015, Lionsgate promoted Palen to chief brand officer and president of worldwide marketing.<ref>{{cite news |title=Lionsgate |work=Hollywood Reporter |issue=22 |publisher=Prometheus Global Meia, LLC |date=3 July 2015|volume=421 }}</ref> Lionsgate [[Chief executive officer|CEO]] [[Jon Feltheimer]] said Palen had "played a lead role in building the Lionsgate Corporate Brand since the early days of the studio."<ref name="McNary3">{{cite web |last1=McNary |first1=Dave |title=Lionsgate Promotes Tim Palen to Shepherd Post-Hunger Games Franchises |url=https://variety.com/2015/film/news/lionsgate-promotes-tim-palen-hunger-games-1201525753/ |website=Variety.com |access-date=9 January 2021 |archive-url=https://web.archive.org/web/20210109032020/https://variety.com/2015/film/news/lionsgate-promotes-tim-palen-hunger-games-1201525753/ |archive-date=9 January 2021 |date=23 June 2015}}</ref>
-==First years at Lionsgate==
+In June 2018, Palen announced he was stepping down from his role as chief brand officer at Lionsgate in favor of a production executive role as of January 2019. Palen also announced he was forming his own production company, Barnyard Projects.<ref name="Feldburg" />
-At the end of 2001, Palen left Destination Films to become vice president of theatrical marketing at independent studio [[Lionsgate Films]], then called Lions Gate Films.<ref name="HR vol37 #12" /><ref>{{cite news |title=New posts |work=Film Journal International |issue=Vol. 371, Issue 1 |publisher=Prometheus Global Media, LLC |date=January 2002}}</ref> Palen's first campaign there was for ''[[Monster's Ball]]''.<ref name="Tapley">{{cite news |last1=Tapley |first1=Kristopher |title=Lionsgate way out front in Oscar Race: 'La La Land' and three more of the studio's films share more than two dozen nominations |work=Variety |issue=Vol. 334, issue 17 |publisher=Penske Business Media, LLC |date=31 January 2017}}</ref> He saw the film as a perfect movie for the small, young company. "We're drawn to movies that notoriously have an edge to them," he told ''[[Variety (magazine)|Variety]]''. "A common marketing strategy is to sort of flatten everything out and make it apply to the broadest audience possible. We actually sharpen the edges." By embracing the potentially controversial, such as the interracial love story between the characters played by [[Halle Berry]] and [[Billy Bob Thornton]], Palen said his team was able to create a unique [[Brand|brand identity]] for a previously unknown product in only four weeks and "with very little money." Rather than shy from the controversy, Palen's team emphasized the love story, with TV ads showcasing the interracial couple in bed that ran even in the south.<ref name="Cohen, David">{{cite news |last1=Cohen |first1=David |title=Mini's marketing machine maximizes buzz (Lions Gate at 5) |work=Variety |issue=Vol. 386, Issue 13 |publisher=Penske Business Media, LLC |date=13 May 2002|page=S68}}</ref><ref name="Tapley" /> Berry's performance landed her that year's Oscar for best performance by a leading actress, a historic first for an African American woman.<ref name="Tapley" />
+===Notable promotional campaigns===
-The first Lionsgate campaign poster Palen photographed himself was for the 2003 movie, ''[[Wonderland (2003 film)|Wonderland]]''. "I'm really bad at sketching," Palen admitted, "and I fancy myself an art director in addition to a marketer, but I had this idea for a poster. I wanted it to look sort of like a ''[[Rolling Stone]]'' [[Sticky Fingers (band)|Sticky Fingers]] album cover, and I started to sketch it, and it was embarrassingly bad. On a Saturday, I asked my friend to come over and we went to Hollywood Toys and got a fake gun. We stuffed something down his pants, went into the backyard and took a picture. I presented it with a few other sketches to the director, and he said, 'That should be our poster.' I said we would have someone properly photograph it, and he said, 'No, that should be our poster.'"<ref name="McClintock1" />
+Palen's first campaign at Lionsgate was for ''[[Monster's Ball]]''.<ref name="Tapley">{{cite news |last1=Tapley |first1=Kristopher |title=Lionsgate way out front in Oscar Race: 'La La Land' and three more of the studio's films share more than two dozen nominations |work=Variety |issue=17 |publisher=Penske Business Media, LLC |date=31 January 2017|volume=334 }}</ref> Focus was placed on controversial subjects, such as the interracial love story between two characters played by [[Halle Berry]] and [[Billy Bob Thornton]], with TV ads showing the couple in bed that even ran in the [[Southern United States|American South]].<ref name="Cohen, David">{{cite news |last1=Cohen |first1=David |title=Mini's marketing machine maximizes buzz (Lions Gate at 5) |work=Variety |issue=13 |publisher=Penske Business Media, LLC |date=13 May 2002|volume=386 |page=S68}}</ref><ref name="Tapley" />
