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{{Short description|Protagonist of the Pokémon anime}}
{{pp-pc1|small=yes}}{{multiple issues|
{{pp|small=yes}}
{{original research|section|date=April 2014}}
{{good article}}
{{refimprove section|date=April 2014}}
{{use mdy dates|date=July 2011}}
{{cleanup|reason=Large amounts of content copied or poorly paraphrased from Bulbapedia.|date=March 2017}}
{{Infobox character
{{refimprove|date=March 2017}}
| name = Ash Ketchum
| image = Ash_Ketchum_Journeys.png
| image_upright = 1
| caption = Ash Ketchum as depicted in the first five seasons of the anime
| series = [[Pokémon]]
| first = "[[Pokémon, I Choose You!]]" (1997)
| last = "[[The Rainbow and the Pokémon Master!]]" (2023)
| designer = [[Atsuko Nishida]]
| voice = {{Collapsible list|title=[[English language|English]]|
| [[Veronica Taylor]] (Seasons 1–8)<ref name="supanova.com">{{cite web |title=Veronica Taylor |url=http://www.supanova.com.au/guest/veronica-taylor/ |publisher=Supanova Pop Culture Expo |access-date=7 November 2017 |url-status=dead |archive-url=https://web.archive.org/web/20161107073235/http://www.supanova.com.au/guest/veronica-taylor/ |archive-date=November 7, 2016 |df=mdy-all}}</ref>
| [[Sarah Natochenny]] (Season 9–25)<ref name="sarahnatochenny.com">{{cite web |title=ABOUT |url=https://www.sarahnatochenny.com/about |publisher=sarahnatochenny.com |access-date=7 November 2017 |archive-date=April 29, 2017 |archive-url=https://web.archive.org/web/20170429000913/https://www.sarahnatochenny.com/about |url-status=live }}</ref>}}{{Collapsible list|title=[[Japanese language|Japanese]]
| [[Rica Matsumoto]]<ref name="soranews24">{{cite web |author=Casey Baseel|title=Satoshi/Ash's voice actress almost couldn't make it through final Pokémon anime recording session |url=https://soranews24.com/2023/03/28/satoshi-ashs-voice-actress-almost-couldnt-make-it-through-final-pokemon-anime-recording-session/ |website=soranews24.com |date=March 28, 2023 |access-date=2024-03-20 |archive-date=March 18, 2024 |archive-url=https://web.archive.org/web/20240318201955/https://soranews24.com/2023/03/28/satoshi-ashs-voice-actress-almost-couldnt-make-it-through-final-pokemon-anime-recording-session/ |url-status=live }}</ref>
|Hana Takeda (Child)<ref>{{cite web |title=『ポケットモンスター』第1話 ポケモン×スカイツリーレイド生中継SP |url=https://www.tv-tokyo.co.jp/broad_tvtokyo/program/detail/201911/25680_201911171730.html |access-date=2024-03-20 |language=ja |archive-date=March 18, 2024 |archive-url=https://web.archive.org/web/20240318204914/https://www.tv-tokyo.co.jp/broad_tvtokyo/program/detail/201911/25680_201911171730.html |url-status=live }}</ref>}}
| home = Pallet Town, Kanto
}}
}}


'''Ash Ketchum''', known as {{nihongo|'''Satoshi'''|サトシ}} in Japan, is a character in the ''[[Pokémon]]'' franchise owned by [[Nintendo]], [[Game Freak]], and [[Creatures (company)|Creatures]]. He was the [[protagonist]] of the [[Pokémon (TV series)|''Pokémon'' anime]] for the first 25 seasons, as well as the protagonist of several manga series. In Japanese, the character is voiced by [[Rica Matsumoto]]. In the English dub, he was voiced by [[Veronica Taylor]] in the first eight seasons and [[Sarah Natochenny]] afterwards. Ash is a young man who travels with various companions, aiming to fulfill his dream to become a Pokémon Master; his [[List of Pokémon|Pokémon]] lineup constantly changes over the course of the series, with its sole constant member being [[Pikachu]], Ash's first Pokémon. Ash is loosely based on [[Red (Pokémon)|Red]], the player character from the Generation I games [[Pokémon Red and Blue|''Pokémon Red'' and ''Blue'']]. [[Satoshi Tajiri]], the creator of ''Pokémon'', has stated that Ash represents the 'human aspect' of the series, and that Ash reflects what he himself was like as a child.
{{Use mdy dates|date=March 2017}}
{{Infobox VG character
| name = Ash Ketchum
| image = AshSManime.png
| caption = Ash Ketchum and his Pikachu, as seen between seasons seventeen and tewnty of the anime.
| series = ''[[Pokémon]]''
| first = [[Pokémon, I Choose You!]]
| firstgame = ''[[Pokémon Puzzle League]]''
| creator = [[Satoshi Tajiri]]
| artist = [[Ken Sugimori]] and Atsuko Nishida (video games)<br>Sayuri Ichishi (Seasons 1–8)<br>Toshiya Yamada (Season 10–19) (Season 20–present)
| voiceactor = [[Veronica Taylor]] (Seasons 1–8)<ref>http://web.archive.org/web/20161107073235/http://www.supanova.com.au/guest/veronica-taylor/</ref><br>[[Sarah Natochenny]] (Season 9–present)<ref>https://www.sarahnatochenny.com/about</ref>
| japanactor = [[Rica Matsumoto]]
}}


Ash has been criticized for being stuck in a '[[floating timeline]]', as well as for his long-lasting inability to win many major Pokémon League competitions in the series. However, his longevity and persistence have also been positively received, and his character has received attention for teaching important and relatable lessons to children. Ash ultimately became Alola League Champion in ''[[Pokémon the Series: Sun & Moon – Ultra Legends]]'', and World Champion in ''[[Pokémon Ultimate Journeys: The Series]]''.
''' Ash Ketchum''', known as {{nihongo|'''Satoshi'''|[[:ja:サトシ (アニメポケットモンスター)|サトシ]]}} in Japan, is a fictional character in the ''[[Pokémon]]'' franchise owned by [[Nintendo]]. He is the main [[protagonist]] of the [[Pokémon (anime)|''Pokémon'' anime]] and [[Pokémon (manga)|manga]] series as well as on various merchandise related to the franchise. In Japanese, the character is voiced by [[Rica Matsumoto]]. In the English dub, he was voiced by [[Veronica Taylor]] from 1998 to 2006. Since the ninth season of the anime series, he is voiced by [[Sarah Natochenny]] for the remainder of the anime. In ''[[Pokémon: The Mastermind of Mirage Pokémon|The Mastermind of Mirage Pokémon]]'' television special, when it aired on [[Kids' WB!]] his voice is provided by [[Kayzie Rogers]]. However, when the special was released to DVD in a 2 pack with [[Pokémon: Lucario and the Mystery of Mew|Lucario and the Mystery of Mew]], Sarah Natochenny re-dubbed the dialogue for that release.


Due to the huge popularity, success, and longevity of the ''Pokémon'' anime series around the world since its debut, Ash has gone on to become one of the most well-known and recognizable fictional characters of all time. He is considered a [[Pop icon|pop culture icon]] and a figurehead character of the wave of anime in the late 1990s. He has been used extensively in merchandise for the series.
His name is derived from the Japanese name (as the letters 'ash' are included in 'S'''a'''to'''sh'''i') and his English motto, "Gotta Catch 'Em All". Ash's dream is to become a [[Pokémon Master]]. He is loosely based on '''[[Red (Pokémon)|Red]]''', the player character from the Generation I games ''[[Pokémon Red and Blue|Pokémon Red, Green, Blue]]'' and ''[[Pokémon Yellow|Yellow]]'' as well as the Generation III games [[Pokémon FireRed and LeafGreen|''Pokémon FireRed'' and ''LeafGreen'']] versions. The character's first official appearance in a game was in ''[[Pokémon Puzzle League]]''.


==Conception and design==
As the protagonist of the ''Pokémon'' anime, Ash has appeared in all episodes of the anime, all the films and several of the television specials.
Ash was designed by Atsuko Nishida,<ref>{{cite web |date=August 6, 2013 |title=The Talent Behind Hometown Story |url=https://www.natsume.com/news/news_pdffiles/pid_129_HSBigNames0806.pdf |url-status=live |archive-url=https://web.archive.org/web/20230508152802/https://www.natsume.com/news/news_pdffiles/pid_129_HSBigNames0806.pdf |archive-date=May 8, 2023 |accessdate=January 18, 2023}}</ref> and named after creator Satoshi Tajiri.<ref name="time-2" /> The character was designed to represent how Tajiri was as a child, obsessed with catching bugs.<ref>{{Cite web |date=2010-05-01 |title=TIMEasia.com {{!}} Pokémon: The Ultimate Game Freak - Page 2 |url=http://www.time.com/time/asia/magazine/99/1122/pokemon6.fullinterview2.html |url-status=dead |archive-url=https://web.archive.org/web/20100501090040/http://www.time.com/time/asia/magazine/99/1122/pokemon6.fullinterview2.html |archive-date=2010-05-01 |access-date=2019-10-18}}</ref> During localization of both for North American audiences, the character's name was changed in the anime to "Ash Ketchum", the first name taken from one of the possible default names players could select for the player character in [[Pokémon Red and Blue|''Pokémon Red'' and ''Blue'']], and the surname tying into the tagline for the series, "Gotta catch 'em all!".<ref>{{cite book|last=Tobin|first=Joseph Jay|year=2004|title=Pikachu's Global Adventure: The Rise and Fall of Pokémon|publisher=Duke University Press|page=16|isbn=0-8223-3287-6}}</ref> He is loosely based on Red, the player character of ''Pokémon Red and Blue''.<ref name="AshGaryInspiration" />


