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'''Bengal Punch''' was a [[sports drink]] created in 1958 for the [[Louisiana State University]] [[LSU Tigers football|football team]].<ref>{{cite web|url=http://www.coolrunning.com/engine/2/2_1/165.shtml|title=Sports Drinks|publisher=CoolRunning.com|accessdate=December 6, 2006}}</ref><ref>{{cite web|url=https://www.streetdirectory.com/food_editorials/beverages/beverages/the_benefits_of_electrolytes_in_sports_drinks.html|title=The Benefits of Electrolytes in Sports Drinks|publisher=streetdirectory.com|accessdate=November 24, 2019}}</ref> It is believed to be the first sports drink ever created, pre-dating [[Gatorade]] by seven years.<ref name="Cramer">{{cite web|url=https://www.cramersportsmed.com/first-aider/hydrating-athletes-then-and-now.html|title=Hydrating Athletes Then and Now|publisher=cramersportsmed.com|date=October 1, 2018|accessdate=November 24, 2019}}</ref><ref name="DigBR">{{cite web|url=https://digbr.com/throwback-the-legend-of-bengal-punch/|title=Throwback: The Legend of Bengal Punch|publisher=digbr.com|accessdate=November 24, 2019}}</ref> It was created by Dr. Martin J. Broussard, the long-time LSU [[athletic trainer]] who served the university from the mid-1940s until the early 1990s.<ref name="Cramer"/> |
'''Bengal Punch''' was a [[sports drink]] created in 1958 for the [[Louisiana State University]] [[LSU Tigers football|football team]].<ref>{{cite web|url=http://www.coolrunning.com/engine/2/2_1/165.shtml|title=Sports Drinks|publisher=CoolRunning.com|accessdate=December 6, 2006}}</ref><ref>{{cite web|url=https://www.streetdirectory.com/food_editorials/beverages/beverages/the_benefits_of_electrolytes_in_sports_drinks.html|title=The Benefits of Electrolytes in Sports Drinks|publisher=streetdirectory.com|accessdate=November 24, 2019}}</ref> It is believed to be the first sports drink ever created, pre-dating [[Gatorade]] by seven years.<ref name="Cramer">{{cite web|url=https://www.cramersportsmed.com/first-aider/hydrating-athletes-then-and-now.html|title=Hydrating Athletes Then and Now|publisher=cramersportsmed.com|date=October 1, 2018|accessdate=November 24, 2019}}</ref><ref name="DigBR">{{cite web|url=https://digbr.com/throwback-the-legend-of-bengal-punch/|title=Throwback: The Legend of Bengal Punch|publisher=digbr.com|accessdate=November 24, 2019}}</ref> It was created by Dr. Martin J. Broussard, the long-time LSU [[athletic trainer]] who served the university from the mid-1940s until the early 1990s.<ref name="Cramer"/> |
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Bengal Punch later became a flavor of Quickick sports drinks.<ref name="DigBR"/> The brand was popular throughout the Southeastern US with its main base as Louisiana and Texas. Quickick was formerly owned by [[Bud Adams]], co-founder of the [[American Football League]] and former owner of the Houston Oilers, Tennessee Oilers and Tennessee Titans. The ownership of Quickick later resided with a group of businessmen based in [[Baton Rouge, Louisiana]] operating as QK Brands.<ref>{{cite web|url=https://web.archive.org/web/20140807070529/http://quickick.net/ |
Bengal Punch later became a flavor of Quickick sports drinks.<ref name="DigBR"/> The brand was popular throughout the Southeastern US with its main base as Louisiana and Texas. Quickick was formerly owned by [[Bud Adams]], co-founder of the [[American Football League]] and former owner of the Houston Oilers, Tennessee Oilers and Tennessee Titans. The ownership of Quickick later resided with a group of businessmen based in [[Baton Rouge, Louisiana]] operating as QK Brands.<ref>{{cite web|url=http://quickick.net/|title=Quickick|publisher=QK Brands, LLC|archive-url=https://web.archive.org/web/20140807070529/http://quickick.net/|accessdate=November 24, 2019|archive-date=2014-08-07}}</ref> Until 2000, Quickick was bottled and distributed by various Coca-Cola, Dr. Pepper and several other bottlers. After 2000, Quickick brought bottling and distribution in-house and all operations and facilities were located in Baton Rouge, Louisiana. |
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==See also== |
==See also== |
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Revision as of 00:30, 6 September 2020
| Product type | Sports drink |
|---|---|
| Country | United States |
| Introduced | 1958 |
Bengal Punch was a sports drink created in 1958 for the Louisiana State University football team.[1][2] It is believed to be the first sports drink ever created, pre-dating Gatorade by seven years.[3][4] It was created by Dr. Martin J. Broussard, the long-time LSU athletic trainer who served the university from the mid-1940s until the early 1990s.[3]
Bengal Punch later became a flavor of Quickick sports drinks.[4] The brand was popular throughout the Southeastern US with its main base as Louisiana and Texas. Quickick was formerly owned by Bud Adams, co-founder of the American Football League and former owner of the Houston Oilers, Tennessee Oilers and Tennessee Titans. The ownership of Quickick later resided with a group of businessmen based in Baton Rouge, Louisiana operating as QK Brands.[5] Until 2000, Quickick was bottled and distributed by various Coca-Cola, Dr. Pepper and several other bottlers. After 2000, Quickick brought bottling and distribution in-house and all operations and facilities were located in Baton Rouge, Louisiana.
See also
References
- ^ "Sports Drinks". CoolRunning.com. Retrieved December 6, 2006.
- ^ "The Benefits of Electrolytes in Sports Drinks". streetdirectory.com. Retrieved November 24, 2019.
- ^ a b "Hydrating Athletes Then and Now". cramersportsmed.com. October 1, 2018. Retrieved November 24, 2019.
- ^ a b "Throwback: The Legend of Bengal Punch". digbr.com. Retrieved November 24, 2019.
- ^ "Quickick". QK Brands, LLC. Archived from the original on 2014-08-07. Retrieved November 24, 2019.