+The first Lionsgate campaign poster Palen photographed himself was for the 2003 movie, ''[[Wonderland (2003 film)|Wonderland]]''. He wanted the poster to look like a ''[[Rolling Stone]]'' cover, so he and a friend bought some props and took a picture as a starting concept. The director liked the image and used it as the promotional poster for the film.<ref name="McClintock1">{{cite news |last1=McClintock |first1=Pamela |title=Chief Brand Officer and President of Worldwide Marketing, Lionsgate: Tim Palen: the Hunger Games' marketing guru on creating franchises, using real blood on posters, Jennifer Lawrence's pay and when to put ads on porn sites |work=Hollywood Reporter |issue=37 |publisher=Prometheus Global Media LLC |date=13 November 2015|volume=421 }}</ref>
-In his first few years at Lionsgate, Palen steered the campaign for ''[[Fahrenheit 9/11]]'', Lionsgate's first property to gross more than a hundred million dollars.<ref name="Dunkley">{{cite news |last1=Dunkley |first1=Cathy |title=Lions Gate ups promos exec |work=Daily Variety |issue=Vol. 285, Issue 30 |publisher=Penske Business Media, LLC |date=11 November 2004}}</ref> After ''[[Saw (2004 film)|Saw's]]'' successful screenings at [[Sundance Film Festival|Sundance]] 2004, it was Palen who made the sudden suggestion to release it theatrically instead of going straight to DVD,<ref name="Fernandez">{{cite news |last1=Fernandez |first1=Jay A. |title=Bleeding the fifth: what the horror industry can learn from the 'Saw' franchise |work=Hollywood reporter |issue=Vol. 406, Issue 50 |publisher=Prometheus Global media, LLC |date=17 October 2008}}</ref> then directed the campaign partially credited for the successful launch of the young studio's first franchise.<ref name="McClintock1" /><ref name="Fernandez" /> Other movies Palen marketed included ''[[Secretary (2002 film)|Secretary]]'', ''[[Cabin Fever (2002 film)|Cabin Fever]]'', ''[[Girl with a Pearl Earring (film)|Girl With a Pearl Earring]]'' and ''[[The Punisher (2004 film)|The Punisher]]''.<ref name="Dunkley" /> In November 2004, Lions Gate promoted Palen to executive vice president of theatrical marketing.<ref name="Dunkley" />
+A long-running promotional campaign for the ''Saw'' franchise started with a suggestion by marketing vice president Erica Schimick, who jokingly suggested a blood drive to increase visibility of the film.<ref name="Klara2">{{cite news |last1=Klara |first1=Robert |title=Marketers of the next generation |work=Brandweek |issue=16 |publisher=Adweek, LLC |date=17 April 2006|volume=47 }}</ref> Palen and Sarah Greenberg (then the vice president of publicity) thought it was a good idea, and Palen photographed Schimick posing as a nurse with blood-smeared cleavage for the poster.<ref name="Barnes2">{{cite news |last1=Barnes |first1=Brooks|title=Movie's Ads protest Rules Restricting Gay Men From Donating Blood |url=https://www.nytimes.com/2017/09/24/business/media/saw-blood-donations-gay.html |access-date=9 December 2020 |work=The New York Times |date=24 September 2017}}</ref><ref name="Bing">{{cite news |last1=Bing |first1=Jonathan |title=Cutting-edge tactics power 'Saw II' campaign |work=Daily Variety |issue=10 |publisher=Penske Business Media, LLC |date=24 October 2005|volume=289 }}</ref> In preparation for the release of ''[[Saw II]]'' Palen expanded the blood drive to ten states.<ref name="Bing" /> For ''[[Saw III]]'' Palen expanded the blood drive even further, and asked the film's star [[Tobin Bell]] to donate his own blood to mix with the ink for the poster.<ref name="Stanley">{{cite news |last1=Stanley |first1=T.L. |title=Lionsgate spills blood to push horror flick; TREND SPOTTING: Studio sways actor to put some of himself into 'SawIII' ads |work=Advertising Age |issue=42 |publisher=Crain Communications, LLC |date=16 October 2006|volume=77 }}</ref> Although Lionsgate had advertised the 2010 installment of the ''[[Saw (franchise)|Saw]]'' franchise as the final chapter, the studio revived the series in 2017 with the October release of ''[[Jigsaw (2017 film)|Jigsaw]]''. Palen revisited the ''Saw'' blood drives as well, but this time challenging the [[American Red Cross]] over its long-standing and controversial restrictions requiring men who have sex with other men to abstain from sexual relations for at least a year before giving blood, rules arising from concerns about [[Human Immunodeficiency Virus]]. The campaign was called "All Types Welcome", and featured social media celebrities with large [[LGBT|LGBTQ]] fanbases.<ref name="Barnes2" />
-Palen said his team was able to get box office results, sometimes better than expected, with such different types of movies on limited budgets, by customizing tailored strategies for each movie. For ''[[Diary of a Mad Black Woman]]'', Palen described a three prong approach: to first reassure the core audience that "it's a very special movie and we take it seriously," then to reach out to Tyler Perry's wider audience, and finally use Madea, the drag character, to "remind people that this is fun." For ''[[Crash (2004 film)|Crash]]'', the team employed a multiple image visual campaign intended to evoke memorably touching moments from the film.<ref name="Archer">{{cite news |last1=Archer |first1=Michael |title=Strategies on a shoestring: tailor-made campaigns for trio of Lions Gate pix hit the B.O. bullseye |work=Daily Variety |issue=Vol. 288, Issue 46 |publisher=Penske Business Media, LLC |date=7 September 2005}}</ref>