Tajiri noted in an interview that between Japanese and US reactions to the series, Japanese consumers focused on the character [[Pikachu]], while the US purchased more items featuring Ash and Pikachu, his Pokémon, together. He stated that he felt the character represented the human aspect of the franchise, and was thus a necessity.<ref name="time-1">{{cite journal|journal=[[Time Asia]] |url=http://www.time.com/time/asia/magazine/99/1122/pokemon6.fullinterview1.html |archive-url=https://web.archive.org/web/20100501094101/http://www.time.com/time/asia/magazine/99/1122/pokemon6.fullinterview1.html |archive-date=May 1, 2010 |access-date=September 25, 2009 |date=November 22, 1999 |volume=154 |issue=20 |page=1 |title=The Ultimate Game Freak |url-status = dead}}</ref> The character was given a [[Sports rivalry|rival]] named [[Gary Oak]] (Shigeru Okido in the Japanese version, after Tajiri's idol/mentor [[Shigeru Miyamoto]]), loosely based on Red's rival [[List of Pokémon characters#Rivals|Blue]].<ref name="AshGaryInspiration">{{Cite web |last=Jr |first=Richard Northrup |date=2022-09-23 |title=Wait, Are Blue & Gary Related In Pokémon - Or The Same Person? |url=https://screenrant.com/pokemon-gary-blue-related-professor-oak-same-person/ |access-date=2024-01-28 |website=ScreenRant |language=en |archive-date=October 8, 2022 |archive-url=https://web.archive.org/web/20221008230840/https://screenrant.com/pokemon-gary-blue-related-professor-oak-same-person/ |url-status=live }}</ref> In an interview Tajiri noted the contrast between the characters' relationship in the games and anime; while in the games they were rivals, in the anime, Shigeru represented Satoshi's master. When asked if Satoshi would equal or surpass Shigeru, Tajiri replied "No! Never!"<ref name="time-2">{{cite journal|journal=[[Time Asia]] |url=http://www.time.com/time/asia/magazine/99/1122/pokemon6.fullinterview1.html |access-date=September 25, 2009 |date=November 22, 1999 |volume=154 |issue=20 |title=The Ultimate Game Freak |page=2 |url-status = dead|archive-url=https://web.archive.org/web/20100501094101/http://www.time.com/time/asia/magazine/99/1122/pokemon6.fullinterview1.html |archive-date=May 1, 2010 }}</ref> Ash's character design was initially overseen by Sayuri Ichishi, replaced by Toshiya Yamada during the ''Diamond & Pearl'' series of the anime. Ash received a redesign in the ''Best Wishes!'' series, which included larger brown irises. In the ''XY'' series, he received minor changes, such as a decrease in the size of the thunderbolt shaped 'birthmarks' on his cheeks. Ash received a major design overhaul for the ''Sun'' ''&'' ''Moon'' anime series.<ref>{{Cite web|url=https://www.forbes.com/sites/olliebarder/2016/09/19/ash-looks-very-different-in-the-new-pokemon-sun-and-moon-anime/#6b9abdeb317b|title=Ash Looks Very Different In The New Pokémon Sun And Moon Anime|last=Barder|first=Ollie|website=[[Forbes]]|access-date=2016-09-20|archive-date=June 3, 2019|archive-url=https://web.archive.org/web/20190603040705/https://www.forbes.com/sites/olliebarder/2016/09/19/ash-looks-very-different-in-the-new-pokemon-sun-and-moon-anime/%236b9abdeb317b/#6b9abdeb317b|url-status=live}}</ref>
Due to the huge popularity, success, and longevity of the ''Pokémon'' anime series around the world since its debut, Ash has gone on to become one of the most well-known and recognizable animated characters of all-time (due to his status as the protagonist of the ''Pokémon'' anime), though is often overshadowed in representation by the almost universally identifiable franchise mascot, [[Pikachu]]. He is now widely considered a figurehead character of the wave of anime in the late 90s; which is credited by most anime fans as having popularized anime in the west, alongside the likes of [[Goku]] of ''[[Dragon Ball Z]]'' and [[Sailor Moon (character)|''Sailor Moon'']] of the [[Sailor Moon (anime)|show]] with the same name. He is also considered a major [[pop icon]] character for [[Japanese pop culture in the United States]]. Despite this, he has been largely criticized for being stuck in a 'floating timeline,' as well as for his inability to win any major Pokémon leagues as of yet.


===Voice actors===
Ash's outfits through the anime<ref>{{Cite news|url=https://www.kotaku.com.au/2013/07/how-ash-ketchums-character-design-has-evolved-over-the-years/|title=How Ash Ketchum's Character Design Has Evolved Over The Years|last=Hernandez|first=Patricia|access-date=2017-05-17|language=en}}</ref>, especially his various hats, are also considered to be just as iconic as him<ref>{{Cite web|url=https://www.polygon.com/2017/3/13/14909808/how-to-get-ash-hat-pikachu-pokemon-sun-and-moon|title=Pikachu’s getting some iconic headwear in Sun and Moon later this year|date=2017-03-13|website=Polygon|access-date=2017-05-17}}</ref>, and also have good reception<ref>{{Cite news|url=http://www.denofgeek.com/us/movies/pop-culture-jackets/261188/the-18-coolest-jackets-in-movies-tv-games-and-comics|title=The 18 Coolest Jackets in Movies, TV, Games, and Comics|work=Den of Geek|access-date=2017-05-17|language=en}}</ref><ref>{{Cite news|url=https://www.bustle.com/articles/178748-ash-ketchum-from-pokemon-halloween-costume-ideas-for-2016-to-help-you-ketchum-all|title=Ash Ketchum From 'Pokemon' Halloween Costume Ideas For 2016 To Help You Ketchum All|last=Fayvinova|first=Dasha|access-date=2017-05-17}}</ref>, in particular, his first costume from the ''Original Series''.
{{Multiple images
| image1 = Sarah Natochenny.jpg
| image2 = Rica Matsumoto in Brasilia 2023.jpg
| image3 = Veronica Taylor Florida SuperCon 2016.jpg
| footer = (From left to right) Ash has been portrayed by Sarah Natochenny, Rica Matsumoto, and Veronica Taylor.
|align=left
| total_width = 400
}}
In Japan, [[Rica Matsumoto]] has provided the original Japanese voice of Ash since the series' start.<ref name="soranews24" /> Matsumoto highlighted a past experience in which she recorded a message for a hospitalized child as the character, which she stated caused her to feel "more aware of the work I was putting out there." This caused her to change her approach to voicing the character. Her role has been considered highly iconic.<ref>{{Cite web |title=CoroCoro Online Interview with Rica Matsumoto (Part 1) |url=https://dogasu.bulbagarden.net/features/translations/corocoro_online_matsumoto_alola-league-victory.html |access-date=2024-03-20 |website=dogasu.bulbagarden.net |archive-date=March 18, 2024 |archive-url=https://web.archive.org/web/20240318204913/https://dogasu.bulbagarden.net/features/translations/corocoro_online_matsumoto_alola-league-victory.html |url-status=live }}</ref> Matsumoto voiced Ash as a kind character, and stated that she did not stray away from that portrayal in her performance, even under special circumstances.<ref>{{Cite web |title=Animedia June 2020 Rica Matsumoto Interview |url=https://dogasu.bulbagarden.net/features/translations/animedia_june2020_rica-matsumoto.html |access-date=2024-03-20 |website=dogasu.bulbagarden.net |archive-date=March 18, 2024 |archive-url=https://web.archive.org/web/20240318204913/https://dogasu.bulbagarden.net/features/translations/animedia_june2020_rica-matsumoto.html |url-status=live }}</ref> Hana Takeda briefly voiced the role in ''[[Pokémon Journeys: The Series]]'', portraying Ash when he was a child.<ref>{{Citation |last=テレビ東京・BSテレ東 |title=『ポケットモンスター』第1話 ポケモン×スカイツリーレイド生中継SP(テレ東、2019/11/17 17:30 OA)の番組情報ページ {{!}} テレ東・BSテレ東 7ch(公式) |url=https://www.tv-tokyo.co.jp/broad_tvtokyo/program/detail/201911/25680_201911171730.html |access-date=2024-03-20 |archive-url=https://web.archive.org/web/20240318204914/https://www.tv-tokyo.co.jp/broad_tvtokyo/program/detail/201911/25680_201911171730.html |archive-date=March 18, 2024 |url-status=live |language=ja}}</ref>


For the English dubbing, [[Veronica Taylor]] provided the voice of Ash in the first eight seasons of the ''Pokémon'' anime, which was dubbed by [[4Kids Entertainment]]. At the time of her audition, Taylor stated that the character was temporarily named Casey.<ref name="CrunchyrollTaylor" /> After the script was translated from Japanese, the lines were adapted to fit the movements of the character's mouth (called ''lip flap''). All the voices were recorded separately, so Taylor was the only one in the booth when she recorded her lines, which took approximately six to eight hours per episode. Taylor was often the first person to record, so she had to "imagine how the previous line will be said". A director worked with Taylor to help with interpretation of the line, as well as matching with the lip flap and voice consistency. Taylor enjoyed playing Ash because of his "low, husky voice" and "energy and excitement".<ref name="Animerica">{{cite journal|date=August 2000 |title=Veronica Taylor interview |journal=[[Animerica]] |publisher=[[Viz Media]] |volume=8 |issue=6 |url=http://www.veronicataylor.net/faqs.html |access-date=December 10, 2009 |archive-url=https://web.archive.org/web/20091124054857/http://www.veronicataylor.net/faqs.html |archive-date=November 24, 2009 |url-status = dead}}</ref> Taylor was first introduced to the role via a brief voice clip from the Japanese airing. The job moved quickly, and Taylor's past acting experience allowed her to embody the role in the time allotted for recording.<ref name="CrunchyrollTaylor">{{Cite web |author=Daniel Dockery|url=https://www.crunchyroll.com/news/interviews/2023/3/23/feature-original-ash-ketchum-english-va-veronica-taylor-on-the-end-of-a-pokmon-era |title=Original Ash Ketchum English VA Veronica Taylor on the End of a Pokémon Era |access-date=2024-03-20 |website=www.crunchyroll.com |archive-date=March 16, 2024 |archive-url=https://web.archive.org/web/20240316104822/https://www.crunchyroll.com/news/interviews/2023/3/23/feature-original-ash-ketchum-english-va-veronica-taylor-on-the-end-of-a-pokmon-era |url-status=live }}</ref>
==Concept and creation==
Named after creator [[Satoshi Tajiri]].<ref name="time-2"/> Satoshi, whose name can be taken to mean "wisdom" or "reason", was designed by Ken Sugimori and Atsuko Nishida,<ref name="Ichishi">{{cite web|title=Pokeani Data|work=|url=http://pokeani.com/episodefolda/anime-pokemonag.html|accessdate=March 20, 2008| archiveurl= https://web.archive.org/web/20080321034904/http://pokeani.com/episodefolda/anime-pokemonag.html| archivedate= March 21, 2008 <!--DASHBot-->| deadurl= no}}</ref> and intended to represent how Tajiri was as a child, obsessed with catching bugs. During localization of both for North American audiences, the character's name was changed in the anime to "Ash Ketchum", the first name taken from one of the possible default names players could select for the player character in [[Pokémon Red and Blue|''Pokémon Red'' and ''Blue'']], and the surname tying into the former tagline (and as of Pokémon XY revived) for the series, "Gotta catch 'em all!"<ref>{{cite book|last=Tobin|first=Joseph Jay|year=2004|title=Pikachu's Global Adventure: The Rise and Fall of Pokémon|publisher=Duke University Press|page=16|isbn=0-8223-3287-6}}</ref>