+Palen was nearly censored by the [[Motion Picture Association]] (MPAA), the body responsible for regulating promotional materials for motion pictures in North America, for the promotional posters of ''[[Hostel: Part II]]''. For this poster, Palen had taken photographs of boar meat, which when viewed zoomed in looked like human intestines; he would later have to send the MPAA receipts from the butcher shop to prove that the "intestines" were not human.<ref name="Goldstein2">{{cite news |last1=Goldstein |first1=Patrick |title=Those 'Hostel' ads test the squirm factor |url=https://www.latimes.com/archives/la-xpm-2007-jun-05-et-goldstein5-story.html |access-date=31 January 2021 |work=Los Angeles Times |date=5 June 2007}}</ref> Many of Palen's most provocative campaign materials were released online to avoid sanctions by the MPAA.<ref name="Goldstein">{{cite news |last1=Goldstein |title=Lionsgate tres shriek; with its latest, 'Saw II,' the risk-taking studio is finding itself the object of envy, admiration |work=Los Angeles Times |date=31 October 2005|page=E.1}}</ref> One such image, ''Saw: Severed Hand'' won the ''Hollywood Reporter'''s 34th annual Key Art award in the international film poster category.<ref name="Prometheus Global Media, LLC">{{cite news |last1=Kilday |first1=Gregg |title='Saw' Sees 2 Key Art nods: Incredibles also a double winner |work=Hollywood Reporter |issue=46 |publisher=Prometheus Global Media, LLC |date=28 April 2005|volume=388 }}</ref>
-The tailored approach was effective for selling ''Saw''. For its worldwide launch, the studio created a hub site that plunged visitors into frightening situations like those in the movie. The text on screen asked, "How fucked up is that?" "It really took off," Palen recalled. "The fans found it and it became sort of viral. It served to let people know that this isn't your run-of-the-mill exploitation movie. This movie delivers blood and gristle. There's a market for that."<ref name="Archer" /> When marketing vice president Erica Schimick first proposed staging a blood drive, she says she meant it as a joke, but Palen and executive vice president of publicity Sarah Greenberg loved the idea.<ref name="Klara2">{{cite news |last1=Klara |first1=Robert |title=Marketers of the next generation |work=Brandweek |issue=Vol. 47, Issue 16 |publisher=Adweek, LLC |date=17 April 2006}}</ref> Palen shot the poster for the event in his backyard,<ref name="Barnes2">{{cite news |last1=Barnes |first=Brooks|title=Movie's Ads protest Rules Restricting Gay Men From Donating Blood |url=https://www.nytimes.com/2017/09/24/business/media/saw-blood-donations-gay.html |access-date=9 December 2020 |work=The New York Times |date=24 September 2017}}</ref> with Schimick posing as a nurse with blood-smeared cleavage.<ref name="Bing">{{cite news |last1=Bing |first1=Jonathan |title=Cutting-edge tactics power 'Saw II' campaign |work=Daily Variety |issue=Vol. 289, Issue 10 |publisher=Penske Business Media, LLC |date=24 October 2005}}</ref> Schimick praised Palen for allowing the team to "push the envelope with creative instead of hitting the default button."<ref name="Klara2" />
+Despite the successes and association with gore, Palen said he enjoyed working on a diverse range of films, as work at a big studio "can be a little redundant."<ref name="Wasserman">{{cite news |last1=Wasserman |first1=Todd |title=Lions Gate juggles Oscar, Hostel, and Starbucks |work=Brandweek |issue=5 |publisher=Adweek, LLC |date=30 Jan 2006|volume=47 }}</ref>
-One way Palen pushed the envelope was finding ways to evade censorship by [[Motion Picture Association|MPAA]], which is responsible for regulating promotional materials for motion pictures in North America. In late 2005, writing for ''Los Angeles Times'', Patrick  Goldstein reported that Lionsgate's risk-taking had been successful, dubbed Palen a "marketing legend," and said that he seemed to enjoy his adversarial relationship with the MPAA, releasing the most shocking campaign materials online, "ostensibly" for the international market beyond MPAA's reach.<ref name="Goldstein">{{cite news |last1=Goldstein |title=Lionsgate tres shriek; with its latest, 'Saw II,' the risk-taking studio is finding itself the object of envy, admiration |work=Los Angeles Times |publisher=Los Angeles Communications, LLC |date=31 October 2005|page=E.1}}</ref> One such image, ''Saw: Severed Hand'' won the ''Hollywood Reporter'''s 34th annual Key Art award in the international film poster category.<ref name="Prometheus Global Media, LLC"/>
+To promote Tyler Perry's ''[[For Colored Girls]]'', Palen shot eight [[135 film|35mm]] portraits of the film's ensemble: [[Janet Jackson]], [[Thandie Newton]], [[Kerry Washington]], [[Loretta Devine]], [[Whoopi Goldberg]], [[Anika Noni Rose]], [[Kimberly Elise]], and [[Phylicia Rashad]]. Palen used the portraits in the poster campaign and trailer.<ref>{{cite news |last1=Vlessing |first1=Etan |title=A new kind of key art: Lionsgate markets Perry's 'Girls' with portraits |work=Hollywood Reporter |issue=48 |publisher=Prometheus Global Media, LLC |date=26 October 2010|volume=416 |page=4}}</ref><ref name="Moore">{{cite news |last1=Langston-Moore |first1=Michael |title=Janet Jackson talks 'For Colored Girls,' Austin Brown on 'Good Morning America |work=Entertainment Examiner (USA) |date=25 October 2010}}</ref>  A gallery exhibition of the photos, ''Living Portraits'', opened at the Lehman Maupin Gallery in New York City for a week in October 2010, with Janet Jackson hosting. Palen had previously directed Jackson's music video for her song "[[Nothing (Janet Jackson song)|Nothing]]" from Perry's ''[[Why Did I Get Married Too?]]''.<ref>{{cite web |last1=Savage |first1=Sophie |title=For Colored Girls Living Gallery Portraits |url=https://www.indiewire.com/2010/10/for-colored-girls-living-portraits-gallery-238245/ |website=IndieWire |publisher=Penske Business Media, LLC |access-date=15 December 2020 |date=18 October 2010}}</ref>
-When the studio streamlined its name from Lions Gate to Lionsgate, Palen led the team that designed the new company logo.<ref name="McClintock2">{{cite news |last1=McClintock |title=Taming mane name: now it's just Lions Gate at indie studio |work=Daily Variety |issue=Vol. 289, Issue58 |publisher=Penske Business Media, LLC |date=16 December 2005}}</ref> When ''[[Hollywood Reporter]]'' reported the departure of John Hegeman as Lionsgate's president of worldwide marketing in December, it also reported that Palen had been "credited by many as the creative force behind a number of Lionsgate's successful campaigns."<ref>{{cite news |last1=Sperling |first1=Nicole |title=Top marketer Hegeman sets Lions Gate exit |work=Hollywood Reporter |issue=Vol. 392, Issue 11 |publisher=Prometheus Global Media, LLC |date=9 December 2005}}</ref> Weeks later, Palen was promoted to co-president of film marketing alongside Sarah Greenberg.<ref>{{cite news |title=Lionsgate Ups Palen, Greenberg in Marketing Department |work=Promo |publisher=Access Intelligence, LLC |date=9 February 2006}}</ref><ref>{{cite news |last1=Kilday |first1=Gregg |title=Lionsgate boosts film duo: Palen, Greenberg tapped co-chiefs |work=Hollywood Reporter |issue=Vol. 393, Issue 3 |publisher=Prometheus Global media, LLC |date=8 February 2006}}</ref>
+In initial marketing for ''[[The Hunger Games (film)|The Hunger Games]]'', Palen focused on encouraging more people to read the books in order to increase turnout at the box office.<ref name="Klara1">{{cite news |last1=Klara |first1=Robert |title=Brand Genius Awards |work=Adweek |issue=(Vol. 53, Issue 38) |publisher=Adweek, L.L.C. |date=29 October 2012 |page=32}}</ref> Palen also proposed not including any scenes from the games in the marketing campaign, despite those scenes comprised more than half of the movie, to avoid potential perception issues.<ref name="Barnes3" /> For the 2012 release of the sequel ''[[The Hunger Games: Catching Fire]]'', the campaign created a mock online fashion magazine called Capitol Couture, alluding to the capital city of the fictional nation [[Panem]], and featuring Palen's own photographs of the film's characters, modeling what ''Variety'' calls "elaborate" looks, alongside colorful, stylized advertisements for fictional products from Panem.<ref name="Graser">{{cite news |last1=Graser |first1=Marc |title=Man on 'Fire': Lionsgate marketing chief Tim Palen has drawn fans into a complementary world alongside 'Hunger Games' universe |work=Variety |issue=17 |publisher=Penske Business Media LLC |date=29 October 2013|volume=321 }}</ref> The final two films were treated as one film in order to avoid a new campaign for each half of the story.<ref name="McNary2">{{cite news |last1=McNary |first1=David |title=For Lionsgate, a 'Hunger' that's growing stronger: the franchise's two 'Mockingjay' films aim to surpass the impressive returns of the first pair of pics |work=Variety |issue=14 |publisher=Penske Business Media, LLC |date=22 January 2014 |volume=322 |page=22}}</ref> Palen and his team developed another portal to the fictional world with CapitolTV, a faux state media outlet for the government of Panem streamed on [[YouTube]] and other platforms, and featuring YouTube stars [[iJustine|Justine Ezarik]], [[Threadbanger|Rob Czar, and Corinne Leigh]] among others. The team also launched "District Heroes", an outdoor and online promotion that featured an amputee underwear model and the reigning Mr. L.A. Leather. <ref name="Barnes" />