Taylor commented that Ash and the other characters "loosened up" after the first ten episodes of the anime; she believed the writers were more relaxed and no longer felt the pressure of making sure everything was done correctly. Taylor commented: "I enjoy playing Ash now much more than I did in the very beginning because I can have fun with him more, and we kind of know him and can work out how he really would react. We have the classic Ash responses and things like that."<ref name="Animerica"/> [[Sarah Natochenny]] replaced Taylor in season nine when [[The Pokémon Company|The Pokémon Company International]] (known at that time as Pokémon USA) took over the licensing, prompting a shift in recording studios.<ref>{{cite news|last1=Haque|first1=Fahima|title='I'm a sensitive type of Pokemon': meet the voice behind Ash Ketchum|url=https://www.theguardian.com/technology/2016/jul/15/pokemon-ash-ketchum-voice-sarah-natochenny|access-date=July 19, 2016|work=[[The Guardian]]|date=July 15, 2016|archive-date=November 29, 2022|archive-url=https://web.archive.org/web/20221129055829/https://www.theguardian.com/technology/2016/jul/15/pokemon-ash-ketchum-voice-sarah-natochenny|url-status=live}}</ref> Natochenney has cited Matsumoto's performance as inspiration for her performance as Ash.<ref>{{Cite magazine |last=LeBlanc |first=Wesley |date=2022-11-18 |title=Pokémon: Ash's English Voice Actor Thanks Japanese Voice Actor For 17 Years Of Inspiration |url=https://www.gameinformer.com/2023/03/24/pokemon-ashs-english-voice-actor-thanks-japanese-voice-actor-for-17-years-of-inspiration |access-date=2024-03-18 |magazine=Game Informer |language=en |archive-date=September 28, 2023 |archive-url=https://web.archive.org/web/20230928045154/https://www.gameinformer.com/2023/03/24/pokemon-ashs-english-voice-actor-thanks-japanese-voice-actor-for-17-years-of-inspiration |url-status=dead }}</ref>
Tajiri noted in an interview that between [[Japan]]ese and [[United States|American]] reactions to the series, Japanese consumers focused on the character [[Pikachu]], while Americans purchased more items featuring Ash and Pikachu, his Pokémon, together. He stated that he felt the character represented the concept of the franchise, the human aspect, and was a necessity.<ref name="time-1">{{cite journal |journal=[[Time Asia]] |url=http://wayback.archive.org/web/20100501094101/http://www.time.com/time/asia/magazine/99/1122/pokemon6.fullinterview1.html |archiveurl=https://web.archive.org/web/20110102104043/http://www.time.com/time/asia/magazine/99/1122/pokemon6.fullinterview1.html |archivedate=2011-01-02 |accessdate=September 25, 2009 |date=November 22, 1999| volume=154 |issue=20 |page=1 |title=The Ultimate Game Freak}}</ref> In both the games and anime, the character was given a [[Sports rivalry|rival]] named [[Gary Oak|Gary]] (''Shigeru'' in the Japanese version, after Tajiri's idol/mentor, Nintendo legend [[Shigeru Miyamoto]]). In an interview Tajiri noted the contrast between the characters' relationship in the games and anime; while in the games they were rivals, in the anime, Shigeru represented Satoshi's master. When asked if either Satoshi would equal or surpass Shigeru, Tajiri replied "No! Never!"<ref name="time-2">{{cite journal |journal=[[Time Asia]] |url=http://wayback.archive.org/web/20100501094101/http://www.time.com/time/asia/magazine/99/1122/pokemon6.fullinterview1.html |accessdate=September 25, 2009 |date=November 22, 1999| volume=154 |issue=20 |title=The Ultimate Game Freak |page=2}}</ref>
Ash's character design was initially overseen by Sayuri Ichishi, replaced by Toshiya Yamada during the ''Diamond and Pearl'' storyline arc. Ash received a redesign in the ''Best Wishes!'' series, which included larger brown irises. In the ''XY'' series, he received minor changes, such as a decrease in the size of the 'birthmarks' on his cheeks. Ash received a major design overhaul for the ''Sun'' and ''Moon'' anime series, which started airing in Japan on November 17, 2016.<ref>{{Cite web|url=http://www.forbes.com/sites/olliebarder/2016/09/19/ash-looks-very-different-in-the-new-pokemon-sun-and-moon-anime/#6b9abdeb317b|title=Ash Looks Very Different In The New 'Pokémon Sun And Moon' Anime|last=Barder|first=Ollie|access-date=2016-09-20}}</ref>

===Voice acting===
In Japan throughout the anime media, [[Rica Matsumoto]] has always provided the original Japanese voice of Ash. For the English dubbing, [[Veronica Taylor]] provided the voice of Ash in the first eight seasons of the English adaption of the ''Pokémon'' anime, which was dubbed by [[4Kids Entertainment]]. At the time of her audition, Taylor stated that the character was temporarily named Casey, which was the name later given to a recurring character in Johto. After the script was translated from Japanese, the lines were adapted to fit the movements of the character's mouth (called ''lip flap''). All the voices were recorded separately, so Taylor was the only one in the booth when she recorded her lines, which took approximately six to eight hours per episode. Taylor was often the first person to record, so she had to "imagine how the previous line will be said". "Luckily, I work with a great director who helps with the interpretation of the line, matching of the lip flap, and consistency of the voice." Taylor enjoyed playing Ash because of his "low, husky voice" and "energy and excitement".<ref name="Animerica">{{cite journal |date=August 2000 |title=Veronica Taylor interview |work=[[Animerica]] |publisher=[[Viz Media]] |volume=8 |issue=6 |url=http://www.veronicataylor.net/faqs.html |accessdate=December 10, 2009| archiveurl= https://web.archive.org/web/20091124054857/http://www.veronicataylor.net/faqs.html| archivedate= November 24, 2009 <!--DASHBot-->| deadurl= no}}</ref>

Taylor commented that Ash and the other characters "loosened up" after the first ten episodes of the anime; she believed the writers were more relaxed and no longer felt the pressure of making sure everything was done correctly. Taylor commented: "I enjoy playing Ash now much more than I did in the very beginning because I can have fun with him more, and we kind of know him and can work out how he really would react. We have the classic Ash responses and things like that."<ref name="Animerica"/> [[Sarah Natochenny]] replaced Taylor in season nine when [[The Pokémon Company|The Pokémon Company International]] (known at that time as Pokémon USA) took over the licensing, prompting a shift in recording studios.<ref>{{cite news|last1=Haque|first1=Fahima|title='I'm a sensitive type of Pokemon': meet the voice behind Ash Ketchum|url=https://www.theguardian.com/technology/2016/jul/15/pokemon-ash-ketchum-voice-sarah-natochenny|accessdate=July 19, 2016|work=the Guardian|date=July 15, 2016}}</ref>
{{clear}}


==Appearances==
==Appearances==
=== Prior to the show ===
In episode 7 of the seventeenth season ([[Pokemon the Series: XY|XY series]]), 'Giving Chase at the Rhyhorn Race!,'&nbsp;it is revealed that at some point in his childhood, Ash had attended a Pokémon Summer Camp, where he had previously met childhood friend [[Serena (Pokémon)|Serena]].<ref>{{Cite web|url=http://www.pokemon.com/uk/pokemon-episodes/17_07-giving-chase-at-the-rhyhorn-race/|title=Giving Chase at the Rhyhorn Race! {{!}} Watch Pokémon TV|website=www.pokemon.com|access-date=2017-03-19}}</ref> At one point during the camp, Serena had hurt her knee from falling over after being startled by a [[Poliwag]]. Ash had used his handkerchief to wrap up her injury, which she had kept, and returns to Ash in this episode.

===In the anime===
===In the anime===
Ash first appears in the anime's first episode, "[[Pokémon, I Choose You!]]". The episode takes place on Ash's tenth birthday as he wakes up late to receive his first Pokémon, resulting in the Professor, [[Professor Oak|Oak]], giving Ash a rebellious Pikachu. Ash and Pikachu bond after Pikachu saves Ash from an angry [[Spearow]] flock, and the pair become close friends. Ash acts as the main character of every series of the anime up until ''[[Pokémon Horizons: The Series]]''.<ref name=":7">{{Cite web |date=2023-09-05 |title=An Ode To Pokémon's Ash Ketchum |author=Kenneth Shepard|url=https://kotaku.com/pokemon-anime-ash-ketchum-pikachu-final-episode-netflix-1850805389 |access-date=2024-01-28 |website=Kotaku |language=en |archive-date=January 28, 2024 |archive-url=https://web.archive.org/web/20240128030211/https://kotaku.com/pokemon-anime-ash-ketchum-pikachu-final-episode-netflix-1850805389 |url-status=live }}</ref>
[[File:Pokémon episode 1 screenshot.png|thumb|Ash meeting Pikachu for the very first time in the very first episode.]]
The series starts with Ash's tenth birthday, which according to Pokémon trainer registration bylaws allowed him to become a full-fledged Pokémon trainer and obtain a starter Pokémon. As a ten-year-old hailing from Pallet Town in the Kanto region, Ash was offered a choice between three Pokémon as his starter: Bulbasaur, Squirtle and Charmander. While he was planning to choose Squirtle, he received the electric type Pokémon [[Pikachu]] from [[Professor Oak]] instead, because he woke up late and all the other starter Pokémon had been taken by other trainers. After receiving Pikachu and a Pokédex, Ash left Pallet Town to start his journey. Since then Ash has traveled the world of Pokémon, competed in many challenges, and caught newer Pokémon. He has met many companions, such as [[Misty (Pokémon)|Misty]] and [[Brock (Pokémon)|Brock]].


Ash travels with many traveling companions throughout the series, starting with the characters [[Brock (Pokémon)|Brock]] and [[Misty (Pokémon)|Misty]] in the [[Pokémon: Indigo League|original series]]. His companions tend to rotate throughout the series,<ref>{{Cite web |last=Valente |first=Adriano |date=2019-06-14 |title=Pokemon: Every Single Ash Ketchum Companion, Ranked |url=https://www.thegamer.com/pokemon-ash-ketchum-companion-ranking/ |access-date=2024-01-28 |website=TheGamer |language=en |archive-date=January 14, 2024 |archive-url=https://web.archive.org/web/20240114162300/https://www.thegamer.com/pokemon-ash-ketchum-companion-ranking/ |url-status=live }}</ref> as do his Pokémon, with Ash tending to leave most of his Pokémon (Barring Pikachu) in Oak's care when he visits a new region.<ref>{{Cite web |last=O'Connor |first=Quinton |date=2024-01-18 |title=How Many Pokemon Has Ash Ketchum Caught? |url=https://www.thegamer.com/pokemon-ash-caught-number/ |access-date=2024-01-28 |website=TheGamer |language=en |archive-date=January 30, 2024 |archive-url=https://web.archive.org/web/20240130024116/https://www.thegamer.com/pokemon-ash-caught-number/ |url-status=live }}</ref> Ash also comes into conflict with the criminal organization [[Team Rocket]], primarily in the form of the trio of [[Jessie (Pokemon)|Jessie]], [[James (Pokemon)|James]], and their talking [[Meowth]]. While the trio are primarily depicted as comic relief, they often attempt to capture Pikachu in various schemes in order to send it to their boss, [[Giovanni (Pokémon)|Giovanni]].<ref>{{Cite web |date=2023-03-13 |author=Sisi Jiang|title=Pokémon Fans Crushed That Team Rocket Disbands At End Of Anime |url=https://kotaku.com/pokemon-anime-team-rocket-disbanding-final-episodes-1850219962 |access-date=2024-01-28 |website=Kotaku |language=en |archive-date=January 28, 2024 |archive-url=https://web.archive.org/web/20240128030211/https://kotaku.com/pokemon-anime-team-rocket-disbanding-final-episodes-1850219962 |url-status=live }}</ref> Ash also frequently goes up against "rival" characters, such as his former childhood best friend, [[Gary Oak]].<ref name="AshGaryInspiration" />
Throughout the series, Ash's primary enemies are a Pokémon crime organization called [[Team Rocket (anime)|Team Rocket]], specifically the two comical and bumbling members, Jessie and James, and their talking [[Meowth]], who is essentially the third member of the group. Ever since being defeated by Ash's [[Pikachu]] in the second episode, "Pokémon Emergency!", the three of them have obsessively never stopped chasing after them to steal Ash's Pikachu, maintaining the delusion that Pikachu is abnormally powerful and presenting it to their criminal boss would make them very rich. As the enduring comical villains of the series, the Team Rocket trio occasionally show signs of goodness, such as care and friendship with their Pokémon and each other, and despite their constant [[antagonist|antagonism]], they occasionally put their differences aside and work together with Ash against a common threat, such as in ''[[Pokémon: The Movie 2000]]'', where they aid Ash in retrieving the three treasures in order to save the world.