-==Teamed up with Sarah Greenberg==
+== Post-Lionsgate career ==
-Even before Palen's and Greenberg's promotions to co-presidents of film marketing, Lionsgate was already recognized for the marketing team they led.<ref name="McClntock4">{{cite news |last1=McClintock |first1=Pamela |title=Lionsgate: the indie enigma: despite its Oscar, studio sticks to eclectic mix |work=Variety |issue=Vol. 402, Issue 12 |publisher=Penske Business Media, LLC |date=8 May 2006}}</ref> ''[[Variety (magazine)|Variety]]'' reported that Palen and Greensburg had "turned the selling of horror pics into an art form." <ref name="McClintock5">{{cite news |last1=McClintock |first1=Pamela |title=Blood brothers |work=Variety |issue=Vol. 405, Issue 3 |publisher=Penske Business Media, LLC |date=25 December 2006}}</ref> For ''[[Saw II]]'', Palen again relied on a guerrilla marketing campaign featuring in-house ads, under-the-radar online tactics, and a blood drive expanded to ten states.<ref name="Bing" /> For ''[[Saw III]]'', Palen expanded the blood drive even further, and, seeking "the most authentic shade of red", he asked the film's star [[Tobin Bell]] to donate his own blood to mix with the ink for the poster, the first in the series to actually depict his character [[Jigsaw (Saw character)|Jigsaw]].<ref name="Stanley">{{cite news |last1=Stanley |first1=T.L. |title=Lionsgate spills blood to push horror flick; TREND SPOTTING: Studio sways actor to put some of himself into 'SawIII' ads |work=Advertising Age |issue=Vol. 77, Issue 42 |publisher=Crain Communications, LLC |date=16 October 2006}}</ref> After ''[[Hostel (2005 film)|Hostel]]'' found its way to Lionsgate because [[Sony Pictures]] grew "skittish about the pic's macabre content" during post-production,<ref name="McClntock4" /> Palen was inspired by the photography of Australian artist Mark Kessell, specifically one of a series of daguerreotypes called ''Florilegium'', depicting surgical instruments. "All the pieces fell into place once I saw that image," Palen said. The daguerreotype, depicting a surgical clamp, became the theatrical poster.<ref name="Moerk" /> ''Hostel'' opened number one at the box office.<ref name="Kotler">{{cite news |last1=Kotler |first1=Steven |title='Net effect at B.O. |work=Daily Variety |issue=Vol. 290, Issue 43 |publisher=Penske Business Media, LLC |date=26 February 2006|page=A2}}</ref> For ''[[Hostel: Part II]]'', Palen shot a poster image so gory, he had to provide the MPAA with the butcher shop receipt to prove the flesh was not human.<ref name="Goldstein2">{{cite news |last1=Goldstein |first1=Patrick |title=Those 'Hostel' ads test the squirm factor |work=Los Angeles Times |date=5 June 2007}}</ref> Tasked with the release of ''[[The Last Exorcism]]'' in 2010, Palen, who by then had overseen the release of the two ''Hostel'' pictures and seven titles in the ''[[Saw (franchise)|Saw]]'' franchise, commented, "This one is in our wheelhouse. And what we're trying to do is remind people that it's fun to be scared."<ref>{{cite news |last1=McNary |first1=David |title=Sunny Lionsgate sesh: studio leads 3 weekends |work=Daily Variety |issue=Vol. 308, Issue 40 |date=30 August 2010}}</ref>
+In addition to his new company, Barnyard Projects,<ref name="Feldburg" /> Palen and [[Tyler Perry]] announced in September 2019 they were entering a non-exclusive joint venture to form a new production company called [[Peachtree Street|Peachtree]] and [[Vine Street|Vine]], a reference to famous streets in Perry's hometown of [[Atlanta]] and Palen's home in Los Angeles. <ref>{{cite news |title=Tyler Perry Teams With Tim Palen to Launch New Production Company |work=RTT News |publisher=SyndiGate Media, Inc. |date=5 September 2019}}</ref>
+==Photography==
-Lionsgate had become the largest remaining independent studio and, in addition to its growing horror catalog, was still pursuing an "eclectic" mix of urban and arthouse titles.<ref name="McClntock4" /> One such title, ''[[Crash (2004 film)|Crash]]'', acquired by Lionsgate on the film festival circuit in 2004, won the 2006 [[Academy Award]] for best picture, after an Oscar campaign orchestrated by Palen and Greenberg. Soon after ''[[Diary of a Mad Black Woman]]'' proved itself at the box office, Palen's team had already begun work selling the sequel, ''[[Madea's Family Reunion]].'' "We got a script and were involved in preproduction," Palen recounted. "We actually shot a teaser trailer for 'Family Reunion' before they had even shot any film for the movie." The subsequent campaign attempted to motivate and grow Perry's large following. When the film opened to a thirty million dollar weekend, Palen said, "We knew we did it right." <ref>{{cite news |last1=Galloway |first1=Stephen |title=How'd they do that? Tricks of the trade in marketing two widely disparate films about love |work=Hollywood Reporter |issue=Vol. 394, Issue 16 |publisher=Prometheus Global Media, LLC |date=9 May 2006}}</ref> To promote the documentary ''[[The U.S. vs. John Lennon]]'', Lionsgate mounted a billboard campaign modeled after [[John Lennon|Lennon]] and [[Yoko Ono|Yoko Ono's]] 1969 billboards that said, "War is Over! If You Want It."<ref>{{cite news |last1=Russell |first1=Joel |title=Imagine that billboards return for Lions Gate's Lennon Biopic |work=Los Angeles Business Journal |issue=Vol. 28, Issue 33 |publisher=CBJ, L.P. |date=14 August 2006}}</ref> Marketing executives met with Ono to prepare the campaign. Palen said, "We tried to use the same font and same spacing as the originals, so as to not take any liberties with their art form." Palen also created the Grudge Report, a parody of the [[Drudge Report]], where visitors could access archival footage of Lennon and Ono's hotel room protest, "bed-in for peace."<ref name="Sperling">{{cite news |last1=Sperling |first1=Nicole |title=Lionsgate channels Lennon: 'War Is Over' ads promotong documentary |work=Hollywood Reporter |issue=Vol. 395, Issue 26 |publisher=Prometheus Global Media, LLC |date=2 August 2006}}</ref>
+In 2007, Palen published ''Guts'', a [[coffee table book]] compiling some of his photography associated with the marketing of four horror films: ''[[Bug (2006 film)|Bug]]'', ''[[High Tension]]'', ''Hostel'', and ''Saw''. Interspersed between the photos are letters from the MPAA and American Red Cross related to their respective disagreements with Palen.<ref name="Saperstein">{{cite news |last1=Saperstein |first1=Pat |title=Juicy read |work=Variety |issue=11 |publisher=Penske Business Media, LLC |date=6 August 2007|volume=407 |page=6}}</ref>
-Palen said he enjoyed working on such a diverse range of films, recalling how working at a big studio "can be a little redundant."<ref name="Wasserman">{{cite news |last1=Wasserman |first1=Todd |title=Lions Gate juggles Oscar, Hostel, and Starbucks |work=Brandweek |issue=Vol. 47, Issue 5 |publisher=Adweek, LLC |date=30 Jan 2006}}</ref> In November, Palen was named "Movie-Marketing Ninja" at the 2006 Behind the Camera Awards.<ref name="JCK">{{cite web |title=Ten Filmmakers Honored by Hamilton at 'Behind the Camera Awards' |url=https://www.jckonline.com/editorial-article/ten-filmmakers-honored-by-hamilton-at-behind-the-camera-awards/ |website=JCK The Industry Authority |publisher=Reed Exhibitions |access-date=8 December 2020 |date=15 November 2006}}</ref>
+In August 2011, Palen published ''The Men of Warrior'' featuring his photographs of [[Tom Hardy]], [[Joel Edgerton]], and other cast members as they appeared in the film ''[[Warrior (2011 film)|Warrior]]''.<ref name="Buchanan">{{cite web |last1=Buchanan |first1=Kyle |title=See Portraits of Tom Hardy and Joel Edgerton in MMA Fighting Shape in ''The Men of Warrior'' |url=https://www.vulture.com/2011/07/tom-hardy-joel-edgerton-warrior.html |website=Vulture.com |date=19 July 2011 |publisher=Vox Media LLC |access-date=6 January 2021 |archive-url=https://web.archive.org/web/20210106101507/https://www.vulture.com/2011/07/tom-hardy-joel-edgerton-warrior.html |archive-date=6 January 2021}}</ref>
-In 2007, Palen published ''Guts'', a [[coffee table book]] compiling some of his photography associated with the marketing of five horror films: ''[[Bug (2006 film)|Bug]]'', ''[[High Tension]]'', ''Hostel'', and ''Saw''. The frontispiece says the collection "represents Tim's desire to...put the art back in 'key art'". Interspersed between the photos are letters from the MPAA and American Red Cross related to their respective disagreements with Palen.<ref name="Saperstein" /> Also included in the book is a letter from ''Hostel'' director [[Eli Roth]] describing Palen's ability to capture the essence of his films in a single image, and a centerfold image of Roth with an oversized prosthetic penis entitled "Eli Roth has the Biggest Dick in Hollywood."<ref name="Guts">{{cite book |last1=Palen |first1=Tim |title=Guts |date=2007 |publisher=Baby Tattoo Books |location=Los Angeles, CA |isbn=978-0-9793307-1-1}}</ref> A selection of photographs from the book were exhibited at the Fahey/Klein Gallery in October, with [[Sylvester Stallone]] in attendance to offer Palen an uppercut for the camera.<ref>{{cite news |title=Sylvester Stallone and Lionsgate marketing topper Tim Palen at the opening of Palen's photography exhibit |work=Daily Variety |issue=Vol. 297, Issue 22 |publisher=Penske Business Media, LLC |date=30 October 2007}}</ref> Also on hand were gallery owner David Fahey, [[Saw (franchise)|Saw]] producer [[Oren Koules]], independent film producer Andrew Panay, Stallone's wife, [[Jennifer Flavin]], [[Debi Mazar]] with her husband Gabriele Corcos, and [[Donovan Leitch (actor)|Donovan Leitch]] with his daughter.<ref>{{cite news |last1=Magnuson |first1=Ann |title=LA Woman Makes LA Times (Courtesy of Tim Palen's GUTS) |work=Paper |date=9 November 2007}}</ref> Palen told the ''Los Angeles Times'', "People are surprised I can work at a studio and take a picture. They think I'm an anomaly."