Ash's main goal is to become a "Pokémon Master", and as a result often attempts to defeat the Pokémon League{{snd}}a competition of the strongest Trainers in a given region{{snd}}in whatever region he is in. Though his attempts are typically unsuccessful, he eventually succeeded in becoming a regional Champion in ''[[Pokémon the Series: Sun & Moon – Ultra Legends]]'',<ref name="Alola win">{{Cite web |last=Barnewall |first=Chris |date=2019-09-15 |title=Ash Ketchum Is Finally Pokemon League Champion After Two Decades Of 'Pokemon' |url=https://uproxx.com/gaming/pokemon-ash-ketchum-league-champion/ |access-date=2019-09-15 |website=UPROXX |language=en-US |archive-date=September 21, 2022 |archive-url=https://web.archive.org/web/20220921233743/https://uproxx.com/gaming/pokemon-ash-ketchum-league-champion/ |url-status=live }}</ref><ref name="Dwilson">{{Cite web |last=Dwilson |first=Stephanie Dube |date=2019-09-15 |title=Ash Ketchum Trending After Finally Winning Pokemon League |url=https://heavy.com/entertainment/2019/09/ash-ketchum-trending-after-winning-pokemon-league/ |access-date=2019-09-17 |publisher=Heavy.com |language=en |archive-date=November 15, 2022 |archive-url=https://web.archive.org/web/20221115145803/https://heavy.com/entertainment/2019/09/ash-ketchum-trending-after-winning-pokemon-league/ |url-status=live }}</ref><ref name="rappler.com">{{Cite web |date=September 16, 2019 |title=Ash Ketchum is finally a Pokemon champion and fans are feeling things |url=https://www.rappler.com/entertainment/ash-ketchum-finally-pokemon-champion |url-status=live |archive-url=https://web.archive.org/web/20221115145759/https://www.rappler.com/entertainment/240242-ash-ketchum-finally-pokemon-champion/ |archive-date=November 15, 2022 |access-date=March 5, 2021 |website=Rappler.com}}</ref> and later became ranked as the "Monarch", of the Pokémon World Coronation tournament in ''[[Pokémon Ultimate Journeys: The Series]]'', dethroning [[Leon (Pokémon)|Leon]] to become recognized as the strongest Pokémon Trainer in the world.<ref>{{cite web |date=November 11, 2022 |author=James Whitbrook|title=25 Years Later, Pokémon's Ash Ketchum Is Finally a World Champion |url=https://gizmodo.com/ash-ketchum-pokemon-world-champion-journeys-nintendo-1849770176 |access-date=November 11, 2022 |archive-date=March 17, 2023 |archive-url=https://web.archive.org/web/20230317235454/https://gizmodo.com/ash-ketchum-pokemon-world-champion-journeys-nintendo-1849770176 |url-status=live }}</ref><ref>{{Cite news |date=2022-11-11 |author=Hamzah Abbas|title=Pokemon's Ash Ketchum wins world championship |url=https://www.bbc.com/news/entertainment-arts-63599287 |access-date=2022-11-12 |work=BBC News |language=en-GB |archive-date=November 12, 2022 |archive-url=https://web.archive.org/web/20221112044350/https://www.bbc.com/news/entertainment-arts-63599287 |url-status=live }}</ref> He also successfully defeated all of the Battle Frontier's Frontier Brains in ''[[Pokémon: Battle Frontier]]'', and became Honored Trainer of the Orange Islands in ''[[Pokémon: Adventures in the Orange Islands]]''.<ref>{{Cite news |date=2016-11-12 |author=Bobby Anhalt|title=Pokémon: 15 Facts You Didn't Know About Ash Ketchum |url=https://screenrant.com/pokemon-facts-trivia-things-never-knew-about-ash-ketchum-pikachu/?view=all |access-date=2017-03-19 |work=Screen Rant |language=en-US |archive-date=June 7, 2019 |archive-url=https://web.archive.org/web/20190607010342/https://screenrant.com/pokemon-facts-trivia-things-never-knew-about-ash-ketchum-pikachu/?view=all |url-status=live }}</ref>
During his travels, Ash still had a lot to learn as a trainer. He caught his Pokémon by merely befriending them, knew absolutely nothing about battling, and many of his gym badges were earned rather controversially. In fact, the only legitimate victories were over Lt. Surge, Koga, and Blaine, while the others were earned on technical convenience or given to him out of gratitude. Ash also shows a deep love for Pokémon in the series, protecting wild Pokémon or his own from getting injured or trying to help them, despite getting significantly hurt himself. He honed his skill as a Pokémon trainer and was able to get all 8 badges, enabling him to compete in the Indigo League. Ash was able to go to the 5th round, and achieve the Top 16 — one round further than his competitive rival Gary, who finished in the Top 32. However, due to his inexperience in handling his more powerful Pokémon, Ash was eliminated from his first Pokémon League competition in a very unflattering manner, which greatly disappointed him.


===In the video games and manga===
Ash traveled to the Orange Islands with [[Misty (Pokémon)|Misty]] and [[List of characters in the Pokémon anime series|Tracey Sketchit]], a Pokémon watcher, obtained all 4 badges, and competed in the Orange League to battle Drake, the Orange League Champion. Ash was able to win his battle against Drake, giving him his first League Championship as a Pokémon trainer. This particular Pokémon League exists only in the anime series, and not adapted from the video game series.
Ash appeared in ''[[Pokémon Puzzle League]]'', acting as the game's main playable character. In [[Pokémon Sun and Moon|''Pokémon Sun'' and ''Moon'']]'s demo, the player receives a letter from Ash, along with his [[Greninja]], which is capable of assuming its "Ash-Greninja" form through its ability Battle Bond. Ash also makes a cameo in the Abandoned Thrifty Megamart location in the main game, where a blurry photo of him and his Pikachu is plastered on a wall in the back room. Ash later appeared as an unlockable Sync Pair in ''[[Pokémon Masters EX]]'', where he is paired with Pikachu.<ref>{{Cite web |last=Koepp |first=Brent |date=2022-08-28 |title=Pokémon: You Can Finally Play As Ash Ketchum Thanks To Masters EX |url=https://screenrant.com/pokemon-masters-ex-ash-ketchum-playable-anniversary-update/ |access-date=2024-01-24 |website=ScreenRant |language=en |archive-date=September 28, 2022 |archive-url=https://web.archive.org/web/20220928182312/https://screenrant.com/pokemon-masters-ex-ash-ketchum-playable-anniversary-update/ |url-status=live }}</ref>


Ash appeared in the manga series ''[[The Electric Tale of Pikachu]]'', and ''[[Ash & Pikachu]],'' which follow similar plots to the main anime. Manga author [[Toshihiro Ono]] cited Ash as one of his favorite characters to draw for the series, stating, "I want to go on a trip with Misty just like him! (And forget about job, rent, etc.)".<ref name="Onointerview">{{cite web |archive-url=https://web.archive.org/web/20000510020712/http://www.vizkids.com/pokemon/news_interview.shtml |title=Animerica Interview Toshihiro Ono |url=http://www.vizkids.com/pokemon/news_interview.shtml |archive-date=May 10, 2000 |publisher=[[VIZ Media]] |access-date=August 5, 2009}}</ref>
He then traveled on to the Johto region with Brock and Misty, hoping to meet with Gary and finally defeat him in the Johto League. He won 8 badges and competed in the Johto Conference. Ash beat Gary again, in the 1st round of the conference, and was able to make it to the quarter-finals, and achieve Top 8. However he lost against his new rival Harrison, in the 2nd round. Ash then moved on and traveled through the Hoenn region, along with Brock and two new characters, May, an aspiring Pokémon coordinator, and her younger brother Max. He was able to get all 8 badges, and then competed in the Hoenn Conference. Ash was able to defeat his 1st new rival Morrison, in the 2nd round, also entering in the quarter-finals, and achieving Top 8 again. However he lost in the 3rd round against his 2nd new rival Tyson.

Having gone through several leagues and gotten a lot stronger, Ash decides to challenge the Kanto "Battle Frontier" and its 7 Brains (leaders). Ash defeats all of the Brains and acquires all the 7 Battle Frontier symbols, becoming a "Strong Battle Frontier champion" and qualifies for becoming a Frontier Brain himself. However Ash wanting to learn more about Pokémon and get even stronger, decides to continue his journey, not as a Frontier Brain, but as a trainer. However, having acquired all 7 symbols, he leaves with the privilege of becoming a Frontier Brain if and when he wants in the future.

Ash, along with Brock, travel to Sinnoh, befriends a new traveling companion, [[Dawn (Pokémon)|Dawn]], and also finds a brutal new rival in [[Paul (Pokémon)|Paul]]. Ash wins all 8 Sinnoh gym badges, and competes in the Sinnoh conference at the Lily of the Valley Island. He eventually faces Paul in the quarter-finals of the Sinnoh League Festival and finally defeats him, marking the first time Ash has ever made it into the semi-finals in a Pokémon League. Afterwards, however, Ash is matched against Tobias, a trainer who famously swept all eight Sinnoh League gyms and all other opponents with only his legendary Pokémon [[Darkrai]]. Ash is eventually defeated by Tobias, but not without having defeated his Darkrai, as well as his [[Latios]], which is also a legendary Pokémon, whom Ash also defeated in a draw with his final Pokémon, making Ash the only known trainer to have defeated two of Tobias' legendary Pokémon, something that not even Tobias' opponent in the finals could achieve. Ash concludes his participation in the Sinnoh League with an impressive new ranking. He bids farewell with Dawn in Twinleaf Town, and parts ways with Brock for the last time.

Once again, Ash continues his journey to the Unova region, with only his Pikachu. Here, he meets and travels with two new companions: a female trainer named [[Iris (Pokémon anime)|Iris]], and a new male trainer named [[Cilan (Pokémon anime)|Cilan]], who, like Brock before him, is a [[gym leader]]. Throughout Unova, Ash meets and competes against more rivals than before, including Trip, Bianca, Stephan, Cameron, and Virgil, most of whom he befriends. Unlike previous seasons, Ash notoriously displays a drop in skill and competence, and instead regresses back to a beginner, showing little of his previous expertise and relearns many of the basics of catching Pokémon. However, Ash still manages to win all eight gym badges in Unova and then entered the Unova League, where he defeats his arrogant rival, Trip, in the first match, but gets defeated by Cameron in the quarter-finals, one match below his previous Pokémon League ranking. Cameron is then defeated by Virgil, who went on to win the League with his team of Eevee evolutions.

Also unlike previous seasons, Ash must battle against a much more malevolent Team Rocket, as well as the evil Team Plasma. After his latest attempt to compete in the Unova League, and foiling both Team Rocket and Team Plasma's attempts to enslave Pokémon to conquer the world, Ash's friends travel with him back to Kanto, where they parted to go own their ways and bid each other farewell.

Ash then ventured to the Kalos region to challenge the Kalos League, as well as learn more about Mega Evolution, a transformation that can take certain fully evolved Pokémon to a more powerful temporary form. While there, he began traveling with the siblings, Clemont and Bonnie, along with Serena, whom he had met during a summer camp in Pallet Town when they were much younger. They meet new rivals like Sawyer, Shauna, Tierno, Trevor, and Alain. While in Kalos, Ash befriends and acquires new Pokémon, including Froakie, which later evolves into a powerful [[Greninja]]. Although Ash does not yet have a Pokémon that can mega-evolve, the group discovers that his Greninja is capable of "Bond Phenomenon", a transformation where Ash and Greninja connect mentally and Greninja's body changes to a color scheme resembling Ash. Like Mega Evolution, the transformation is temporary and makes "Ash-Greninja" much more powerful and well capable of defeating mega-evolved Pokémon. Currently, no other known Pokémon in existence is capable of Bond Phenomenon, and several rivals have taken great interest in competing with it in the Kalos League with their own mega-evolving Pokémon.

Like before, Ash earns all eight gym badges qualifying him to compete in the Kalos League, and with his newest Pokémon, Ash defeats many opponents and their mega-evolved Pokémon, advancing all the way to the finals, breaking his previous highest ranking, but is defeated by Alain.<ref name="auto">{{cite news|last1=Ashcraft|first1=Brian|title=Ash From Pokémon Just Had The Battle Of His Life|url=http://kotaku.com/ash-from-pokemon-just-had-the-battle-of-his-life-1785441421|accessdate=August 19, 2016|date=August 18, 2016}}</ref> After the tournament, Ash and his friends help defend Lumiose City from Team Flare, the local evil organization, helped by Alain, who once was a member of Team Flare himself, but had a change of heart thanks to Ash's influence. Once Team Flare is stopped, Ash releases Greninja to help protect Kalos, and bids farewell to his friends, before returning to Pallet once again.