-<ref>{{cite news |last1=Corcoran |first1=Monica |title=The Scout; Simply raw admiration |work=Los Angeles Times |date=4 November 2007 |page=8}}</ref>  In November, Palen was listed among ''[[Entertainment Weekly|Entertainment Weekly's]]'' 50 Smartest People in Hollywood.<ref>{{cite news |last1=Smith |first1=Sean |title=The 50 Smartest People in Hollywood |url=https://ew.com/article/2007/11/28/smart-list-intr/ |access-date=8 December 2020 |work=Entertainment Weekly |publisher=Meredith Corporation |date=28 November 2007}}</ref>
-To promote Tyler Perry's ''[[For Colored Girls]]'', Palen shot eight [[135 film|35mm]] portraits of the film's ensemble: [[Janet Jackson]], [[Thandie Newton]], [[Kerry Washington]], [[Loretta Devine]], [[Whoopi Goldberg]], [[Anika Noni Rose]], [[Kimberly Elise]], and [[Phylicia Rashad]]. Palen used the portraits in the poster campaign and trailer.<ref>{{cite news |last1=Vlessing |first1=Etan |title=A new kind of key art: Lionsgate markets Perry's 'Girls' with portraits |work=Hollywood Reporter |issue=Vol. 416, Issue 48 |publisher=Prometheus Global Media, LLC |date=26 October 2010|page=4}}</ref><ref name="Moore" />  A gallery exhibition of the photos, ''Living Portraits'', opened at the Lehman Maupin Gallery in New York City for a week in October 2010, with Janet Jackson hosting. Palen had previously directed Jackson's music video for her song "[[Nothing (Janet Jackson song)|Nothing]]" from Perry's ''[[Why Did I Get Married Too?]]''.<ref>{{cite web |last1=Savage |first1=Sophie |title=For Colored Girls Living Gallery Portraits |url=https://www.indiewire.com/2010/10/for-colored-girls-living-portraits-gallery-238245/ |website=IndieWire |publisher=Penske Business Media, LLC |access-date=15 December 2020 |date=18 October 2010}}</ref>
-In December 2010, Lionsgate announced that Sarah Greenberg was leaving her post as co-president of marketing for personal reasons, ending Palen's four year collaboration with her.<ref>{{cite news |last1=McNary |first1=Dave |title=Exec exits Lionsgate |work=Daily Variety |issue=Vol. 309, Issue 45 |publisher=Penske Business Media, LLC |date=7 December 2010 |page=30}}</ref>
-== Selling ''The Hunger Games'' and later years at Lionsgate ==
-Palen began work on the campaign to sell [[Suzanne Collins|Suzanne Collin's]] ''[[The Hunger Games (film)|The Hunger Games]]'' in the spring of 2009 when he first met with executives from [[Scholastic Corporation|Scholastic]]. The campaign used traditional marketing approaches such as newspaper ads, posters and magazine cover stories, but its "centerpiece" was a "phased, yearlong digital effort" intended to connect with young audiences. This less costly digital effort enabled Palen to mount a successful campaign with a relatively small marketing staff and budget. <ref name="Barnes3">{{cite news |last1=Barnes |first1=Brooks |title=How 'Hunger Games' Built Up Must-See Fever |work=The New York Times |date=18 March 2012}}</ref> Fans of the book were at the center of the campaign, but some of Palen's efforts were meant to encourage more people to read the books, because they understood, Palen said, that the more people who read the book, "the more people we could get to see the movie."<ref name="Klara1">{{cite news |last1=Klara |first1=Robert |title=Brand Genius Awards |work=Adweek |issue=(Vol. 53, Issue 38) |publisher=Adweek, L.L.C. |date=29 October 2012 |page=32}}</ref>
-Marketing ''The Hunger Games'' was not without its challenges, including the difficult matter at the heart of the story: children killing children. "The beam for this movie is really narrow, and it's a sheer drop to your death on either side," Palen said. In the summer of 2011, as the studio decided how to handle the sensitive subject matter, Palen, now chief marketing officer, was concerned about pursuing the usual strategy of using images from the combat scenes to promote the film. "This book is on junior high reading lists, but kids killing kids, even though it's handled delicately in the film, is a potential perception problem in marketing," he explained. Palen proposed not including any scenes from the games in the marketing campaign, although those scenes comprised more than half of the movie. "There was a lot of,'You've gotta be kidding. I don't see how we can manage that,'" Palen remembered, but ultimately his proposal was accepted. "Everyone liked the implication that if you want to see the games you have to buy a ticket," Palen said. The team established other guidelines as well, preferring "only one wins" to "23 kids get killed", and never using the phrase "Let the games begin." <ref name="Barnes3" />
-''The Hunger Games'' opened in March 2012, with domestic opening weekend earnings of $152.5 million, making it the third biggest domestic opening of all times. "It was a perfect storm," Palen said. <ref name="McClintock6">{{cite news |last1=McClintock |first1=Pamela |title=Hunger Games explodes, but not around the world |work=The Hollywood Reporter |issue=Vol. 418, Issue 12 |publisher=Prometheus Global Media, LLC |date=6 April 2012}}</ref> In what ''The New York Times'' called a "corporate twist on ''The Hunger Games''", industry speculation surrounded Palen's future at Lionsgate that spring; Lionsgate had acquired [[Summit Entertainment]] in January, leaving the company with two chief marketing executives.<ref name="Barnes3" /> ''Hollywood Reporter'''s coverage of the speculation noted that Palen had been the "artistic key to [Lionsgate's] genre successes.<ref name="Fernandez2">{{cite news |last1=Fernandez |first1=Jay |title=Real-life exec Hunger Games |work=Hollywood Reporter |issue=Vol. 418, Issue 9 |publisher=Prometheus Global Media LLC |date=9 March 2012 |page=9}}</ref> In October, [[Adweek]] honored Palen with a 21012 Brand Genius Award in recognition of his work on ''The Hunger Games'' campaign.<ref name="Klara1" />