During a vacation with his mother in the Alola Region, Ash has an encounter with [[Tapu Koko]], one of the local guardian Pokémon who gives him a Z-Ring, an item that allows a trainer to bring forth special powers from their Pokémon. When Ash uses the Z-Ring for the first time with Pikachu, it produces a massive surge of energy that overloads and shatters the Z-Crystal that powers it, making Ash realize that he still must learn to control it. In order to master the power of the Z-Ring, Ash then decides to stay in Alola and enrolls at Melemele Island's Pokémon School, living with Professor Kukui and studying with his new classmates: Lana, Mallow, Lillie, Sophocles and Kiawe.

Ash has considerably improved his abilities as a trainer over the course of the series. However, his earnestness and determination remain the same. During the first season of the series, Ash trained to catch more Pokémon than his childhood rival, [[Gary Oak]], although Gary was always shown to be the stronger trainer. He soon began to focus more on each of his Pokémon's abilities.

=== Achievements ===

==== Badges Obtained ====
Over his journey so far, Ash has collected 8 badges from each of the major regions of Kanto, Johto, Hoenn, Sinnoh, Unova and Kalos. In addition, he has also obtained 4 badges from the Orange Archipelago, and beating the Orange Islands Champion to gain the Winners' Trophy.<ref>{{Cite news|url=http://screenrant.com/pokemon-facts-trivia-things-never-knew-about-ash-ketchum-pikachu/?view=all|title=Pokémon: 15 Facts You Didn't Know About Ash Ketchum|date=2016-11-12|work=Screen Rant|access-date=2017-03-19|language=en-US}}</ref> He has also collected all 7 Frontier Symbols from Generation III's Battle Frontier, and has been offered a position as a future Frontier Brain, which he declined. In the Alola region, he has cleared the Melemele Island Grand Trial so far.

==== Pokémon League Rankings ====
Ash has generally improved in his Pokémon League Performances over time, placing in the Top 16 in the Indigo Plateau Conference,<ref>{{Cite web|url=http://www.ign.com/articles/2014/05/08/see-the-6-saddest-pokemon-moments|title=6 Saddest Pokemon Moments|last=Gettys|first=Tim|date=2014-05-08|website=IGN|language=en-US|access-date=2017-03-19}}</ref> Top 8 in the Silver Conference,<ref>{{Cite news|url=http://nintendowire.com/news/2016/08/22/best-exploring-ash-ketchum-johto-league/|title=The very best? Exploring Ash Ketchum in the Johto League {{!}} Nintendo Wire|date=2016-08-22|work=Nintendo Wire|access-date=2017-03-19|language=en-US}}</ref> Top 8 in the Ever Grande Conference,<ref>{{Cite news|url=http://nintendowire.com/news/2016/08/23/best-exploring-ash-ketchum-hoenn-league/|title=The very best? Exploring Ash Ketchum in the Hoenn League {{!}} Nintendo Wire|date=2016-08-23|work=Nintendo Wire|access-date=2017-03-19|language=en-US}}</ref> semi-finals in the Lily of the Valley Conference,<ref>{{Cite web|url=http://comicbook.com/2016/08/12/ash-ketchum-might-actually-become-a-pokemon-master/|title=Ash Ketchum Might Actually Become a Pokemon Master|website=Comicbook.com|access-date=2017-03-19}}</ref> Top 8 in the Vertress Conference and runner-up in the Lumiose Conference.

===In the video games===
The only video game Ash has truly appeared in to date is ''[[Pokémon Puzzle League]]'', where he tries to become a Pokémon Puzzle Master. This game was never released in Japan.

In [[Pokémon Red and Blue|''Pokémon Red'']], [[Pokémon Red and Blue|''Blue'']], [[Pokémon Yellow|''Yellow'']], and [[Pokémon FireRed and LeafGreen|the remakes of ''Red'' and ''Blue'']], a character very similar to Ash (named [[List of Pokémon characters|Red]]) appears as a playable character as well as in cameos in [[Pokémon Black 2 and White 2|''Pokémon Black 2'']], [[Pokémon Black 2 and White 2|''White 2'']], [[Pokémon Gold and Silver|''Gold'']], [[Pokémon Gold and Silver|''Silver'']], [[Pokémon HeartGold and SoulSilver|their remakes]], [[Pokémon Sun and Moon|''Sun'']] and [[Pokémon Sun and Moon|''Moon'']]. The anime re-imagined Red as Ash Ketchum, the same way it re-imagined Red's rival Blue as Gary Oak and Ethan (the protagonist of the second generation Pokémon games as well as their remakes) as Jimmy. Although they are counterparts, they are not the same characters because they originate from different [[canon (fiction)|canons]] and thus developed from different experiences.
Though ''[[Pokémon Yellow]]'' has certain plot aspects that were inspired by the anime series, the player character is still named Red rather than Ash.{{Citation needed|date=July 2015}}

In [[Pokémon Sun and Moon]]'s demo, the player character, Sun, receives a letter from Ash, along with his Greninja, which is capable of assuming its "Ash-Greninja" form through its ability Battle Bond. Ash also makes a cameo in Ghost Trial of the full game, where one may see a blurry photo of him and his Pikachu in the back room.

===Printed adaptations===
The portrayals of Ash in the manga ''[[The Electric Tale of Pikachu]]'', and ''[[Ash & Pikachu]]'', are very similar to the one in the anime. There are key differences in the manga, though. ''The Electric Tale of Pikachu'' is based on Ash's journey up until the end of the Orange Islands travel. Ash is usually seen traveling by himself during the course of this manga although he is joined by [[Misty (Pokémon)|Misty]] and [[Brock (Pokémon)|Brock]] in Indigo sometimes. Misty is the only one to join Ash in the Orange Islands. The ''Ash & Pikachu'' manga is similar, although it has the episodes from the anime like "The Fortune Hunters" and "A Goldenrod Opportunity" combined, but with a couple of changes. Manga author [[Toshihiro Ono]] cited Ash as one of his favorite characters to draw for the series, stating, "I want to go on a trip with Misty just like him! (And forget about job, rent, etc.)".<ref name="Onointerview">{{cite web |archiveurl=https://web.archive.org/web/20000510020712/http://www.vizkids.com/pokemon/news_interview.shtml |title=Animerica Interview Toshihiro Ono |url=http://www.vizkids.com/pokemon/news_interview.shtml |archivedate=May 10, 2000 |publisher=[[VIZ Media]] |accessdate=August 5, 2009}}</ref>
In ''[[Pokémon Adventures]]'', Red depicts his appearance from what he wore in the games.


==Critical reception==
==Critical reception==
[[File:Ash Ketchum (5764005330).jpg|thumb|Ash Ketchum is a popular and enduring character among fans of the series.]]
The book ''The Japanification of Children's Popular Culture'' cited Ash as an example of cultural identification, with the character going through similar motions players of the games had to in order to progress through them.<ref>{{cite book |title=The Japanification of Children's Popular Culture |last=West |first=Mark I. |year=2008 |publisher=Rowman & Littlefield |isbn=0-8108-5121-0 |page=63}}</ref> It additionally emphasized the character's growth and development as the anime series progressed.<ref>{{cite book |title=The Japanification of Children's Popular Culture |last=West |first=Mark I. |year=2008 |publisher=Rowman & Littlefield |isbn=0-8108-5121-0 |page=78}}</ref> [[UGO.com]] listed Ash fifteenth on their list of "The Coolest Helmets and Headgear in Video Games", stating "Love him or hate him, y’all know Ash Ketchum for his red and white cap".<ref>{{cite web|url=http://www.ugo.com/games/the-coolest-helmets-and-headgear-in-video-games?page=4 |title=The Coolest Helmets and Headgear in Video Games - UGO.com |publisher=[[UGO.com]] |author=Marissa Meli |date=March 4, 2011 |accessdate=March 21, 2011}}</ref> ''The Guinness Book of World Records 2011 Game Edition'' lists Ash as coming 37th out of 50 in a readers' poll of their favorite video game characters.<ref>{{cite web|url=http://www.officialnintendomagazine.co.uk/23803/news/mario-is-the-best-videogame-character-of-all-time/ |title=Wii News: Mario is the best videogame character of all time |publisher=Official Nintendo Magazine |date=February 16, 2011 |accessdate=April 28, 2011}}</ref> Jian DeLeon of ''[[Complex (magazine)|Complex]]'' magazine named him seventeenth on a list of "The 25 Most Stylish Anime Characters," and stated, "The first Ash outfit was hands down the best-and most memorable."<ref>{{cite web|last=DeLeon|first=Jian|title=The 25 Most Stylish Anime Characters|url=http://www.complex.com/style/2013/01/the-25-most-stylish-anime-characters/ash-ketchum|date=January 23, 2013|work=[[Complex (magazine)|Complex]]|accessdate=November 2, 2014}}</ref> However, he has been criticized by IGN for perpetuating [[floating timeline]] (i.e. not growing up), never succeeding, and for the ambiguity about his father, noting that the consistency could be seen having nothing as frustrating or comforting for fans.<ref>{{cite web|author=Lucas M. Thomas |url=http://ds.ign.com/articles/114/1149080p3.html |title=The Pokemon TV Retrospective – DS Feature at IGN |publisher=Ds.ign.com |date=July 7, 2010 |accessdate=April 28, 2011}}</ref>
The book ''The Japanification of Children's Popular Culture'' cited Ash as an example of cultural identification, with the character going through similar motions players of the games had to in order to progress through them. It additionally emphasized the character's growth and development as the anime series progressed.<ref>{{cite book |title=The Japanification of Children's Popular Culture |last=West |first=Mark I. |year=2008 |publisher=Rowman & Littlefield |isbn=978-0-8108-5121-4 |page=78}}</ref> ''The Guinness Book of World Records 2011 Gamer's Edition'' lists Ash as coming 37th out of 50 in a readers' poll of their favorite video game characters.<ref>{{cite web |url=http://www.officialnintendomagazine.co.uk/23803/news/mario-is-the-best-videogame-character-of-all-time/ |title=Wii News: Mario is the best videogame character of all time |publisher=Official Nintendo Magazine |date=February 16, 2011 |access-date=April 28, 2011 |archive-url=https://web.archive.org/web/20110218203352/http://www.officialnintendomagazine.co.uk/23803/news/mario-is-the-best-videogame-character-of-all-time/ |archive-date=February 18, 2011 |url-status = dead}}</ref> Ash has been described as a "truly admirable hero" who develops as the show goes along, with his willingness to delay his own goals in favor of helping others being highlighted.<ref name=":2">{{Cite book |last1=Camp |first1=Brian |url=https://books.google.com/books?id=PLc22hQhZGwC&dq=%22Ash+Ketchum%22+-wikipedia&pg=PA32 |title=Anime Classics Zettai!: 100 Must-See Japanese Animation Masterpieces |last2=Davis |first2=Julie |date=2011-10-01 |publisher=Stone Bridge Press |isbn=978-1-61172-519-3 |language=en |access-date=January 28, 2024 |archive-date=February 14, 2024 |archive-url=https://web.archive.org/web/20240214230114/https://books.google.com/books?id=PLc22hQhZGwC&dq=%22Ash+Ketchum%22+-wikipedia&pg=PA32#v=onepage&q=%22Ash%20Ketchum%22%20-wikipedia&f=false |url-status=live }}</ref>