-In August 2011, Palen published ''The Men of Warrior'' featuring his photographs of [[Tom Hardy]], [[Joel Edgerton]], and other cast members as they appeared in the film ''[[Warrior (2011 film)|Warrior]]''.<ref name="Buchanan" /> When ''[[Fast Company |Fast Company]]'' named Palen one of the most creative people in business that year, they reported that Palen had established a reputation as an artist as well as a marketing executive. Palen told the magazine that using his own photography in his campaigns had made his job "exponentially more rewarding," and shared an anecdote about being mistaken for two separate people, one who was a marketer and another who was a photographer.<ref name="Fast Company">{{cite news |title=Most Creative People 2011 |url=https://www.fastcompany.com/3018471/65-tim-palen |access-date=6 January 2021 |work=Fast Company |publisher=Fast Company, Inc. |date=18 May 2011 |archive-url=https://web.archive.org/web/20210106012011/https://www.fastcompany.com/3018471/65-tim-palen |archive-date=6 January 2021}}</ref>
-Palen launched the campaign for the second film in ''[[The Hunger Games (film series)|The Hunger Games]]'' franchise, ''[[The Hunger Games: Catching Fire]]'', in November 2012, although this campaign was bolder and more colorful than the first. "This is the book and movie of color," Palen said. He created a mock online fashion magazine called Capitol Couture, alluding to the capitol city of the fictional nation [[Panem]], and featuring Palen's own photographs of the film's characters, modeling what ''Variety'' calls "elaborate" looks, alongside colorful, stylized advertisements for fictional products from Panem, also shot by Palen, and used on billboards in Los Angeles and New York City. Palen also used this platform to launch a series of formal seated portraits of the eleven main characters meant to convey director [[Francis Lawrence|Francis Lawrence's]] visual aesthetic. The studio shaped the release of each portrait into an event, after first teasing the reveal by posting images of an empty chair on social media. "This was dramatically different than anything we did on the first movie," Palen said. "It was brave of the filmmakers to agree we should be so bold." Author Suzanne Collins told ''Variety'' she was "thrilled" with the work of Palen and his team. "It's appropriately disturbing and thought-provoking how the campaign promotes ''Catching Fire'' while simultaneously promoting the Capitol's punitive forms of entertainment," Collins said. "The stunning image of Katniss in her wedding dress that we use to sell tickets is just the kind of thing the Capitol would use to rev up its audience for the [[Quarter Quell]]. That dualistic approach is very much in keeping with the books."<ref name="Graser" />
-In June 2015, Palen published ''Tim Palen: Photography from The Hunger Games'', featuring photographs of the entire cast of the movie. <ref>{{cite web |title=Exclusive ''Hunger Games'' Print: ''The Sisters Portrait'', Featuring Katniss and Prim |url=https://www.vanityfair.com/hollywood/2015/05/hunger-games-katniss-prim-sister-portrait |website=Vanityfair.com |publisher=Conde Naste Entertainment |access-date=6 January 2021|archive-url=https://web.archive.org/web/20210106113034/https://www.vanityfair.com/hollywood/2015/05/hunger-games-katniss-prim-sister-portrait |archive-date=6 January 2021}}</ref>
+In June 2015, Palen published ''Tim Palen: Photography from The Hunger Games'', featuring photographs of the series' casts.<ref>{{cite web |title=Exclusive Print: ''The Sisters Portrait'', Featuring Katniss and Prim |url=https://www.vanityfair.com/hollywood/2015/05/hunger-games-katniss-prim-sister-portrait |website=Vanityfair.com |date=12 May 2015 |publisher=Conde Naste Entertainment |access-date=6 January 2021|archive-url=https://web.archive.org/web/20210106113034/https://www.vanityfair.com/hollywood/2015/05/hunger-games-katniss-prim-sister-portrait |archive-date=6 January 2021}}</ref> Later that year, the photographs were exhibited at the Leica Gallery in West Hollywood.<ref name="McClintock1" />
+==Awards and honors==
+Palen has received multiple awards at the [[Clio Awards|Clios]] for images and trailers related to ''[[Nurse 3D]]'',<ref>{{cite web |title=Poster |url=https://clios.com/entertainment/winner/print-print-technique/poster-8374 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=15 May 2012}}</ref> the ''Hunger Games'' franchise,<ref>{{cite web |title=Social Media |url=https://clios.com/entertainment/winner/digital/social-media-8419 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=15 May 2012}}
+*{{cite web |title=Capitol - The Official Government of Panem |url=https://clios.com/entertainment/winner/digital-social/the-capitol-the-official-government-of-panem-4524 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=1 October 2014}}
+*{{cite web |title=District 13 Propo: Stand With Us |url=https://clios.com/entertainment/winner/theatrical-audio-visual/district-13-propo-stand-with-us-1791 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=30 September 2015}}</ref> ''[[Deepwater Horizon (film)|Deepwater Horizon]]'',<ref>{{cite web |title=Monster |url=https://clios.com/entertainment/winner/theatrical-teaser/deepwater-horizon/monster-14033 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=28 September 2016}}</ref> and ''[[John Wick: Chapter 2]]''.<ref>{{cite web |title=Symphony of Violence |url=https://clios.com/entertainment/winner/theatrical-social-media/john-wick-chapter-2/symphony-of-violence-26494 |website=Clio |publisher=Clio Awards, LLC |access-date=8 December 2020 |date=27 September 2017}}</ref>
+Palen's has received multiple [[Key Art Awards]] for work on films such as ''[[Bats (film)|Bats]]'' and the ''Saw'' franchise.<ref name=Finnigan /><ref name="HR vol37 #12" /><ref name="Prometheus Global Media, LLC" />
 == References ==
 {{reflist}}
 == External links ==
 * {{Official website|http://www.timpalen.com}}