Ash's role in the anime has received a positive response overall. ''[[IGN]]'', in a retrospective for the series, highlighted how Ash's divergence from the games helped the anime come into its own as a series. They described Ash's character as "trustworthy and reliable" and his role in the series as "comforting".<ref name=":3">{{cite web |author=Lucas M. Thomas |date=July 7, 2010 |title=The Pokemon TV Retrospective – DS Feature at IGN |url=http://ds.ign.com/articles/114/1149080p3.html |access-date=April 28, 2011 |publisher=Ds.ign.com |archive-date=March 8, 2012 |archive-url=https://web.archive.org/web/20120308023353/http://ds.ign.com/articles/114/1149080p3.html |url-status=live }}</ref> His friendship with his Pokémon has also been highlighted as a part of his appeal, being compared to Aristotle's virtues of friendship. Pikachu saving Ash from the Spearow flock in the first episode helped to establish "a level of equality" between the two characters, highlighting the idea of how a reciprocal friendship helped ensure further success. Their "symbiotic" relationship was described as a reason for the "personal flourishing" of Ash as a character.<ref>{{Cite book |last=Evans |first=Monica |url=https://books.google.com/books?id=ovDcDwAAQBAJ&dq=%22Ash+Ketchum%22+-wikipedia&pg=PA77 |title=Videogames Studies: Concepts, Cultures, and Communication |date=2020-04-14 |publisher=BRILL |isbn=978-1-84888-059-7 |language=en |access-date=January 28, 2024 |archive-date=February 14, 2024 |archive-url=https://web.archive.org/web/20240214230034/https://books.google.com/books?id=ovDcDwAAQBAJ&dq=%22Ash+Ketchum%22+-wikipedia&pg=PA77#v=onepage&q=%22Ash%20Ketchum%22%20-wikipedia&f=false |url-status=live }}</ref> His interactions with his friends and companions have also been described as having helped build the dramatic core of the series as a whole.<ref name=":2" /> The relationship between [[Serena (Pokémon)|Serena]] and Ash has also created a fan community of people who [[shipping (fandom)|ship]] them together, with the ship name being called "AmourShipping," with speculation being made that Serena and Ash would end up together.<ref>{{cite web|url=https://www.polygon.com/2016/10/27/13438686/pokemon-amourshipping-ash-serena-kiss|title=Did Ash Ketchum just get his first kiss?|first=Allegra|last=Frank|website=[[Polygon (website)|Polygon]]|date=January 3, 2017|access-date=April 15, 2024|archive-date=September 2, 2022|archive-url=https://web.archive.org/web/20220902215014/https://www.polygon.com/2016/10/27/13438686/pokemon-amourshipping-ash-serena-kiss|url-status=live}}</ref>
== In other media ==
Although not parodied quite as frequently as the franchise mascot Pikachu, Ash still has many parodies and appearances in various other media, ranging from an [[Pokémon Apokélypse|unofficial fan-made film]] to several representations in web media, including many parodies on the YouTube channel [[Smosh]].<ref>{{Citation|last=Smosh 2nd Channel|title=I'M ASH KETCHUM! (Lunchtime w/ Smosh)|date=2010-11-18|url=https://www.youtube.com/watch?v=UoD-G7ZyaF0|accessdate=2017-05-17}}</ref>


Ash has also garnered praise for serving as a role-model to children by sources such as ''Business Insider'' Australia and the [[BBC]].<ref>{{Cite web|url=https://www.businessinsider.com/ash-ketchum-pokemon-master-alola-league-champion-anime-series-2019-9|title=After more than 1,000 episodes and 22 films, Ash Ketchum is finally a Pokémon Master|last=Webb|first=Kevin|date=2019-09-17|website=Business Insider Australia|language=en|access-date=2019-09-17|archive-date=August 18, 2021|archive-url=https://web.archive.org/web/20210818111334/https://www.businessinsider.com.au/ash-ketchum-pokemon-master-alola-league-champion-anime-series-2019-9|url-status=live}}</ref><ref name=":1">{{Cite news|url=https://www.bbc.com/news/newsbeat-49719746|title=Pokemon taught me 'being a loser is OK'|last=Baggs|first=Michael|date=2019-09-16|access-date=2019-09-17|language=en-GB|archive-date=February 27, 2021|archive-url=https://web.archive.org/web/20210227064612/https://www.bbc.com/news/newsbeat-49719746|url-status=live}}</ref> Kat Bailey, writing for ''[[VG247]]'', highlighted this as a part of both Ash and the Pokémon anime's success, stating that "Pokémon set out to teach kids the meaning of fair play, good sportsmanship, and perseverance. Whenever Ash got knocked down, he would pick himself up again, dust himself off, and keep doggedly pursuing his goals."<ref name=":4">{{Cite web |last=Bailey |first=Kat |date=2016-11-17 |title=Why the Pokemon Anime is the Most Successful Adaptation of a Videogame Ever |url=https://www.vg247.com/why-the-pokemon-anime-is-the-most-successful-adaptation-of-a-videogame-ever |url-status=live |archive-url=https://web.archive.org/web/20240129050734/https://www.vg247.com/why-the-pokemon-anime-is-the-most-successful-adaptation-of-a-videogame-ever |archive-date=January 29, 2024 |access-date=2024-01-27 |website=VG247 |language=en}}</ref> Ash's defeat in his first tournament was praised, due to his inability to raise his [[Charizard]] resulting in his loss. It was highlighted as both teaching a valuable and relatable lesson to children watching the show, as well as allowing them to become further invested in Ash's character in order to see if "he'd become good enough to win next time."<ref name=":5">{{Cite book |last=Dockery |first=Daniel |url=https://books.google.com/books?id=bqFdEAAAQBAJ&dq=%22Ash+Ketchum%22+-wikipedia&pg=PT218 |title=Monster Kids: How Pokémon Taught a Generation to Catch Them All |date=2022-10-04 |publisher=Running Press |isbn=978-0-7624-7951-1 |language=en |access-date=January 28, 2024 |archive-date=February 14, 2024 |archive-url=https://web.archive.org/web/20240214230007/https://books.google.com/books?id=bqFdEAAAQBAJ&dq=%22Ash+Ketchum%22+-wikipedia&pg=PT218#v=onepage&q=%22Ash%20Ketchum%22%20-wikipedia&f=false |url-status=live }}</ref>
Ash makes a brief cameo in the animated series ''[[The Simpsons]]'', when, in the episode "[[Postcards from the Wedge|Postcards From the Wedge]]," the character [[Bart Simpson]] is watching TV while doing his homework, and a parody of the ''Pokémon'' anime appears on TV, starring Ash (in what appears to be a loose parody of his ''Diamond & Pearl'' outfit) and Pikachu. Bart remarks "Wow, how does this show stay so fresh?", which is both a reference to the length of the anime, as well as referencing the length of ''The Simpsons'' itself in an ironic way. In the episode "The Perspiration Implementation" of the TV show ''[[The Big Bang Theory]]'', Ash is mentioned by the character [[Sheldon Cooper]] when he attempts to ask a girl out by saying "And as Ash Ketchum said to Pikachu, I choose you."<ref>{{Cite news|url=https://bigbangtrans.wordpress.com/series-9-episode-05-the-perspiration-implementation/|title=Series 09 Episode 05 – The Perspiration Implementation|date=2016-01-26|work=Big Bang Theory Transcripts|access-date=2017-05-17|language=en-US}}</ref>, which specifically references how Pikachu was Ash's first Pokémon. In the episode "[[Chinpokomon]]" of the animated show ''[[South Park]]'', a parody of Ash makes an appearance, along with a parody of [[Team Rocket]]'s James, as characters in a TV show parodying Pokémon. The title itself is a reference to Pokémon.


Ash's role in the series has also been criticized. The character's constant losses were highlighted by ''IGN'', who stated that, "The Pokemon show has become so successful and been so consistent for so long that it's like its hero is never, ever going to be allowed to actually finish what he started. If Ash ever won, it'd be over. If he ever actually became a League Champion in the series, that would be it. The end. How could the story go on? It couldn't. And so every time he gets close, the writers make sure he falls short." They also criticized the "floating timeline" the character was stuck in.<ref name=":3" /> Ash's journey never ending was also criticized due to its formula being unable to reach "a proper conclusion".<ref name=":4" /> However, Ash's constant setbacks have also been met positively, being highlighted as a way to teach relatable stories and lessons to children.<ref name=":1" /><ref>{{Cite web |last=Fuster |first=Jeremy |date=2019-09-15 |title=Ash Ketchum's First Pokemon League Title Has Fans Going Crazy |url=https://www.thewrap.com/ash-ketchum-pokemon-league-alola-champion/ |access-date=2024-01-27 |website=TheWrap |language=en-US |archive-date=November 9, 2019 |archive-url=https://web.archive.org/web/20191109085054/https://www.thewrap.com/ash-ketchum-pokemon-league-alola-champion/ |url-status=live }}</ref> Daniel Dockery, commenting on Ash's departure from the series while writing for ''[[Polygon (website)|Polygon]]'', highlighted this inability to win as a central part of Ash's character, believing it to be a valuable lesson that was "relatable for everything from going to a new, unfamiliar school to experiencing defeat in a sport". They stated that Ash's indefinite style of journeying provided a sense of comfort to returning fans, while also symbolizing the Pokémon series' core themes.<ref name=":6">{{Cite web |last=Dockery |first=Daniel |date=2022-12-20 |title=Pokémon retired Ash and Pikachu at the perfect moment |url=https://www.polygon.com/pokemon/23517302/pokemon-ash-ketchum-retired-protagonist-anime-game |access-date=2024-01-27 |website=Polygon |language=en-US |archive-date=September 30, 2023 |archive-url=https://web.archive.org/web/20230930213629/https://www.polygon.com/pokemon/23517302/pokemon-ash-ketchum-retired-protagonist-anime-game |url-status=live }}</ref> The book ''Monster Kids: How Pokémon Taught a Generation to Catch Em All'', highlighted Ash's role, citing him as a constant and comforting companion to viewers due to his longevity, and as being a character that "each new generation of Pokémon fans could relate to."<ref name=":5" />
Ash also makes appearances in several segments of the show ''[[Robot Chicken]]'', including "Poké Ball High Life" and "Pokémon Tennis." In the show ''[[The Norm Show]]'', the character Tommy thinks that he is Ash, and faces off against the character Norm in the episode "Artie comes to town."<ref>{{Cite news|url=http://www.popmatters.com/review/132104-the-norm-show-the-complete-series/|title='The Norm Show: The Complete Series' Is a Cynical Sitcom, Yes, But It's Not Mean|work=PopMatters|access-date=2017-05-17}}</ref> In the Japanese Light Novel series ''[[High School DxD|Highschool DxD]]'', the character of the familiar master Zatouji is a clear parody of Ash, even his catchphrase being "''Gotta catch 'em all!''"<ref>{{Cite web|url=https://www.baka-tsuki.org/project/index.php?title=High_School_DxD:Volume_8_Afterword|title=High School DxD:Volume 8 Afterword - Baka-Tsuki|website=www.baka-tsuki.org|language=en|access-date=2017-05-17}}</ref> Ash also features in an ''[[ADHD Shorts|ADHD Short]]'' segment called "Pikachu gets Pokémon rabies."<ref>{{Citation|last=Animation Domination High-Def|title=PIKACHU GETS POKEMON RABIES|date=2012-11-26|url=https://www.youtube.com/watch?v=8sEHV8WZ4ew|accessdate=2017-05-17}}</ref>


The character's farewell from the series drew a massive response, with the hashtag "#ThankYouAshAndPikachu" trending on Twitter following the announcement of the character's departure from the series.<ref>{{Cite web |author1=Hope Bellingham |date=2023-03-24 |title=Ash and Pikachu's 26-year-run with the Pokemon anime is done, and fans are sending their emotional farewells |url=https://www.gamesradar.com/ash-and-pikachus-26-year-run-with-the-pokemon-anime-is-done-and-fans-are-sending-their-emotional-farewells/ |access-date=2024-01-27 |website=gamesradar |language=en |archive-date=January 27, 2024 |archive-url=https://web.archive.org/web/20240127203301/https://www.gamesradar.com/ash-and-pikachus-26-year-run-with-the-pokemon-anime-is-done-and-fans-are-sending-their-emotional-farewells/ |url-status=live }}</ref> ''[[GamesRadar+]]'' highlighted Ash's significant impact on the series, stating that "New Pokemon might grace my screen, but Ash and Pikachu would be an unchanging presence, anchoring not only the show, but the entire franchise. It won't matter in a big way, but I'm quietly devastated that now, they won't be there anymore."<ref>{{Cite web |author1=Ali Jones |date=2022-12-16 |title=Pokemon is retiring Ash and Pikachu, and I'm a little heartbroken |url=https://www.gamesradar.com/pokemon-is-retiring-ash-and-pikachu-and-im-a-little-heartbroken/ |access-date=2024-01-27 |website=gamesradar |language=en |archive-date=January 27, 2024 |archive-url=https://web.archive.org/web/20240127203301/https://www.gamesradar.com/pokemon-is-retiring-ash-and-pikachu-and-im-a-little-heartbroken/ |url-status=live }}</ref> Kenneth Sheperd, writing for ''[[Kotaku]]'', wrote about Ash's longevity as a character and his influence over many generations of children, highlighting his departure as a sad one. He stated that "For fans, myself included, Ash symbolizes learning about who you are in a world that feels vast and unknowable at a young age, and that the journey to learn about this world is best taken together. I don't know many people who watched Ash's story unfold in its entirety, but every ''Pokémon'' fan I know has taken that spirit with them as they've embarked on their own journeys."<ref name=":7" /> It drew minor criticism, with ''Polygon'' highlighting the retirement of the character as "evolution by forced means of companies seeking a branding revamp rather than the conclusion of a satisfying and coherent emotional arc".<ref name=":6" /> [[Radio Times|''The Radio Times'']] cited, however, that the change was a positive one, as despite Ash's iconicity, "If Ash can't grow, how can the show itself evolve and develop? It's admirable how long Pokémon has managed to recycle the same themes and ideas, but even with new generations of cute little pocket monsters to catch, there's only so long we could have watched Ash lose his tournaments over and over again."<ref>{{Cite web |last=Opie|first=David|title=Ash Ketchum's Pokémon exit couldn't have come at a better time |url=https://www.radiotimes.com/tv/fantasy/anime/pokemon-ash-ketchum-exit-comment/ |access-date=2024-01-28 |website=Radio Times |date=March 24, 2023|language=en-GB |archive-date=January 28, 2024 |archive-url=https://web.archive.org/web/20240128030211/https://www.radiotimes.com/tv/fantasy/anime/pokemon-ash-ketchum-exit-comment/ |url-status=live }}</ref>
A man wearing Ash's original outfit also appears in a few Taiwanese [[Rapid transit|Subway]] ads teaching passengers basic safety procedures.<ref>{{Cite news|url=http://www.cinemablend.com/games/1526459/pokemons-ash-mysteriously-appears-in-taiwanese-subway-ad-see-the-image|title=Pokemon's Ash Mysteriously Appears In Taiwanese Subway Ad, See The Image|work=CINEMABLEND|access-date=2017-05-19}}</ref><ref>{{Cite web|url=http://comicbook.com/2016/06/20/ash-ketchum-gives-safety-tips-on-taiwans-subways/|title=Ash Ketchum Gives Safety Tips on Taiwan's Subways|website=Comicbook.com|access-date=2017-05-19}}</ref><ref>{{Cite web|url=http://www.msn.com/en-us/news/politics/wait-is-that-ash-ketchum-in-taiwanese-subway-safety-posters/vp-AAhl8U3|title=Wait Is That Ash Ketchum In Taiwanese Subway Safety Posters?|website=www.msn.com|access-date=2017-05-19}}</ref> A man wearing Ash's original League Expo hat is also shown in the third episode of season 4 of the show ''[[Metalocalypse]]''.<ref>{{Cite web|url=http://tvtropes.org/pmwiki/pmwiki.php/ShoutOut/Metalocalypse|title=Metalocalypse / Shout Out - TV Tropes|website=tvtropes.org|access-date=2017-05-19}}</ref> In the episode "[[Johnny Test (season 3)|Johnny'mon]]" of the cartoon show ''[[Johnny Test]]'', the character Blast Ketchup is a blatant parody of Ash Ketchum. The title is also a parody of Pokémon.


==Further reading==
In the game ''[[Overwatch (video game)|Overwatch]]'', the character Hanzo says the line "I choose you, spirit dragon," which is a reference to the phrase Ash frequently uses when sending out one of his Pokémon to battle, such as "Pikachu, I choose you!"<ref>{{Cite news|url=http://screenrant.com/overwatch-game-hanzo-archer-trivia/|title=Overwatch: 15 Things You Never Knew About Hanzo|date=2017-04-27|work=Screen Rant|access-date=2017-05-17|language=en-US}}</ref>
* {{cite web|url=https://www.gamesradar.com/having-moved-on-after-26-years-ash-and-pikachu-could-one-day-make-their-way-back-to-the-pokemon-anime-anything-is-possible/|title=Having moved on after 26 years, Ash and Pikachu could one day make their way back to the Pokemon anime: "Anything is possible"|first=Hirun |last=Cryer |website=[[GamesRadar+]] |date=March 12, 2024|access-date=April 2, 2024}}

* {{cite web|url=https://www.polygon.com/2016/10/27/13438686/pokemon-amourshipping-ash-serena-kiss|title=Did Ash Ketchum just get his first kiss?
==Controversy==
|first=Allegra |last=Frank|website=[[Polygon (website)|Polygon]] |date= January 3, 2017|access-date=April 15, 2024}}
On August 18, 2016, the ''[[List of Pokémon: XY & Z episodes|XYZ]]'' episode {{Nihongo4|''Kalos League Victory! Satoshi's Greatest Decisive Battle''|カロスリーグ優勝!サトシ頂上決戦|''Karosurīgu yūshō! Satoshi chōjō kessen''}} (''Down to the Fiery Finish!'' in the English dub) faced criticism from fans when Ash lost the Kalos League against Alain. The Pokémon fandom specifically criticized the episode due to misleading trailers that suggested that Ash would win the battle and because Ash had lost all of the Pokémon Leagues in past seasons.<ref name="auto"/><ref>{{cite news|last1=Parungo|first1=Nico|title=Pokemon XYZ: Internet Goes Crazy Over Ash's Pokemon League Result|url=http://www.thebitbag.com/pokemon-xyz-internet-goes-crazy-ashs-pokemon-league-result/173784|accessdate=August 19, 2016|date=August 19, 2016}}</ref><ref>{{cite news|title=【ネタバレ注意】アニメ「ポケモン」、サトシの勝敗のゆくえに視聴者ざわざわ 「いいかげんしろ」との声も|url=http://nlab.itmedia.co.jp/nl/articles/1608/19/news137.html|accessdate=August 19, 2016|date=August 19, 2016|language=ja}}</ref> Fans also disliked the outcome because they believed Ash's [[Greninja]] had many advantages over Alain's [[Charizard]], including the fact that water-type Pokémon are capable of critically defeating fire-type Pokémon,<ref name="Greninja">{{cite news|last1=Ashcraft|first1=Brian|title=The Internet Reacts To Pokémon's Biggest Loser|url=http://kotaku.com/the-internet-reacts-to-pokemons-biggest-loser-1785494176|accessdate=August 20, 2016|date=August 19, 2016}}</ref> and that the rare Bond Phenomenon Ash's Greninja was subject to was said to be far more powerful than a conventional Mega Evolution. Several animators of the series expressed disappointment that Ash had lost.<ref>{{cite news|title=「騙された感(涙)」『ポケットモンスターXY&Z』第38話のまさかすぎる展開に、世界中のアニポケファンが激怒!!|url=http://top.tsite.jp/news/anime-song/o/30225226/|accessdate=August 21, 2016|date=August 20, 2016|language=ja}}</ref>


==References==
==References==
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==External links==
==External links==
* [http://bulbapedia.bulbagarden.net/wiki/Ash Ash Ketchum] on [http://bulbapedia.bulbagarden.net/wiki/Main_Page Bulbapedia]
{{Portal|Pokémon|Fictional characters|Anime and manga}}
* [http://bulbapedia.bulbagarden.net/wiki/Ash Ash Ketchum on Bulbapedia]
* [http://www.serebii.net/anime/characters/ash.shtml Ash Ketchum on Serebii]
* [http://www.serebii.net/anime/characters/ash.shtml Ash Ketchum on Serebii]
* {{imdb character|0008418}}


{{Pokémon Generation 1|state=expanded}}
{{Pokémon}}
{{Pokémon}}
{{Portal bar|Video games|Anime and manga}}

{{Authority control}}
{{Use mdy dates|date=July 2011}}


{{DEFAULTSORT:Ketchum, Ash}}
{{DEFAULTSORT:Ketchum, Ash}}
[[Category:Anime and manga characters introduced in 1997]]
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[[Category:Child characters in anime and manga]]
[[Category:Child characters in television]]
[[Category:Child characters in video games]]
[[Category:Child superheroes]]
[[Category:Explorer characters in video games]]
[[Category:Fictional characters introduced in 1997]]
[[Category:Fictional lawyers]]
[[Category:Life-death-rebirth deities]]
[[Category:Male characters in anime and manga]]
[[Category:Male characters in anime and manga]]
[[Category:Male characters in video games]]
[[Category:Nintendo protagonists]]
[[Category:Pokémon characters]]
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[[Category:Superhero television characters]]
[[Category:Characters created by Satoshi Tajiri]]
[[Category:Video game characters in comics]]
[[Category:Video game characters in film]]
[[Category:Video game characters in television]]
[[Category:Video game characters introduced in 1997]]

Latest revision as of 17:26, 1 January 2025

Ash Ketchum
Pokémon character
Ash Ketchum as depicted in the first five seasons of the anime
First appearance"Pokémon, I Choose You!" (1997)
Last appearance"The Rainbow and the Pokémon Master!" (2023)
Designed byAtsuko Nishida
Voiced by
In-universe information
HomePallet Town, Kanto

Ash Ketchum, known as Satoshi (サトシ) in Japan, is a character in the Pokémon franchise owned by Nintendo, Game Freak, and Creatures. He was the protagonist of the Pokémon anime for the first 25 seasons, as well as the protagonist of several manga series. In Japanese, the character is voiced by Rica Matsumoto. In the English dub, he was voiced by Veronica Taylor in the first eight seasons and Sarah Natochenny afterwards. Ash is a young man who travels with various companions, aiming to fulfill his dream to become a Pokémon Master; his Pokémon lineup constantly changes over the course of the series, with its sole constant member being Pikachu, Ash's first Pokémon. Ash is loosely based on Red, the player character from the Generation I games Pokémon Red and Blue. Satoshi Tajiri, the creator of Pokémon, has stated that Ash represents the 'human aspect' of the series, and that Ash reflects what he himself was like as a child.

Ash has been criticized for being stuck in a 'floating timeline', as well as for his long-lasting inability to win many major Pokémon League competitions in the series. However, his longevity and persistence have also been positively received, and his character has received attention for teaching important and relatable lessons to children. Ash ultimately became Alola League Champion in Pokémon the Series: Sun & Moon – Ultra Legends, and World Champion in Pokémon Ultimate Journeys: The Series.

Due to the huge popularity, success, and longevity of the Pokémon anime series around the world since its debut, Ash has gone on to become one of the most well-known and recognizable fictional characters of all time. He is considered a pop culture icon and a figurehead character of the wave of anime in the late 1990s. He has been used extensively in merchandise for the series.

Conception and design

Ash was designed by Atsuko Nishida,[5] and named after creator Satoshi Tajiri.[6] The character was designed to represent how Tajiri was as a child, obsessed with catching bugs.[7] During localization of both for North American audiences, the character's name was changed in the anime to "Ash Ketchum", the first name taken from one of the possible default names players could select for the player character in Pokémon Red and Blue, and the surname tying into the tagline for the series, "Gotta catch 'em all!".[8] He is loosely based on Red, the player character of Pokémon Red and Blue.[9]

Tajiri noted in an interview that between Japanese and US reactions to the series, Japanese consumers focused on the character Pikachu, while the US purchased more items featuring Ash and Pikachu, his Pokémon, together. He stated that he felt the character represented the human aspect of the franchise, and was thus a necessity.[10] The character was given a rival named Gary Oak (Shigeru Okido in the Japanese version, after Tajiri's idol/mentor Shigeru Miyamoto), loosely based on Red's rival Blue.[9] In an interview Tajiri noted the contrast between the characters' relationship in the games and anime; while in the games they were rivals, in the anime, Shigeru represented Satoshi's master. When asked if Satoshi would equal or surpass Shigeru, Tajiri replied "No! Never!"[6] Ash's character design was initially overseen by Sayuri Ichishi, replaced by Toshiya Yamada during the Diamond & Pearl series of the anime. Ash received a redesign in the Best Wishes! series, which included larger brown irises. In the XY series, he received minor changes, such as a decrease in the size of the thunderbolt shaped 'birthmarks' on his cheeks. Ash received a major design overhaul for the Sun & Moon anime series.[11]

Voice actors

(From left to right) Ash has been portrayed by Sarah Natochenny, Rica Matsumoto, and Veronica Taylor.

In Japan, Rica Matsumoto has provided the original Japanese voice of Ash since the series' start.[3] Matsumoto highlighted a past experience in which she recorded a message for a hospitalized child as the character, which she stated caused her to feel "more aware of the work I was putting out there." This caused her to change her approach to voicing the character. Her role has been considered highly iconic.[12] Matsumoto voiced Ash as a kind character, and stated that she did not stray away from that portrayal in her performance, even under special circumstances.[13] Hana Takeda briefly voiced the role in Pokémon Journeys: The Series, portraying Ash when he was a child.[14]

For the English dubbing, Veronica Taylor provided the voice of Ash in the first eight seasons of the Pokémon anime, which was dubbed by 4Kids Entertainment. At the time of her audition, Taylor stated that the character was temporarily named Casey.[15] After the script was translated from Japanese, the lines were adapted to fit the movements of the character's mouth (called lip flap). All the voices were recorded separately, so Taylor was the only one in the booth when she recorded her lines, which took approximately six to eight hours per episode. Taylor was often the first person to record, so she had to "imagine how the previous line will be said". A director worked with Taylor to help with interpretation of the line, as well as matching with the lip flap and voice consistency. Taylor enjoyed playing Ash because of his "low, husky voice" and "energy and excitement".[16] Taylor was first introduced to the role via a brief voice clip from the Japanese airing. The job moved quickly, and Taylor's past acting experience allowed her to embody the role in the time allotted for recording.[15]

Taylor commented that Ash and the other characters "loosened up" after the first ten episodes of the anime; she believed the writers were more relaxed and no longer felt the pressure of making sure everything was done correctly. Taylor commented: "I enjoy playing Ash now much more than I did in the very beginning because I can have fun with him more, and we kind of know him and can work out how he really would react. We have the classic Ash responses and things like that."[16] Sarah Natochenny replaced Taylor in season nine when The Pokémon Company International (known at that time as Pokémon USA) took over the licensing, prompting a shift in recording studios.[17] Natochenney has cited Matsumoto's performance as inspiration for her performance as Ash.[18]

Appearances

In the anime

Ash first appears in the anime's first episode, "Pokémon, I Choose You!". The episode takes place on Ash's tenth birthday as he wakes up late to receive his first Pokémon, resulting in the Professor, Oak, giving Ash a rebellious Pikachu. Ash and Pikachu bond after Pikachu saves Ash from an angry Spearow flock, and the pair become close friends. Ash acts as the main character of every series of the anime up until Pokémon Horizons: The Series.[19]

Ash travels with many traveling companions throughout the series, starting with the characters Brock and Misty in the original series. His companions tend to rotate throughout the series,[20] as do his Pokémon, with Ash tending to leave most of his Pokémon (Barring Pikachu) in Oak's care when he visits a new region.[21] Ash also comes into conflict with the criminal organization Team Rocket, primarily in the form of the trio of Jessie, James, and their talking Meowth. While the trio are primarily depicted as comic relief, they often attempt to capture Pikachu in various schemes in order to send it to their boss, Giovanni.[22] Ash also frequently goes up against "rival" characters, such as his former childhood best friend, Gary Oak.[9]

Ash's main goal is to become a "Pokémon Master", and as a result often attempts to defeat the Pokémon League – a competition of the strongest Trainers in a given region – in whatever region he is in. Though his attempts are typically unsuccessful, he eventually succeeded in becoming a regional Champion in Pokémon the Series: Sun & Moon – Ultra Legends,[23][24][25] and later became ranked as the "Monarch", of the Pokémon World Coronation tournament in Pokémon Ultimate Journeys: The Series, dethroning Leon to become recognized as the strongest Pokémon Trainer in the world.[26][27] He also successfully defeated all of the Battle Frontier's Frontier Brains in Pokémon: Battle Frontier, and became Honored Trainer of the Orange Islands in Pokémon: Adventures in the Orange Islands.[28]

In the video games and manga

Ash appeared in Pokémon Puzzle League, acting as the game's main playable character. In Pokémon Sun and Moon's demo, the player receives a letter from Ash, along with his Greninja, which is capable of assuming its "Ash-Greninja" form through its ability Battle Bond. Ash also makes a cameo in the Abandoned Thrifty Megamart location in the main game, where a blurry photo of him and his Pikachu is plastered on a wall in the back room. Ash later appeared as an unlockable Sync Pair in Pokémon Masters EX, where he is paired with Pikachu.[29]

Ash appeared in the manga series The Electric Tale of Pikachu, and Ash & Pikachu, which follow similar plots to the main anime. Manga author Toshihiro Ono cited Ash as one of his favorite characters to draw for the series, stating, "I want to go on a trip with Misty just like him! (And forget about job, rent, etc.)".[30]

Critical reception

Ash Ketchum is a popular and enduring character among fans of the series.

The book The Japanification of Children's Popular Culture cited Ash as an example of cultural identification, with the character going through similar motions players of the games had to in order to progress through them. It additionally emphasized the character's growth and development as the anime series progressed.[31] The Guinness Book of World Records 2011 Gamer's Edition lists Ash as coming 37th out of 50 in a readers' poll of their favorite video game characters.[32] Ash has been described as a "truly admirable hero" who develops as the show goes along, with his willingness to delay his own goals in favor of helping others being highlighted.[33]

Ash's role in the anime has received a positive response overall. IGN, in a retrospective for the series, highlighted how Ash's divergence from the games helped the anime come into its own as a series. They described Ash's character as "trustworthy and reliable" and his role in the series as "comforting".[34] His friendship with his Pokémon has also been highlighted as a part of his appeal, being compared to Aristotle's virtues of friendship. Pikachu saving Ash from the Spearow flock in the first episode helped to establish "a level of equality" between the two characters, highlighting the idea of how a reciprocal friendship helped ensure further success. Their "symbiotic" relationship was described as a reason for the "personal flourishing" of Ash as a character.[35] His interactions with his friends and companions have also been described as having helped build the dramatic core of the series as a whole.[33] The relationship between Serena and Ash has also created a fan community of people who ship them together, with the ship name being called "AmourShipping," with speculation being made that Serena and Ash would end up together.[36]

Ash has also garnered praise for serving as a role-model to children by sources such as Business Insider Australia and the BBC.[37][38] Kat Bailey, writing for VG247, highlighted this as a part of both Ash and the Pokémon anime's success, stating that "Pokémon set out to teach kids the meaning of fair play, good sportsmanship, and perseverance. Whenever Ash got knocked down, he would pick himself up again, dust himself off, and keep doggedly pursuing his goals."[39] Ash's defeat in his first tournament was praised, due to his inability to raise his Charizard resulting in his loss. It was highlighted as both teaching a valuable and relatable lesson to children watching the show, as well as allowing them to become further invested in Ash's character in order to see if "he'd become good enough to win next time."[40]

Ash's role in the series has also been criticized. The character's constant losses were highlighted by IGN, who stated that, "The Pokemon show has become so successful and been so consistent for so long that it's like its hero is never, ever going to be allowed to actually finish what he started. If Ash ever won, it'd be over. If he ever actually became a League Champion in the series, that would be it. The end. How could the story go on? It couldn't. And so every time he gets close, the writers make sure he falls short." They also criticized the "floating timeline" the character was stuck in.[34] Ash's journey never ending was also criticized due to its formula being unable to reach "a proper conclusion".[39] However, Ash's constant setbacks have also been met positively, being highlighted as a way to teach relatable stories and lessons to children.[38][41] Daniel Dockery, commenting on Ash's departure from the series while writing for Polygon, highlighted this inability to win as a central part of Ash's character, believing it to be a valuable lesson that was "relatable for everything from going to a new, unfamiliar school to experiencing defeat in a sport". They stated that Ash's indefinite style of journeying provided a sense of comfort to returning fans, while also symbolizing the Pokémon series' core themes.[42] The book Monster Kids: How Pokémon Taught a Generation to Catch Em All, highlighted Ash's role, citing him as a constant and comforting companion to viewers due to his longevity, and as being a character that "each new generation of Pokémon fans could relate to."[40]

The character's farewell from the series drew a massive response, with the hashtag "#ThankYouAshAndPikachu" trending on Twitter following the announcement of the character's departure from the series.[43] GamesRadar+ highlighted Ash's significant impact on the series, stating that "New Pokemon might grace my screen, but Ash and Pikachu would be an unchanging presence, anchoring not only the show, but the entire franchise. It won't matter in a big way, but I'm quietly devastated that now, they won't be there anymore."[44] Kenneth Sheperd, writing for Kotaku, wrote about Ash's longevity as a character and his influence over many generations of children, highlighting his departure as a sad one. He stated that "For fans, myself included, Ash symbolizes learning about who you are in a world that feels vast and unknowable at a young age, and that the journey to learn about this world is best taken together. I don't know many people who watched Ash's story unfold in its entirety, but every Pokémon fan I know has taken that spirit with them as they've embarked on their own journeys."[19] It drew minor criticism, with Polygon highlighting the retirement of the character as "evolution by forced means of companies seeking a branding revamp rather than the conclusion of a satisfying and coherent emotional arc".[42] The Radio Times cited, however, that the change was a positive one, as despite Ash's iconicity, "If Ash can't grow, how can the show itself evolve and develop? It's admirable how long Pokémon has managed to recycle the same themes and ideas, but even with new generations of cute little pocket monsters to catch, there's only so long we could have watched Ash lose his tournaments over and over again."[45]

Further reading

  • Cryer, Hirun (March 12, 2024). "Having moved on after 26 years, Ash and Pikachu could one day make their way back to the Pokemon anime: "Anything is possible"". GamesRadar+. Retrieved April 2, 2024.
  • Frank, Allegra (January 3, 2017). "Did Ash Ketchum just get his first kiss?". Polygon. Retrieved April 15, 2024.

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